Will it sell? This is the question every business owner asks themselves whenever they think of a new product idea. With a local market research though, they can take the guesswork out of the equation. There are many types of market research, and you may need more than one to craft an effective marketing strategy...
The Amazon marketplace is one of the largest in the world, with an estimated 37.6% of the U.S. eCommerce market in 2023. While much of those transactions occur through Amazon’s own sales, a significant portion of the platform’s revenue goes through third-party (3P) sellers. In fact, in Q1 of 2024, 3P sellers made up 61%...
Of the estimated 2.5 million active sellers on Amazon, nearly 60% are third-party (3P) sellers. The remaining are 1P sellers who directly sell to Amazon via Vendor Central (be aware though, this program is invite-only). If you’re starting out on the marketplace, Amazon 1P selling is a promising option that can allow you to sell...
Most eCommerce businesses will likely see their biggest sales during Q4 thanks to the snowball of holiday shopping events. But there are other important eCommerce holiday planning dates and “seasons” throughout the year that you must be aware of to cover all your bases (even the overlooked ones). Sales seasonality is nothing new for retailers,...
With Q4 nearing, we decided to share some of the key Amazon Q4 dates Amazon sellers should look out for starting this September. Open your calendars and read on to make sure you know the important dates to track for your Amazon business. September 2 – Labor Day is a Federal holiday, so USPS, UPS,...
Black Friday and Cyber Monday (BFCM) — historically the busiest shopping weekend of the year. For millions of shoppers, BFCM marketing presents an unmissable opportunity to gain a head start on their holiday shopping and cash in on some massive savings. 2023 brought an expected surge in sales during the annual shopping spree, with merchants...
Achieving a reasonable average cost of sales (ACoS) on Amazon requires strategic precision in the marketplace. You need to balance your advertising spend with your sales to drive profitability. By utilizing detailed keyword targeting and optimizing product listings, you can transform your campaigns into highly efficient engines of growth. Your brand won’t simply get by...
Alibaba, the leading Chinese eCommerce platform, offers an extensive array of manufacturers and suppliers. It’s become an attractive platform for global sellers (especially those on Amazon) to source products and earn money with their private labels. Although it’s not a straightforward process, many Amazon brands enjoy healthy profit margins buying from Alibaba and then selling...
Sustainable growth and resilience in eCommerce all but require a multichannel strategy. But with multiple platforms vying for merchants’ attention, mastering a multichannel eCommerce strategy is no simple task. This article draws insights from our interviews with industry veterans Scott Needham and James Thomson to outline the keys to a successful multichannel eCommerce strategy. The...
As your business grows, there may come a point when your in-house shipping feels like a black hole sucking up time and resources. In eCommerce, where fast and dependable deliveries reign supreme, well-oiled eCommerce logistics are imperative for a thriving business. Popular alternatives like a 3PL (third-party logistics provider) or FBA (Fulfillment by Amazon) are...
CORAL SPRINGS, FLA. (Aug. 13, 2024) – MyFBAPrep, a leading eCommerce warehouse and fulfillment network, today announced it was named to Inc. magazine’s annual Inc. 5000 list. This is the second-consecutive year the South Florida-based company has made the most prestigious ranking of the fastest-growing private companies in America. Landing in the No. 1,167 spot,...
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