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Amazon Launches Custom Analytics: Here’s How to Maximize It

By Tom Wicky
Misc charts and bar graphs

Amazon has just dropped a bombshell in the eCommerce world: Custom Analytics, a full-fledged business intelligence dashboard inside Seller Central. For years, sellers have begged for deeper, customizable reporting without having to export CSVs into Excel or wrangle 3rd-party BI tools. Now, Amazon is delivering.

What is Amazon Custom Analytics?

Think of Custom Analytics like having Tableau or Power BI embedded directly into your Seller Central account. Amazon now lets you:

  • Build your own dashboards from scratch or use Amazon’s prebuilt templates.
  • Choose from hundreds of metrics spanning every major report type—Inventory, Coupons, Search Query Performance, and more.
  • Slice and dice data to uncover trends, performance issues, and untapped opportunities—all in one place.

This is the most advanced native analytics tool Amazon has ever released. It’s a powerful step forward for brands serious about running Amazon like a true P&L business.

The Opportunity – and the Challenge

Here’s the catch: power is nothing without mastery.

The dashboards are flexible—but that flexibility can also overwhelm teams who aren’t sure how to design the right KPIs, connect insights to actions, or interpret the data in a way that drives revenue and profitability.

That’s where MyFBAPrep comes in.

How MyFBAPrep Can Help

At MyFBAPrep, we don’t just move cartons. We help brands operate smarter.

We’re ready to:

✅ Work with your team to define the right metrics for your business model and objectives.

✅ Design dashboards that surface meaningful insights rather than vanity metrics.

✅ Connect Amazon Custom Analytics to operational decisions—like inventory allocations, pricing strategies, or marketing budget shifts.

✅ Train your team so they know how to navigate, build, and interpret these dashboards.

For any brand looking to level up, we see this as an opportunity to embed Custom Analytics support into our value-added services stack. It’s not just about warehousing anymore. It’s about running your eCommerce channel with the same precision as any enterprise operation.

Amazon’s new tool can transform how you manage your business. Let us help you make it happen.

Interested in integrating Custom Analytics into your ops stack? Reach out to us today to discuss a tailored approach for your brand.