With US eCommerce purchases expected to reach 31% of total sales by 2026 and digital buyers topping 2 billion in 2020, growing your eCommerce business, is where the money is at.

But when you have an ever-growing to-do list and not enough hours in the day to complete them all, scaling can feel like an uphill battle. Don’t fret. That’s where growth-focused tools come to share the load and get you paid.

In this post, we’ll share why investing in a robust tech stack is a good idea when taking your eCommerce brand to the next level. We’ll also share the best business areas to strengthen with tech tools and which solutions are worth your dollars.

Worried about blending in? Learn how MyFBAPrep uses technology to set eCommerce brands apart.

Why it pays to upgrade your tech stack when scaling

Whether it’s the latest social media craze or profit-boosting selling strategy, there are many worthwhile investments you could be making in your eCommerce business. So, you may be questioning whether up-leveling your store’s technology is the best move. We think so! Let’s explore some reasons why:

Gain a competitive advantage

Many brands focus on sales and marketing, but improving your backend processes can pay huge dividends. With top-tier tools in your corner, you can achieve incredible feats. These include removing inefficiencies, slashing costs, increasing brand visibility, and uplevel customer service. Plus, smoother processes and happier customers will improve brand loyalty and advocacy to get your store leaps ahead of its competitors.

Get more done with less input

Running a business doesn’t mean you and your team must wear all the hats. Take advantage of automation to streamline processes and uplevel key areas in your business without increasing your team’s workload. This way you’ll have more time and energy to focus on other important tasks that can’t be entirely automated like sales calls and product development.

See bigger growth and profits

You never want to scale for scaling’s sake. The numbers should make sense. That’s what makes technology so valuable for growing eCommerce brands. You can gain access to actionable insights and the right tools to help you improve key metrics like return on investment, customer lifetime value, and average order value for bigger profits and sales.

7 critical areas to optimize for massive growth

Now you have a clearer idea of why technology is so critical when scaling; the next question becomes which parts of your business you should improve for faster and sustainable growth. Let’s dive into the 7 areas to focus on:

1) Product research

Spotting upcoming product trends and launching new lines are essential for increasing and diversifying your store’s income streams. Investing in a reputable product research tool can help you make more accurate predictions on buying trends to expand your winning product portfolio.

2) Onsite optimization

It’s important to understand how customers behave on your website. From here you can tweak your store’s setup to increase the quality of their shopping experience and make buying irresistible. That’s where Conversion Rate Optimization (CRO) comes in.

Using conversion boosting solutions like heatmaps, split testing software, and landing page builders, you can uplevel your store’s CRO to squeeze more cash out of your sales pages, websites, and marketing campaigns.

 3) Cart optimization

With conversion rates plummeting to an all-time low of 1.75% in June 2022 and 68.8% of carts abandoned, maximizing every sales opportunity is essential.

Optimizing your pre and post-sale cart strategy is an effective way to get more sales through your digital doors. Some helpful tools include upsells and cross-sell software, cart recovery solutions, and live on-site customer support.

4) Analytics

Data can reveal hidden gems essential for molding your eCommerce marketing strategy to produce bigger and better results. For example, with eCommerce analytics software, you can zoom in on your store data to reveal things like your:

• Top performing product(s)
• Emerging customer and product trends
• Best content assets
• Most popular marketing channels

5) Product Listing

Listing optimization is another crucial task to add to your list. A dependable product listing solution will help you upload products to different channels and keep your listings fresh for better rankings.

Data from your chosen product lister can help you find the optimal messaging, branding, and imagery combinations that resonate with your target audience. A dependable product listing solution will help you upload products to different channels and keep your listings fresh for better rankings. Look for features like automated listing and dynamic content.

6) Product pricing

eCommerce has more players than ever, making it vital to competitively price to stand out. A product repricing solution will help you overcome pricing blocks that prevent lookers from turning into buyers. Find a tool that can change prices based on market trends and behavior for best results.

7) Supply chain management

From tracking purchase orders and product locations to monitoring stock levels and customer orders, you must know what’s happening in your store. Look for a tool to help you predict demand, monitor inventory levels, spot trends and opportunities, and save cash on shipping, transport, fulfillment, and more.

Pro tip: Work with a reliable fulfillment or prep house to level up your order processing and shipping and get more value from your supply chain management solution.

Don’t let archaic shipping processes hold you back. Give your brand the fulfillment help it deserves with MyFBAPrep.

7 growth-boosting tools for scaling eCommerce brands

Whatever growth stage your business is at, tools are available to help you reach your goals. But be warned, the tech market is huge and you’ll need to set aside time to find the best fit. To give you a head start on your search, here are our top picks by business area:

1) Product research: Helium 10

Product highlights: Keyword finder, product performance monitoring, listing optimizer, fraud alerts

Backed by ground-breaking AI and marketplace data, Helium 10 is one of the most powerful product research tools on the market. With this comprehensive solution, you can get product ideas, verify sales data, track product performance, and find keywords for Amazon and Walmart. Helium 10 also has a brand protection tool to help monitor inventory, track refunds, and spot listing fraud. Pick and mix the tools or opt for the full suite; the choice is yours.

2) Cart optimization: Optinmonster

Product highlights: Personalization, cart recovery, template library, behavior-based automation, A/B testing

With a solid reputation for helping brands drive more leads and boost conversions, it’s no surprise Optinmonster’s Cart Abandonment solution delivers. As a user, you’ll benefit from message personalization technology and behavior-led automation, an extensive template library A/B testing capabilities, and more. So, if abandoned carts are hurting your store’s growth potential Optinmonster is a solution to have on your radar.

3) CRO: Hotjar

Product highlights: Colored-coded heatmaps, live feedback boxes, surveys

From colored-coded customer movement tracking to real-time feedback and surveys, Hotjar opens up a whole new world on your website. Uncover what shoppers need on your website now to informed decisions on what optimizations to make for higher conversions. Plus, you can clip parts of your recorded insights to store and share with your team. This makes for easier and more precise insight distribution.

4) Analytics: Kissmetrics

Product highlights: High-spec analytics, simple-to-understand dashboard, sophisticated tools

Using innovative analytics and simple dashboards, Kissmetrics helps you understand your customer journey, marketing strategy, and product selection’s effectiveness to supercharge growth. Kissmetrics also reveals who your audience consists of and allows you to visualize funnels through detailed reports for easier optimization. If you need better insights that see shoppers as people and not data points, Kissmetrics is the ticket.

5) Product pricing: Repricer

Product highlights: Competitor spying, pre-defined pricing strategies, actionable dashboard insights, Cross-channel repricing

With billions of products adjusted each week and proud members of Amazon marketplace’s Developer Council and Google Partner program, Repricer knows what it takes to price competitively on eCommerce marketplaces. Combining accurate insight analysis with competitor performance tracking, Repricer helps you grab shoppers’ attention, secure more buy box wins and increase profits. Choose from pre-defined strategies and track your results on an action-focused dashboard to uplevel your pricing positions and get ahead.

6) Product listing: Zentail

Product highlights: Bulk listing, automated change management, custom reports, multichannel listing

A bulk listing tool, price management, inventory management, multichannel listing, and business analytics are just a few of the perks you’ll gain access to when you onboard Zentail.

Tap into Zentail’s alerts and timely advice for listing issues and revolutionary change management solutions that alter your data according to new requirements. With Zentail you can not only keep your brand remains within terms of service but scale product lines across channels with ease.

7) Supply chain management: Preptopia®

Product highlights: warehouse communication channels, store and inventory analytics, threat and opportunity finder.

Leveraging store performance insights, native integrations, and analytics for opportunity and threat spotting, Preptopia® ensures you have clarity on your supply chain 24/7. Communicate with your warehouses, monitor inventory levels, create stock orders, and calculate profits on the Preptopia® platform to keep your business on track and customers satisfied. Plus, you can combine this solution with MyFBAPrep’s reliable fulfillment and prep services for a post-purchase experience your customers won’t forget in a hurry.

Looking for a supply chain management solution you can trust? Preptopia® is all you need. 

Thrive with eCommerce technology

Investing in better eCommerce tools helps generate more sales and create higher customer satisfaction, margins, and efficiency. To ensure your tech stack is built to win, they’ll need to complement your support of your store’s biggest needs, accommodate existing marketing strategies, and put you in a position to make the vision for your store a reality.

So, research tools thoroughly, complete test runs, and continue to upgrade as your eCommerce business matures. Make the right investments now, and you’ll reap the rewards for years to come.

Innovative technology is essential for getting ahead in today’s competitive market. Discover how MyFBAPrep can help you win.