Amazon Seller Fulfilled Prime 3PL
Win the Prime Badge, Keep Control of Your Fulfillment
With Amazon’s strict inbound requirements, we were looking for a partner that could consistently perform in a very detail-oriented manner, which is exactly what we’ve seen from MyFBAPrep.
Isabel Bolanos
Waldencast (Obagi) Business Strategist
Amazon’s Seller Fulfilled Prime (SFP) program allows fast, nationwide Prime shipping while giving you full control over inventory, fulfillment costs, and customer experience. If you’re looking to bypass rising FBA fees, avoid storage limits, and maintain brand autonomy, SFP could be the game-changer you need.
A smart way to diversify your FBM fulfillment strategy, protect your sales, and maintain control over your brand experience. When you use MyFBAPrep to handle your FBM orders, you can also achieve Prime-like shipping speeds and earn the Prime badge.
Leverage MyFBAPrep’s Amazon Seller Fulfilled Prime network to ensure fast, reliable shipping nationwide.
Why Choose SFP Over FBA?
SFP lets you stay Prime-eligible without the drawbacks of FBA. But with Amazon’s stricter SFP requirements, regional shipping, same-day fulfillment, and strict performance metrics are mandatory.
That’s where MyFBAPrep comes in.
Many brands are shifting away from Fulfillment by Amazon (FBA) due to:
- Rising FBA Costs – Amazon fees have surged 30-40%+ year-over-year
- Storage Restrictions – Limited inventory space stifles growth
- Long Restock Times – Slow inbounding kills momentum
- Oversized, Hazmat and Meltables – High fees or outright FBA restrictions
The best of both worlds
FBA is convenient, and FBM fulfillment provides more control. Enjoy the convenience of the former with the control of the latter by using MyFBAPrep to fulfill your FBM orders.
Boost sales with the Amazon Seller Fulfilled Prime badge
Enrolling in Amazon Seller Fulfilled Prime gives you access to the Prime badge for your listing, as long as you provide Prime-level FBM fulfillment service levels such as free two-day delivery with a high on-time delivery rate.
Listings with the Amazon Seller Fulfilled Prime badge enjoy a sales boost and a higher chance of winning the buy box.
Control your unboxing experience
Maintain authority over your distribution strategy and unboxing experience with our FBM fulfillment services.
Under Amazon Fulfilled by Merchant, sellers can set their own FBM fulfillment parameters while still achieving Seller Fulfilled Prime. You choose the packaging, branding, and unboxing experience. That includes adding nods to your social media pages, or coupons for alternative sales channels you’re trying to grow.
Increase trust in your listings
Remove any hesitation or barriers to purchase. The well-recognized Prime badge boosts trust in your listings by capitalizing on the close association with Amazon’s credibility for your products.
Branded experience
Gain greater visibility into how your items are handled, ensure your pools of stock remain separate from other sellers’, and protect your brand experience with FBM streamlined fulfillment.
Plus, you can use the same partner for FBA and FBM fulfillment. Send all of your Amazon Seller Fulfilled Prime inventory to MyFBAPrep and let us sort, prep, and ship based on your FBA and FBM needs.
Streamlined fulfillment
Use the same fulfillment partner for FBA and FBM. Send all of your Amazon inventory to MyFBAPrep and let us sort, prep, and ship based on your FBA and FBM needs.
Strategic allocations
Who Should Use SFP?
SFP isn’t for everyone. It works best for brands dealing with:
- High FBA Storage Fees – If FBA fees are cutting into margins, SFP can be 30-40% cheaper
- Oversized, Hazmat, or Meltable Products – Bypass Amazon’s size and category restrictions
- High-Turnover Inventory – If you sell fast-moving items, SFP can prevent FBA restock delays
- Omnichannel Brands – SFP allows for centralized inventory management across Amazon, DTC, and retail
If your brand relies on fast fulfillment and wants to reduce dependency on FBA, MyFBAPrep’s SFP fulfillment solution is the answer.
How Our SFP Solution Works
Warehouse Optimization & Regional Shipping Setup
We analyze your order data to position inventory in the right warehouses for cost-effective, Prime-eligible delivery.
Fast, Same-Day Order Processing
Our facilities pick, pack, and ship orders same-day to maintain 99% on-time shipping compliance with Amazon’s SFP metrics.
Amazon Carrier Integration
We use Amazon’s Buy Shipping program, ensuring automated tracking updates and Prime-level shipping speeds.
Performance Monitoring & Continuous Optimization
Our logistics intelligence team proactively adjusts warehouse placements and carrier routes to maintain SFP eligibility and cut costs.
Ready to Activate SFP for Your Brand?
Seller Fulfilled Prime is the key to cutting FBA costs while keeping Prime access—but only if executed correctly. MyFBAPrep removes the complexity, ensuring full compliance and cost efficiency.
Seamless Amazon fulfillment for top sellers, Amazon aggregators, and enterprise brands.
50+
warehouses
85M+
Sq. ft of operating space
24 to 72h
Prep turnaround
1-2 day
delivery across the US
Locations across
US
Europe
UK
Canada
Mexico
Australia
Coming soon
China
Coming soon
Get a Free SFP Fulfillment Audit Today
Let’s evaluate whether SFP is right for your business and design a fulfillment plan that meets Amazon’s strict requirements while reducing your logistics spend.