Channel Diversification: Diving Into DTC and Other Marketplaces
Maintain brand consistency while investing in channel diversification to protect your brand, acquire more customers, and mitigate risks.
Risks of Switching Your eCommerce Logistics Setup
Revamp your eCommerce logistics to boost efficiency and customer satisfaction. Discover key strategies for smooth transitions and more.
10 Ways to Optimize Logistics to Protect Your Brand
When you optimize your logistics, you guard your buyer experience, prevent poor reviews and mishaps, and protect your brand.
10 Critical Questions to Ask Before Choosing Your Fulfillment Partner
Choosing a fulfillment service can be overwhelming. Here are 10 critical questions to ask before deciding.
Amazon 1P vs 3P: Benefits of Each and Why to Move From 1P to 3P
Amazon 1P vs 3P is the battle for eCommerce dominance. We’ll break down the differences and why you should switch from selling 1P to 3P.
MyFBAPrep Blog
In this video, Rachel Go chats with StartSure CEO and founder Tim DiPietro about some common points of confusion when it comes to inventory insurance. They also discuss what inventory insurance covers, who is responsible for insuring goods in the warehouse, and much more. Transcript below. Tim’s background Rachel Andrea Go: So, thank you, Tim,...
For years, brands have relied on cookies to track website visitors, improve the online experience for users, and collect data that aids ad targeting. Cookies also enabled businesses to learn what customers were up to online when not on their website. This practice chugged along until Google announced its plan to phase out third-party cookies...
In 2024, over 81% of Americans are shopping online. Among them, nearly 240 million shop on Amazon, with the average amount spent on the platform each month sitting at $91.75. And eCommerce is expected to continue growing at a compound annual growth rate of 9.49% every year. Product listings are one of the few components...
Most eCommerce sellers start out with Amazon’s Fulfillment by Amazon (FBA) service, which allows them to tap into a powerful logistical platform that serves millions of Amazon shoppers. But what happens when you expand to other platforms? How do effectively handle your omnichannel inventory management? Doing so is a great way to secure your customer...
Once hit by a plague of shuttered doors and bankrupt retail giants, in-store shopping has made a comeback, with 83% of consumers making purchases both online and in person. While eCommerce claims a maximum of 17.1% of all sales, the rest occur at physical retail locations. Those sales are increasingly becoming omnichannel, with shoppers starting...
Kate Farms creates plant-based, science-backed nutrition shakes and formulas designed for tube feeding and drinking. Their premium products are thoughtfully prepared from high-quality ingredients such as organic pea protein, prebiotic fiber, and phytonutrients. All Kate Farms products are Certified USDA Organic, Non-GMO Project Verified, and made without common allergens. The brand’s commitment to quality and...
In eCommerce, having a healthy mix of marketing channels helps your brand stand out from the competition and remain at the forefront of current and prospective customers’ minds. One of the most impactful channels eCommerce businesses can leverage is also one of the most traditional: email. Email subscribers are already invested in your business because...
From the rise of online groceries to food subscription boxes and increasing vegetable imports from Mexico, cold chain logistics is on the rise. That trend affects thousands of eCommerce sellers, who are seeing an increasing demand for the convenience of ordering food online. However, it introduces new challenges to logistics as well in the form...
The eCommerce marketplace is a bustling hub for online retailers, teeming with fierce competition. As millions of sellers battle for customer attention, the days of simply listing products and waiting for sales have disappeared. Leveraging state-of-the-art technology has become more important to stand out, and in that regard, AI for eCommerce has gained particular popularity....
Personalized shopping experiences have become essential for eCommerce businesses to boost customer engagement, increase sales, and strengthen consumer retention. eCommerce personalization uses data and insights to tailor a customer’s shopping journey to their specific needs, preferences, and behavior. By leveraging first-party data and other sources of information, eCommerce businesses can gain a better understanding of...
In this video, Rachel Go chats with Yoni Kozminski, CEO & co-founder of Escala and MultiplyMii. Yoni shares his advice for hiring internationally, outsourcing various roles, and optimizing your eCommerce business processes to set yourself up for future and continuing success. Yoni’s background Rachel Andrea Go: Thank you, Yoni, for joining me. Yoni is the...
Pulling in over 220 million daily users and $3.4 billion in revenue — much of which came from ad sales — X (formerly Twitter) is a social media titan. But when it comes to driving eCommerce sales, it’s still a relatively untapped opportunity. This is fantastic news if you’re scaling an online store, especially as...
Subscribe to our newsletter
Join 5,000+ sellers that get the industry’s top tips.