Brandy Cross
Product images steal the spotlight on Amazon. Whether on search result pages, sponsored products, ads, or individual item detail pages, images are front and center — and have the power to make or break your chances of landing a sale. With this in mind, we’ve provided the following product photography tips to elevate your product...
Once hit by a plague of shuttered doors and bankrupt retail giants, in-store shopping has made a comeback, with 83% of consumers making purchases both online and in person. While eCommerce claims a maximum of 17.1% of all sales, the rest occur at physical retail locations. Those sales are increasingly becoming omnichannel, with shoppers starting...
The eCommerce marketplace is a bustling hub for online retailers, teeming with fierce competition. As millions of sellers battle for customer attention, the days of simply listing products and waiting for sales have disappeared. Leveraging state-of-the-art technology has become more important to stand out, and in that regard, AI for eCommerce has gained particular popularity....
Pulling in over 220 million daily users and $3.4 billion in revenue — much of which came from ad sales — X (formerly Twitter) is a social media titan. But when it comes to driving eCommerce sales, it’s still a relatively untapped opportunity. This is fantastic news if you’re scaling an online store, especially as...
Google is no longer the top dog of product searches. Today, 61% of U.S. consumers begin their searches on Amazon, and more than half (56%) say they would pick Amazon if they were only allowed to buy products from a single store. That’s a lot of money being thrown Amazon’s way. A large part of...
Amazon Prime Day is one of the biggest sales events in eCommerce, with many sellers planning their entire year of inventory management around it. Having observed its massive success, other major retailers like Best Buy, Target, Walmart, and PetCo have developed competing sales events. For Walmart, that’s the Walmart Plus Week or Weekend, which is...
Shopify, WooCommerce, and BigCommerce are some of the most well-known eCommerce platforms. Each has a staunchly loyal following, but it can be challenging to decide which is best for building an eCommerce site. To help you out, we’ve crafted a quick comparison of Shopify vs WooCommerce vs BigCommerce. Here’s how they stack up against each...
It’s no exaggeration to say mobile devices have become practically an extension of our bodies; they account for just over half of web traffic worldwide today. As further evidence, every third mobile user searches for answers to questions on their device, and 72% are likely to buy from or recommend an eCommerce site that’s mobile-friendly....
Search engine optimization (SEO) is an advertising asset. It’s one of the most coveted acquisition channels, with the power to boost brand visibility and bring thousands more qualified leads to your site — all at a lower price tag than many other marketing strategies. For your DTC store, SEO is paramount. Here’s a crash course...
It’s no secret that advertisements enjoy a high status in Amazon’s ecosystem. They can be found at every major touch point of the marketplace and continue to proliferate as more sellers realize how crucial advertising is to support a strong Amazon listing. Amazon sits on a trove of consumer data, earning them the title of...
AR in eCommerce is rapidly becoming a game changer in the eCommerce industry. With significant investments projected in the coming years, its influence is poised to revolutionize the shopping experience. In fact, AR is expected to grow from $62.7 billion in 2023 to $1,109.7 billion by 2030. As a result, more businesses are embracing this...