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Best Amazon FBA Products

By Brandy Cross

In the FBA program, Amazon handles product sales, customer service, logistics, and returns for participating sellers. While you still want to invest in merchandising, marketing, and product sourcing, FBA is an easy gateway into eCommerce, whether you manufacture your own products or decide to be a reseller.

That being said, what are the best Amazon FBA products? Product research for the service can be difficult. Of the 2.3 million active sellers on the marketplace, an estimated 94% use FBA. In the U.S., that means you must compete with close to a million other private vendors. Your product research and selection can thus make the difference between listing an item that attracts zero attention in an oversaturated category and securing consistent sales and profit.

Let’s take a look at how you can choose the best Amazon FBA products for your store to sell.

Best Amazon FBA products – The most-sold

The first step to find the best Amazon FBA products is to look at what’s selling. Amazon maintains a bestsellers list to help you get started, and you can also look at third-party resources like Jungle Scout’s “State of the Amazon Seller” Report. Keep an eye out for items with:

  • High demand (earbuds, bluetooth speakers, dumbbells, water bottles)
  • Low competition (reusable baking mats, cord organizers, knee pads for babies, car organization kits)
  • Room for improvement (sustainable or durable pet supplies, high-quality office furniture, reusable household items like beeswax wraps or eco-friendly baby products)
  • Niches in high-demand categories that aren’t crowded (adaptive clothing for people with disabilities, eco-friendly tech such as repairable phones or biodegradable phone cases, senior-specialized fitness equipment, special needs pet care)
  • Easy sourcing and affordability (look into where you’d procure products and if you can turn a profit after design, development, shipping, marketing, and all other costs)

In 2024, the most popular product categories for FBA were:

  • Home & Kitchen (take a look at the bestseller’s section and you’ll see ice makers, blenders, and air fryers dominating sales in that category)
  • Beauty & Personal Care (shampoo, body wash, makeup, perfume, personal hygiene sets)
  • Clothing, Shoes, & Jewelry
  • Toys & Games (these can also be for adults, but look into specific niches that aren’t saturated, like eco-friendly and sustainable options)
  • Health, Household, & Baby Care (again, this can be a crowded category, so look into eco-friendly and sustainable or locally produced items to help your brand stand out)
  • Baby (diapers, formula, toys, clothes)
  • Electronics (printers, binoculars, air conditioners)
  • Sports & Outdoors (dumbbells, yoga mats, exercise balls, shaker cups, nutrient supplements)
  • Pet Supplies (collars, leashes, treats, pet food, beds, cleaning supplies)
  • School/Office Supplies (paper, laminating supplies, pens, printer ink, tape)

Take these as inspiration for your own research for the best Amazon FBA products. Be aware, though, that trends change over time; the popularity of ice makers in summer, for instance, inevitably shifts to soup tureens and slow cookers later in the year. So, pay attention to seasonal changes along with other influential factors and how they impact demand.

The best Amazon FBA products that work well for FBA

The second step in determining the best Amazon FBA products is to narrow down potential products to those that are a good fit for FBA. For example, lightweight and very small products don’t always work well. Phone cases and kitchen spoons, meanwhile, are a good low-entry point into eCommerce, but with fulfillment fees starting at $3.25 for a two-ounce item, you’ll have to sell a premium product to make a profit or sell them for under $10 to qualify for lower FBA rates. The program also charges ongoing storage fees, and if your inventory turnover or throughput is low, you’ll pay extra fees and see a reduced restock limit.

As you search for products that show strong potential to succeed in FBA, check off the following criteria:

  • Fast moving, high rate of sales, and a relatively short time to purchase
  • Small to mid-sized products or bundles of smaller items should be priced at $15 or higher
  • High quality and thorough quality control, since returns and recalls are expensive in FBA
  • A “sweet spot” for rate of sale versus profit between $15 and $70 in value (less than that, and your margins might be too low; more than that, and products may not sell quickly enough to keep FBA fees down)

Above all, you want a fast-moving product in a category with as little competition as possible and then, where able, put your own spin on it. For example, product kits, multi-packs, and starter kits can give you a competitive edge over existing sellers.

Seasonal goods

Seasonal offerings are an important part of Amazon sales. They align with holidays and fluctuating demand throughout the year (e.g., beach towels and toys in June and back-to-school supplies in August). You order goods ahead of the seasonal change, package them for FBA, and ship just enough to sell for that period without worrying about having stock sit for the entire year.

Seasonal products are a great choice for Amazon because they sell quickly, experience sudden demand spikes, and allow you to prepare your supplier and manufacturing calendar to be ready for changes throughout the year. Consider selling goods like:

  • Celebration decorations and supplies
  • Holiday gifts
  • Weather-based supplies
  • Vacation essentials
  • Stationery that matches a certain time of year (e.g., back to school, the new year)

How to find the best Amazon FBA products

Searching products for FBA involves looking at trends, what’s currently moving, and seasonal demand. From there, you can conduct market and supply research to determine what you can manufacture or source to begin selling. Some great resources to start your hunt include:

Learning what’s happening on Amazon doesn’t mean you should copy it though; you won’t turn a profit by being seller #83 of the Featured Offer. Instead, to determine the best Amazon FBA products for you sell look for opportunities where you can add something unique or increase value (such as with a kit or a new product) so your offering stands out in the category and generates sales.

As a concrete example, if countertop ice makers are trending, you could offer one bundled with a scoop and water line plus tap to enable complete installation with a single purchase. Or, you design your own ice maker with Wi-Fi connectivity to alert owners when their ice is ready. The goal is to find a way to introduce something fresh to your chosen category.

Wrapping up — Choosing FBA products wisely

FBA lets you ship products to Amazon and have the company handle every other part of fulfillment, including customer service and returns. 2P sales with FBA can take much of the hassle of eCommerce out of your hands. Combined with lower shipping and fulfillment costs than most carriers, FBA can prove highly profitable. Research the best Amazon FBA products carefully, prep items properly before sending them to Amazon’s fulfillment centers, and select items suitable for FBA to yield lucrative results from the program.