Brandy Cross

Brandy Cross is an expert eCommerce writer with decades of experience with brands ranging from startups to Fortune 500s. She started her career with eBay in 2010, and continues to create content to help merchants sell across all marketplaces and sales channels.
How to Use AI for eCommerce to Grow Your Business

The eCommerce marketplace is a bustling hub for online retailers, teeming with fierce competition. As millions of sellers battle for customer attention, the days of simply listing products and waiting for sales have disappeared. Leveraging state-of-the-art technology has become more important to stand out, and in that regard, AI for eCommerce has gained particular popularity....

By Brandy Cross on July 05, 2024

The Seller’s Guide to Amazon Keyword Research

Google is no longer the top dog of product searches. Today, 61% of U.S. consumers begin their searches on Amazon, and more than half (56%) say they would pick Amazon if they were only allowed to buy products from a single store. That’s a lot of money being thrown Amazon’s way. A large part of...

By Brandy Cross on June 28, 2024

Walmart Plus Week: How Sellers Can Prepare

Amazon Prime Day is one of the biggest sales events in eCommerce, with many sellers planning their entire year of inventory management around it. Having observed its massive success, other major retailers like Best Buy, Target, Walmart, and PetCo have developed competing sales events. For Walmart, that’s the Walmart Plus Week or Weekend, which is...

By Brandy Cross on May 29, 2024

Direct to Consumer
shopify, woocommerce, and bigcommerce logos
Shopify vs WooCommerce vs BigCommerce: Pros and Cons

Shopify, WooCommerce, and BigCommerce are some of the most well-known eCommerce platforms. Each has a staunchly loyal following, but it can be challenging to decide which is best for building an eCommerce site. To help you out, we’ve crafted a quick comparison of Shopify vs WooCommerce vs BigCommerce. Here’s how they stack up against each...

By Brandy Cross on May 17, 2024

a responsive website displayed on a tablet, mobile phone, and laptop
Best Practices For Building a Mobile Responsive Website

It’s no exaggeration to say mobile devices have become practically an extension of our bodies; they account for just over half of web traffic worldwide today. As further evidence, every third mobile user searches for answers to questions on their device, and 72% are likely to buy from or recommend an eCommerce site that’s mobile-friendly....

By Brandy Cross on May 15, 2024

Direct to Consumer
a computer screen with a chart that is moving up and to the right
Why Every DTC Store Should Have an SEO Strategy (and How to Do It)

Search engine optimization (SEO) is an advertising asset. It’s one of the most coveted acquisition channels, with the power to boost brand visibility and bring thousands more qualified leads to your site — all at a lower price tag than many other marketing strategies. For your DTC store, SEO is paramount. Here’s a crash course...

By Brandy Cross on May 13, 2024

a computer screen that says "Ad" and shows a bullseye and a stack of money
Amazon Advertising Tips: Best Sellers, Ads, and Pushing Slow-Moving Stock

It’s no secret that advertisements enjoy a high status in Amazon’s ecosystem. They can be found at every major touch point of the marketplace and continue to proliferate as more sellers realize how crucial advertising is to support a strong Amazon listing. Amazon sits on a trove of consumer data, earning them the title of...

By Brandy Cross on April 16, 2024