As a participant in Amazon’s FBA program, you enjoy several attractive perks. Once you’re in, you can focus on growing your business while Amazon takes over the logistics, from storage and packing to shipping — and that includes Amazon FBA returns.
Amazon’s FBA return process is easy and convenient in many ways. When customers want to return items, the platform handles the communication, processing, and even restocking. However, sellers can’t take a wholly hands-off approach to the process, and they must also be aware of a less obvious downside.
Returns cost businesses heavily, with estimates showing around $816 billion in lost sales due to returns alone. Sound concerning? Read on to learn more about FBA returns, what they mean for your business, and how you can make the most of your reverse logistics to minimize loss and retain a strong brand reputation.
When it comes to Amazon FBA returns, Amazon does most of the heavy lifting. They manage the logistics, from processing returns and communicating with customers to deciding what happens with the items sent back. However, sellers still have certain responsibilities and face limitations in handling returns, such as:
If an item is lost or damaged while in Amazon’s care after they process the return, you can file for reimbursement through the Seller Central dashboard. In cases where Amazon acknowledges their error — such as damages during shipping — they may reimburse you automatically.
Remember, Amazon won’t reimburse you for reasons other than product fault, such as buyer’s remorse. It’s your responsibility to spot and address any recurring issues.
Amazon categorizes returned items to help sellers understand their condition and resale potential. Those designations are “sellable” and “unsellable.”
These are ideal returns — items that are unused, unopened, and in brand-new condition. Because they’re in perfect shape, they can go right back into your inventory, ready to be sold without any issues. You can also charge the buyer a restock fee depending on the reason for the return and regain some of the monetary loss.
These items arrive damaged and can’t be sold again as new. It’s important to assess how the damage occurred to decide the best course of action (i.e., liquidation, returning the item to you, or disposal):
Using Amazon for your logistics simplifies things, but you do have less control over returns. However, it’s still important to understand how that process works. As a seller, your responsibility is to handle each step smoothly so you maintain the trust of your customers and keep your business running efficiently.
When a buyer initiates a return that meets the established criteria, you’ll receive a notification so you stay informed about the process. Customers can return their orders within 30 days of delivery, but there are exceptions. Certain items, such as perishables, digital products, and other specified goods, cannot be returned even within that 30-day window. Be mindful of these exceptions, as they’re considered final sales.
Once someone initiates a return request, Amazon will email you and hold the funds from the sale until the return is successfully processed. This keeps you in the loop about the return’s status.
This is where knowing the different types of returns comes in handy. Here, Amazon looks at the returned items to determine if they’re still sellable. After their inspection, they’ll decide between the following actions:
While refunds can sometimes take longer due to Amazon’s return process (which may take up to 30 days), customers are given options for their preferred refund method.
Here’s a table outlining how long refunds can take, depending on the method:
Refund Method | Refund Time |
Credit card | Three to five business days |
Amazon gift card | Two to three hours |
Debit card | Up to 10 business days |
Checking account | Up to 10 business days |
EBT card | Up to 10 business days |
Gift card balance | Two to three hours |
Promotional certificate | No refund issued |
Shop with reward points | Up to five business days |
Pay in cash (at a participating location) | Up to 10 business days |
Prepaid credit card | Up to 30 days (depending on the issuer of the card) |
Payment plans | 3 to 10 business days but may take up to 45 via check-in mail (depending on the creditors) |
Sometimes, Amazon may issue advanced refunds or replacements to speed up the process.
Even though you have limited control over the refund process, you can still support your buyers by staying on top of their concerns. If a customer claims they haven’t received a refund, you can open a support ticket through your seller account. This lets you see the refund status and contact Amazon’s support team if there’s an issue.
As we’ve emphasized throughout this article, there’s only so much you can control as an Amazon seller. But despite the limitations, the below five tips can create a positive return experience for your customers and protect your brand image without eating into your profit margins.
Make it a habit to log in to your seller account often. This will help you stay on top of any return notifications or updates you might otherwise miss.
Gain a complete view of your sales by understanding which items are being returned and why. The Amazon Returns Report gives you access to detailed information such as:
With these and other insights, you can easily spot trends and identify areas for improvement.
If a customer reaches out about their refund, open a ticket in your seller account to track the issue. With this proactive attitude, you’ll show customers that their experience matters.
Monitor the status of returned items to know when they’ve been processed and whether they’re:
This helps you plan ahead, gives you a clear view of your inventory levels, and prevents unnecessary stockouts.
With Amazon handling so much responsibility, you may wonder why you’d still need a logistics provider. The answer is simple: to further enhance your return process.
For example, MyFBAPrep’s services can make sending your items to Amazon a smooth process every time — without you having to lift a finger. Offerings include:
Partnering with a trusted logistics provider gives you the flexibility and efficiency you need to focus on growing your business while they handle the logistics.
The end of the year is a critical time for your Amazon business — and profit margins. Check out this video on how to reduce returns on the platform during Q4 to boost your reputation and close your books in the black.
Returns can be challenging, not just for customers but for sellers as well. They become even more complex when you have limited control, like in the FBA program. However, understanding the process and knowing where you can step in eliminates much of the headache. With the right system, you can turn a potentially frustrating experience into a smoother, more manageable part of your workflow.
At MyFBAPrep, you can rely on our team of former Amazon employees, who know the ins and outs of the FBA program. Reach out to us today and let us craft a shipping and fulfillment solution that enhances your Amazon operations and supports your business growth.