Month: June 2023

AR in eCommerce: How AR Impacts The Future of Online Shopping

Augmented reality (AR) is rapidly becoming a game changer in the eCommerce industry. With AR technology projected to see significant investments in the coming years, its influence is poised to revolutionize the shopping experience. As a result, more businesses are embracing AR as a means to captivate customers and gain a competitive edge. By overlaying digital elements onto the real world, AR creates an immersive environment that bridges the gap between physical and digital shopping.

It allows customers to visualize and interact with products in their own surroundings, providing a level of engagement and personalization that was previously only possible in brick-and-mortar stores. AR elevates the online shopping experience by enhancing product exploration, decision-making, and overall customer satisfaction.

In this article, we’ll explore AR’s unique features and its role in enriching the shopping experience, then look at positive buyer responses and successful implementations from leading brands. We’ll also address skepticism and challenges surrounding AR adoption, as well as its impact on conversions and the preparedness of retailers to embrace this transformative technology. Join us on this journey as we uncover the remarkable impact of AR on the eCommerce landscape and its unprecedented transformation of how we shop online.

AR vs. VR

Augmented reality and virtual reality (VR) are two related but distinct technologies that have gained significant attention in recent years. While both offer immersive experiences, they differ in their fundamental principles and applications.

AR integrates digital elements into the real world to enhance the user’s perception of their environment. It blurs the boundaries between online and reality by overlaying computer-generated images, sounds, and sensory experiences onto the physical world. This integration allows users to see and interact with virtual objects in the context of their real surroundings.

Meanwhile, VR creates an entirely digital environment that replaces the physical world. The technology transports users to computer-generated realms, often through the use of headsets or other wearable devices. In VR, users are completely immersed in a simulated reality, where they can explore and interact with virtual objects and environments.

AR relies on data collection and analysis to create an immersive experience for users. These systems gather information about the user’s environment, such as the layout of a room or physical movements, through sensors and cameras. That data is then processed and used to superimpose virtual elements onto a real-world view.

In contrast, VR isolates users from the real world and immerses them in a completely simulated environment. VR is commonly employed in gaming, virtual tours, and immersive simulations, allowing users to experience situations and scenarios that may be difficult or impossible to reconstruct in the physical world.

While AR and VR share the goal of providing immersive experiences, AR’s ability to merge the digital and physical worlds holds tremendous potential to transform the eCommerce industry and alter the way customers shop online.

The role of AR in eCommerce

AR offers a multitude of opportunities for eCommerce brands to promote products, drive customer purchases, launch effective marketing campaigns, and gather valuable customer data. Brands can combine physical and online shopping to create a more interactive and satisfying shopping experience by leveraging AR’s unique capabilities, such as:

  • Promote products in a visually engaging and informative manner: Integrating AR features into online platforms enables customers to try on items virtually, visualize how objects would look in their homes, or even preview features and functionalities of complex products. This dynamic presentation significantly enhances the customer’s understanding and appreciation of the item, leading to increased engagement and a higher likelihood of making a purchase.
  • Instill confidence and reduce uncertainties: By offering virtual try-ons or visualizations, customers can better assess the fit, style, or functionality of products before committing to a purchase. This empowers customers to make informed decisions about buying and reduces the likelihood of returns.
  • Launch innovative marketing campaigns: Brands can leverage AR to create interactive and immersive content that showcases their products in unique ways and captures their target audience’s attention. For example, AR-powered advertisements allow customers to interact with virtual objects or characters, which boosts brand engagement and recognition.
  • Gather valuable customer data: Analyzing user interactions and preferences within AR experiences reveals insights into customer behavior, preferences, and purchase patterns. That data can then guide targeted marketing strategies, personalized recommendations, and product development initiatives.

AR brings the advantages of in-store interactions to the digital realm. It allows customers to see and experience products in their own environments, virtually try them on, or visualize them in action. This interactivity and personalization not only improves the customer experience but also builds trust and confidence in the online shopping process.

Enriching the shopping experience

AR has revolutionized the shopping experience in eCommerce by providing various interactive features that enable customers to engage with products in unprecedented ways. These include:

  • Social media filters: A popular application in eCommerce, these filters allow customers to try out different looks or styles using AR overlays on their personal photos or videos. They’re an engaging and fun way for customers to experiment with different products, styles, and trends.
  • Placement previews: These are particularly relevant for home decor and furniture brands. Using their smartphones or tablets, shoppers can virtually place furniture, decor items, or even entire room setups in their homes to experience the spatial dimensions and aesthetics firsthand. This AR-powered preview functionality gives buyers greater certainty about their purchasing decisions, which lowers the risk of customers buying products that don’t fit their space and returning them.

By embracing AR technologies and leveraging their interactive features, brands can differentiate themselves in a crowded marketplace, drive engagement, and build lasting customer relationships. AR is transforming the shopping experience, bringing it closer to the personalized and immersive nature of in-store interactions, and paving the way for a new era of eCommerce.

Positive shopper responses to AR

The integration of AR in eCommerce has garnered generally positive responses from online shoppers. Recent successful AR implementations, such as ASOS’ inclusive sizing AR feature, have received praise and appreciation from customers, highlighting the impact of AR on the digital shopping landscape.

ASOS, a renowned online fashion retailer, introduced an inclusive sizing AR feature in 2020. This innovation allowed shoppers to see how clothing items would look on different-sized models. The response on social media platforms like Twitter was overwhelmingly positive, with customers expressing their excitement and satisfaction with the introduction of this technology. Many customers praised ASOS for addressing the need for more diversity and representation in the fashion industry. The AR sizing feature successfully resonated with customers by providing a more inclusive and personalized shopping experience.

Online platforms like Twitter also showcase a broader positive sentiment towards AR in online shopping. Many users have expressed their enthusiasm for AR technologies that enhance the shopping experience, with some noting that it “sealed the deal” for their home furnishing and DIY purchases. These online conversations indicate a growing acceptance and appreciation for AR in eCommerce.

Check out these other successful implementations from well-known names:

These responses prove AR’s power to increase customer engagement, satisfaction, and loyalty. The technology’s immersive and interactive experiences create a sense of connection and confidence in consumers, which then convinces them to buy.

Skepticism and challenges

While AR has garnered positive responses from many online shoppers, some question its effectiveness in retail.

  • Perceived novelty: Some shoppers view this technology as a passing trend or a mere marketing ploy. To address this, focus on demonstrating the tangible benefits and value AR brings to the shopping experience. By showcasing its practical applications and real-world advantages, you can instill confidence and credibility in your AR initiatives.

Understanding your target audience is paramount in tailoring AR experiences to their preferences. Conduct market research and gather customer insights to determine the most relevant and engaging AR features for your specific consumer base. 

  • Difficulty ensuring a seamless and intuitive user experience: Technical glitches or complex interfaces can deter users and undermine the effectiveness of AR. Invest in user-friendly interfaces and prioritize usability testing to optimize the buyer experience.

Education and awareness play a vital role in addressing uncertainty. Many shoppers may not be aware of AR’s full potential or have yet to experience it firsthand. Consider educating your customers about the benefits and functionalities of AR through informative content, tutorials, or demonstrations.

Transparency and authenticity are also key in building trust with customers. Be transparent about the limitations and capabilities of your AR experiences and set realistic expectations. It’s important to strike a balance between exciting customers with the possibilities of AR and ensuring transparency about its current capabilities.

Impact on conversions and customers’ expectations

Research findings consistently demonstrate the positive influence of AR on various selling metrics, including increased curiosity, intention to patronize, and purchase intent. As a result, it’s imperative for retailers to embrace emerging technologies like AR to stay competitive in the evolving eCommerce landscape.

Consumers are increasingly drawn to unique and engaging shopping experiences, and AR is a prime example. So much so, in fact, the National Institute of Health has examined the effect of AR in mobile shopping! By adopting this technology, retailers differentiate themselves from competitors, capture buyer attention, and create memorable interactions. It demonstrates a commitment to innovation and putting customers first, establishing brands as industry leaders and trendsetters.

Several brands have effectively harnessed the power of AR in eCommerce, such as IKEA’s AR app, IKEA Place, enables shoppers to visualize furniture in their homes before making a purchase. Walmart as well integrated Zeekit’s virtual fitting room technology allows customers to digitally try on clothing and select models that represent their height, body shape, and skin tone accurately. These virtual try-ons (or move-ins, in IKEA’s case) help customers better manage their own expectations to understand the products and how they will fit into their lives.

Wrapping up — Gain an edge with AR

AR is rapidly transforming the eCommerce landscape, offering immersive experiences that attract and engage customers. Its ability to bridge the gap between physical and online shopping lets customers interact with products in exciting ways that eliminate uncertainty and encourage conversions. Staying ahead in the industry will require brands to invest in innovative technologies that enhance the customer experience.

To keep the positive experience alive post-purchase, it’s imperative that you also consider the fulfillment of those orders. MyFBAPrep can ensure your fulfillment completes the experience with their expert preparation and timely delivery of products right to your customer’s doorstep.

Published: March 7, 2022
Updated: June 29, 2023

Sustainable branding: How to make your business more eco-friendly

Sustainability isn’t simply a buzzword in eCommerce — it’s a commitment and an essential part of any forward-thinking brand’s business strategy. The contemporary consumer is increasingly concerned about environmental issues, which drives their purchasing decisions toward businesses that demonstrate a clear dedication to sustainable practices. In fact, 44% of consumers actively patronize brands that align with their values, especially sustainability.

As outlined by the United Nations, sustainability is about “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” In the context of eCommerce, this means conscientiously utilizing resources and delivering products and services in ways that are environmentally and economically conscious. Beyond this definition though, sustainability opens the opportunity for businesses to innovate, adapt, and create lasting value for both their customers and the environment.

At MyFBAPrep, we leverage our expertise in this sector to promote and implement sustainable practices, helping businesses minimize their environmental footprint while optimizing their operations. In this article, we’ll explore how you can employ a few impactful tactics to make your brand more sustainable (and spread the word of your good deeds).

Optimize packaging to reduce waste

Packaging acts as the protective layer for both your products and your brand’s environmental footprint. As online shopping continues to grow, businesses increasingly face the challenge of balancing their commitment to sustainability with their need to provide robust product protection and a premium unboxing experience.

An obvious step toward striking that balance is determining the right amount of dunnage needed to protect your goods during shipping. This avoids excess materials while ensuring your products are securely packaged. It also saves you money in the long run since you won’t run out of packaging materials as quickly.

The practice extends to the boxes used for shipments as well. Select the correct size boxes to minimize wasted space and reduce shipping costs. For a more concrete display of sustainability, look for eco-friendly alternative materials where possible, such as switching from plastic wrapping to paper.

Strategically place warehousing for efficient shipping

In the quest for sustainability, we must recognize the influential role of logistics. This involves not only how you package products, but how and where they’re stored and the distances they travel. The location of your warehouses can significantly reduce carbon emissions, cut transportation costs, and speed up deliveries.

If you operate your own warehouses, select ones located closest to your largest markets so shipments have shorter and faster delivery routes. Otherwise, consider partnering with a third-party logistics provider (3PL) that possesses a large network of warehouses. For example, at MyFBAPrep, we offer the option to choose a warehouse near the port your goods are shipped into. This localization drastically reduces both the trucking distance from the port as well as the time it takes the shipment to reach the customer, which cuts down on fuel consumption and carbon emissions.

Leverage economies of scale for sustainable distribution

Efficient distribution practices not only reduce costs — they also significantly lessen a business’s environmental impact. This is where leveraging economies of scale comes into play, offering the chance to push your brand closer toward sustainability.

A key component here lies in optimizing your order consolidation. Rather than dispatching multiple shipments for various customers, consolidate them for fewer, larger deliveries. This practice reduces the number of containers used and cuts down on transportation, translating into reduced carbon emissions and lower shipping costs.

As previously mentioned, be strategic about the placement of your goods as well to ensure they’re close to large concentrations of buyers. The minimization of travel distance expedites delivery times and further cuts down on carbon emissions.

Streamline operations to increase sustainability

Efficiency is key to a sustainable eCommerce operation. Streamlined business operations significantly reduce your brand’s environmental footprint while saving you time and money. By implementing innovative and efficient systems in your supply chain, such as precise inventory management and strategic resource allocation, your brand can enhance its sustainability efforts.

With a sophisticated inventory management system, you can avoid overstocking and understocking, which lowers warehousing costs and reduces waste from expired or obsolete products.

Data analysis forms the backbone of sustainability efforts. By examining key data points, you can identify areas within your supply chain where resources are used inefficiently and introduce sustainable alternatives. This could range from energy-efficient lighting in your warehouses to optimizing order routes to reduce fuel consumption.

Communicate your brand’s sustainability

With a roadmap to sustainability in place and meaningful actions in progress, share your story with the public. Transparent communication about your brand’s sustainability initiatives can resonate deeply with your customers, reinforcing your commitment to the environment and setting you apart from competitors.

With conscious consumerism gaining prominence, your efforts can be a powerful marketing narrative that plays on customer values. Craft a compelling story to serve as the basis of your marketing and communications strategy and convince shoppers that you are the ethical choice.

Showcase the steps your brand has taken towards sustainability. This could be anything from adopting eco-friendly packaging to planting trees for every dollar customers spend at your store. Leverage email campaigns, blog posts, social media updates, press releases, and other channels to communicate your sustainability milestones and expand brand awareness.

Transparency builds trust among buyers, and trust in turn builds loyalty. When customers see your brand making tangible efforts towards sustainability, they’re more likely to choose your products over others and become repeat customers.

Wrapping up — Sustainability is more than just good business

The growing emphasis on environmental consciousness has caused consumer expectations to shift. Research now reveals that 66% of global consumers are willing to pay more for sustainable goods, underlining the critical importance of cultivating a sustainable brand.

By embracing the steps outlined in this article, your brand can significantly offset its carbon emissions and aspire to reach a net-zero impact. These efforts are a clear signal to consumers of your brand’s values and are non-negotiable to make a positive impact on the world and differentiate your company name.

The benefits of a sustainable brand extend beyond operational efficiencies and cost savings though. They also enrich your brand’s image, help you resonate deeply with consumers, and ensure a positive contribution to the world. Sustainability is thus the future of successful branding.

Every step you take towards sustainability makes a noticeable difference. Whether you’re just starting your journey to environmental responsibility or expanding your existing efforts, MyFBAPrep is here to support you. Connect with us today to develop a plan to meet your sustainability goals, exceed customer expectations, and build a more resilient and prosperous brand. Let’s make a positive difference together, one package at a time.

Published: May 12, 2022
Updated: June 27, 2023

Tips for Enhancing the Security of Your eCommerce Platform

a computer monitor with a security lock on it

When selling online, platform security is of utmost importance. With the increasing volume of online transactions and data sharing, it’s critical eCommerce platforms are secure enough to protect sensitive customer data and financial information. Cybersecurity threats and data breaches are becoming more prevalent, and this can have devastating consequences for eCommerce businesses, including loss of revenue, a damaged reputation, and even legal repercussions. Therefore, you must take proactive steps to safeguard your platform against security risks.

This article will provide practical tips for enhancing the security of your eCommerce platform to reduce your chances of falling victim to cyberattacks and data breaches. With hackers constantly looking for new vulnerabilities to bypass security measures, it’s essential to remain vigilant to prevent compromising security.

How to enhance your eCommerce security online

Use and require strong passwords

One of the most basic yet effective ways to strengthen the security of your eCommerce platform is the use of strong passwords. A weak password makes it easy for cybercriminals to gain unauthorized access to your platform and steal sensitive data, such as customer information and payment details.

Use passwords that are difficult to guess and contain a combination of upper- and lower-case letters, numbers, and symbols. Avoid common words and phrases, as well as personal information such as names, birthdates, or phone numbers. The longer the password, the harder it is to crack, so aim for a minimum of eight characters.

Enforcing strong password policies is equally crucial to ensure security. Educate your staff and customers on the importance of crafting strong passwords and regularly changing them. You can also implement strength meters that display the robustness of a password as it’s created to steer users away from weak combinations.

Moreover, enabling two-factor authentication (2FA) adds an extra layer of security to the login process. 2FA requires users to provide a second piece of information, such as a code sent via text message or generated through an authentication app, in addition to their password. This makes it more difficult for cybercriminals to gain access to the platform even if they steal a user’s password.

Maintain your website with regular updates

As technology evolves, cybercriminals are compelled to find new ways to exploit vulnerabilities in software and systems. Their ingenuity makes it critical to update and maintain your eCommerce platform regularly.

Software updates often include security patches and bug fixes that address known vulnerabilities and improve platform security. So, regularly install software updates and security patches to maintain a robust defense against potential security threats.

Additionally, conducting regular maintenance checks on your eCommerce platform helps identify and remedy vulnerabilities before hackers exploit them. This includes checking for outdated plugins, monitoring server logs for suspicious activity, and verifying the integrity of data backups.

Many people associate security with technology, but it also involves people. Teach your staff best practices for eCommerce platform security like password hygiene and social engineering attacks so they can effectively prevent security breaches.

Request multi-factor authentication

Similar to 2FA, multi-factor authentication (MFA) boosts security by requiring users to provide two or more forms of identification before accessing an eCommerce platform. This could be a password, a security token, a biometric identifier, or a text message sent to the user’s mobile device. This way, even if a cybercriminal knows a user’s password, they won’t be able to access the platform without the additional proof of identity.

MFA can be SMS-based, mobile app-based, or hardware tokens:

  • SMS-based MFA involves sending a one-time code to the user’s mobile phone, which they then enter to access the platform.
  • Mobile app-based MFA also generates a unique code but through a dedicated mobile app.
  • Meanwhile, hardware tokens are small devices that produce individual codes for users to enter the platform.

Implementing MFA on your eCommerce platform significantly reduces the risk of unauthorized access and protects sensitive customer data. However, it’s important to choose an MFA solution that’s easy to use and doesn’t create unnecessary friction for users, as this can lead to frustration and decreased platform usability.

Use SSL certificates

An SSL (secure sockets layer) certificate is a digital security measure that encrypts communication between a website and its visitors. It ensures data is transmitted securely between the site and the user’s browser, preventing third-party access to the information.

SSL certificates are essential for eCommerce platforms as they hide sensitive customer information such as credit card details, personal information, and login credentials. Moreover, search engines like Google consider SSL certificates to be a ranking factor, so having an SSL certificate can boost your platform’s search engine rankings.

You have your choice of three types of SSL certificates:

  • Domain validated (DV): DV SSL certificates verify that the entity requesting the certificate owns the domain name.
  • Organization validated (OV): OV SSL certificates require additional information such as business registration to validate the owner of the domain name.
  • Extended validation (EV): EV SSL certificates, the most secure of the three, require extensive verification of the business identity.

Obtaining and installing an SSL certificate on your eCommerce platform is relatively simple: You can acquire one from a trusted certificate authority (CA) such as Let’s Encrypt, Comodo, or DigiCert. Then, you install it on your web server or ask your hosting provider to do it for you.

Ensure data encryption

eCommerce platforms inevitably collect and store sensitive customer data such as names, addresses, and credit card details. So, it’s important to encrypt this data to stop unauthorized access and data breaches.

Data encryption is the process of converting sensitive data into an unreadable format that can only be accessed with a decryption key. Encryption ensures that, if a cybercriminal intercepts data during transmission or access, they won’t be able to read or use it.

The two types of data encryption are:

  • Symmetric: Uses a single encryption key to both encrypt and decrypt the data
  • Asymmetric: Employs a pair of public and private keys for encryption and decryption

You can use tools such as Transport Layer Security (TLS) or Secure Sockets Layer (SSL) to implement data encryption on an eCommerce platform. These tools provide a secure communication channel between the website and the user’s browser, encrypting all information that passes between them.

Note that data encryption alone isn’t enough to secure your eCommerce platform; you must also ensure encryption keys are managed effectively and stored securely. Check that data backups are encrypted as well to prevent breaches.

Schedule backups

Along with these strategies, the strength of your eCommerce platform’s security also relies on regular backups. In the event of a security breach or system failure, backups can restore the platform to its previous state and avoid data loss.

Create a backup schedule for all data, including customer, order, and product information, as well as website content. Automated backups can be scheduled daily, weekly, or monthly, depending on the volume of data and the frequency of changes to the platform.

Be sure to store your backups in a secure location, with access to them restricted to authorized personnel only. Verify their integrity regularly to ensure they can be restored if necessary.

It’s also a smart move to establish a disaster recovery plan that outlines the steps to be taken in the event of a security breach or system failure. This should include procedures for restoring backups, identifying the cause of the breach, and addressing any vulnerabilities in the platform.

Security is important for your customers’ privacy

Robust platform security benefits both your business and your customers’ privacy. Shoppers entrust their sensitive personal and financial information to you whenever they make an online purchase, and they expect you to take measures to protect it.

Failure to do so can have severe consequences for the consumer, including identity theft, financial fraud, and damaged credit ratings. In addition to the monetary impact, data breaches can weaken buyers’ trust in a business, resulting in reputational damage, customer churn, and loss of revenue for the company.

With this in mind, be sure your eCommerce platform complies with applicable privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These legislations require businesses to implement measures to protect customer data, obtain their consent for data collection and processing, and provide consumers with control over their information.

Prioritizing platform security demonstrates your commitment to protecting your buyers’ privacy and maintaining their trust. This then leads to deeper customer loyalty, positive word-of-mouth recommendations, and increased revenue.

Wrapping up — Shore up your platform’s defenses (and your shoppers’ trust)

Your eCommerce business needs strong platform security to protect sensitive customer data (and thus secure their privacy), prevent breaches, and maintain your business reputation. By incorporating the tips discussed in this article, you’ll strengthen your platform’s defenses and reduce the risk of cyberattacks.

Remember, platform security is not a one-time activity but a continuous process that requires regular monitoring and updating. As cybercriminals find new ways to exploit vulnerabilities, eCommerce businesses must remain vigilant to stop security breaches in their tracks.

Fortifying Your Cargo Against Cybersecurity Threats in 2023

This is a guest post from David L. Buss. David is CEO of DB Schenker North America, a 150-year-old leading global freight forwarder and 3PL provider. He’s responsible for all P&L aspects in the North American region, which comprises over 7,000 employees located throughout 39 forwarding locations and 55 logistics centers.

Over the past few years, cybersecurity has become an increasingly significant concern for businesses across all industries. Organizations whose operations rely heavily on digital systems face graver consequences from cybercrime as technology evolves. This issue is predicted to continue its upward trend well into 2023 and beyond.

Cargo transport businesses in particular have become vulnerable to cyberattacks, because the shipping industry depends on digital systems to track and process cargo. That makes this sector an attractive target for online thieves.

Now more than ever, it’s crucial for businesses to take proactive measures against cyberattacks on their cargo and other transportation systems to safeguard their operations’ integrity.

How cargo system vulnerabilities can lead to cyberattacks

From improved operational efficiency to enhanced security, advancements in technology have brought numerous benefits to the cargo transportation industry.

Unfortunately, it’s also raised the risk of cyberattacks.

Cybercriminals are constantly on the lookout for operational vulnerabilities to exploit. Whether it’s hacking into cargo databases or intercepting communications between cargo ships, there are numerous ways hackers can attack cargo systems, with two of the most common being:

  1. Software vulnerabilities: Attackers take advantage of weak points in the software that manages cargo transportation to access systems and extract sensitive information or disrupt operations. These vulnerabilities are often due to outdated software, unpatched systems, or weak passwords.
  2. Phishing schemes: Phishing involves tricking unsuspecting users into divulging sensitive information, such as login credentials or personal information, by posing as a legitimate website or service. In the cargo transportation industry, these attacks can leak confidential information about shipments or even result in rerouting shipments to different locations.

Due to increasing technological integrations in cargo transportation, companies must be aware of the weak points in their systems and take appropriate measures to defend against cyberattacks.

10 Expert-recommended strategies for protecting cargo from cyber threats

Given the number of connected devices in a business, the growth of data-driven operations, and companies’ reliance on software and networks, cargo system weaknesses constitute a significant concern. The rise of cyber threats has made it essential for companies to adopt practices to secure their cargo.

I’ve outlined 10 expert-recommended strategies to prevent or mitigate cyberattacks and keep your cargo safe.

1. Regularly update software

Like personal computers and mobile devices, cargo systems must have up-to-date software.

Outdated applications, firmware, and operating systems are more vulnerable to cyberattacks. So, it’s essential to implement an automated patching process to ensure updates are applied quickly. Regularly doing so hinders digital thieves from exploiting vulnerabilities in a system.

You should also remove software that’s no longer supported, as it receives no new patches and so is more prone to attacks.

2. Implement strong access controls

Access controls are the mechanisms that limit authorization to sensitive systems, applications, and data. Robust access controls are critical for securing cargo from cyber threats. As such, your business should implement least-privilege strategies, meaning users and accounts only have the minimum required permissions. You can also use multifactor authentication and other advanced tactics to restrict access to the right individuals.

Be mindful of insider threats as well, which are one of the leading causes of cyberattacks. Strong access controls help stop insider threats in their tracks by limiting users’ access to sensitive information. Regularly review and update your access control mechanisms to maintain their efficacy.

3. Conduct risk assessments

Prevention is your strongest defense, so schedule periodic risk assessments internally and with your 3PL fulfillment partners. Risk assessments identify vulnerabilities and provide actionable insights to protect against cyber threats.

Your company should also develop a risk management plan that includes ongoing monitoring of risk factors and the implementation of appropriate countermeasures.

Risk assessments must take into account various scenarios and potential attack vectors. Focus on pinpointing your most critical assets and prioritizing security to avoid emerging threats and tighten your safety practices.

4. Train employees

Educate your employees on how to identify and respond to cyber threats. They should clearly understand their role and responsibility in protecting cargo from digital attackers. Consider introducing a training program that teaches employees about common attacks, how to recognize potential threats, and how to report incidents.

5. Encrypt sensitive data

Encryption is a mandatory strategy to protect sensitive information from online threats. Verify that all sensitive data is encrypted when stored and transmitted. To secure that information, you can adopt industry-standard encryption mechanisms like AES or RSA.

Thanks to encryption, even if an attacker can access your data, they’ll be unable to read it without the appropriate decryption key. As such, you need to manage and store decryption keys securely.

6. Establish incident response plans

An incident response plan details a set of actions to perform during a security breach or cyberattack. It should be explicit and outline the roles and responsibilities of personnel involved in the response, including senior management, IT staff, and external stakeholders such as law enforcement agencies. Test the procedure to ensure it works and covers all bases.

A robust incident response plan should include the following elements:

  • Identification of all assets within the IT infrastructure
  • A procedure for prioritizing incidents based on severity level
  • A clear communication outline that identifies all stakeholders involved and how communication will flow during the incident
  • Secure data backups to restore operations to normal after a successful attack
  • Guidelines for training and preparing employees to detect cyber threats and follow the incident response plan

Proper training of all personnel is essential to ensure the plan’s effectiveness. Run regular drills and training sessions to keep everyone updated on the latest procedures and best practices for handling online incidents.

7. Monitor and audit systems

To identify potential vulnerabilities and cyber threats, regularly monitor and audit your IT systems. This includes logging activities on the network and system, monitoring access attempts to critical systems, and reviewing reports from security software. Continuous monitoring helps detect any unusual activity, such as changes to system files, unauthorized access attempts, and new malware infections.

Auditing system configurations and software changes are vital as well to configure your system and apply up-to-date software patches. It helps isolate system issues, detect security gaps, and provide corrective measures.

8. Employ network segmentation

Network segmentation is the process of dividing more extensive networks into smaller, more secure subnetworks, or segments. Each segment is generally isolated from the others, with its own network device and security protocols. That individual security limits the potential damage of a successful cyberattack since hackers can only access a small portion of the overall system.

Employing network segmentation ensures any unauthorized access to sensitive data can’t spread throughout the entire network. Separating the network also makes it easier to isolate any further compromises and quarantine the impacted systems. This approach simplifies the identification of unusual activities in the network and helps determine how to protect sensitive data.

9. Maintain physical security

While cybersecurity is a significant concern, physical security is equally important in protecting cargo. To guarantee the physical safety of a cargo system, you must store all cargo safely, track access strictly, and secure equipment and the site itself.

You can adopt several measures to maintain physical security, such as:

  • Establishing security policies for cargo storage and movement
  • Employing strict identification procedures for visitors, employees, contractors, and suppliers
  • Setting access controls that restrict entry to authorized personnel only, as well as area redundancy
  • Monitoring the supply chain constantly
  • Reviewing and updating security protocols to account for evolving threats

10. Collaborate with industry partners

Industry-wide partnerships enable cargo operators to swap experiences, best practices, and resources to tackle data security problems in their niche. They can also uncover shared vulnerabilities, develop workable security solutions, and detect slow or emerging attacks.

Your collaborations may entail exchanging visibility on threat intelligence, cooperating on security research projects, and calling for mutual defensive measures. The information transmitted in these partnerships is invaluable for identifying imminent threats and taking appropriate steps to mitigate the impact on your cargo operations.

Wrapping up — Keep your shipments safe by implementing the right security protocols

Maintaining secure cargo requires a multi-faceted approach that includes network segmentation, physical security measures, and strategic industry partnerships. By taking the necessary steps to protect your shipments from cyber threats, you can minimize the risk of data breaches and ensure their safety.

MyFBAPrep Expands eCommerce Warehouse Network to More Than 100 Warehouses & 85-Million-Square-Feet of Global Warehouse Space

Network Reach Extends to Entire US with 1-2 Day Shipping & Adds Key International Markets Including Mexico, the United Kingdom, Europe & Canada

CORAL SPRINGS, FLA. (June 20, 2023) MyFBAPrep, an eCommerce warehouse and logistics network, announced today that it has added an additional 70-million-square-feet of warehouse space to its existing network, bringing the total to 85-million-square-feet of warehouse space globally. The expansion brings the network to over 100 warehouses and a presence in key international markets including Mexico, Europe, the United Kingdom, and Canada.

The additions add depth to MyFBAPrep’s warehouse network, which is strategically located in major metros and allows merchants to leverage a comprehensive suite of eCommerce logistics solutions at a global scale. This suite of logistics and warehousing services includes Amazon 1P and 3P (FBA); DTC fulfillment with nationwide 1-2 day shipping; retail replenishment (B2B) including Walmart, Target, Amazon and grocery; storage; cold chain services; reverse logistics; domestic trucking; container drayage; and value-added services (VAS) including kitting, bundling, assembly and more.

“Our expansion gives MyFBAPrep clients a competitive advantage with one-stop shopping at strategically located warehouses, cutting down on expensive trucking and transit times. With our network and our comprehensive service offerings, we really have a powerful full-service logistics stack,” said Tom Wicky, Co-founder and CEO of MyFBAPrep. “From port to porch, leveraging our proprietary SaaS-based technology, Preptopia®, and our leading white-glove customer service, we are positioned to help virtually any brand or marketplace seller.”

Complementing its already robust network in the U.S. as well as in various countries across Europe, MyFBAPrep’s recent expansion also brings access to key new warehouses in the following international cities:

  • Toronto, Ontario (Canada)
  • Brantford, Ontario (Canada)
  • Montreal, Quebec (Canada)
  • Chilliwack, British Columbia (Canada)
  • Wrexham, Wales (United Kingdom)
  • Ipswitch, England (United Kingdom)
  • Preston, England (United Kingdom)
  • Bochum, North Rhine-Westphalia (Germany)
  • Manzanillo, Colima (Mexico)
  • Guadalajara, Jalisco (Mexico)
  • Nuevo Laredo, Tamaulipas (Mexico)
  • Altamira, Tamaulipas (Mexico)
  • Monterrey, Nuevo León (Mexico)
  • San Luis Potosí, San Luis Potosí (Mexico)
  • Heroica Veracruz, Veracruz (Mexico)
  • Lázaro Cárdenas, Michoacán (Mexico)
  • Mexico City, Mexico (Mexico)

Recently recognized ninth on the Inc Regionals 2023: Southeast list of fastest-growing companies, MyFBAPrep has had exponential growth since its inception in 2018, achieving more than an 8,000% growth percentage over the past three years. Like AirBnB connects travelers with vacant properties, MyFBAPrep matches top-tier eCommerce sellers with warehouses that can pick, pack and ship their products worldwide.

For more information about MyFBAPrep, visit Be sure to subscribe to the weekly “Seller Insights” newsletter and follow @MyFBAPrep on LinkedIn, Instagram, and Twitter.

About MyFBAPrep

MyFBAPrep is the leading eCommerce warehouse network and logistics provider for Amazon aggregators, enterprise-level brands, and top Amazon sellers. Operating a global network of more than 100 warehouses and 85-million-square-feet of operating warehouse space, MyFBAPrep offers a full suite of eCommerce 3PL services including Amazon wholesale and private label, direct-to-consumer (DTC) fulfillment, and B2B retail. Powered by its SaaS technology platform Preptopia®, sellers get access to unified billing, analytics, business intelligence reporting tools, and real-time inventory views across multiple warehouses in the network. The company provides FBA Prep automation, modern robotics item picking, and a dedicated account management team. Based in Coral Springs, Florida, MyFBAPrep moves over $1 billion in Gross Merchandise Value (GMV) and processes over 10 million units annually.


Why First-Party Data is Key to eCommerce Success: Understanding the Importance of Customer Data

a hand holding a paper with data on it

Consumer behaviors and preferences play a crucial role in a shopper’s purchasing decision. First-party data, in particular, has become critical to success in eCommerce, as it provides invaluable insights into customer expectations.

In this article, we’ll delve into the significance of first-party data for your eCommerce brand, exploring how you can use it to create personalized customer experiences, develop effective marketing strategies, and build customer loyalty. By the end, you’ll have a better understanding of how first-party data will help drive success for your brand.

What is first-party data?

First-party data refers to information collected directly from a business’s customers or website visitors. It’s obtained through various channels, such as website analytics, consumer surveys, purchase history, and social media engagement. Unlike second- and third-party data, which are collected from external sources, first-party data is unique to a business and provides a deeper understanding of customer behaviors and preferences.

Examples of first-party data include website analytics such as pageviews, bounce rate, and conversion rate; demographic information, purchase history, product preferences, and other customer data; and social media engagement metrics, such as likes, shares, and comments.

While first-party data is unique to a business, it’s not always readily available. Collecting and analyzing this information requires a strategy and tools to ensure it’s accurate, relevant, and actionable.

First-party vs. second- and third-party data

Second-party data is gathered from a partner or other business with whom a company has a direct relationship. These companies sign sharing agreements to provide information that includes customer information, website analytics, and purchase history. For example, if a retailer partners with a manufacturer to promote their products, they may share their customer data to target specific audiences.

Meanwhile, third-party data is purchased from external sources, such as data aggregators or data brokers. It covers demographic information, purchase history, and other data that can be used to craft targeted advertising campaigns. For example, if a business wants to attract a new audience segment in a specific geographic area, they can purchase third-party data to identify potential customers there.

The key difference between the three types of data is that first-party is collected directly from a business’s customers or website visitors, while second- and third-party are obtained from external sources. First-party data is richer and provides a deeper understanding of one’s customer. On the other hand, second- and third-party data are more general and may not offer the same level of insight into consumer behaviors.

While second- and third-party data can be valuable in certain situations, businesses that rely solely on these types risk missing critical information about their customer base. First-party data is a must to gather the information necessary to appeal to and convert your target audience.

The importance of first-party data in eCommerce

First-party data is becoming increasingly important for eCommerce businesses because it provides a wealth of valuable information on customers. Here are some ways to leverage first-party data to boost your eCommerce business:

  • Personalize the customer experience: First-party data uncovers the details of your customers’ preferences, purchase history, and behavior on their website. With this information, you can craft personalized experiences for buyers, such as recommending products based on their purchase history or showing them targeted advertisements.
  • Develop effective marketing strategies: By analyzing customer behavior and preferences, you can identify the most effective channels and messages to reach your target audience.
  • Increase customer loyalty and retention: With first-party data, you can engage more with shoppers and provide relevant content, which contributes to increased loyalty and retention.

Collecting and analyzing first-party data

To collect first-party data, use cookies and tracking pixels and leverage appropriate tools. Then, review customer behavior to help you analyze the accumulated information. Throughout this process, you must also abide by data privacy laws and maintain top-notch security to prevent data breaches; your consumers should feel confident you’ll protect their information. Luckily, there are many tools and strategies available to collect and analyze first-party data effectively and securely.

The role of cookies and tracking pixels

Cookies and tracking pixels act as the backbone of first-party data collection. Cookies are small files stored on a user’s device that allow websites to remember user preferences and behavior. Tracking pixels, meanwhile, are small images that enable businesses to monitor user behavior on their website. By combining cookies and tracking pixels, businesses can accumulate useful data on user behavior, including pageviews, time spent on the website, and products viewed.

Tools for collecting and analyzing data

Various tools are available for collecting and analyzing first-party data. These include:

  • Website analytics tools, such as Google Analytics, which provide insights into user behavior on the website.
  • Customer relationship management (CRM) tools like Salesforce, which allow businesses to manage customer information, including demographics, purchase history, and website behavior.
  • Marketing automation tools, such as HubSpot, which enable businesses to create targeted marketing campaigns based on consumer behavior and preferences.

Tip: Gather customer feedback regularly to get the pulse of how your brand is doing in the eyes of consumers.

Combine customer behavior

Customer behavior encompasses your consumer base’s demographics, preferences, and actions on your website. This information provides context for your analysis and supports your findings. You can learn about your consumers’ behaviors through various channels, including website analytics, customer surveys, and purchase history.

Ensure data privacy and security

Collecting and analyzing first-party data comes with the responsibility to ensure data privacy and security. Companies must be transparent about the data they collect and how they use it. They must also store that information securely and protect it from unauthorized access. As such, businesses that collect and use customer data must comply with data protection regulations, such as GDPR and CCPA.

Wrapping up — Hone in on your customers with first-party data

First-party data is becoming increasingly important for eCommerce businesses to succeed in today’s competitive landscape. By collecting and analyzing this information, you can gain valuable insights into customer behavior and preferences, then use them to create personalized experiences, develop effective marketing strategies, improve product recommendations, and increase customer loyalty and retention.

To gather first-party data effectively, use cookies and tracking pixels and employ the right tools on appropriate channels. Pay special attention to data privacy and security, and comply with data protection regulations to maintain consumer confidence in your brand.

Read: 7 Ways to Gather Customer Feedback

When you apply first-party data strategically, you’re better positioned to understand and engage with your customers, build brand loyalty, and expand your business. Invest in the tools and strategies needed to collect and analyze robust first-party data to stay ahead of the competition and achieve long-term success in your eCommerce marketplace.

7 Ways to Gather Customer Feedback

Customer feedback plays a critical role in shaping the success of an eCommerce business. It provides invaluable insight into what customers like and dislike about a product, service, or website and helps businesses make informed decisions to improve the buyer experience. Collecting feedback from consumers also contributes to building stronger relationships, boosting customer loyalty, and increasing sales.

However, with so many ways to gather this information, it can be overwhelming to decide which methods to use. Fortunately, we’ve simplified the task for you.

In this article, we explore seven effective ways to gather customer feedback in eCommerce. By the end, you’ll have a comprehensive understanding of each method and be able to determine which ones will best suit your business.

T​he importance of customer feedback for eCommerce businesses

Customer feedback is a crucial component of any successful business strategy — especially in eCommerce, where the competition continuously grows. Feedback from your buyers reveals valuable information about the customer experience, which helps you understand your customers’ wants and needs. Specifically, customer feedback helps you:

  • Improve the customer experience: Gathering customer feedback helps businesses identify pain points and areas for improvement. This allows businesses to refine the customer experience, leading to higher consumer satisfaction, retention, and sales.
  • Build trust and loyalty: Customers want to feel heard and valued. By actively seeking feedback from them and acting on it, companies demonstrate their investment in their customers’ satisfaction. This strengthens trust and loyalty and encourages repeat business and positive word-of-mouth referrals.
  • Identify opportunities for innovation: Customer feedback also provides insights into emerging trends and opportunities for innovation. Listening to what customers want and need can reveal new product or service offerings that’ll set them apart from competitors and drive growth.
  • Mitigate negative reviews: Negative reviews can have a significant impact on a brand’s reputation and sales. However, proactively gathering feedback uncovers issues before they become widespread and allows brands to address them quickly, reducing the likelihood of negative reviews.

W​ays to gather customer feedback

Ecommerce businesses have a variety of methods available to collect customer feedback. The approach you take depends on your brand, what you feel comfortable using, and the format you think your customers are most likely to engage with. Chances are, you’ll adopt a combination of the following methods to request, collect, and share customer feedback for your brand.

1. Surveys

Surveys are one of the most popular and effective ways to gather customer feedback in eCommerce. There are several types of surveys that businesses can use, including email surveys, pop-up surveys, post-purchase surveys, and on-site surveys. Here’s a closer look at each type:

  • Email surveys: These are sent directly to a customer’s inbox and can gather feedback on a variety of topics, such as customer service, product quality, or website usability. Email surveys are typically sent after a customer has made a purchase or interacted with your business in some way.
  • Pop-up surveys: Pop-up surveys are displayed on a website or mobile app and are triggered by specific user behaviors, such as clicking on a button or spending a certain amount of time on a page. They’re quick and easy to complete, making them an efficient way to gather feedback in real time.

Pro Tip: Make sure your survey pop-up doesn’t interfere with the customer purchase flow, or you could end up derailing sales.

  • Post-purchase surveys: This type of survey is sent after a customer has made a purchase. It’s great for collecting feedback on the overall buying experience, including shipping, delivery, and customer service.
  • On-site surveys: Like pop-up surveys, on-site surveys also appear on a website or mobile app. However, they focus on feedback about specific pages or features. They can be triggered by user behavior or displayed at certain times as well, such as when a customer is about to exit a page.

Regardless of what kind of survey you choose to use, keep in mind the following best practices to craft effective surveys every time:

  • Keep it short and simple: Customers are more likely to complete a survey if it’s quick and easy to complete.
  • Use clear language: Avoid using industry jargon or complex language that everyday buyers may not understand.
  • Include a mix of open-ended and closed questions: Open-ended questions provide more detailed feedback, while closed ones allow for easier data analysis.
  • Offer incentives: Giving incentives such as discounts or free products increases the likelihood of customers completing a survey.

Here are some sample questions that businesses commonly ask in their surveys:

  • How satisfied were you with your recent purchase?
  • How easy was it to navigate our website?
  • Did you find the information you were looking for?
  • Would you recommend our product/service to others?
  • What could we do to improve your experience with us?

2. User testing

User testing involves observing customers as they interact with your product or website, typically through screen sharing or in-person sessions, to identify pain points and areas for improvement.

During the testing, participants are given tasks to complete, and their interactions are observed and recorded. The goal of user testing is to identify customer problems, usability issues, and areas for improvement in the consumer experience.

This type of surveying offers several benefits for eCommerce businesses, including:

  • Identifying usability issues: User testing helps businesses pinpoint problems that may not be immediately obvious, such as confusing navigation or unclear instructions.
  • Improving conversion rates: By identifying and addressing pain points in the customer experience, businesses can increase both their conversion rates and sales.
  • Boosting customer satisfaction: Refining the customer experience improves customer satisfaction and loyalty.
  • Reducing development costs: Issues are identified early in the development process, which avoids costly reworking and development delays.

To conduct effective user testing, follow these steps:

  • Define your testing goals: Determine what you want to achieve through user testing and the tasks you want participants to complete.
  • Recruit relevant participants: Identify your target audience and recruit participants who fit the criteria.
  • Set up the testing environment: Create a testing environment that’s representative of the customer experience and ensure all necessary equipment is in place.
  • Conduct the test: Observe participants as they complete their assigned tasks and take notes on their interactions.
  • Analyze the results: Analyze the data collected during the test and identify pain points and areas for improvement.
  • Implement changes: Use the insights gained from user testing to make changes to your product or website and conduct further testing as needed.

3​. Reviews and ratings

Reviews and ratings provide social proof, build trust with potential customers, and reveal candid opinions about the customer experience. They’re highly influential, with studies showing up to 91% of consumers read reviews before making a purchase.

Positive reviews and ratings especially build trust and credibility with potential customers, while negative reviews can uncover problem areas in the customer experience.

Several strategies can encourage customers to leave reviews and ratings, including:

  • Send follow-up emails: After a purchase, send an email asking customers to leave a review or rating. Include a link to the product page or a form directly in the body text for easy access.
  • Incentivize reviews: Offer discounts or other incentives for leaving a review or rating to encourage participation. This is also a great way to increase your customers’ average lifetime value by encouraging repurchasing.
  • Make it easy: Make it simple and seamless for customers to leave a review or rating by providing clear instructions and links. Customers are less likely to leave a review if there are barriers to overcome.
  • Personalize the request: Use tailored requests (such as addressing the customer by name and mentioning their purchase) to make the request more personal.

Responding to reviews, both positive and negative, is an essential part of managing an eCommerce business. When crafting your replies, be sure to:

  • Respond promptly: Reply to reviews in a timely manner to show customers you value their feedback.
  • Address specific concerns: Hone in on specific concerns raised in the review and offer solutions, if possible.
  • Be professional: Keep responses professional and avoid sounding defensive or emotional.
  • Express gratitude: Say thank you to customers who leave positive reviews and acknowledge the effort they put into it.

Although they can be unpleasant to receive, negative reviews actually add trust and credibility to your brand. No brand can make everyone happy. When someone expresses dissatisfaction, the best thing to do is to contact the customer directly and try to solve their problem privately, in a timely and professional manner.

4​. Social media monitoring

Monitoring social media is another effective way to gather customer feedback in eCommerce. Social media platforms provide a direct line of communication with customers, serving as an open forum for people to share their thoughts and experiences. This makes it easy to identify pain points and areas for improvement.

By monitoring social media channels, you can uncover problems with your customer experience, respond to consumer inquiries and complaints, and engage with your buyers on a personal level.

The market abounds with social media monitoring tools, including but not limited to:

  • Hootsuite: A platform that allows businesses to monitor multiple channels in one place
  • Mention: A tool that monitors brand mentions and conversations in real time
  • Google Alerts: A free tool that allows businesses to track mentions of their brand across the web, including social media channels

Like reviews, responding to feedback on social media is critical to your eCommerce business. Here are some best practices when replying to customers through these portals (many of which you’ll find familiar):

  • Respond promptly: Reply to customer inquiries and complaints in a timely manner to show customers their feedback is valued. Social media monitoring should be a regular part of your daily operations, so set up alerts to ensure you don’t miss any mentions.
  • Be personal: Send tailored responses that address the customer by name to show you’re engaged with their opinions. You can also sign off social messages with your name or initials so customers know they’re speaking with a real person.
  • Offer solutions: Provide solutions to customer complaints or issues, then follow up to ensure the problem has been resolved. Whenever possible, try to connect one-on-one in a private setting to address any sensitive data and avoid airing conversations publicly.
  • Stay professional: Keep responses professional and avoid sounding defensive or emotional. When possible, move any negative customer interactions to a private messaging forum (e.g., DMs) or contact them directly through email or telephone.
  • Show gratitude: Express your thanks to customers who leave positive feedback and acknowledge their support for your brand. Retweet, re-post, and share their positive feedback on your social media channels for social proof marketing and to celebrate your customers.

S​ocial media is an effective way to grow your brand and to connect with your customers. Rather than simply broadcasting brand messaging and sales, use your social media channels to engage with your audience. As social selling continues to grow, a solid social monitoring strategy can significantly help your brand succeed.

5​. Live chat and customer support

Live chat and customer support are mandatory in eCommerce to ensure customer satisfaction, but you can also collect useful feedback through them. They’re an avenue for customers to seek immediate help and offer valuable insight into the shopper experience.

Live chat provides a direct line of communication between customers and support teams, making it ideal for acquiring customer feedback. Businesses can identify aspects of the consumer experience that need improvement and provide real-time solutions to customer issues. With proper systems in place, like tagging and call analytics, you can also identify trends, which hone in on your consumers’ pain points and their causes so you can address them directly.

Customers expect immediate help when they encounter issues, so responsive customer support is essential. By providing quick and helpful support, you’ll enhance the customer experience, build trust with your customers, and increase their satisfaction.

You can offer impressive customer support with several tools, including:

  • Helpdesk software: Helpdesk software, such as Zendesk or Freshdesk, allows businesses to manage customer inquiries and support requests all in one place.
  • Chatbots: Chatbots are a great option for providing immediate assistance to customers, answering frequently asked questions, and routing more complex inquiries to a human support agent.
  • Social media messaging: Use platforms like Facebook Messenger or Twitter Direct Message to reach customers through the portals where they’re already active.

6​. Customer interviews

Customer interviews are a more in-depth approach to customer feedback. They reveal greater detail on the customer experience and allow businesses to understand customer motivations and pain points on an intrinsic level.

They excel at identifying unmet needs and opportunities for innovation. Their one-on-one setting also builds trust and loyalty and shows customers their feedback is valued.

However, it’s important to note that not all customers feel comfortable sharing feedback in an intimate setting. A great way to gauge their comfort level is to include a question in a survey asking customers to self-identify if they’re willing to or are interested in speaking about their experience further.

To conduct effective customer interviews, follow these steps:

  • Define your interview goals: Determine what you want to achieve through customer interviews and the topics you want to cover.
  • Recruit participants: Look to your target audience to find participants who fit the criteria. For example, do you want to interview recent customers, or those who haven’t purchased in more than X months? Are you only looking to speak with customers who bought Product A?
  • Conduct the interview: Hold the interview in-person or over the phone and record the conversation. You could also use Zoom, provided you have the customer’s permission.

Even better, if they permit their interview responses or likeness to be used in advertising materials, you can hit two birds with one stone by gathering feedback and capturing powerful testimonials as social proof.

  • Analyze the results: Analyze the information collected during the interview and identify key insights. Highlight major themes and trends and decide how you can incorporate your findings.
  • Implement changes: Use the insights gained from your customer interviews to make changes to your product or website and conduct further testing as needed.

Here are some example questions you can ask during customer interviews:

  • What led you to purchase our product/service?
  • What have you found to be the most significant benefits of our product/service?
  • What are the pain points you experience when using our product/service?
  • How can we improve our customer experience?
  • What do you value most in a product/service?

7. A/B testing

A/B involves comparing two versions of a product or website to determine which performs better with customers. You create a variant of a product or website, with one key difference between them, and then analyze how customers respond to each version. This helps you identify what elements and messaging return stronger results and, in turn, make data-driven decisions to improve the customer experience.

Besides hard metrics, A/B testing also uncovers valuable information from customers that can:

  • Identify pain points: Testing different versions of a website or product shows you where customers struggle in their buyer experience and make appropriate improvements.
  • Boost conversion rates: A/B testing allows you to hone in on your conversion rate (among other metrics) by learning which variants achieve a more positive response from your consumer base so you can introduce them into your products or pages.

Tweak your product or website and watch the results to find the best versions, then add those changes to enrich the overall customer experience.

Here are some best practices for conducting A/B testing in eCommerce:

  • Define your testing goals: Determine what you want to achieve through A/B testing and identify the key metrics you want to measure.
  • Test one variable at a time: Change only one variable for each test so you’ll know indisputably which alteration caused the specific result.
  • Use a large sample size: You need a large enough sample size to ensure your results are statistically significant.
  • Monitor over time: Regularly check the results of your A/B testing to verify their sustained impact on the customer experience.
  • Use testing tools: Employ A/B testing tools such as Google Optimize or Optimizely to automate the testing process and gather data more efficiently and reliably.

Wrapping up — Listen to your customers

Gathering consumer feedback is crucial for eCommerce businesses to stay competitive and deliver exceptional customer experiences. By listening to customer feedback, you’ll identify pain points, improve your buyer’s journey, and nurture trust and loyalty among your customers. Implement the strategies outlined in this article to gather valuable customer feedback and make data-driven decisions that refine your customer-facing operations and drive business growth.

Temperature-controlled logistics and fulfillment: The ins and outs of DTC prep for cold storage items

a box and 2 pints of ice cream

Tackling the intricacies of temperature-controlled logistics can be daunting — so much so that some 3PLs avoid it entirely. However, in industries such as food, beverages, and biopharmaceuticals, mastery of cold storage prep and shipping is a necessity.

We’ll walk you through the basics of these complexities and how to navigate them to ensure your temperature-sensitive goods are handled professionally and efficiently.

The basics of temperature-controlled logistics

A recent Forbes study found that 61% of shippers outsource cold storage and warehousing to some degree. This is primarily due to the significant costs of maintaining temperature-controlled logistics, which includes special equipment and established processes for temperature-sensitive items, such as…

Temperature monitoring

Shelf life and temperature ranges can vary drastically from product to product. They usually fall into two main segments: chilled and frozen goods. However, products can fall anywhere within that range, making it impossible to keep everything at one average temperature. You must establish a process for keeping track of acceptable temperature ranges to reduce waste and regulate temperatures 24/7.

Regulatory compliance

Complying with local, state, and federal safety regulations is crucial for preserving the safety and quality of perishable goods. One such statute is the Food Safety Modernization Act (FSMA), which requires shippers to complete temperature reports and maintain documented sanitary practices.

New regulations are proposed all the time, so be sure to check them regularly to stay updated and in compliance.

Equipment and insulation

The type of storage used has a massive impact on the quality of cold goods. You can choose from various refrigeration equipment like refrigerated containers, blast freezers, cold rooms, or pharmaceutical-grade cold storage.

The goal is to keep temperatures consistent and prevent exposure to outside elements, so do your research to select the right type of unit for your cold goods.

MyFBAPrep utilizes various state-of-the-art temperature control equipment to ensure products are stored at consistent temperatures and free from exposure to external elements.

The art of cold packaging

Packaging cold storage items requires great care, as mishandling can lead to diminished product quality or spoilage.

Cold packaging is the beginning of a product’s life outside of its storage unit. The greatest challenge at this stage is ensuring temperatures stay within an acceptable range and preventing external factors like humidity from ruining the item.

Mishandling at this point can have disastrous results, such as changing a product’s flavor, consistency, or other elements that reduce quality (and potentially hinder you from selling the goods). When it comes to packaging, you need to stay on top of the following factors.


Opt for lightweight, heat-resistant packaging, such as styrofoam boxes, foam planks, insulated liners, or insulated pads. Also, consider water-tight plastic bags that help keep products dry, packing materials that hold items in place, and outer corrugated boxes that offer extra protection. The general rule of thumb is to prepare for a transit time of around 30 hours.


Gel packs and dry ice are the most common refrigerants used in cold shipping. However, dry ice can be difficult and costly to work with because it’s considered a hazardous material. It also can’t be used in airtight packages and must meet various requirements. Wet ice isn’t a recommended alternative because it’s heavy and melts.


How you layer and seal your packages could be the difference between safely transported products and spoiled goods. Ensure your coolants are evenly distributed when putting together your packages so no portion of the shipment is at risk of falling below safe temperatures.

Aside from securing your products, you must account for possible leakage and perspiration. Double-bagging, absorbent pads, or cellulose wadding can help combat those potentialities.

Special requirements

You’ll need to affix appropriate labels to your packages, such as dry ice labels, expiration dates, dietary claims, and “Keep refrigerated” stickers.

If you sell on third-party marketplaces like Amazon, you may also be required to provide information like the shipper’s name and the location where the contents were grown or manufactured.

How to ship cold items

Shipping cold and frozen goods poses substantial challenges. Even with perfect packaging and storage, improper shipping methods can lead to unhappy customers and lost revenue.

So, before you ship your products, you must develop a dependable strategy and solidify certain elements.

1. The right carrier

First and foremost, find a reputable carrier. With an experienced partner, you won’t have to worry about shipping delays, mishandling, or other rookie mistakes while trying to meet tight delivery deadlines.

FedEx, UPS, and USPS are all good options, although FedEx may be the most appealing because of their FedEx Temp-Assure services. If you’re a high-volume seller, you may be able to negotiate with your carrier for special, discounted pricing.

Or, you can take advantage of a 3PL’s connections, like MyFBAPrep: They collaborate with these and other reliable carriers to obtain the best rates for their clients. You’ll also enjoy optimized shipping times so your temperature-sensitive goods reach their destination safely and promptly.

2. Perfect timing

Timing is everything in cold-chain logistics. Some perishable items may be able to last several days in transit, while others will only make it 24 hours. As such, it’s best to pick your carrier’s fastest shipping option that’s still cost-efficient for your business.

You should also send your shipments early in the week so your deliveries aren’t delayed over the weekend. If you’re approved to sell perishable items via Amazon FBA, you’ll have to deliver shipments to your FBA warehouse at least 90 days before the expiration date (Amazon will dispose of anything within 50 days of the “best by” or “sell by” dates).

3. Plan according to temperature

It’s not uncommon to ship food frozen with the expectation that it’ll thaw and be ready to eat by the time it arrives at a consumer’s doorstep.

If this is your strategy, you’ll likely need to employ refrigerated containers (reefers) during transit and strategically plan your shipping routes to minimize the risk of spoilage.

Wrapping up — Run temperature-controlled logistics more smoothly

Navigating the world of temperature-controlled logistics is far from easy. These deliveries are always on a time-crunch, meaning you need tight planning for your packaging, timing, and routes — otherwise, you could end up with ruined goods that cost you revenue and erode your business reputation.

However, you can remove some of the headache of the process with MyFBAPrep’s comprehensive solutions and team of dedicated experts. From regulatory compliance to perfect packaging, we’ve got you covered. Contact us today to transform your logistics process, from cold shipping and beyond.

Published: Nov 18, 2021
Updated: June 12, 2023

A Guide to Optimizing your Amazon Inventory Across Multiple Brands and Channels

Amazon’s Fulfillment by Amazon (FBA) services allows merchants to tap into a powerful logistics platform that can serve millions of Amazon shoppers. But what about customers on other platforms?

Managing inventory on this vast marketplace can be complex and challenging if you’re an aggregator who oversees multiple brands and sells through various sales channels.

Keep reading to learn about the unique logistics challenges you face managing multiple brands, along with practical solutions for optimizing omnichannel inventory management.

The complexities of inventory management

When you sell on multiple channels, managing inventory becomes complicated due to the sheer number of products, brands, and sales channels involved.

In addition to stock levels, you’re also responsible for other aspects such as seasonal fluctuations, promotions, and the impact of external factors like market trends and economic conditions.

Each sales channel will likely have unique inventory management requirements, such as different order processing times, shipping methods, and packaging standards. Consequently, you must juggle various inventory management tasks simultaneously to ensure smooth operations.

Below are the inventory management requirements for some of the most popular sales channels.

Amazon inventory management requirements

  • Adhere to Amazon’s FBA requirements, such as packaging, labeling, and product preparation
  • Comply with Amazon’s storage limits and Inventory Performance Index (IPI) thresholds
  • Understand Amazon’s fulfillment fees and long-term storage fees to minimize costs
  • Create product listings according to Amazon’s guidelines, including accurate inventory levels
  • Keep track of Amazon’s policies regarding product restrictions and prohibited items.

eBay inventory management requirements

  • Ensure accurate inventory levels to avoid overselling and order cancellations, which can negatively impact your seller performance rating
  • Adhere to eBay’s listing requirements and policies, including creating precise and accurate product descriptions and images
  • Understand eBay’s fee structure, including insertion fees, final value fees, and listing upgrade fees, to optimize inventory costs
  • Manage shipping and handling processes according to eBay’s guidelines, such as offering various shipping options and maintaining accurate shipping times

Walmart Marketplace inventory management requirements

  • Comply with Walmart’s listing and product content guidelines, including accurate inventory levels and product information
  • Adhere to Walmart’s shipping and delivery requirements, such as offering free shipping options and meeting the specified delivery times
  • Understand Walmart’s fee structure, which includes referral fees and subscription fees for fulfillment services
  • Ensure a seamless returns process in accordance with Walmart’s return policy and guidelines

Shopify inventory management requirements

FBA benefits for aggregators

Amazon FBA provides online retailers a comprehensive solution to store, pack, and ship their products. Amazon handles the entire fulfillment process on behalf of the retailer, including warehousing, order processing, shipping, and customer service.

This allows sellers to focus on other aspects of their business like marketing, product development, and brand management.

Other benefits include:

  • Access to Amazon’s extensive customer base: FBA lets you tap into Amazon’s massive customer base and enjoy exposure to millions of potential buyers.
  • Prime eligibility: FBA products are eligible for Amazon Prime, offering customers free, two-day shipping and other benefits, which can increase sales and customer loyalty.
  • Global fulfillment network: With Amazon’s extensive network of fulfillment centers, you can store your inventory closer to customers to reduce shipping times and costs.
  • Customer trust: Amazon is a trusted marketplace, so customers are more likely to purchase from FBA sellers knowing Amazon handles the delivery process.
  • Streamlined operations: As an aggregator managing multiple brands, FBA can simplify your operations by consolidating your inventory storage and fulfillment under one provider.
  • Multi-channel fulfillment: FBA can also handle order fulfillment for sales made through other channels, such as your own website or other marketplaces.

FBA challenges for aggregators

  • Cost: FBA fees can quickly add up with storage fees, fulfillment fees, and additional charges for long-term storage. As an aggregator, you’ll need to analyze the cost structure carefully and ensure it’s financially viable for your business.
  • Inventory management complexity: Managing inventory for multiple brands and products can be difficult, especially when dealing with different sales channels. You’ll need to establish effective inventory management processes and embrace inventory management software to keep track of stock levels and ensure smooth operations.
  • Amazon’s rules and regulations: FBA sellers must adhere to Amazon’s strict guidelines and policies, which include requirements for product listings, packaging, and inventory quality. Failure to comply can lead to account suspension and other penalties.
  • Limited control over fulfillment: By outsourcing your fulfillment to Amazon, you relinquish some control over the process, which can raise challenges with maintaining consistent branding and customer experiences across different channels.
  • Competition: Selling on Amazon means competing with numerous other vendors, including Amazon itself. As an aggregator, you must develop strong marketing strategies to differentiate your brands and products from the competition.

Amazon’s Inventory Performance Index (IPI)

Amazon’s IPI is a metric specific to marketplace sellers, particularly those who use FBA services. The IPI helps you measure the efficiency of your inventory management on Amazon.

While it may not directly impact inventory management across other channels, understanding your Amazon IPI still offers valuable insights that can be applied to your overall inventory management strategy.

Unlock the secrets to mastering Amazon’s IPI by diving into our detailed guide, The Amazon Inventory Performance Index Explained and How to Improve Your Score.

Multi-channel inventory management principles

Effective inventory management is crucial for successful eCommerce operations. All multi-channel retailers must focus on core principles like:

  • Stock levels: Maintaining appropriate stock levels is essential to avoid stockouts and overstocking. Stockouts can lose sales and anger customers, while overstocking can increase storage costs and risks inventory becoming obsolete.
  • Reordering: Timely inventory reordering ensures you have enough stock to meet consumer demand. Establish an efficient reorder process that considers lead times, order quantities, and safety stock levels.
  • Quality and safety standards: Your inventory must meet Amazon’s quality and safety standards. Regularly inspect your stock and remove damaged or expired items to maintain a high level of quality.

Best practices for inventory tracking and forecasting

You need to adopt effective inventory tracking strategies to manage your stock across multiple brands and channels. These include:

  • Regular stocktaking: Conduct periodic physical stock counts to verify the accuracy of your inventory records. This will help you identify discrepancies and address potential issues before they escalate.
  • Monitoring inventory levels: Keep a close eye on stock levels across all your brands and channels. This enables you to make informed decisions about reordering and allocating stock where it’s most needed.
  • Updating records: Ensure your inventory records reflect changes in stock levels, returns, and damaged items. Accurate records are crucial for effective inventory management.

Forecasting also plays a vital role in inventory management. By accurately predicting demand, you can prevent stockouts and overstocking and thus protect your sales and cash flow.

To improve your forecasting accuracy, analyze the following factors:

  • Historical sales data: Review your past sales data to identify trends, seasonality, and other factors influencing demand.
  • Promotions and marketing activities: Factor in any planned promotions or marketing activities that may affect customer demand for specific products.
  • Market trends: Keep an eye on industry developments that could influence consumer preferences.
  • External factors: Consider the impact of external factors, such as economic conditions, competitor activities, and changes in consumer behavior.

How effective are your current inventory management strategies? Your inventory turnover ratio on Amazon is a crucial KPI to monitor in this regard. Check out our Understanding Amazon Inventory Turnover article to evaluate the strength of your management.

Invest in inventory management software solutions

Consider investing in inventory management software solutions that cater specifically to aggregators. They help you track inventory across multiple channels, automate stock-level updates, and provide valuable insights for clearer decision-making.

Key features to look for in a robust inventory management software are:

  • Multi-channel integration: Choose a solution that integrates with all your sales channels so you can manage inventory from a centralized dashboard.
  • Real-time inventory updates: Opt for software that provides real-time inventory updates, ensuring you always have an accurate picture of your stock levels.
  • Reporting and analytics: Advanced reporting and analytics features reveal insights into your inventory performance and identify areas for improvement.
  • Forecasting and replenishment: Look for software with demand forecasting and automated replenishment features, as these enable you to maintain optimal inventory levels and avoid stockouts.

Inventory optimization tactics designed for aggregators

As we’ve discussed, aggregators face unique challenges when optimizing inventory across multiple brands and channels. In response, you need to employ strategies tailored to this role to streamline operations, reduce costs, and improve overall efficiency.


Streamline your inventory management by consolidating your supply chain where possible. This may involve negotiating bulk discounts with suppliers or centralizing inventory for multiple brands in one main warehouse.

Implement an effective SKU system

Create a unique SKU (stock-keeping unit) system that allows you to identify products across various brands easily. This tracks inventory more efficiently so you can make data-driven decisions.

Data analytics

Analyze your inventory data to identify patterns, predict trends, and detect potential issues. You can hone in on best-selling products, seasonality, and other factors influencing your stock requirements.

Automation and AI tools

Leverage automation and AI tools to improve your inventory management processes. These streamline repetitive tasks, optimize inventory levels, and forecast demand more accurately.

Cross-docking and just-in-time (JIT) strategies

Implement cross-docking and JIT strategies to reduce inventory holding costs and boost the efficiency of your supply chain.

Cross-docking involves directly transferring products from the supplier to the customer, which bypasses the need for storage. Meanwhile, JIT strategies aim to minimize inventory levels by ordering products only when necessary.

Vendor-managed inventory (VMI)

Consider adopting a VMI program, wherein your suppliers are responsible for managing and replenishing your inventory. This approach reduces the burden of inventory management while ensuring optimal stock levels.

Demand-driven material requirements planning (DDMRP)

Look into the DDMRP methodology, which combines aspects of both the traditional material requirements planning (MRP) and the JIT systems. DDMRP focuses on demand-driven inventory management to help you optimize stock levels based on customer demand.

Learn how to take control of your eCommerce inventory management and boost your business’s efficiency by exploring MyFBAPrep’s guide, How to Track eCommerce Inventory Across Multiple Channels.

Adapt to marketplace changes

As an aggregator, staying on top of fluctuating market trends and consumer behaviors is essential for long-term success. Keep yourself up to date on Amazon’s changing policies and standards and be ready to pivot when necessary.

Further, regularly review your inventory management practices and adjust them as needed to remain competitive in the evolving eCommerce landscape.

Wrapping up — Mastering inventory management as an aggregator

For aggregators, optimizing your inventory management is essential to achieve streamlined, efficient, and profitable operations.

Navigating the complexities of these duties across multiple brands and channels can be challenging. However, with the right approach and tools, you can overcome those obstacles and ensure smooth processes on all your platforms.

Embrace best practices, leverage the latest technology, and be adaptable to changing market trends to optimize your inventory management and position your aggregator business for long-term growth and success.

What is Amazon Freight and Why to Use It

an amazon truck

Over two-thirds (69%) of online shoppers are less likely to make a return purchase with a retailer if an order fails to arrive within two days of the estimated delivery date.

As an eCommerce seller, navigating the complex shipping landscape can feel daunting. With Amazon Freight, however, the journey becomes much smoother. If you’re seeking to revolutionize your shipping process, this might be the solution for you.

Understanding Amazon Freight

Amazon Freight is an Amazon service that serves as a one-stop shop for managing freight shipments. It offers an integrated platform designed to streamline and simplify the shipping process for businesses through its:

  • A network of carriers: Rather than a solitary shipper, Amazon Freight is an extensive network of partner carriers, both large and small. This network allows Amazon Freight to provide comprehensive coverage so your shipments reach any destination.
  • User-friendly interface: Amazon Freight provides a user-friendly online platform where you can manage all your freight shipments. You can easily schedule shipments, track them in real time, and manage documentation — all from one place.
  • Amazon’s logistical expertise: With decades of experience in managing complex delivery networks, Amazon brings their fine-tuned systems and processes to their freight service, ensuring reliable and efficient service.

The challenges of managing freight shipments

Due to their large size and weight, managing freight shipments can be complex and demanding, especially for eCommerce retailers that often have to handle a high volume of orders.

Below are some of the most common challenges online sellers face with this type of fulfillment.

Variable shipping costs

One of the significant challenges in freight management is the variability of shipping costs.

Factors like fuel prices, demand, supply conditions, and weather can affect your rates. This unpredictability makes it challenging to manage costs and maintain profitability.

Complex logistics

Organizing the logistics of freight shipments warrants its own job role. It involves coordinating with various carriers, handling documentation, and ensuring compliance with regulations.

This complexity can be a significant challenge, especially for smaller retailers that need more resources or expertise to manage logistics effectively.

Timely delivery

Delays can occur for various reasons, from weather conditions to issues at port or customs. These roadblocks can hurt customer satisfaction and harm your business reputation.

Inventory management

Overseeing inventory is crucial to efficient freight management. You need to ensure you have sufficient stock to meet customer demand, but at the same time, you want to keep your capital manageable. Balancing these requirements can be a significant obstacle.

Tracking shipments

Without accurate, real-time tracking, it’s difficult to keep customers informed about the status of their orders. It also inhibits you from managing your inventory and planning for future shipments.

Ensuring product safety

The safety of your products during transit is a major concern for fulfillment in general. Goods can be damaged due to improper handling, accidents, or adverse weather conditions. This, then, results in financial losses and dissatisfied customers.

Compliance with regulations

Freight shipments have to comply with a myriad of regulations, both domestic and international. These rules can be complicated and frequently altered, making compliance a frustrating undertaking.

However, non-compliance can result in penalties and may disrupt your shipments.

Managing returns

When customers return products, you need to handle the reverse logistics, which can be complex and costly. You also need to inspect the returned products and decide whether you can resell them, which is time-consuming.

These points highlight the complexity of managing freight shipments and the need for significant expertise and resources. In this regard, Amazon Freight can be a game-changer. The service can help you avoid issues and streamline your shipping processes by providing a comprehensive solution for managing freight shipments.

The advantages of Amazon Freight

Amazon Freight has revolutionized the freight industry, offering a unique blend of efficiency, reliability, and cost-effectiveness. From small businesses to large corporations, many have found considerable value in adopting this service for their shipping needs.

With its extensive network, competitive pricing, and seamless integration with other Amazon services, there are many advantages that make this option worth considering.

Cost savings

Finding ways to cut costs and boost profit margins is critical as a retailer, and Amazon Freight can help you achieve those goals.

You enjoy discounted shipping rates thanks to Amazon’s extensive network and negotiated deals with multiple carriers. This perk yields considerable savings, making your shipping processes more cost-effective and expanding your bottom line.


Unlike other shipping services that might limit you to a particular set of carriers, Amazon Freight allows you to choose the one that best aligns with your requirements.

Be it price, transit time, or other considerations, you’re in the driver’s seat to select the most suitable shipping solution. That flexibility ensures your shipments arrive on time and at the most cost-effective rate.


Amazon Freight simplifies the organization and management of shipments by providing a unified platform for all your freight shipments.

You simply input your shipment details, and the service handles the rest. This convenience can free up your time so you can focus more on your business.

Real-time tracking

One of the standout features of Amazon Freight is its real-time tracking for all your shipments. This capability keeps you — and, in turn, your customers — up to date on the status of your deliveries, offering peace of mind for all parties.


In addition to savings and convenience, Amazon Freight also brings reliability to your logistical operations. Your shipments are secure throughout the transit process, and, using reliable carriers and strict security protocols, your goods arrive in perfect condition.

Looking for other ways to boost the resilience of your eCommerce logistics? Check out our article on how to build resilient fulfillment operations.

Amazon Freight’s features

To appreciate the full capabilities of Amazon Freight, let’s delve deeper into some of its key features:

  • Competitive rates: Amazon Freight’s competitive rates are one of its most attractive features. Amazon negotiates rates with various carriers to secure lower costs, which they then pass on to users. This perk can result in significant cost savings, especially for businesses that frequently ship large quantities of goods.
  • Customizable options: Amazon Freight provides a range of customizable options for your shipments. You can choose the type of service you need (full truckload or less than truckload), the type of equipment required, and even the transit time. This flexibility allows you to tailor your shipping solution to your specific needs.
  • Simplified documentation: Shipping documentation becomes a breeze with Amazon Freight. The platform allows you to create and manage bills of lading, freight invoices, and other essential documents with ease. This capability reduces the time and effort involved in managing paperwork so you can focus on other aspects of your business.
  • Efficient claims process: In case of any issues with your shipment, Amazon Freight provides a hassle-free claims process that lets you easily submit claims and track their progress. That transparency contributes to the quick and efficient resolution of any problems.

The MyFBAPrep advantage

As an invite-only partner of Amazon Freight, MyFBAPrep gives merchants access to all the benefits of Amazon Freight. That includes detailed tracking, a dedicated account representative, Amazon’s trusted service commitment, and more.

  • Detailed tracking: Amazon Freight provides detailed, end-to-end tracking of your shipments to keep you up-to-date on the status of your goods at all times. This provides peace of mind and enables more strategic planning and management.
  • Dedicated account representative: With MyFBAPrep, you receive support from a dedicated account representative. Your rep will help you navigate the complexities of freight shipping to maximize your Amazon Freight experience.
  • Amazon’s service commitment: Leverage Amazon’s guaranteed exceptional service. With the platform’s robust systems and processes, you can rest assured your shipments are in good hands.

Amazon Freight FAQs

What can you ship?

Amazon Freight supports the transportation of most goods that can be shipped via 53-foot dry van equipment for immediate pickup and delivery.

However, there are certain exceptions, including hazardous materials (HAZMAT), items that need refrigeration, and other prohibited goods.

Where can you ship?

Amazon Freight boasts extensive coverage across thousands of lanes throughout the United States, specifically in regions where Amazon has an established presence.

Whether you need to ship inbound to Amazon, your own facilities, or third-party locations, Amazon Freight ensures reliability and top-notch performance. To better understand the U.S. coverage zones, you can view a map here.

The service also boasts coverage in several European countries, including Germany (excluding the North Sea and Baltic Sea islands), Poland, the Czech Republic, France, Italy, Spain, Belgium, the Netherlands, and Luxembourg. Coverage is also available across the United Kingdom, except for the Scottish Highlands.

How does Amazon Freight choose its carrier network?

Amazon Freight puts every carrier in its network through a rigorous screening process to comply with Amazon’s strict standards. The process encompasses aspects such as insurance, operational authority, and safety.

The service also continually keeps tabs on carriers’ punctuality records. Amazon regularly augments their network with new carriers to provide competitive rates regularly and broaden coverage.

Choosing a fulfillment provider on your own? Check out MyFBAPrep’s list of 10 critical questions to ask before choosing your fulfillment provider

Can you track your shipments with Amazon Freight?

You can use Amazon Freight’s online tools and self-managed transportation system to oversee your shipments as needed.

Trailers come fitted with GPS technology, and, by using the Amazon Relay app, carriers and drivers can offer real-time visibility into the status of your shipments.

Wrapping up — Amazon Freight is a game-changer

Efficient and dependable shipping is vital in the competitive eCommerce environment. With Amazon Freight, you gain a shipping solution that provides significant cost savings, flexibility, convenience, and reliability.

By leveraging Amazon’s logistics expertise and vast network of carriers, you can feel confident your shipments will reach their destination on time and in perfect condition. The user-friendly platform simplifies the shipping process, allowing you to manage all your shipments from one place.

Add on the extensive benefits of MyFBAPrep, and you can further refine your shipping operations. From 24/7 tracking to a dedicated account representative, MyFBAPrep has the tools to help you make the most of the Amazon Freight service.