For Amazon sellers, returns and reverse logistics are an important part of your business. Amazon revolutionized online selling with their “try before you buy” and fast, free returns policies, resulting in an average return rate of 5%–15% across categories on the platform. At the same time, that policy yields high extra costs for sellers, some of which are unpredictable.
In addition, returns contribute to significant waste. While Amazon has attempted to offset that waste with a donation program and a secondary market program, experts have suggested for years that the company should add disincentives for returns.
As a result, Amazon’s 2024 return policy and fee updates introduced noteworthy changes like updates to the length of the manual claims eligibility window, new returns processing fees, and automatic reimbursements for items lost in FBA fulfillment centers.
Amazon altered their FBA returns processing fee structure in June of 2024. This includes adjustments to existing fees as well as an additional charge for returns that exceed the normal returns threshold for that category. Other changes are:
Amazon uses product category, product tier size, shipping weight, and return rate plus return rate threshold to calculate the return fee.
The company published a table of normal expected return rates based on these factors:
The returns threshold refers to the average number of items sent back in a specific category. So, if you sell 1,000 units of Product A and 10 of them are returned, you have a return rate of 10%. If your category has an average return rate of 6% you’d owe the fee on 400 items. On the other hand, if the rate is 12%, you’d be able to have 200 more returns in the given period before incurring the extra fee.
Clothes and shoes are once again exempt from this threshold. However, you do pay a return fee per item.
Seller Central forums are full of Amazon sellers concerned about paying fees for returns due to Amazon’s mistakes. However, the company has made it clear they won’t charge for returns that are “Damaged by Amazon” or “Delivered late by Amazon.” In addition, Amazon-related returns do not apply to your return threshold. Fees only apply to items that are physically returned.
Subscribe and Save returns, meanwhile, are subject to the fee, even if the reason for a return is “unwanted item.” You can also expect to pay returns processing for most other reasons. Here’s a rundown of reasons that incur the charge and those that don’t:
Amazon’s updated FBA Returns page offers insights into returns, return thresholds, and reasons for items sent back. This makes it easier to see what your return rate is, what’s normal for the product category, and if you have problematic ASINs. For example, if most of your returns stem from a single product, you should investigate the reasons why and take steps to reduce the number of them.
Learn more about how to reduce returns on Amazon through our article here.
Amazon is taking no further steps to prevent customers from abusing returns. However, in the case of excessive returns, the company may warn the buyer and limit their return privileges. This means if a customer is flagged as potentially abusing the system, Amazon will restrict their ability to send back orders. However, the seller is still responsible for returns processing fees up to that point.
Amazon doesn’t charge a returns processing fee for items when they are at fault. They’re also taking steps to improve claims so that when items are returned because of the company’s fault or when products are damaged in FBA, sellers will automatically receive reimbursement.
Starting November 1, 2024, Amazon proactively reimburses sellers for items lost in their fulfillment centers. The company’s goal is to ensure sellers automatically receive reimbursement without the need to research lost items and file claims manually. However, if you believe your product has been lost and you haven’t received an automatic reimbursement, you can file a manual claim as before. This must be done no later than 60 days after the item was reported lost or damaged though.
In addition, from October 23, 2024:
These changes essentially mean: a) Amazon will attempt to reimburse sellers proactively for items lost in transit or in FBA warehouses; b) you have to pay attention to the timeline following lost or damaged item reports before filing claims; c) customer returns for lost or damaged items now wait 60 days before reimbursement can occur and should be filed no later than 120 days after the return claim.
With an average return rate of 5%–15% across most Amazon categories, the number of goods returned on the platform is astronomically high. As of 2024, Amazon charges a returns processing fee for FBA returns that exceed normal return thresholds. This means if your product is returned more often than other items in its category, you’ll pay for it. Clothing and shoes are exempt from this charge, and you’ll instead pay a standard per-item returns processing fee. You can track returns and the reasons for them on the FBA Returns page for better insights into what’s going wrong and when. Armed with this knowledge, you can take steps to lower your average return rate and prevent unnecessary fees from eating into your profits.