Issue 99: Global eCommerce and Events as a Growth Strategy
Hello, MyFBAPrep Sellers!
Today we’re pleased to present the latest in our interview series, this time focusing on events as a growth tool. Then we share advice for localization strategies and successfully integrating international sales with local consumers. Finally, we share advice on successfully moving brick-and-mortar sales online.
Events As a Strategic Growth Tool: A chat With Brexton Bennett of aiCommerce
In this video, Rachel Go chats with Brexton Bennett, Head of Business Development at aiCommerce. Brexton shares how he went from teaching to running events in eCommerce, leveraging events as a marketing channel for aiCommerce, channel strategy and the evolving social media scene, and more.
Amazon Localization Strategies for Global Success
Expanding into an international market is a highly lucrative opportunity. However, there are a few roadblocks you may encounter along the way:
- Language barriers
- Cultural clashes
- A maze of regulations
- Greater shipping complexity
- Foreign fees
- Complicated inventory management
Here are a few ways to overcome those hurdles:
- Narrow your target segments
- Speak their language (literally)
- Embrace local preferences
- Crunch the numbers
- Think locally with payments
- Be transparent
Get the details of all the tips above and how to execute them on the blog.
MyFBAPrep has you covered in any continent
Let us handle all of your FBA, WFS, or other marketplace prep and fulfillment no matter what country you want to expand to. Tap into our worldwide warehouse network to maintain quality, even across borders.
Use MyFBAPrep for your one-stop global logistics shop.
eCommerce Sales Strategy: Shift From Brick-and-Mortar to Online
Brick-and-mortar brands have a wide variety of channels to reach customers online, and almost certainly could benefit from taking advantage. With their vast customer base and sophisticated logistics, Amazon presents a rich opportunity for brands to flourish.
However, James Thomson challenges brands to think beyond the Amazon ecosystem, asking, “Once a brand gets to a stable state on Amazon, how do you help that brand think about expanding into other channels?”
This call for channel diversification is intended to increase sales avenues as well as fortify a brand’s presence and narrative across the retail spectrum. A robust multi-channel strategy can leverage brand success on Amazon to explore and conquer new territories, whether it’s through direct-to-consumer (DTC) channels, other online marketplaces, or even international platforms.
Diversification in an eCommerce sales strategy also allows brands to connect with a wider audience, reduce their dependency on a single sales avenue, and mitigate risks associated with changes in market conditions or platform policies.
Get more insights and advice for moving from offline to online selling.
Top Industry News
FBA vs. FBM: Which Fulfillment Method Is Right for You? (Dresma)
This guide compares the strengths and weaknesses of FBA and FBM to help you select the one that best suits your needs. From convenience and control to costs and customer experience, we’ll break down their key factors so you can reach a decision that unlocks maximum growth for your Amazon business.
Meet One of South Florida’s Fastest-Growing Companies, Unlocking Amazon Fulfillment at Scale (Refresh Miami)
The company’s core activity is offering fulfillment services to Amazon sellers, but they offer a wide range of services including labeling, quality inspection, and returns. Technology innovation plays a central role in MyFBAPrep’s activities. The company has developed Preptopia, a digital platform that gives sellers deep insights into the status of their inventory at all times. Through Preptopia, users can also seamlessly calculate their profits by consolidating their billing across orders.
Unpacking Amazon: Inside MyFBAPrep’s Success (The Seller’s Accountant)
In this episode of “Return on Podcast,” host Tyler Jefcoat welcomes back Taylor Smits from MyFBAPrep to dive deep into the evolution of logistics in the ever-changing landscape of Amazon selling. Taylor shares invaluable insights from MyFBAPrep’s growth, discussing their strategic expansion into international markets and the integration of innovative technologies to enhance efficiency. Learn how MyFBAPrep has nearly tripled in size and adapted to the fluctuating demands of 2023. Taylor also gives a sneak peek into the strategic inventory management that has propelled MyFBAPrep ahead of the competition.
We Are Curating Some of Amazon’s Best Deals for Prime Members Around the World (Amazon)
During last year’s event, Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across Amazon stores, making it the biggest Prime Day event in Amazon’s history. Amazon also hit another milestone in 2023 by delivering to Prime members at the fastest speeds throughout the year!
Walmart and Roblox are Teaming Up to Make Virtual eCommerce a Reality (Digiday)
Walmart’s Roblox e-commerce experience launches later today, with users inside the pre-existing Walmart Discovered able to have real-life items shipped directly to their doorsteps. Users entering the experience will be greeted with a new storefront showcasing virtual twins of select physical items sold at real-life Walmart stores. After trying out the virtual items on their avatars, players will be able to load an e-commerce experience that takes the form of a browser window inside Roblox imitating the experience of shopping on Walmart’s website — essentially a virtual laptop set up inside Roblox to access Walmart.com. The commerce feature within Walmart Discovered will be gated specifically to users aged 13 or older in the United States only.
‘Temu is as Addictive as Sugar’: How the eCommerce Retailer Drives a Shopping Frenzy (BBC)
Temu’s approach to pricing and how it promotes products, say experts, is deliberate – pushing the exact consumer psychology buttons necessary to keep shoppers shopping. And “gamification” – the practice of implementing gaming-related elements into the ecommerce experience – is increasingly common. Customers are encouraged to keep shopping with the introduction of bonuses and coupons that mimic the rewards you might accumulate in a video game.
Why AI is a Strategic Imperative for E-Commerce Innovation (Supply & Demand Chain Executive)
Supply-chain leaders agree: Investing in cutting-edge AI technologies should be priority-one for eCommerce service providers. This strategic shift signals a broader understanding that AI is more than a technological upgrade; it’s a transformative tool that can simplify complexities, prevent disruption, and drive unprecedented advancement.Many eCommerce service providers are taking advantage of AI-enabled algorithms to streamline and simplify intricate supply chain operations.
Advanced Tech Expands TV eCommerce Horizons (PYMNTS)
In today’s digital age, the television screen has become a gateway to a world of commerce possibilities, ushering in the era of TV eCommerce. For advertisers, this convergence of entertainment and commerce presents a significant opportunity to engage with consumers in a more dynamic and immersive manner, fostering loyalty and ultimately boosting sales. Among the media companies driving this transformation is NBCUniversal, which recently unveiled a suite of innovative features designed to transform television advertising and propel performance marketing into the future.
How Babor Used Personalization to Boost eCommerce Conversions by 82% (Glossy)
German luxury skin-care brand Babor has found success with its recent AI-backed personalization efforts. The personalized Skin Advisor marked the first time Babor used analytical technology on its e-commerce site. The tool asks customers for information including their age and skin type, but it also considers geolocation impacts on the skin and can perform a skin analysis using a picture provided by the user. Customers can access the Skin Advisor through a prominent menu bar option on Babor’s homepage and can access the Skin Coach for the first time after completing the Skin Advisor program and creating an account. The Skin Coach allows people to save their routines and progress based on their skin-care goals like hydration, and is meant for frequent use.
Until next time,
Rachel Andrea Go
Marketing Director, MyFBAPrep