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MyFBAPrep Blog

Direct to Consumer
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7 Great eCommerce Campaigns to Inspire Your Holiday Marketing

It’s never too early to plan for the holidays. After all, for most merchants the holidays are their most lucrative time of the year. In 2020, U.S. buyers spent $201.32 billion online during the holiday season, a 45.2% jump from $138.65 billion in 2019. Online sales were also projected to grow by 6.1% in 2022....

By Tom Wicky on September 21, 2023

How to Run an Outstanding Gift Card Redemption Campaign

When in doubt, buy a gift card. It’s a safe and convenient gift-giving option, with 32% of consumers purchasing seven or more a year. Gift cards foster brand loyalty and attract new customers. However, they also pose a formidable challenge: the accumulation of outstanding, unused balances. Enter the concept of gift card redemption campaigns, a...

By Rachel Go on September 19, 2023

Sweet Profits: Capitalizing on Candy and Chocolates in the eCommerce Space

Few eCommerce sectors offer as enticing a proposition as candy and chocolate sales. The allure of sweets is enduring and universal; beyond mere indulgence, these products evoke pleasure, trigger nostalgia, and offer moments of simple joy. Venturing into the eCommerce space dedicated to these treats is a strategic move that extends beyond product transactions. It’s...

By Tom Wicky on September 14, 2023

Halloween eCommerce: Leveraging the Spooky Season for Boosting Sales

As the leaves start to change and the air becomes crisp, a familiar excitement fills the atmosphere — Halloween is right around the corner! Beyond the costumes, candy, and spooky decorations, there’s a significant economic industry to this delightfully haunting holiday. Halloween serves as more than just a time for trick-or-treating; it marks the kickoff...

By Toni on September 12, 2023

eCommerce European Expansion: 8 Steps to Expand to Europe

The European eCommerce market is expected to hit USD $634.10 billion in 2023 — and that trajectory is projected to continue to climb. With a forecasted annual growth rate (CAGR) of 9.34% from 2023 to 2027, experts anticipate the market volume will escalate to USD $906.20 billion by 2027. Achieving success in one market is...

By Rachel Go on September 07, 2023

Off-Season Tactics to Stay on Top During Slow Selling Seasons

This is a guest post from the team of BellaVix. Seasonality on Amazon is a major challenge for eCommerce brands, particularly those selling in categories like apparel, novelty, and garden. Low demand on the digital marketplace doesn’t have to mean no sales though. Unlocking basic techniques and strategies is key to sustainable success as an...

By Guest on September 05, 2023

Direct to Consumer
How to Handle Product Recalls While Protecting Your Brand

In 2022, a record number of nearly 1.5 billion units sold were recalled. With consumer safety awareness on the rise, 2023 might see a similar trend, making it crucial for businesses across industries to stay alert regarding product safety and recall readiness. Although it’s a dreaded occurrence for merchants, a product recall is also an...

By Toni on August 31, 2023

How to Protect Your Amazon Brand From Counterfeits

eCommerce has empowered millions of small and medium-sized enterprises to reach a global audience. Amazon, especially, has become synonymous with online retail, providing a digital marketplace for sellers to target a vast spectrum of industries and niches. Unfortunately, it’s also given rise to a destructive force: counterfeits. These imposters do more than simply copy legitimate...

By Taylor Meeker on August 29, 2023

MyFBAPrep Updates
MyFBAPrep Tops South Florida Business Journal’s “Fast 50” List of South Florida’s 50 Fastest-Growing Companies of 2023

Prestigious List Showcases the Highest Percentage Revenue Growth Over Two Years Coral Springs, Fl. (Aug. 25, 2023) – MyFBAPrep, an eCommerce warehouse and logistics network, announced today that it has topped South Florida Business Journal’s “Fast 50” List, which features the 50 fastest-growing companies within the Miami-Dade, Broward and Palm Beach counties with revenues under...

By Rachel Go on August 25, 2023

What goes into an A+ unboxing experience?

The unboxing experience has emerged as a powerful tool for eCommerce brands to differentiate themselves and leave a lasting impression on customers. In online shopping, you have to make every touch point with your customers count. That’s why crafting a stellar unboxing experience has become a key focus for businesses seeking to stand out in...

By Toni on August 24, 2023

Checklist: What to think about when starting a subscription box

About 45% of customers have two or more subscription boxes delivered to their doorstep, and 14% maintain four or more subscriptions. The subscription box model offers numerous financial benefits for both sellers and consumers. If you’re contemplating venturing into this exciting business opportunity, we’re here to help. This guide will walk you through every step...

By Tom Wicky on August 22, 2023

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