Issue 119: Streamline Q4 With a Hassle-Free Product Bundling Strategy
Hello, MyFBAPrep Sellers!
Today we’re sharing our latest interview where we chat with Nadine Schöpper, co-founder of BidX. Then, learn how it’s not too late to introduce holiday bundles this Q4, even with busy 3PLs. Finally, we wrap up with how to research buyer motivations, and a guide to Amazon Sponsored Videos.
Fix Your Listings Before Investing in Ads: A chat with Nadine Schöpper of BidX
In our latest MyFBAPrep interview, learn all about Amazon DSP, dayparting, tips for growing your eCommerce business, consumer spending habits, and much more in our discussion with Nadine Schöpper, Co-Founder and Co-CEO of BidX
Streamline Your Q4 With a Hassle-Free Product Bundling Strategy
A product bundling strategy is quickly becoming a go-to for merchants—and it’s easy to see why. Selling by product bundling helps merchants increase profits by an impressive 30%.
If you’ve never offered or executed product bundling before, it can seem daunting to undertake the logistics aspect of kitting and bundling during the already-busy Q4. You may not be sure if your current warehouses or 3PLs can accommodate creative bundling and the training involved at crunch time, and many merchants may even face pushback from 3PLs that are already overbooked.
However, holiday packs and bundles can make your brand more memorable and profitable. A product bundling strategy is a great way to boost your average order values, delight your customers, and introduce loyal customers to new products.
We’re here to reassure you that you can indeed introduce last-minute holiday packs to boost your sales in Q4 without worrying about logistics, as long as you work with the right partner.
Learn how to launch last-minute product bundles this Q4.
Use MyFBAPrep to kit, bundle, and beyond
Need some help augmenting your Q4 logistics? Not sure if your current warehouse has capacity or the ability to scale with your peak sales? Work with MyFBAPrep’s global network of logistics experts and access reliable, professional kitting, bundling, co-packing, and more.
Access Our Robust Suite of Logistics Services
How to Research Buyer Motivations to Boost Conversions
Examining how customers feel about your products enables you to tailor your strategies to meet their needs more precisely and, in turn, boost conversions. The process involves three overarching steps.
1) Gather customer data
- Reviews
- Social media comments
- Feedback forms
2) Apply sentiment analysis tools
- ProductScope AI’s Voice of Customer Analysis
- MonkeyLearn
- RapidMiner
- Lexalytics
3) Interpret sentiment data
- A steady increase in positive sentiment might signal a successful product launch, while a rise in negative numbers could point to underlying issues that need to be addressed.
- Identify recurring themes within the sentiments.
Learn what drives purchase decisions.
Amazon Sponsored Brand Video Ads 101: A Beginner’s Step-by-Step Guide
To earn the greatest results from your Amazon Sponsored Brand video ads, it’s important to understand best practices that can help drive clicks and conversions. Here are six tips for maximum effect:
- Keep it short and engaging
- Include a clear call to action (CTA)
- Show the product in use
- Invest in high-quality production
- Optimize for mobile
- Leverage reviews and social proof
Top Industry News
Streamlining Your Supply Chain: The Importance of B2B Inventory Management (SellerRocket)
Mastering effective B2B inventory management practices is a necessity for staying ahead in the industry. The integration of cutting-edge technology, robust partnerships, and the ongoing refinement of your inventory strategies are key to an efficient and dynamic supply chain. These practices do more than simply streamline operations — they lead to significant cost savings and elevates customer satisfaction.
12 Ways to Improve Your Post-Purchase Experience (Share It Studio)
Improving your post-purchase experience is an ongoing process that requires attention to detail, a customer-centric approach, and the right partnerships. Turn one-time buyers into loyal customers by ensuring seamless fulfillment, delightful unboxing experiences, and robust post-purchase support.
Maersk Gains Build on a Nearly $1 billion Effort to Expand its eCommerce Logistics Arm (Digital Commerce 360)
In the U.S., Maersk acquired Visible Supply Chain Management, a business-to-consumer (B2C) logistics company specializing in parcel delivery and fulfillment services.
AI Voice Tools Bring ‘Human’ Touch to eCommerce, With Meta and OpenAI Leading the Way (PYMNTS)
OpenAI and Meta have introduced new artificial intelligence (AI) voice features that could reshape how consumers interact with brands. Meta’s upgrade includes celebrity voices like Judi Dench and John Cena, while OpenAI has rolled out enhanced voice capabilities for its ChatGPT users. Experts say these innovations promise more natural and personalized interactions, a shift in the eCommerce space.
Inside Amazon’s Plan to Maintain its Ecommerce Dominance (Retail Touchpoints)
What Amazon plans to do next is grow, and how Herrington plans to do this boils down to two factors: delivery speed and what Herrington calls “cost to serve;” essentially, finding cheaper ways to be faster.
Meet the Latin American eCommerce Platform That’s Outperforming Amazon This Year (CNBC)
One of the world’s largest e-commerce companies is emerging as a top pick on Wall Street as investors look for tech opportunities beyond the Magnificent Seven. It now dominates online sales in Brazil, Argentina, Mexico, Chile and makes up roughly half of online sales in South America, according to eMarketer. It also operates a digital payments platform called Mercado Pago.
Amazon Launches Fully-Managed, End-to-End Supply Chain by Amazon Service, Driving an Average 20% Higher Sales Conversion (Amazon)
Through Supply Chain by Amazon, sellers can leverage Amazon’s advanced logistics, warehousing, distribution, fulfillment, and transportation to move products from factories to customers faster than ever before, reducing shipping times and saving sellers time, effort, and money. Hundreds of thousands of sellers already use at least one of these Supply Chain by Amazon services, with adoption of multiple services tripling in the first half of 2024. Starting today, sellers have a fully managed option where Amazon provides forecasting and optimization, and manages the flows between these supply chain services.
US eCommerce Holiday Spending to Jump 7% This Year: Report (Fibre2Fashion)
Online shoppers are anticipated to defy the so-called “vibecession” this holiday season, with spending expected to rise by 7 per cent compared to last year, according to the latest Holiday Ecommerce Pulse projection from Signifyd. The Cyber Five period, which kicks off with Thanksgiving, is projected to see an 8 per cent increase in e-commerce sales, marking a robust outlook for online retailers despite consumers’ cautious spending habits.
How E-Commerce Is Making China’s Deflation Worse (The New York Times)
Rattled by a real estate crisis with no end in sight and a faltering labor market, Chinese consumers are spending less and saving more. Shoppers flock to the app for its staggering discounts, the result of its unyielding push to lower prices. As the country’s second-largest online retailer, it is the shopping destination of choice for those who embrace so-called downgraded spending — a social-media fueled maxim of Chinese consumers’ penny-pinching ways.
Amazon and Temu Copy Each Other in Battle for Sellers (PYMNTS)
Temu’s attempt to attract Amazon’s merchants has transformed the way both companies do business. That’s according to a report Sunday (Oct. 6) by The Wall Street Journal (WSJ), which said Amazon has developed a new storefront that showcases the sort of lower-priced products found on Temu. And Temu — which typically depends on shipping goods from China — has begun building local delivery capabilities and courting American brands and sellers with products stored stateside.
Temu Pursues Amazon’s Third-Party Sellers Business (Inc.)
Amazon became a global e-commerce titan by inventing a fast and effective sales, fulfillment, and delivery platform, then convincing millions of third-party merchants they also needed to use that marketplace to succeed. Now ascending China-based competitor Temu has launched an offensive to capture market share by offering those same independent U.S. vendors way to sell their products at lower costs than they do on Amazon—and enjoy guaranteed revenue levels to boot. The campaign by Temu to woo U.S. sellers of online goods comes as the China-based platform, its rival Shein, and Amazon all adjust their e-commerce operations in response to a variety of challenges.
How B2B Companies Are Enhancing Customer Experience (Digital Commerce 360)
One thing disparate companies like home improvement chain The Home Depot, bakery product supplier Dawn Foods and manufacturer Sellars Absorbent Materials have in common is a knack for improving customers’ online buying experience. They’re all using cutting-edge technology to meet a raised bar of online customer expectations that has been set by leading retail and B2B ecommerce standouts.
Amazon Unveils AI Innovations, a Fully Automated Supply Chain, and Buy with Prime Enhancements for Sellers at Accelerate, its Fifth Annual Seller Conference (Entrepreneur)
Selling in Amazon’s store unlocks a powerful and proven economic engine for independent sellers, giving them 24/7 access to hundreds of millions of Amazon customers worldwide. From boosting productivity with AI-powered tools to fully automating supply chain services to leveraging the trust of the Prime brand, Amazon helps businesses large and small streamline operations, attract more customers, and scale their businesses across channels.
How Long Will it The the Supply Chain to Normalize After Dockworkers Strike? (Fox Business)
Unionized dockworkers suspended their strike at East and Gulf Coast ports on Thursday night until mid-January, but it will take some time for impacted ports to return to their normal operations due to the backlog that accumulated during the strike. While negotiations play out, port operators and dockworkers will begin the process of dealing with the impact of the strike on East and Gulf Coast ports as they deal with backlogged cargoes – which will likely take several weeks before the supply chain returns to normal.
Logistics Takes Center Stage Amid Global Supply Chain Uncertainties (PYMNTS)
Customer expectations have been transformed by eCommerce, and logistics must keep up. Whether it’s retailers trying to compete with Amazon’s delivery promises or manufacturers juggling global supply disruptions, logistics is now a game of precision, speed and convenience. The existence of autonomous robot-to-drone delivery underscores how deeply the demands of the digital age have become. With online sales driving demand for quicker, more flexible supply chain solutions, the traditional point-A-to-point-B shipping model is becoming outdated.
Until next time,
Rachel Andrea Go
Marketing Director, MyFBAPrep