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MyFBAPrep Blog

Amazon
Channel Diversification: Diving Into DTC and Other Marketplaces

In the age of online shopping and social media, where customers can encounter your brand in countless ways, ensuring brand control and consistency is critical. Channel diversification and maintaining a cohesive brand message across all platforms builds trust, recognition, and, ultimately, success. Our recent interview with James Thomson, managing partner of Equity Value Advisors, revealed...

By Tom Wicky on August 12, 2024

Amazon
CPG Accounting Industry Pitfalls

The Consumer Packaged Goods (CPG) industry thrives on a high-octane mix of rapid sales, tight margins, and constantly moving inventory. Even minor accounting missteps can jeopardize your business’s success. But you can make your CPG accounting practices your secret weapon. Beyond just keeping the books in order, robust accounting can empower informed decisions, maximize profits,...

By Taylor Meeker on August 09, 2024

Direct to Consumer
Mastering Your Cash Conversion Cycle to Thrive

Disruptions, inflation, and evolving consumer trends have forced CPG companies to become financial ninjas. The goal isn’t just to keep the lights on though; they aim to thrive in a competitive market. This article will equip you with the strategies and insights to weather the economic storm and emerge stronger than before. It’ll explain how...

By Rachel Andrea Go on August 07, 2024

Conversions
The eCommerce Triple Threat: Inventory, Marketing, and Finance

In eCommerce, success often hinges on effectively managing three crucial elements: inventory, marketing, and finance. When well honed, they can propel a business to new heights, while weakness in any one of them can quickly drag it down. A siloed approach, where departments function independently, creates blind spots and missed opportunities; imagine your marketing team...

By Taylor Meeker on August 05, 2024

Fulfillment and Logistics
A Guide to The RFP Process: Steps for a Successful 3PL Search

Searching for a logistics service to support your eCommerce brand is a high-stakes situation. You need a 4PL or 3PL provider with demonstrated expertise in pricing, quality standards, and operational best practices, as well as a deep understanding of the logistics and warehousing industry. The hunt for this ideal partner can sometimes feel like trying...

By Tom Wicky on August 02, 2024

MyFBAPrep Interviews
It’s the Second Best Time to Sell Your Business: A Chat With Gregory Elfrink of Empire Flippers

In this video, Rachel Go chats with Gregory Elfrink, director of marketing at Empire Flippers. Rachel and Greg talk about the details of selling your business in the eCommerce space, timelines to expect, multiples he has seen over 8 years of buying and selling businesses, and what to watch out for on both the buyer...

By Rachel Andrea Go on July 31, 2024

Direct to Consumer
a store front side by side with an ecommerce website displayed on a laptop computer
7 Proven Tips to Improve eCommerce User Experience

User experience (UX) is as important for an eCommerce store as the display and interiors are for a brick-and-mortar shop. It helps visitors browse a website, search for products, place orders, and remain connected without hassle. A critical component of UX design is accessibility, which refers to how well people can reach and use your...

By Brandy Cross on July 30, 2024

Amazon
How to Build a Strong Presence Outside of Amazon

This is a guest post from Curt Humrichouser of Seller Rocket. Curt has helped thousands of sellers get products placed in editorial content that helps new customers discover their brand, increase revenue, and improve seller ranking. Seller Rocket is a PR/Affiliate marketing agency that works with 500+ major media outlets to drive external traffic to...

By Guest on July 29, 2024

Fulfillment and Logistics
Specialized Amazon FBA Prep Services vs. In-House vs. 3PL vs. Manufacturer

The Amazon marketplace is a gold mine for brands seeking to amplify their reach and boost sales — and 86% of sellers use the platform’s Fulfillment by Amazon (FBA) program to tap into this massive market. However, mastering the intricacies of listing and fulfilling products can be a hurdle, especially given Amazon’s strict FBA requirements....

By Rachel Andrea Go on July 24, 2024

Social
9 eCommerce Slack Groups To Join

Whether you’re an eCommerce newbie or a seasoned professional, it’s imperative for business owners to connect with other professionals, experts, and potential partners. These connections and opportunities to network are invaluable for learning more about the industry, seeking or sharing advice, and growing your business. Unfortunately, reaching the right people can be challenging. Social networking...

By Rachel Andrea Go on July 23, 2024

Amazon
8 Common Reasons for an Amazon Seller Suspension and What to Do About It

In the first half of 2023, Amazon completed more than 52 million actions to suspend access in the EU alone, 97% of which were found to be correct Amazon seller suspension decisions. No Amazon seller wants to wake up to the harrowing message that their account has been deactivated. Unfortunately, this is a reality for...

By Rachel Andrea Go on July 22, 2024

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