Amazon FBM Fulfillment Services:
Sell Prime or Non-Prime on Your Terms
Control the fulfillment. Own the experience. Cut the fees.
With Fulfilled by Merchant (FBM), you ship Amazon orders yourself or through a trusted 3PL partner like MyFBAPrep. It’s the ultimate move for brands who value speed, margins, and total control—without depending on Amazon’s FBA network.
What is FBM (Fulfilled by Merchant)?
FBM stands for Fulfilled by Merchant—a model where Amazon sellers handle their own storage, packaging, and shipping, either in-house or via a 3PL like MyFBAPrep.
Unlike FBA, you don’t send inventory into Amazon. You fulfill orders directly when they come in.
FBM Models We Support
- Standard FBM (Non-Prime orders)
- Seller Fulfilled Prime (SFP) (For Prime-eligible listings via your own fulfillment)
- Hybrid FBA/FBM setups (Route overflow or low-turn SKUs through FBM)
- FBM + Multichannel (Use same inventory pool for DTC, Walmart, TikTok Shop, and more)
Why FBM Makes Strategic Sense
FBM isn’t a backup plan—it’s a power move when used correctly.
Lower Fees = Higher Margins
Avoid FBA’s peak storage, removal, and long-term holding costs. You only pay for what you use.
Total Inventory Control
Real-time visibility across your catalog. No blackout dates, stranded SKUs, or inbound delays.
Faster Launches, Better Testing
FBM lets you list products without waiting for Amazon to check in your shipment. Ideal for seasonal drops or test SKUs.
Flexible Packaging & Inserts
Send orders with branded packaging, marketing cards, or freebies Amazon would reject.
Returns? Your Rules.
You define the policy. No automatic refunds, Amazon mishandlings, or inbound chaos.
When FBM beats FBA
| Use Case | Why FBM Wins |
| New product launches | Go live faster without waiting for FBA check-in delays |
| Low-volume or oversized SKUs | Avoid high storage fees and inbound costs |
| Fragile or temperature-sensitive | Contraol handling with custom packaging or cold chain options |
| Seasonal or clearance inventory | Fulfill from your own stock without Amazon overage penalties |
| Cross-channel fulfillment | Use one inventory pool for Amazon, Shopify, Walmart, and more |
Learn about our cold chain fulfillment for FBM products.
See our subscription box fulfillment that integrates with FBM.
MyFBAPrep: Your FBM Fulfillment Engine
We’re more than a warehouse—we’re your partner for scalable, channel-aware FBM execution.
What We Handle
- Order routing and real-time sync with Amazon
- Nationwide 2–3 day shipping coverage
- Inventory storage across 100+ warehouse nodes
- Custom packaging, kitting, and labeling
- Returns management and lot control
- SLA performance reporting via Preptopia®
Optional Add-Ons
- Cold chain storage + shipping
- Amazon returns consolidation
- Branded insert inclusion
- FBM-to-FBA replenishment workflows
- B2B/retail fulfillment from shared stock
Fulfilled By Merchant FAQs
What is the difference between FBA and FBM?
FBA means Amazon handles fulfillment from their network. FBM means you (or your 3PL) fulfill Amazon orders yourself. FBM gives you more control and lower cost, but you must meet shipping standards.
Is FBM allowed on Amazon?
Yes. Amazon supports both FBA and FBM. Many sellers use a hybrid model to optimize margins and performance.
Do I lose the Prime badge with FBM?
Standard FBM listings are not Prime-eligible, but you can enroll in Seller Fulfilled Prime (SFP) to offer Prime shipping with your own fulfillment. Learn more here.
Can I use the same inventory for FBM and my DTC site?
Yes. MyFBAPrep lets you centralize inventory across channels—including Shopify, Amazon, Walmart, and TikTok Shop.
Is FBM cheaper than FBA?
It can be. Especially for large, seasonal, or slow-moving items. You avoid FBA’s storage, labeling, and inbound fees.
Ready to Make FBM Work for You?
FBM gives you margin control, launch speed, and multi-channel freedom. MyFBAPrep gives you the infrastructure to make it scale.