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Traceable by Design: How Lot Tracking Protects Your Brand Reputation

By Tom Wicky
perishable goods on display

In regulated categories, compliance isn’t optional—it’s a brand reputation safeguard, a gatekeeper to retail shelves, and a must-have for scaling operations. Expiration and lot tracking are at the heart of that equation. If you’re not building traceability into your logistics strategy, you’re gambling with risk, shelf life, and customer trust.

At MyFBAPrep, we treat lot-level compliance as a growth enabler—not just a regulatory checkbox.

Why Lot Tracking Matters More Than Ever

From Amazon policy updates to retailer mandates and FDA enforcement trends, the compliance bar is rising. And it’s not just for pharma or perishables. If you’re in health & wellness, supplements, skincare, cosmetics, food & beverage, or even cleaning supplies, you’re in the traceability game now—whether you like it or not.

Here’s what best-in-class brands are doing:

  • Assigning lot codes and expiration dates at the unit level
  • Implementing FIFO (First In, First Out) inventory rotation
  • Enabling real-time recall response via warehouse-level lot traceability
  • Syncing lot data with their ERP or inventory platform

Our Approach: Built-In Traceability

At MyFBAPrep, we power lot tracking across our 100+ global warehouse nodes. Here’s what that looks like:

Inbound Lot & Expiration Capture – Every inbound unit is scanned, recorded, and tied to a lot/expiry code.

FIFO Handling Across Prep + Fulfillment – No more expired units shipped. FIFO ensures freshness and compliance.

Integrated with Amazon FBA & FBM – Whether you’re doing SFP, 3P prep, or replenishing Amazon, we make traceability part of the flow.

Recall-Ready Auditing – We can isolate affected units by SKU, lot, or expiration in minutes, not days.

System Integration with Your Tech Stack – Want lot-level visibility in your ERP or inventory platform? We’ll connect it via API, shared dashboards, or CSV.

Use Case: Scaling Clean Supplement Brand with Lot-Level Amazon Prep

One of our supplement brand clients needed:

  • Lot-level tracking across 4 SKUs
  • Expiration control for Amazon prep (FBA)
  • FIFO rotation for their retail channel
  • Recall protocol for FDA compliance

We mapped the requirements into a multi-node prep + fulfillment plan, trained the warehouse teams, integrated tracking logs into their internal dashboards, and enabled weekly compliance reporting. The result? Their FDA audit passed with zero flags, and they expanded into 3 new retail accounts in Q2.

Compliance = Shelf Access

Retail buyers, 3P platforms, and international distributors now expect compliance protocols. If your 3PL isn’t ready to track, rotate, and report down to the lot level, you’ll hit a ceiling fast.

At MyFBAPrep, we turn compliance into growth velocity—and give you audit-ready logistics without slowing down your operations.

Ready to Trace with Confidence?

Let’s talk about how our lot tracking + expiration workflows can power your next phase of growth. Book a call with our team or explore our lot and expiration tracking services.