MyFBAPrep Interview Series

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MyFBAPrep Interviews
Retargeting, attribution, and ad spend: An interview with Julian Timings of Autron

In this video, Autron Co-founder & CTO Julian Timings discusses machine learning in Amazon advertising, the importance of retargeting, balancing inventory and ads in Q4, and much more. Transcript below. Julian’s background Rachel Go: First off, thank you so much, Julian, for coming on to chat with me for the MyFBAPrep interview series. To kick...

By Rachel Andrea Go on October 31, 2024

MyFBAPrep Interviews
Fix Your Listings Before Investing in Ads: A chat with Nadine Schöpper of BidX

In our latest MyFBAPrep interview, learn all about Amazon DSP, dayparting, tips for growing your eCommerce business, consumer spending habits, and much more in our discussion with Nadine Schöpper, Co-Founder and Co-CEO of BidX. Check out the recording and transcript below. Transcript below. From business information systems and data analytics to launching a machine-learning Amazon...

By Rachel Andrea Go on October 03, 2024

MyFBAPrep Interviews
It’s the Second Best Time to Sell Your Business: A Chat With Gregory Elfrink of Empire Flippers

In this video, Rachel Go chats with Gregory Elfrink, director of marketing at Empire Flippers. Rachel and Greg talk about the details of selling your business in the eCommerce space, timelines to expect, multiples he has seen over 8 years of buying and selling businesses, and what to watch out for on both the buyer...

By Rachel Andrea Go on July 31, 2024

MyFBAPrep Interviews
Inventory Insurance Is the Brand’s Responsibility: A Chat With Tim DiPietro of StartSure

In this video, Rachel Go chats with StartSure CEO and founder Tim DiPietro about some common points of confusion when it comes to inventory insurance. They also discuss what inventory insurance covers, who is responsible for insuring goods in the warehouse, and much more. Transcript below. Tim’s background Rachel Andrea Go: So, thank you, Tim,...

By Rachel Andrea Go on July 17, 2024

MyFBAPrep Interviews
Outsourcing and Process Optimization: A Chat With Yoni Kozminski of Escala

In this video, Rachel Go chats with Yoni Kozminski, CEO & co-founder of Escala and MultiplyMii. Yoni shares his advice for hiring internationally, outsourcing various roles, and optimizing your eCommerce business processes to set yourself up for future and continuing success. Yoni’s background Rachel Andrea Go: Thank you, Yoni, for joining me. Yoni is the...

By Rachel Andrea Go on July 03, 2024

Amazon
Amazon Advertising Best Practices: A Chat With Ritika Jain of MMF Infotech

In this video, Rachel chats with Rikita Jain, director and CEO of MMF Infotech Technologies. Ritika shares why she decided to start MMF Infotech, her focus on Amazon, the balance between SEO and advertising, and Amazon ads best practices. Transcript below. Rikita’s background Rachel Andrea Go: So, thank you, Ritika, for joining us. To start...

By Rachel Andrea Go on June 19, 2024

MyFBAPrep Interviews
Amazon and off-Amazon Growth Levers: A Chat With Will Haire of BellaVix

In this video, Rachel Go chats with Will Haire, CEO and founder of BellaVix. Will shares what drove him to start BellaVix, how they retain clients, reasons to be excited about Walmart Marketplace, growth levers on Amazon, and why merchants shouldn’t forget to look off Amazon as well. Transcript below. Will’s background Rachel Andrea Go:...

By Rachel Andrea Go on June 05, 2024

MyFBAPrep Interviews
The Role of Real Estate in eCommerce: A Chat With Jeff Vertun of CBRE

In this video, Rachel chats with Jeff Vertun, CBRE‘s senior vice president of advisory & transaction services. Their discussion covers Jeff’s foray into commercial real estate, recent property price fluctuations, what to consider when selecting a warehouse location, and more. Transcript below. Jeff’s background Rachel Andrea Go: Hi, Jeff. Thanks for joining us. To kick...

By Rachel Andrea Go on May 22, 2024

MyFBAPrep Interviews
Creating Content With Research and Partnerships: A Chat With Tristan Williams of Envision Horizons

In this video, Rachel Go chats with Tristan Williams of Envision Horizons about managing marketing, creating content, learning about Amazon and eCommerce platform trends, and more. Transcript below. Tristan’s background Rachel Andrea Go: Thank you, Tristan, for joining me. Can you kind of start with how you got to where you are today, what you...

By Rachel Andrea Go on May 08, 2024

MyFBAPrep Interviews
Events As a Strategic Growth Tool: A chat With Brexton Bennett of aiCommerce

In this video, Rachel Go chats with Brexton Bennett, Head of Business Development at aiCommerce. Brexton shares how he went from teaching to running events in eCommerce, leveraging events as a marketing channel for aiCommerce, channel strategy and the evolving social media scene, and more. Transcript below. Brexton’s background Rachel Andrea Go: Thank you, Brexton,...

By Rachel Andrea Go on April 24, 2024

MyFBAPrep Interviews
Operations Drives Profit: A Chat With Kathleen Sullivan Garman of SullyGarman & Associates

In this video, Rachel Go chats with Kathleen Sullivan Garman, founder and CEO of SullyGarman & Associates and operations consultant to multiple brands and B2B companies. Rachel and Kathleen talk about the importance of operations in tandem with sales and marketing, the perils and opportunity of returns, and what to automate at different growth stages....

By Rachel Andrea Go on April 10, 2024

MyFBAPrep Interviews
Make Pricing Your Strength: A Chat With Mark Perone of Feedvisor

In this video, Rachel Go chats with Mark Perone, head of partnerships at Feedvisor. Rachel and Mark talk about strategic pricing with AI, the power of partnerships in B2B, and much more. A successful eCommerce strategy requires a streamlined multi-channel repricing approach backed by robust data and technology. Feedvisor Essentials provides an AI-powered repricer with...

By Rachel Andrea Go on March 27, 2024

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