Hello, MyFBAPrep Sellers!

Prime Day is almost here. Are you set up for success? This week, we’re sharing two essential reads to help you get ahead. First, learn how to sidestep the most common ad mistakes that can drain your budget during the year’s biggest sales event.

Then, discover how to speed up fulfillment and reduce costs by choosing the best Amazon warehouse locations. Sharpen your strategy and make this Prime Day your most profitable yet.

Avoid These 5 Amazon Ad Mistakes This Prime Day

Prime Day can boost sales if your ads are ready. In our new post, Adspert CEO Stephanie Richter shares five ad mistakes to avoid for a winning strategy.

Top 5 Mistakes to Avoid:

1. Starting Ads Too Late
Launch campaigns at least two weeks in advance to build visibility and gather performance data.

2. Promoting Underperforming Products
Focus your ad spend on bestsellers and well-rated items to maximize conversions.

3. Neglecting Budget Increases
Double or triple your daily ad budgets during Prime Day to accommodate increased traffic.

4. Overlooking Keyword Optimization
You can continue to refine your keyword strategy based on performance data to improve ad relevance.

5. Ignoring Post-Prime Day Momentum
Leverage the increased traffic and sales data from Prime Day to inform future campaigns.

Read the full article ➔

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Find the Nearest Amazon Fulfillment Center to You

Curious about how Amazon ships so fast? Our latest blog lists U.S. fulfillment centers and reveals how your orders are processed and delivered efficiently.

Key Highlights:

• Extensive Network: Amazon operates numerous fulfillment centers strategically located across the U.S., including major hubs in California, Texas, and New York.
• Advanced Technology: These centers utilize cutting-edge automation and logistics systems to ensure rapid order processing and delivery.
• FBA Integration: For sellers, understanding the location of these centers can optimize inventory management and improve delivery times.

Find Fulfillment Centers Near You ➔

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Partner Spotlight: Seller Assistant

Seller Assistant is a unique set of browser extensions, tools, and features to quickly scan and analyze wholesale lists and identify profitable products. You can use their suite of extensions to source products, calculate profit, grab ASINs, check stock, and much more.

MyFBAPrep readers get a FREE 14-day trial!

Learn more about Seller Assistant ➔

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Top Industry News

How Amazon Sellers Can Navigate Tariffs On Chinese Goods (Forbes)
Amazon sellers are waking up to a new reality: After extra U.S. tariffs on Chinese imports reached 145% in April, they’ve been rolled back to 30% for 90 days (as of the time of this writing). Throughout these changes, many small- and mid-sized sellers have been exposed to cost volatility and faced concerns about potential margin collapse. This is especially true for those who built their businesses on Alibaba sourcing and Fulfilled by Amazon (FBA).

China Calls for Reasonable Merchant Fees From eCommerce Platforms (PYMNTS)
China’s eCommerce regulator has issued draft guidelines for fees that companies can charge third-party merchants. The State Administration for Market Regulation on Sunday (May 25) said that online platforms should charge reasonable fees while taking into consideration factors like operating costs for the merchants with whom they do business.

Online Shopping Cart Abandonment Rate Worldwide Between 2006 to 2025 (Statista)
Cart abandonment rates have been climbing steadily since 2014, after reaching an all-time high in 2013. In 2023, the share of online shopping carts that are being abandoned reached 70 percent for the first time since 2013. This is an increase of more than 10 percentage points compared to the start of the time period considered here.

The Future of Ecommerce Is Immersive: Insights from Karina Kogan, CMO of Infinite Reality (AdWeek)
Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in ecommerce. Whether you’re navigating the transition from 2D to 3D marketing or seeking ways to create more impactful customer experiences, this conversation offers valuable insights into the future of digital brand engagement and virtual commerce.

Walmart Eliminating Roles on Technology and eCommerce Fulfillment Teams (PYMNTS)
Walmart plans to cut 1,500 corporate jobs in its technology, eCommerce fulfillment and advertising operations, The Wall Street Journal reported Thursday (May 21), citing unnamed sources. In an internal memo seen by PYMNTS, addressed to office-based associates and signed by two Walmart executives, the company said it is reshaping some teams in Global Tech, Walmart U.S. and Walmart Connect to “sharpen our focus.”

TikTok Is Laying Off Some U.S.-Based Employees This Week. Here’s What We Know. (Entrepreneur)
TikTok Shop head Mu Qing circulated an internal email to U.S. staff late Tuesday, telling them to work from home on Wednesday because some would receive emails indicating their roles had been cut. In the memo, which was viewed by Bloomberg, Mu advised staff to expect “operational and personnel changes” to TikTok’s U.S. operations and global key accounts divisions “beginning early on Wednesday.”

Amazon Limits How Sellers Can Message Buyers (eCommerce Bytes)
Amazon began alerting sellers in March that it was changing how they could communicate with buyers as of April 25th, sending the following email to those it flagged:

Sellers sometimes need to contact buyers regarding an order before they can fulfill it. A problem arises if buyers have opted out of receiving “non-critical messages” and Amazon treats the selected contact reason as not critical for completing the order.

Until next time,
Katherine Schneider
Marketing, MyFBAPrep