Issue 137: How to Find Profitable Products on Amazon

A mobile phone screen showing the Amazon logo

Hello, MyFBAPrep Sellers!

This week, we’re diving into two game-changing developments for marketplace sellers. First up, if you’ve ever struggled to find your next winning product, our featured guide walks you through how to identify profitable items to sell on Amazon — with practical tips and data-backed strategies that take the guesswork out of sourcing.

Next, big news on the multichannel front: Walmart is now open to Amazon MCF (Multi-Channel Fulfillment). What does this mean for your eCommerce operations? Our second article breaks it down — from logistics to compliance — and explains how sellers can capitalize on this surprising shift to streamline fulfillment and expand reach.

How to Find Profitable Products to Sell on Amazon

One of the key factors that determine success on Amazon is choosing the right products to sell. With millions of listings in various categories, it can be hard to find products that are in demand and have a healthy profit margin.

In this article, we’ll explore practical strategies and research techniques that can help you identify promising offerings. Whether you’re just starting or want to grow your inventory, these tips will help you expand your offerings wisely.
Read the full article ➔


Walmart Opens to Amazon MCF: What This Means for Marketplace Sellers

If you’re an Amazon seller sitting on FBA inventory, Walmart has quietly greenlit a game-changer that cracks open its marketplace to Amazon’s infrastructure.

As of now, you can use Amazon MCF (Multi-Channel Fulfillment) to fulfill Walmart orders. That’s right: the same inventory you’re already housing with Amazon can now flow to Walmart customers. This used to get you suspended. Now it’s a strategic edge.

But before you sprint into this with blinders on, let’s break it down like an operator.
Read the full article ➔


The Ultimate Playbook for Scaling DTC Fulfillment

Every brand dreams of owning the customer journey from click to doorstep—but at scale, that dream can become a logistical nightmare. Fulfillment isn’t just a backend function anymore—it’s where customer experience, brand trust, and margin converge. When you’re scaling from thousands to tens of thousands of orders, your fulfillment stack either becomes your flywheel or your failure point.

This is the no-fluff, data-backed playbook for scaling your DTC fulfillment operations without burning money, disappointing customers, or losing momentum. Here’s how to make logistics your edge—not your Achilles’ heel.
Read the full article ➔


How to Choose the Right DTC Fulfillment Center

For direct-to-consumer (DTC) brands, your fulfillment partner is your final handshake with the customer. Whether you’re shipping skincare, supplements, apparel, or home goods, delays, inaccuracies, or poor packaging destroy LTV and kill CAC efficiency.

Choosing the right DTC fulfillment center isn’t just an ops decision — it’s a growth decision.

Here’s how to vet partners, what red flags to watch for, and reviews of top contenders.
Read the full article ➔


Top Industry News

Alibaba Merges Food Delivery, Travel Agency Platforms with eCommerce Unit

As part of a “strategic upgrade” and to broaden its “consumer experience,” Alibaba (NYSE:BABA) will combine its online travel agency and food delivery platform into an e-commerce group to capitalize on its artificial intelligence ambitions. The restructuring “marks a strategic upgrade from an e-commerce platform to a comprehensive consumer platform.

Hibbett Debuts Kids-Focused App, eCommerce Site (Retail Dive)

Just in time for the back-to-school season, Hibbett Kids presents shoppers with an expanded selection of children’s footwear, apparel and accessories. Customers can filter their searches by new arrivals, gender, size, price, color and brand, among other options. Hibbett is executing its digital push with a new owner at its helm. U.K.-based JD Sports bought Hibbett last year for $1.1 billion.

TikTok Highlights its Growing Ecommerce Power as Trump Delays Ban, Again (Retail Touchpoints)

Last week, the platform hosted its first-ever TikTok Shop Summit for online sellers where it highlighted some impressive stats, including the fact that TikTok sellers now cover 750 categories and 70 million products. Not only that, but U.S. sales on TikTok Shop are up 120% compared to last year, and sales for U.S. small businesses specifically have grown 70% year-over-year, with over one-third of all TikTok Shop purchases in the U.S. each month being made with small businesses.

Easy Returns Cause Big Trouble for Amazon Sellers, But Return Rates Show Signs of Slowing (CNBC)

Returns on Amazon are free and easy for shoppers, but they’re risky and expensive for the small businesses that sell a majority of the goods on the world’s biggest e-commerce site. Returns have driven some sellers to exit the popular Fulfillment by Amazon program, while others told CNBC they’d like to leave the platform altogether. At the heart of the problem is a big rise in returns fraud, which has led to customers mistakenly receiving used products when they ordered something new.

Cross-Border Ecommerce Is Booming: Here’s How Logistics Must Evolve (Global Trade Magazine)

Cross-border ecommerce is no longer a niche trend—it’s a global economic force. With the rise of digital platforms and mobile-first consumers, shoppers around the world are increasingly placing orders from foreign retailers. But while ecommerce demand is borderless, logistics remains deeply local and often fragmented. To meet the expectations of today’s global buyers, supply chain stakeholders must radically evolve how goods are stored, shipped, and delivered across international lines.

Beyond Fulfillment: The Strategic Role Of Logistics In Creating Brand Loyalty For E-Commerce Companies (Forbes)

In these dizzying times of e-commerce, where we tear ourselves apart analyzing metrics from every angle and saturating our minds with tools that tell us everything down to what color socks our customer is wearing, we forget a silent truth that pulls the strings of this ecosystem: Customer loyalty does not start with advertising. It starts with delivery.

Saturated with stores that sell the same things and copy each other, logistics is a secret weapon for companies that always keep their vision one step ahead and understand that every package and every piece of tracking information is a branding opportunity.

Amazon Runs Seller Wallet Promotion for Prime Day (eCommerce Bytes)

Amazon is running a promotion to encourage sellers to use the Amazon Seller Wallet ahead of Prime Day. The primary benefit, according to the marketplace: lowering costs of cross-currency transfers. Amazon said Seller Wallet offers real-time exchange rate visibility, competitive rates, and simplified operations.

Until next time,

Rachel Go

Marketing Director, MyFBAPrep