Fulfilled by Merchant (FBM) means you fulfill Amazon orders yourself—or through a partner—rather than using Amazon’s FBA (Fulfilled by Amazon) program.

You store the inventory. You ship the orders. You handle the experience. And you keep the control—and often, more margin.

For years, FBM was seen as the “backup plan” to FBA. But that narrative is changing—fast. Smart brands are using FBM to unlock speed, profit, and operational flexibility that Amazon simply can’t offer.

The Big Advantages of FBM (That Most Sellers Ignore)

Here’s what brands are waking up to:

1. Lower Fulfillment Fees = Higher Margins

FBA fees keep climbing—storage, removals, peak season surcharges. FBM lets you escape the fee matrix and pay only for what you use.

2. Faster Launches and Better Testing

New SKU? Don’t wait for FBA check-in delays. Launch fast via FBM and pivot without inbound bottlenecks.

3. Total Inventory Visibility

No stranded stock. No surprises. Know what’s available in real time and fulfill across Amazon, Shopify, Walmart, and TikTok from a shared pool.

4. Your Returns, Your Policy

FBM lets you manage returns directly—without Amazon auto-refunding or mishandling returns that cost you money and reviews.

5. Branded Packaging and Inserts

Want to include promo cards or custom packaging? You can’t with FBA—but you can with FBM.

Why Most Sellers Fail at FBM

FBM gives you more control—but also more responsibility. Here’s what often goes wrong:

• Slow ship times = bad reviews
• Missed order confirmations = account suspensions
• No fulfillment infrastructure = operational chaos

A DIY FBM setup is risky unless you have the warehouse capacity, trained staff, and software to manage SLA compliance.

That’s where the right fulfillment partner changes everything.

MyFBAPrep: The Fulfilled By Merchant Engine for High-Growth Brands

We handle the entire FBM process for you—with Prime-level speed and professionalism.

What you get with MyFBAPrep:

• 100+ warehouse locations with fast ship speeds
• Real-time order routing and inventory sync with Amazon
• Custom packaging and insert capabilities
• Returns processing with your policy
• Preptopia® dashboard with shipping SLAs and performance tracking
• Optional cold-chain, lot tracking, and Amazon FBA replenishment

We support standard FBM, hybrid FBA/FBM setups, and even help brands graduate into Seller Fulfilled Prime (SFP) when ready.

Explore our full Amazon FBM Fulfillment Service.

FBM vs FBA: Which Is Right for You?

Use Case	Fulfillment Model
Oversized, low-velocity products	FBM
High-volume, small-light SKUs	FBA
New launches or test listings	FBM
Subscription box add-ons	FBM
Cold chain or fragile products	FBM
You need more branding control	FBM

In reality, most sellers need both—a hybrid strategy that leverages FBA’s reach and FBM’s flexibility.

Pro Tip: FBM Isn’t Just About Amazon

With MyFBAPrep, FBM becomes a multi-channel logistics engine. You can:

• Ship Amazon, Shopify, Walmart, and TikTok Shop from a single inventory pool
• Reduce WMS complexity and warehouse fragmentation
• Launch wholesale and retail programs on top of your ecommerce stack

FBM done right becomes your own FBA—with better profit, flexibility, and ownership.

Ready to Win with Fulfilled by Merchant?

You don’t need to gamble your customer experience to save margin. You need a fulfillment partner that’s built to scale FBM the right way.

Let’s talk.