Issue 130: Selling CPG on Amazon: A Chat With Ryan Flynn of ExpertCPG Commerce

Ryan Flynn

Hello, MyFBAPrep Sellers!

This week, we’re covering everything from selling CPG products on Amazon to ensuring your listings meet Amazon’s eligibility requirements.

Selling CPG on Amazon: A Chat With Ryan Flynn of ExpertCPG Commerce

Learn about the foundations and best practices of selling CPG products on marketplaces like Amazon! Ryan Flynn shares expert tips on inventory, demand, customer experience, and building a winning brand.

We also cover how to balance inventory and demand, manage the customer experience, and the pros and cons of building a CPG brand.

Watch the full interview here!


Amazon Product Eligibility 101: A Guide to Amazon-Approved Product Listings

Navigating Amazon’s strict product eligibility rules is essential for sellers looking to maintain active listings and avoid suspensions.

This guide breaks down Amazon’s category requirements, restricted product policies, condition guidelines, and compliance standards.

Avoid Amazon Listing Issues


MyFBAPrep’s Leadership Expansion Signals Its Aggressive Growth in eCommerce Logistics

MyFBAPrep is making bold moves in the eCommerce logistics space with the addition of six elite industry professionals to its leadership team.

This strategic expansion reinforces the company’s commitment to innovation, efficiency, and global growth—setting a new standard for fulfillment solutions.

Meet the new leaders


Anticipate New Tech Implications on Your Supply Chain

Implementing new supply chain technology can have far-reaching effects beyond just solving your immediate challenges—it can disrupt existing systems, create compatibility issues, and impact overall efficiency.

This article explores common mistakes businesses make when adopting new software and provides best practices to ensure a smooth, strategic integration that supports long-term success.

Learn common errors when choosing a software solution


Top Industry News

10 Common Logistical Challenges and How to Overcome Them (Deposco)
To thrive in the highly competitive eCommerce industry (or any business heavily relying on logistics), efficiently moving products is non-negotiable, but that’s easier said than done. The stakes are high, and the costs of fumbling a delivery can be even more so. A staggering 85% of online shoppers say they wouldn’t order from a retailer again after a poor delivery experience.

Shuffle Board: Asos Consolidates, Dollar Tree Names Next CFO (Sourcing Journal)
E-commerce warehouse and logistics network MyFBAPrep announced the addition of six industry players to its executive and leadership teams.

Logistics Activity Expanded in February, Spurred by Trade Policies (DC Velocity)
Economic activity in the logistics industry expanded in February, rising slightly from January and reaching its highest growth rate since June 2022, according to the latest Logistics Managers’ Index (LMI) report. The February LMI was 62.8, up from January’s reading of 62. An LMI above 50 indicates expansion in the sector; a reading below 50 indicates contraction. A reading in the 60 range indicates strong demand for logistics services.

Amazon Overstates Sales on Reports, Sellers Think, ‘If Only’ (eCommerce Bytes)
Amazon is giving third-party service providers until the end of August to port over to a new platform called SPP (Solution Provider Portal). But Amazon will suspend third-party providers’ access to their clients’ Seller Central accounts beginning in April if they haven’t yet registered on the SSP portal.

Amazon Gives Sellers Restock Suggestions Based on Its Demand Forecasting (eCommerce Bytes)
Amazon is giving third-party service providers until the end of August to port over to a new platform called SPP (Solution Provider Portal). But Amazon will suspend third-party providers’ access to their clients’ Seller Central accounts beginning in April if they haven’t yet registered on the SSP portal.

Amazon Seller Updates: Amazon’s AI Push vs. Walmart’s Expanding Reach (Carbon 6)
This week’s Amazon seller news highlights Amazon and Walmart’s competitive moves in online retail, with Amazon unveiling the AI-powered Alexa+ and video ads in Rufus, while Walmart expands its ecommerce and advertising capabilities. Both companies are leveraging AI, advertising, and logistics to attract shoppers and brands, setting the stage for a fierce retail tech showdown.

8+ things to know in #MiamiTech: News from Iron Mountain, Citadel, HBS Angels of South Florida, MyFBAPrep, and more (Refresh Miami)
“Each of [our new hires] brings an elite level of expertise across enterprise sales, supply chain excellence, and strategic growth that will accelerate our ability to deliver the most comprehensive, scalable fulfillment solutions for brands worldwide,” said co-founder and CEO Tom Wicky. “This isn’t just growth; this is a decisive investment in building the most formidable logistics team in eCommerce.”

Shopify Has Acquired Vantage Discovery, an AI Search Company Founded by Former Pinterest Engineering Leaders (Business Insider)
Shopify has acquired Vantage Discovery, a startup that builds AI-powered search functions for retailers. Riedel said in a LinkedIn post that Vantage Discovery would integrate its “revolutionary technology with Shopify’s commerce platform.” Daley confirmed the news in an email but declined to comment further on the deal.

Ulta Beauty to Expand eCommerce Presence by Adding ‘Curated’ Marketplace (PYMNTS)
Digital acceleration, personalization and a new marketplace are on the agenda at Ulta Beauty, the company’s new CEO said Thursday (March 13) during a quarterly earnings call. The company’s efforts to drive core business growth include accelerating its digital efforts by adding new and enhanced features to its app and website to elevate the guest experience. These efforts also include accelerating personalization by increasing automation and real-time content across its digital channels to deepen guest engagement.

Kroger Goes All in on eCommerce (Supermarket News)
Kroger is making online grocery sales a top priority with the creation of an eCommerce business unit, the Cincinnati-based grocery chain announced Tuesday. The new entity “aligns the teams contributing to every aspect of the online customer experience,” Kroger said in a press release.

Charts: U.S. Retail E-commerce Sales Q4 2024 (Practical eCommerce)
New data from the U.S. Department of Commerce (PDF) shows that retail ecommerce growth continues to outpace brick-and-mortar. In the fourth quarter of 2024, total U.S. domestic retail sales reached $1.88 trillion, a modest 1.8% increase from Q3. Online shopping showed stronger growth, with sales climbing to $308.9 billion, a 2.7% increase over the prior quarter.

Until next time,
Katherine Schneider
Marketing, MyFBAPrep