Tom Wicky

Tom is an entrepreneur, startup advisor, and management consultant with over 20 years of senior management experience. He is the Co-Founder and CEO of MyFBAPrep, the largest worldwide 3PL ecommerce warehouse network. He managed the digital assets of local media companies across Europe as part of a $2 billion private equity investment led by Macquarie Bank. At the beginning of the Amazon FBA Marketplace, Tom built a data automation platform used to programmatically generate, manage and optimize over 1 million product listings on Amazon. He is a Boston sports fanatic and a recovering hot sauce junkie. Tom speaks Spanish and German and lives in Florida with his wife and three children.
people standing next to chess pieces
How to Build A Winning Amazon Aggregator Fulfillment Strategy

The Amazon aggregator market is rapidly expanding and becoming one of the top eCommerce opportunities for ambitious entrepreneurs. Nearly 80 businesses participate, and they’ve raised nearly $16 billion to date. However, the expansive nature of Amazon brands means managing operations can be challenging as their aggregator. Some resign themselves to the overwhelm of multiple dashboards,...

By Tom Wicky on June 07, 2024

A laptop with security keys and shopping bags
Amazon Brand Protection: How to Protect My Brand on Amazon

How to protect my brand on Amazon? With more than nine million active sellers on Amazon, it’s no surprise counterfeit products are a persistent problem on the platform. However, Amazon’s efforts to combat scammers have significantly improved over the years by introducing advanced technologies such as machine learning and automated systems to prevent fraudulent activities....

By Tom Wicky on June 03, 2024

boxes on a conveyor belt
How to Prepare for Prime Day with FBM

Prime Day is coming fast, and for most Amazon sellers, it’s one of the biggest retail events of the year. Estimates for 2024 place Prime Day during the second week of July, similar to 2023. Normally, sellers prepare by sending more inventory into their fulfillment networks — primarily, FBA. However, recent changes at Amazon (particularly...

By Tom Wicky on April 29, 2024

Amazon Inbound Placement Fees: What They Are and How to Reduce Shipping Costs

On March 1, 2024, Amazon rolled out their new inbound placement fees for FBA inventory. This fee is to cover the cost of splitting and sending inbound inventory to multiple locations in order to ensure fast delivery across all consumer bases. The new fee works out to: a $0.21–$0.68 per item fee for standard items...

By Tom Wicky on April 17, 2024

Mobile Commerce: The Future of Shopping Is in Your Pocket

Mobile commerce, also known as m-commerce, has revolutionized the way we shop. With the proliferation of smartphones and the increasing accessibility of the Internet, consumers now have the power to make purchases anytime, anywhere, from the palm of their hand. Businesses must embrace this new shopping channel to stay competitive and thrive. However, incorporating mobile...

By Tom Wicky on April 05, 2024

What is Upper Funnel Marketing & How Can it Help Your Amazon Sales?

Amazon is one of the largest product marketplaces in the world, and with a revenue of $143 billion in 2023, it’s still growing. For retailers, that 37.6% market share of the eCommerce industry makes it imperative to be on the platform. However, selling on Amazon is a double-edged sword: Although you’ll be where the customers...

By Tom Wicky on March 25, 2024

Best Practices for Amazon Compliance in Europe

Amazon is one of the largest marketplaces in the world. With a presence on five continents and dedicated websites for 20 countries, Amazon is potentially the most global marketplace. For sellers, that opens a wealth of opportunities to grow in markets that are otherwise inaccessible, especially with the advent of FBA and Amazon warehousing products....

By Tom Wicky on March 18, 2024

The Rise of Alternative Payments in eCommerce

The eCommerce industry is experiencing a noteworthy shift with the rise of alternative payment methods such as Bitcoin and digital wallets. These emerging payment options offer unique advantages, including enhanced security, convenience, and lower transaction costs. As a result, merchants can no longer afford to ignore the growing demand for these methods. According to a...

By Tom Wicky on February 09, 2024

10 Actionable Tips to Attract Gen Z Shoppers on Amazon

For most retailers, Gen Z is an unpredictable market segment. The demographic that grew up digitally native does most of its shopping online, yet remains an enigma to retail stores. Gen Z has unique values, shopping habits, and preferred social platforms that differentiate them from previous generations. Creating sales and marketing strategies tailored to the...

By Tom Wicky on January 29, 2024

Fulfillment and Logistics
Eco-friendly Returns: Rethinking Reverse Logistics

Although returns are an unpleasant hassle for eCommerce business, they also take a heavy toll on the environment. Online returns generate over five billion pounds of landfill waste each year. Worse, many of these items are still in good condition. As an eCommerce business owner, you’re obligated to be aware of the environmental impact of...

By Tom Wicky on January 22, 2024

Amazon Best Sellers Rank: What Is BSR?

In the Amazon marketplace, every seller dreams of topping the charts and seeing their product listed as a bestseller. The key to this achievement is decoding the Amazon Best Sellers Rank (BSR). BSR provides a snapshot of a product’s popularity and sales performance relative to other offerings in its category. While it may seem like...

By Tom Wicky on January 19, 2024

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