Fulfilled by Amazon (FBA) is one of the most popular fulfillment networks in the world. In fact, an estimated 94% of Amazon sellers participate in the program (although many use a hybrid model and fulfill their orders outside of FBA). It’s an attractive option, as you gain access to Prime, Amazon takes over customer service and returns management, and direct-to-consumer costs through FBA can be extremely competitive.
Still, getting started can be a hassle; you have to navigate an increasingly complex Seller Central while staying on top of best practices, fees, FBA requirements, and learn how to send products to Amazon FBA. Although you can outsource these tasks to a 3PL — which will prep, box, and label your packages, then ship them directly to FBA — you can send products to Amazon FBA on your own, and this guide will show you how, step by step.
How to send products to Amazon FBA begins with going to the Seller Central menu, hover your mouse over Inventory and click FBA Inventory.
Click Add Products.
Select the product you’d like to send to FBA. Keep in mind, if you’re just beginning, you’ll have to add all details for your products. You may also have to request permission to sell the product on Amazon, set up a GTIN, and more.
If it’s your first time adding a product, you’ll have to fill out information for it in the Add a Product tool. Have ready the SKU, quantity being shipped, price, condition, gift options, product site launch date, item weight, item dimensions, safety information, packaging size, packaging weight, etc.
Then, choose “Amazon” under the fulfillment channel.
If you already have products listed on Amazon, you can go to Manage All Inventory in the menu, navigate to the original product, and click “Convert to FBA” at the top. This will remove the listing from Amazon until the product arrives at an FBA warehouse. Converting inventory to FBA should happen instantly if you’re already registered in the program, so you can then move on and set up a workflow.
The Send to Amazon workflow is how to send products to Amazon FBA. It allows you to add inventory for FBA and Multi-Channel Fulfillment (MCF), so you use one process for both methods. In addition, you can save workflows for future shipments and send the same ones or make small changes multiple times. With everything in one place, resending and restocking inventory for FBA is now a matter of a few clicks (provided you don’t make major changes to the shipments).
From the Seller Central menu, hover over Inventory and click Shipments.
In the menu on that page, select Shipments from the dropdown menu, and choose “Send to Amazon.”
Select your inventory manually from your uploaded catalog or choose to upload an Excel file with your full shipment. When learning how to send products to Amazon FBA this can save time if you’re sending a larger number of products to FBA at once. An Excel file will look like this:
Be sure to include the following information in the Excel file:
All other data is optional, but adding it now means you won’t have to do so later in the workflow.
The dashboard and workflow are the way to go if you’re only uploading a few items. For example, after creating and saving a workflow, you could simply click a button to resend it later.
Next, select SKUs from your FBA list or upload an Excel file.
If you haven’t added prep details, you’ll have to go through the steps in Amazon. That means:
From here in the how to send products to Amazon FBA process you’ll be able to see who’s prepping and labeling. In this case, the seller is responsible, meaning you won’t have any prep or label fees. However, you will have to polybag and label each item, then put the SKU label on the box.
After, you start packing:
You can compare your carrier costs at this time. You’ll also want to double-check the location where you ship from, as this can significantly impact costs. Then, review your total fees, accept charges, and confirm shipping.
Lastly, print your box and pallet labels, prep products appropriately, and send them to Amazon. You’ll be able to track details and shipment progress in your dashboard or with your carrier if you’ve chosen a partner other than Amazon.
Once you’ve sent inventory to Amazon, it’s a breeze to duplicate that shipment again and again, or make small tweaks. With the workflow saved, you can replenish stock quickly. You can also set up a new workflow using the same SKUs but organized into different boxes and pallets.
To support smooth operations follow these best practices for how to send products to Amazon FBA:
FBA gives you access to Prime customers and two-day shipping, while Amazon takes over much of your customer service and fulfillment. However, there’s a lot to prepare before you ship goods to one of their fulfillment centers. By embracing workflows, especially Send to Amazon, that process becomes simpler. It’s also easy to repeat when you want to restock, and you can even compare carrier costs before shipping. Take your time when planning shipments to FBA to avoid expensive errors and keep your Amazon business running without interruption.