How to Prep Your Amazon Listing for a Sold-out Launch: Your Go-To Guide

This is a guest post from Omar, the eCommerce-obsessed Co-founder and CEO of OJ Digital Solutions, an agency that helps Amazon sellers 2X their conversion rate by optimizing their Amazon listings.

Are you looking to launch a new product on Amazon? If so, you need to make sure that your listing is ready for prime time. 

A successful launch can help jumpstart your product’s success on the platform and set the tone for your entire product lifecycle. 

It’s, therefore, crucial to take the time to plan and prepare properly.

This article will show you exactly how to set up your Amazon listing for a sold-out launch. 

By following these tips, you can increase your chances of success and generate more sales in the process.

Let’s get started!

Preparing Your Amazon Listing For A Launch On Amazon

Before you launch your product on Amazon, it is essential to take the time to prepare your listing. 

This will ensure that potential customers can find your product and make a purchase. 

Here are some tips for preparing your Amazon listing for a successful launch:

Ensure all details on your listing are accurate

Inaccurate information can lead to customer confusion and may result in them not making a purchase.

This includes things like your product title, description, pricing, and availability. 

Make sure you double-check all of the product information on your listing before you launch.

This will help you avoid any potential problems down the road.

Optimize your product title for high CTR

Your title is one of the first things potential customers will see when they find your listing. 

As such, it is crucial to ensure that your title is catchy and attention-grabbing. 

A catchy title will help improve your listing’s visibility and increase your chances of making a sale.

Here are more tips for creating an attractive title that also follows Amazon title guidelines:

  • Include your primary keyword at the start of your title: This will help potential customers find your listing while searching for your product on Amazon.
  • Make it attention-grabbing: Use strong adjectives to describe your product. This will help make your listing stand out from the competition.
  • Keep it short and sweet: A long, rambling title will likely turn potential customers away. Keep your title concise and to the point.

Here is an example of a great title:

Add Instagram-worthy product photos

Low-quality amateur images can make or break your success on Amazon.

Images affect literally everything, from your click-through rate to your conversion rate, your sales, and even your customer reviews.

They are often the first thing potential customers will see when they find your product. 

As such, it is vital to ensure that your photos are high-quality and compelling.

Your photos should show your product in the best light possible and help convince potential customers to make a purchase. 

Be sure to take the time to select the right photos for your listing before you launch. 

PS: High-quality photos can justify a higher price, meaning you can price your product higher if your images are on point.

Here are some standard Amazon guidelines for product images:

  • The image must be the product’s cover art or a qualified photograph. It is not permitted to create illustrations or drawings of the product.
  • The image must not include extraneous or unclear objects.
  • The image must have realistic color, smooth edges, and be in focus. It also needs to be professionally lit, scanned, or photographed.
  • The front cover art for music, books, and video/DVD releases should completely fill the image frame. Cellophane, jewelry cases, and advertising stickers are not permitted.
  • All other items should occupy at least 85% of the image space.
  • The entire product needs to be visible.
  • White background is required for the main image(RGB 255,255,255).
  • No additional graphics, text, or inset images may be present in the picture.

Choose the right keywords

Keywords are another critical element of your Amazon listing. 

They help potential customers find your product when searching for something on the platform, making them essential for amazon content optimization.

Consider the terms potential customers might use when searching for a product like yours. 

Then, include these keywords in your listing title, description, and bullet points. 

This will help improve your visibility on Amazon and increase your chances of making a sale. 

You can also look at what your competitors are ranking for to get an idea of what keywords you should be targeting or get the help of amazon listing tools to speed up your search.

Set a competitive price

Pricing is an important consideration when preparing your Amazon listing for launch. 

You want to ensure that you are setting a competitive price with other similar products on the market.

At the same time, you also need to ensure that your price is profitable. Be sure to research and set a price to help you reach your goals. 

Find a balance between being competitive and making a profit.

Use bullet points

Bullet points are a great way to highlight the key features of your product. 

They help potential customers quickly and easily see what your product has to offer and why they should buy it. 

As such, it is vital to include bullet points in your listing.

Be sure to make your bullet points concise and easy to read. 

Use them to highlight the most important features of your product. 

This will help convince potential customers to make a purchase. 

Also, use keywords in your bullet points to improve your listing’s visibility.

Here is an example of how to follow amazon bullet points guidelines in your listing:

Take advantage of A+ content

If you are enrolled in the Amazon Brand Registry program, you may be eligible to add A+ content to your listing. 

This is one of the most powerful ways to turbo-boost your listing conversion rate and make your listing stand out from the competition.

A+ content includes things like additional photos, videos, and detailed descriptions. 

If you are eligible, be sure to take advantage of this feature and add A+ content to your listing before you launch. Follow all A+ content guidelines to get the most out of it.

Amazon also just introduced the Amazon brand story feature, allowing brands to create a human connection with their customers by telling their stories and sharing their brand’s values with customers.

Use-easy to understand language for your product description

Your product description is where you can really sell your product to potential customers. 

As such, it is important to use language that is easy to understand and persuasive.

Be sure to avoid using technical jargon or terms that might be confusing to potential customers. Instead, use language that anyone would be able to understand. 

This will help convince potential customers to buy your product.

Include a call to action

A call to action (CTA) is the final push potential customers need to make a purchase decision. 

It is a statement or phrase that urges the reader to take some kind of action.

Your CTA should be included in the last sentence of your product description, your bullet points (ideally the 3rd bullet point), and in the last image of your gallery images. 

It should be short, concise, and easy to understand. 

For example, you might use a CTA like “Buy now”, “Order today.”, “Buy 1 get 1 for Free”.

This will help encourage potential customers to make a purchase.

How To Make Your Product Launch On Amazon A Success

Here are measures you can take to make sure your product launch on Amazon is a success:

Have a marketing strategy in place

A successful product launch on Amazon requires more than just a great product. 

You also need to have a solid marketing strategy in place to generate interest and drive sales.

Be sure to plan ahead and allocate the necessary resources to ensure a successful launch.

Generate buzz around your product before and during the launch

This can be done through social media, online ads, PR campaigns, or other marketing initiatives. 

Getting people talking about your product before they even see it on Amazon will help create a sense of excitement and increase the likelihood of a successful launch. 

Social media is a great way to generate interest in your product and drive traffic to your Amazon listing. 

Be sure to create eye-catching posts and include links to your listing. 

You can also run ads on social media platforms like Facebook and Instagram.

Ensure that your product is high quality and well-packaged

This will help reduce the number of returns and negative reviews, which can hurt your chances of success on Amazon. 

Make sure that your product is something customers will be happy with when they receive it.

Generate positive reviews and social proof

You can do this by sending your product to influencers, bloggers, and media outlets. 

If they write positive reviews or mention your product on social media, it will help create a buzz and convince potential customers to buy it.

Take advantage of ads and promotions

Amazon PPC ads and promotions are the best ways to increase visibility for your product and generate sales. 

Amazon offers a variety of advertising options that can be customized to fit your budget and goals. 

Be sure to take advantage of these tools to help ensure a successful launch and boost your Amazon conversion rate.

Create a sense of urgency and scarcity around your product

This can be done by offering limited-time discounts or promotions or setting a finite number of units available for purchase.

Customers are more likely to buy a product that they feel is in high demand and may not be available for long, so this is a great way to increase sales.

The Bottom Line

If you were wondering how to prep your Amazon listing for a sold-out launch, I hope this article was helpful. 

Make sure to start planning well in advance and to keep track of your inventory levels so that you don’t run out of stock during this crucial time. 

With some preparation and careful management, you can ensure that your Amazon listing optimization is primed for success!