Tom Wicky
Successful selling on Amazon is the culmination of meticulous planning, marketing, and setting up your business to gain momentum and continue making sales after launch. It requires a strong sales strategy that carefully curates every aspect of your go-to-market strategy to ensure your promotion, product, and infrastructure build a brand that customers know and want...
In the age of online shopping and social media, where customers can encounter your brand in countless ways, ensuring brand control and consistency is critical. Channel diversification and maintaining a cohesive brand message across all platforms builds trust, recognition, and, ultimately, success. Our recent interview with James Thomson, managing partner of Equity Value Advisors, revealed...
Searching for a logistics service to support your eCommerce brand is a high-stakes situation. You need a 4PL or 3PL provider with demonstrated expertise in pricing, quality standards, and operational best practices, as well as a deep understanding of the logistics and warehousing industry. The hunt for this ideal partner can sometimes feel like trying...
Most eCommerce sellers start out with Amazon’s Fulfillment by Amazon (FBA) service, which allows them to tap into a powerful logistical platform that serves millions of Amazon shoppers. But what happens when you expand to other platforms? How do effectively handle your omnichannel inventory management? Doing so is a great way to secure your customer...
From the rise of online groceries to food subscription boxes and increasing vegetable imports from Mexico, cold chain logistics is on the rise. That trend affects thousands of eCommerce sellers, who are seeing an increasing demand for the convenience of ordering food online. However, it introduces new challenges to logistics as well in the form...
The Amazon aggregator market is rapidly expanding and becoming one of the top eCommerce opportunities for ambitious entrepreneurs. Nearly 80 businesses participate, and they’ve raised nearly $16 billion to date. However, the expansive nature of Amazon brands means managing operations can be challenging as their aggregator. Some resign themselves to the overwhelm of multiple dashboards,...
How to protect my brand on Amazon? With more than nine million active sellers on Amazon, it’s no surprise counterfeit products are a persistent problem on the platform. However, Amazon’s efforts to combat scammers have significantly improved over the years by introducing advanced technologies such as machine learning and automated systems to prevent fraudulent activities....
Prime Day is coming fast, and for most Amazon sellers, it’s one of the biggest retail events of the year. Estimates for 2024 place Prime Day during the second week of July, similar to 2023. Normally, sellers prepare by sending more inventory into their fulfillment networks — primarily, FBA. However, recent changes at Amazon (particularly...
On March 1, 2024, Amazon rolled out their new inbound placement fees for FBA inventory. This fee is to cover the cost of splitting and sending inbound inventory to multiple locations in order to ensure fast delivery across all consumer bases. The new fee works out to: a $0.21–$0.68 per item fee for standard items...
Mobile commerce, also known as m-commerce, has revolutionized the way we shop. With the proliferation of smartphones and the increasing accessibility of the Internet, consumers now have the power to make purchases anytime, anywhere, from the palm of their hand. Businesses must embrace this new shopping channel to stay competitive and thrive. However, incorporating mobile...
Amazon is one of the largest product marketplaces in the world, and with a revenue of $143 billion in 2023, it’s still growing. For retailers, that 37.6% market share of the eCommerce industry makes it imperative to be on the platform. However, selling on Amazon is a double-edged sword: Although you’ll be where the customers...