MyFBAPrep Interviews
Joe Henderson is the Sr. Director of Technology Alliances at Deposco, an end-to-end WMS and OMS platform. In this chat, Joe goes over his career journey, thoughts on robotics in logistics relative to customer impact, how to expand markets, and the importance of data in eCommerce. Full transcript below. Joe Henderson’s journey to Deposco Steven...
Christine Warren is an executive leader in logistics operations, account management, and client success. Tune into this MyFBAPrep interview to learn key shipping strategies, how to think about logistics, 3PL mistakes to avoid, what to ask before choosing a fulfillment partner, and much more. Transcript below. Christine’s background Rachel Andrea Go: Thank you, Christine, for...
Learn about the foundations and best practices of selling CPG products on marketplaces like Amazon, including how to balance inventory and demand, manage the customer experience, and the pros and cons of building a CPG brand. Transcript below. Ryan’s background Rachel Andrea Go: Thank you so much, Ryan, for coming to join the MyFBAPrep interview...
Learn why TikTok Shop took the eCommerce and social commerce industry by storm, including how it’s unique from marketplaces and other social platforms, common reasons merchants fail, and the logistics behind fulfillment. You can also check out Michelle’s free TikTok Shop training here. Transcript below. Michelle’s background Rachel Andrea Go: Thank you again, Michelle, for...
In this video, Autron Co-founder & CTO Julian Timings discusses machine learning in Amazon advertising, the importance of retargeting, balancing inventory and ads in Q4, and much more. Transcript below. Julian’s background Rachel Go: First off, thank you so much, Julian, for coming on to chat with me for the MyFBAPrep interview series. To kick...
In our latest MyFBAPrep interview, learn all about Amazon DSP, dayparting, tips for growing your eCommerce business, consumer spending habits, and much more in our discussion with Nadine Schöpper, Co-founder and Co-CEO of BidX. Check out the recording and transcript below. Transcript below. From business information systems and data analytics to launching a machine-learning Amazon...
In this video, Rachel Go chats with Gregory Elfrink, director of marketing at Empire Flippers. Rachel and Greg talk about the details of selling your business in the eCommerce space, timelines to expect, multiples he has seen over 8 years of buying and selling businesses, and what to watch out for on both the buyer...
In this video, Rachel Go chats with StartSure CEO and founder Tim DiPietro about some common points of confusion when it comes to inventory insurance. They also discuss what inventory insurance covers, who is responsible for insuring goods in the warehouse, and much more. Transcript below. Tim’s background Rachel Andrea Go: So, thank you, Tim,...
In this video, Rachel Go chats with Yoni Kozminski, CEO & co-founder of Escala and MultiplyMii. Yoni shares his advice for hiring internationally, outsourcing various roles, and optimizing your eCommerce business processes to set yourself up for future and continuing success. Yoni’s background Rachel Andrea Go: Thank you, Yoni, for joining me. Yoni is the...
In this video, Rachel chats with Rikita Jain, director and CEO of MMF Infotech Technologies. Ritika shares why she decided to start MMF Infotech, her focus on Amazon, the balance between SEO and advertising, and Amazon ads best practices. Transcript below. Rikita’s background Rachel Andrea Go: So, thank you, Ritika, for joining us. To start...
In this video, Rachel Go chats with Will Haire, CEO and founder of BellaVix. Will shares what drove him to start BellaVix, how they retain clients, reasons to be excited about Walmart Marketplace, growth levers on Amazon, and why merchants shouldn’t forget to look off Amazon as well. Transcript below. Will’s background Rachel Andrea Go:...
In this video, Rachel chats with Jeff Vertun, CBRE‘s senior vice president of advisory & transaction services. Their discussion covers Jeff’s foray into commercial real estate, recent property price fluctuations, what to consider when selecting a warehouse location, and more. Transcript below. Jeff’s background Rachel Andrea Go: Hi, Jeff. Thanks for joining us. To kick...
In this video, Rachel Go chats with Tristan Williams of Envision Horizons about managing marketing, creating content, learning about Amazon and eCommerce platform trends, and more. Transcript below. Tristan’s background Rachel Andrea Go: Thank you, Tristan, for joining me. Can you kind of start with how you got to where you are today, what you...
In this video, Rachel Go chats with Brexton Bennett, Head of Business Development at aiCommerce. Brexton shares how he went from teaching to running events in eCommerce, leveraging events as a marketing channel for aiCommerce, channel strategy and the evolving social media scene, and more. Transcript below. Brexton’s background Rachel Andrea Go: Thank you, Brexton,...
In this video, Rachel Go chats with Kathleen Sullivan Garman, founder and CEO of SullyGarman & Associates and operations consultant to multiple brands and B2B companies. Rachel and Kathleen talk about the importance of operations in tandem with sales and marketing, the perils and opportunity of returns, and what to automate at different growth stages....
In this video, Rachel Go chats with Mark Perone, head of partnerships at Feedvisor. Rachel and Mark talk about strategic pricing with AI, the power of partnerships in B2B, and much more. A successful eCommerce strategy requires a streamlined multi-channel repricing approach backed by robust data and technology. Feedvisor Essentials provides an AI-powered repricer with...
In this video, Rachel Go chats with Yoni Mazor, co-founder and chief growth officer of Getida. Yoni shares his founder story, common areas Amazon sellers should look for reimbursements, the role of education in Getida’s growth, their recent rebrand, and more. Transcript below. Yoni’s background Rachel Andrea Go: Thank you so much, Yoni, for joining...
In this video, Rachel chats with Chelsea Cohen, co-founder and CEO of SoStocked. They discuss the creation of her company and its eventual acquisition by Carbon6, Amazon’s changing inventory fees, how merchants can optimize their operations for higher margins, and more. Transcript below. Chelsea’s background Rachel Andrea Go: Welcome, Chelsea, and thanks for joining today....
In this video, Rachel Go chats with Anthony Domenici, CFO and co-founder of BASECAMP Consulting Group. Rachel and Anthony discuss how he found his footing during the Covid-19 pandemic thanks to help from a friend, his accounting advice for brands, the major red flags he sees in business financials, and more. Transcript below. Anthony’s background...
In this video, Rachel Go chats with Lesley Hensell, co-founder of Riverbend Consulting. Rachel and Lesley discuss her background, what brought her to start Riverbend Consulting, how she became known as “the suspension lady,” her advice for merchants to protect their accounts, and much more. Transcript below. Lesley’s background Rachel Andrea Go: To kick things...
In this video, Rachel Go chats with James Thomson, Managing Partner of Equity Value Advisors, among other roles. Rachel and James discuss his background, early days of FBA, investing, and advice for brands. Transcript below. James’ background Rachel Andrea Go: Thank you, James, for joining today. For my first question, I wanted to know...
In this video, Rachel Go chats with Scott Needham, Founder of SmartScout. Rachel and Scott discuss how the Amazon landscape has evolved, his learnings from running BuyBoxer and SmartScout, the dangers of overhiring, building relationships as a growth channel, FBA fees and the bigger picture, and much more. Transcript below. Scott’s background Rachel Andrea Go:...
In this video, Rachel Go chats with Liz Saunders, Founder of Fluencer Fruit. Rachel and Liz discuss Liz’s journey with Jungle Scout, how she learned to communicate with both creative and technical teams, and her journey building Fluencer Fruit. They also talk about the differences between Amazon influencers and social media influencers, how UGC affects...
In this video, Rachel Go chats with Steven J. Edelstein, Vice President, Strategy and Partnerships, at Fulfillment IQ. Rachel and Steve talk about his background, where merchants and 3PLs need more alignment, keys to smooth eCommerce logistics, and his predictions for the future of 3PLs. Transcript below. Steve’s background Rachel Andrea Go: Can you share...