Amazon has officially revamped its Consumables Product Bundling Policy, creating significant changes for sellers in categories like grocery, pet supplies, health & beauty, and baby products. With enforcement starting January 1, 2025, sellers must rethink how they create and list product bundles to stay compliant.

But while these changes seem daunting, they also present new opportunities—if you know how to navigate them. In this post, we’ll break down Amazon’s updated policy, explain how it affects your business, and show how partnering with MyFBAPrep can turn compliance into a competitive advantage.

Why Did Amazon Change the Bundling Policy?

Amazon frequently updates its policies to ensure product authenticity, safety, and customer trust. Consumables—products ingested, applied, or used personally—pose higher risks if improperly packaged or sourced.

The old rules around bundling lacked clarity, and unauthorized bundles flooded the marketplace. Sellers often listed multiple items from different brands, creating inconsistent customer experiences and compliance risks.

The new policy eliminates these gray areas by tightening bundling standards and requiring clear manufacturer authorization.

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Breaking Down Amazon’s New Consumables Bundling Policy

Amazon’s updated policy impacts three key bundling scenarios. Here’s what you need to know:

Manufacturer-Only Bundles

• What It Means: Only bundles created and packaged by the manufacturer or brand owner are allowed.
• Compliance Tip: Every item in the bundle must belong to the same brand. You cannot combine products from different brands—even if they complement each other.

Example:

✅ Allowed: A skincare bundle with a cleanser, moisturizer, and toner—all from the same brand.

❌ Not Allowed: A beauty bundle featuring a mix of different skincare brands.

Repackaging with Authorization

• What It Means: If you want to create your own bundles, you must secure a Letter of Authorization from the brand owner.
• Compliance Tip: Repackaging without approval will lead to listing suppression.

Example:

✅ Allowed: A vitamin pack created with direct brand authorization and appropriate documentation.

❌ Not Allowed: A seller-created bundle of pet supplies from multiple suppliers without brand approval.

Gift-Ready Bundles

• What It Means: Gift baskets with products from different brands are allowed—but they must be visibly gift-ready.
• Compliance Tip: The “gift-ready” definition remains somewhat vague, but expect requirements like gift-themed packaging, wrapping, and possibly even custom labels.

Example:

✅ Allowed: A holiday gift basket with treats, toys, and drinks from various brands, professionally packaged.

❌ Not Allowed: Loose products stuffed into a plain box without any gift presentation.

What Happens If You Don’t Comply?

Starting January 1, 2025, Amazon will actively enforce this policy. If you fail to meet these standards, you could face:

• Listing Suppression: Your listings will be removed.
• Account Health Risks: Non-compliance may affect your overall seller rating.
• Revenue Loss: Delisted products mean lost sales and reduced profitability.

What Sellers Should Do Now

With these new rules in play, sellers must rethink their bundling strategies fast. Here’s how you can prepare:

1. Audit Current Bundles: Review all existing bundles to identify non-compliant listings.
2. Secure Brand Authorizations: Contact brand owners to obtain Letters of Authorization where needed.
3. Simplify SKUs: Consider reducing SKU complexity by sticking to single-brand bundles.
4. Revamp Product Listings: Ensure your listings clearly state the manufacturer and comply with Amazon’s policy.
5. Plan for the Holidays: If you sell gift bundles, prepare gift-ready packaging ahead of time.

Why Work with MyFBAPrep?

Navigating these changes alone can be overwhelming—but MyFBAPrep can simplify the process. As the leading Amazon 3PL, we provide tailored solutions to help sellers like you stay compliant while growing your business.

How We Help

• End-to-End Compliance Management: We ensure your bundles meet Amazon’s stringent requirements.
• Brand Authorization Support: We work directly with brand owners to secure necessary approvals.
• Custom Bundling Services: We create Amazon-compliant bundles at scale using our global network of 100+ warehouses spanning the U.S., Canada, Mexico, the UK, and mainland Europe.
• Expert Guidance: Our dedicated account managers keep you updated on Amazon policy changes and provide personalized business support.

Real-World Success Story: Scaling with Compliance

One of our customers, a fast-growing health supplement brand, faced challenges adapting to Amazon’s strict product bundling policies. By partnering with MyFBAPrep, they quickly restructured their product lines, secured brand authorizations, and rolled out fully compliant bundles.

The result? A 30% increase in Amazon sales within six months—all while staying 100% compliant.

Act Now Before January 1, 2025

The countdown is on. If you’re selling consumables on Amazon, January 1, 2025, marks a critical compliance deadline. Non-compliance means lost revenue, delisted products, and account risks.

Let MyFBAPrep handle the complexities so you can focus on scaling your business. Contact us today.

Stay Compliant. Stay Competitive. Scale with Confidence.

Amazon’s new bundling policy doesn’t have to be a roadblock—it can be a growth opportunity with the right partner. Let’s build your Amazon business together! 🚀