Category: Fulfillment and Logistics

eCommerce European Expansion: 8 Steps to Expand to Europe

The European eCommerce market is expected to hit USD $634.10 billion in 2023 — and that trajectory is projected to continue to climb. With a forecasted annual growth rate (CAGR) of 9.34% from 2023 to 2027, experts anticipate the market volume will escalate to USD $906.20 billion by 2027.

Achieving success in one market is a testament to your brand’s potential, but restricting your brand to the U.S. (or any single country) ignores vast revenue opportunities.

Break into any European country and you can market your products across more than 50 nations, including some of the world’s most affluent. The EU principle of free movement allows for the unimpeded flow of people, goods, and services, unlocking a potential customer base of over 540 million.

In this article, we’ll explore some compelling reasons to push your online business into the European market and the crucial factors of a successful expansion. You’ll also learn the common pitfalls that cause European market expansions to fail and how to avoid them so you’ll feel confident taking the first step in your cross-continental growth.

The benefits of breaking into Europe

Expanding your eCommerce operations into Europe presents numerous advantages that can boost your brand’s growth, visibility, and profitability.

Access to a larger market

The performance of established players serves as a reliable indicator of your own potential success in Europe. For instance, in May 2022, recorded 374.2 million visits — up more than six million from the previous month.

As further enticement, Europe hosts four of the world’s nine largest eCommerce markets: the UK, Germany, France, and Russia. Along with these powerhouses, other European countries like Spain, Italy, the Netherlands, and Poland offer promising opportunities for online retailers. In terms of GDP per capita, 14 of the top 18 nations globally are in Europe.

Although these numbers point to a highly lucrative market, you don’t have to take on all of Europe at once; you can use one country as a launchpad into the rest of the continent. For example, designating Germany as a hub for your operations, you can import goods there and then distribute products across the entire region.

Increased brand awareness

Another benefit of extending into more markets is the potential for greater market share. As your brand becomes established in new territories, it’ll appear on consumers’ radars in those countries. That increased visibility drives brand awareness, recognition, and revenue growth.

Broader offerings

Expanding into different European countries is also an opportunity to diversify your product or service offerings. As you venture into different markets, you identify, understand, and learn how to meet the specific demands of these new consumer bases.

You can experiment with unique variations of your products or even launch brand-new lines exclusive to specific markets. An open-minded strategy will ensure you cater to local preferences and strengthen your brand position while adding depth to your product catalog.

Access to different resources

European countries have access to unique resources, technologies, and potential collaborations. By expanding your business into these regions, you can take advantage of those exclusive perks.

Whether it’s a particular manufacturing process, groundbreaking technological advancements, or strategic business partnerships, you’ll be equipped to develop more advanced solutions and meet customer needs more effectively.

Better unit economics

Expanding your operations to cover additional European markets can significantly improve your unit economics in two major ways:

  1. You can negotiate better rates from your manufacturers by boosting your production scale.
  2. Larger order volumes help optimize freight space utilization as you distribute goods across European marketplaces.

Less competition

The European eCommerce market offers a comparatively less saturated environment than that in the United States.

While the U.S. boasts around 9.5 million eCommerce brands, Europe only has about 3 million. This less competitive landscape can be more conducive to growing and prospering your eCommerce business.

Further growth opportunities

A presence in multiple European markets paves the way for more growth opportunities in the future. Expansion could lead to potential collaborations, partnerships, or exclusive deals with European companies that would further encourage business growth.

Common blockers to international eCommerce expansion

While the benefits of expanding to Europe are enticing, it’s essential to consider the challenges involved as well to prepare your business for launch.

Packaging and product compliance

Each country has laws and regulations governing international commerce, including taxation, product and service regulations, data protection, and more. In Germany, for example, the Extended Producer Responsibility (EPR) regulation stipulates that companies are responsible for recycling any packaging you use.

To avoid legal issues, you must know and comply with all relevant laws before initiating any international eCommerce transactions.

Tax compliance

When you import goods into a country, you have to pay value added tax (VAT). That means you must remit additional taxes to the relevant authorities if your trading exceeds a certain threshold. Understanding these tax laws is vital to avoid potential legal and financial penalties.

Language barriers

The European Union consists of several countries, each with a unique, dominant language. Doing business and marketing products in these regions require translations. Thankfully, services like Amazon’s European Expansion Accelerator offer free translations for product listings to help overcome this hurdle.

Delivery logistics

Delivering products on time and in a cost-effective manner globally is a significant challenge. Research local delivery systems and customs regulations to ensure your products arrive safely and on time.

Different payment methods

Payment preferences vary worldwide. While credit cards are broadly accepted, it’s also necessary to accommodate other methods like cash, checks, bank transfers, and virtual currencies. Multi-currency bank accounts can streamline this aspect.

Cross-border fraud

Cross-border fraud is a common issue for global eCommerce businesses. It encompasses schemes such as foreign lottery scams, counterfeit goods, and ransomware and computer hijacking.

Protective and countermeasures are imperative here. You must invest in advanced technology and implement proactive measures to reduce chargebacks, protect customer data, and safeguard intellectual property.

How to expand your eCommerce business into Europe

Despite these challenges, with careful planning and strategic decision-making, you can navigate the complexities and seize Europe’s vast opportunities. Here’s a step-by-step guide to help you break in.

1) Research demand in Europe

Before introducing new products, consider expanding your existing popular product range. Determine which of your offerings would perform well in foreign markets. For instance, products like clothing, accessories, and shoes typically do well in Europe.

2) Learn the legal and regulatory framework

A critical factor when considering expansion into Europe is learning the comprehensive legal and regulatory framework that governs business operations in that region. Their laws and regulations can differ significantly from those in the U.S., so a thorough understanding is essential for seamless operations and legal compliance.

A set of unified laws and regulations govern commerce among all 27 member countries of the EU, covering consumer protection, data privacy, competition, and taxation. However, be aware that each participating country can have additional national laws that you must adhere to, such as:

  • Consumer protection: The EU is known for its strong consumer protection laws that provide numerous consumer rights. That includes the right to clear information on goods and services, a 14-day “cooling-off” period (where consumers can cancel an online purchase), and a two-year-minimum guarantee on products.
  • Data protection: The General Data Protection Regulation (GDPR) is a statute in EU law that protects individuals’ personal data and privacy. It affects all businesses that process the personal information of people who reside in the EU, regardless of the company’s location.
  • Competition law: EU competition policy guarantees fair competition within the European Single Market by regulating anti-competitive practices and mergers.
  • VAT and customs: VAT rules in the EU can be complex; it’s applied differently in each EU country and is based on the value of the goods, plus costs like transport and insurance. Understanding this is essential to price your products accurately and avoid legal troubles
  • Intellectual property: The EU offers various forms of intellectual property protection, such as trademarks and patents. You must be careful that your business doesn’t infringe on existing intellectual properties while protecting your own.
  • Product safety and compliance: The EU has stringent product safety and compliance laws. For example, CE marking is a certification designation that indicates conformity with health, safety, and environmental protection standards for products sold within the European Economic Area (EEA).

This isn’t an exhaustive list, and legal requirements vary by industry and country. Given the breadth and complexity, it’s advisable to work with legal professionals experienced in European law when planning your expansion to ensure full compliance.

3) Find the best point of entry

Identifying the most effective method to break into the European market will largely depend on your business model, product range, resources, and risk tolerance. Some common avenues of entry are:

  • Direct exporting: You might consider directly exporting your products to your target market. This approach can be straightforward and cost-effective, however, you’ll need to understand import laws, logistics, and possibly even set up a local office to manage operations.
  • Establishing a local presence: Opening a physical store or office can help build strong relationships with customers and local partners. But it comes with higher up-front costs and necessitates a deep understanding of the local market and regulations.
  • Online marketplaces: Capitalizing on existing eCommerce platforms like Amazon, eBay, or local alternatives gives you immediate access to a large customer base. They also provide helpful infrastructure, like customer service and logistics support. However, be aware of platform fees and the competitive nature of these marketplaces.
  • Partnerships or joint ventures: Team up with a local business to access their market expertise, established consumer bases, and shared risks and costs. The challenge here is finding the right partner and managing your collaboration.
  • Acquisition: If you have the resources, consider acquiring a local company. This method opens immediate access to the market, local business knowledge, and the existing customer base. The downside can be high costs and complex legal and business processes.
  • Licensing or franchising: This method involves giving a local company the rights to produce or sell your products. It’s a low-risk and low-cost method, but it gives you less control over your brand and depends heavily on the licensee or franchisee’s abilities.
  • Dropshipping: If your business model suits it, look into dropshipping. You won’t have to worry about inventory or logistics, as your supplier handles both. However, you’ll have less control over product quality, and your profit margins may be lower.

Choosing the right point of entry requires a careful evaluation of your business’s specific circumstances and a thorough grasp of the European market’s unique dynamics. Regardless of the method you choose, deep market research and potentially seeking advice from local experts will be crucial to your decision-making.

4) Start with the UK

For English-speaking brands, launching in the UK market can be beneficial due to the shared language and existing trade agreements between the U.S. and the UK (e.g., no double taxation). Plus, the UK is a hotbed of growth opportunities for eCommerce businesses.

5) Use Germany as a base

After successfully establishing a foothold in the UK, consider expanding to Germany due to its high-grossing marketplace status. From there, you can further grow across Europe with ease, using Germany as your base or hub.

6) Partner with a reliable fulfillment company

The fulfillment company you work with when you expand your eCommerce business into Europe can make or break your venture.

Choosing the right partner can ensure smooth operations, enhance customer satisfaction, and drive profitability. When making your selection, consider:

  • Experience in European markets: It’s critical to find a fulfillment company with extensive experience in the European markets you’re targeting. They’ll understand the unique logistics, customs, and regulatory requirements of each country, ensuring your products reach your customers efficiently and legally.
  • Inventory management: Effective inventory management is imperative in eCommerce. Look for a fulfillment partner who can provide real-time inventory updates, accurate forecasting, and efficient order management to prevent stockouts and overstocking.
  • Warehouse locations: Ideally, the company you partner with will have multiple warehousing locations across Europe. That enables fast and cost-effective delivery to your customers, which can improve their satisfaction and loyalty.
  • Scalability: Your fulfillment partner should be able to scale their operations as your business grows. They should have the capacity to handle increased order volumes during peak seasons and as your consumer base expands.
  • Technology: Seek out a partner who uses advanced technology for order tracking, data analytics, inventory management, and automation. This will ensure accuracy and efficiency in fulfillment and provide valuable insights for business decisions.
  • Returns management: An efficient returns process is vital in eCommerce, where return rates can be high. Your partner should be able to deal with returns swiftly and efficiently, ensuring a seamless experience for your customers and minimizing losses for your business.

The right fulfillment partner will help you overcome the logistical challenges of expanding your brand into Europe, allowing you to focus on your core business operations.

7) Study local marketing tactics

Familiarize yourself with local marketing tactics. For example, Germans are known to value quality and sustainability, so focusing on these aspects in your marketing material could drive sales in that country.

8) Monitor performance and refine strategies

Expanding your eCommerce business to Europe is not a one-time task but an ongoing process that requires the close monitoring of performance and periodic refinement of strategies.

Here are some helpful steps to follow:

  • Set clear KPIs: Start by setting clear key performance indicators (KPIs). These might include revenue, profit margins, customer acquisition cost, customer lifetime value, return rate, conversion rate, website traffic, and customer satisfaction scores.
  • Monitor regularly: Regular monitoring is essential to track your progress towards your objectives and spot any issues or opportunities early. This could involve daily, weekly, or monthly check-ins, depending on the KPI.
  • Analyze data: Employ data analytics tools to dive deeper into your performance metrics. They can help you identify trends, understand customer behavior, track the success of marketing campaigns, and assess the effectiveness of your logistics and fulfillment processes.
  • Adjust strategies: Once you’ve collected and analyzed your data, use the insights to adjust your strategies.
  • Learn continuously: The European eCommerce market is diverse and dynamic, with consumer preferences, market trends, and competitive landscapes changing constantly. Keep an eye on these changes and continuously learn and adapt your strategies accordingly.
  • “Test and learn” approach: Don’t be afraid to experiment. You could try various marketing techniques, introduce new products or services, or explore different price points. Watch the results closely and learn from both your successes and failures.

Wrapping up — Win in the European eCommerce market

International expansion is a significant move for any eCommerce business, presenting both opportunities and challenges. With careful planning, diligent research, and strategic execution though, you can navigate these obstacles and unlock the vast potential of the European market.

Breaking into the continent opens access to a larger market, increased brand awareness, diversified offerings, and improved unit economics. Don’t restrict your brand’s potential to a single country. With the rich opportunities waiting in Europe, now’s the time to plan your international expansion.

What goes into an A+ unboxing experience?

The unboxing experience has emerged as a powerful tool for eCommerce brands to differentiate themselves and leave a lasting impression on customers. In online shopping, you have to make every touch point with your customers count. That’s why crafting a stellar unboxing experience has become a key focus for businesses seeking to stand out in the competitive marketplace.

Unboxing refers to the process of a customer opening and unwrapping an online order package. It encompasses the entire experience of unpacking, from the moment the buyer receives the shipment to the final reveal of the products inside.

A well-crafted unboxing experience aims to evoke positive emotions in customers that they associate with your brand. It involves careful consideration of packaging design, materials, product presentation, personalization, and any additional elements that enhance the overall experience. Although it’s the final step in an online purchase, it can build stronger customer relationships, generate positive word-of-mouth marketing, and encourage repeat purchases.

In this article, we’ll delve into the elements that contribute to an outstanding unboxing experience, providing valuable insights and actionable tips to help yours shine. By implementing these strategies, you can create a memorable and engaging unboxing journey that not only delights your customers but also strengthens their loyalty to your brand.

The psychology of unboxing

The unboxing experience is more than simply opening a package — it has a profound psychological impact on customers and plays a significant role in shaping their perception of your brand. By understanding its influence, you can leverage this knowledge to create a captivating and memorable experience for your customers.

  • Emotional impact: Opening a box taps into buyers’ emotions by inducing a sense of excitement, anticipation, and curiosity, which enhances the overall pleasure associated with the unboxing process. With a design that elicits a positive response, brands can establish a deeper emotional connection with their consumers, which, in turn, increases satisfaction and loyalty. You can do this by incorporating elements of surprise, such as unexpected freebies, personalized notes, or unique packaging details. These small gestures go a long way toward fostering positive brand associations and customer satisfaction.
  • Brand perception and authenticity: The unboxing experience provides a tangible representation of a brand’s image and values. Thoughtfully designed packaging, high-quality materials, and attention to detail can enhance your perceived value and authenticity. By aligning this process with your brand’s identity, you can reinforce its messaging and produce a consistent brand experience that resonates with customers.
  • Social sharing and influence: Unboxing experiences often find their way to social media platforms, where buyers eagerly share their excitement with others. User-generated content featuring these openings has a significant impact on brand visibility and influences potential customers. Focus on creating share-worthy unboxing experiences to leverage the power of social media, expand your reach, and generate organic marketing buzz.

Key elements of an A+ unboxing experience

Constructing a first-rate unboxing experience requires careful attention to several key elements, which we’ve broken down below.

Packaging design and materials

The external packaging plays a crucial role in the unboxing experience. It’s the first thing people see when they receive a shipment from you, so it should be visually appealing, align with your brand’s aesthetics, and reflect the product’s value. Consider using high-quality materials that convey a sense of premium exclusivity. Custom options, such as branded boxes or unique shapes, can also enhance the overall visual appeal and differentiate your brand from your competitors.

The popular subscription box FabFitFun does a great job of leveraging their packaging to be visually satisfying and highly branded. The boxes are designed both inside and out with eye-catching and identifiable branding that excites recipients and kick-starts the experience the moment the package arrives.

Concerning the dunnage and packing materials inside the box, FabFitFun moved away from their old process of colorful dunnage and replaced it with plainer but more eco-friendly materials (packing paper, specifically).

A thoroughly planned unboxing journey

Design your unboxing journey to be exciting and engaging for customers. Consider incorporating interactive elements such as pull tabs, reveal flaps, or layers that create a sense of discovery. Each step should build anticipation and enhance the overall enjoyment of unpacking the products.

The children’s subscription brand Lovevery takes their unboxing journey to the next-level with their colorful, highly branded, and thoughtful approach to the opening process. The box itself possesses a simplistic yet whimsical design to complement the goodies inside. Along with the toys, every box includes a cute poster that details each item, as well as a booklet that offers suggested activities for parent and baby.

Product placement and arrangement

How the products are placed and arranged within the packaging can greatly impact the visual appeal and ease of unboxing. You can establish guidelines or adopt those of a third-party logistics provider (3PL) to ensure consistency and uniformity. Properly position and secure the items to prevent damage during transit and create an organized and visually appealing presentation.

Again, Lovevery does a fantastic job here — in fact, their arrangement minimizes the amount of branded dunnage required, saving them money and also being mindful of sustainability practices.

If you want help achieving the right balance for your own box arrangement and packaging, reach out to MyFBAPrep. We’ve honed our packing guidelines to ensure our clients’ shipments are secure and have the exact amount of dunnage necessary to avoid unnecessary waste.

Information and instructional materials

Include clear and concise product information to guide customers through the unboxing process. Provide user manuals, assembly instructions, or care guides as necessary. Consider integrating QR codes or links to online resources for additional assistance or more detailed product information. These resources help customers understand the product and show them how to maximize its potential.

Branding and customization

Utilize branding elements throughout the unboxing experience to reinforce your brand identity. Incorporate branded labels, stickers, or tissue paper and showcase the logo prominently to create a sense of recognition. Consistency in branded elements contributes to a cohesive and memorable unboxing experience.

By focusing on these key elements, you can create an A-plus unboxing experience that captivates customers and strengthens their connection with your brand. The goal is to inspire and excite your customers at every stage of the unboxing journey.

MyFBAPrep: Your partner in crafting uniform unboxing experiences

At MyFBAPrep, we understand the importance of delivering consistently exceptional unboxing experiences for your customers. We work closely with merchants to develop comprehensive prep guides that dictate the precise packing specifications required to achieve uniformity and meet unique brand guidelines. Whether it’s placing labels in specific areas, avoiding logo obstructions with stickers, or following unique packing arrangements, MyFBAPrep has you covered.

We prioritize quality assurance and attention to detail throughout the packing process. Our experienced team meticulously follows the packing specifications outlined in the client’s prep guides to ensure every package meets the highest standards. We handle your products with care, properly securing and arranging them for the best possible presentation.

By partnering with us, you can leverage our expertise to create stellar and uniform unboxing experiences. We take the guesswork out of packaging and guide you through the process, allowing you to focus on other aspects of your eCommerce business while ensuring your customers receive an outstanding unboxing experience every time.

Wrapping up — Delight your customers to the final unboxing

Crafting an A-plus unboxing experience doesn’t need to be complicated or unachievable. By capitalizing on the psychology behind this process and refining the details, you can create a remarkable and memorable experience that resonates with your customers.

The unboxing experience goes beyond the mere act of opening a package — it creates an emotional connection, sparks joy, and influences brand perception. By incorporating thoughtful packaging design, interactive elements, precise product placement, and informative materials, you’ll elevate the buyer journey and leave a lasting impression on your consumers.

A well-designed unboxing experience can be the spotlight you need to differentiate yourself in the competitive eCommerce landscape. Take the time to understand your customers, align each element in the process with your brand’s identity, and leverage the expertise of a 3PL like MyFBAPrep to ensure a consistent and exceptional unboxing journey.

Ready to get started? Get in touch today.

Checklist: What to think about when starting a subscription box

About 45% of customers have two or more subscription boxes delivered to their doorstep, and 14% maintain four or more subscriptions.

The subscription box model offers numerous financial benefits for both sellers and consumers.

If you’re contemplating venturing into this exciting business opportunity, we’re here to help. This guide will walk you through every step of the subscription box process. Armed with this knowledge, you can confidently launch a subscription operation that’s positioned to impress your consumer base and expand your profit margins.

How to start a subscription box

To make a splash in the subscription box market, you need more than a product — you need a distinct niche. A well-defined target audience allows you to curate boxes that differentiate your brand and align with their interests and needs.

Popular niches include gourmet foods, beauty products, books, and wellness items. Here are some steps to take before settling on a category for your subscription box business:

  • Identify your passions and interests: Choosing a niche you’re passionate about can make the process of running your business more enjoyable and authentic.
  • Research market trends: Look for industries or product categories that are growing or trending. Use tools like Google Trends or social media platforms to gauge what’s popular.
  • Analyze competition: Compare other subscription boxes in the market. Is there a category that seems oversaturated? Is there one that’s underserved?
  • Consider your target audience: Who do you aim to serve with your subscription box? Try to identify a niche that aligns with the interests, values, or needs of your ideal customer.
  • Profitability: Some markets are more profitable than others. Analyze the cost of products, potential price points, and the likelihood of recurring subscriptions in your chosen segment.
  • Supply chain: Think about the availability of products for your box. Will it be easy to source items in your niche consistently and at a reasonable cost?
  • Uniqueness: The more specialized your product category, the less direct competition you’ll face.
  • Room for creativity: Choose a niche that allows for variation and innovation in your products. This will keep your subscribers excited about each new box.
  • Potential for partnerships: Some sectors may offer more opportunities for partnerships with other businesses or influencers. These collaborations can be a powerful marketing tool.

The niche you choose will shape the trajectory of your subscription box business. Take your time to research and analyze your options thoroughly before settling on the perfect one for your business.

After selecting a category, validate your idea to ensure market demand. You can conduct market research, run online surveys, or use social media polls to gauge interest in your product. Analyze the competition as well and identify gaps in the market to carve out your own space.

Sourcing your products

Your products are the heart of your subscription box. Items with consistently high quality will not only satisfy your subscribers but also foster loyalty and encourage word-of-mouth marketing.

A box subscription is a long-term commitment — your subscribers expect worthwhile, quality products in each delivery.

Sourcing methods

Look into various sourcing methods like wholesale purchasing, brand partnerships, or even manufacturing your items. Each has its benefits, but your choice should align with your brand image and the needs of your audience.

MyFBAPrep’s warehouses, for instance, are strategically positioned near major ports to offer an efficient sourcing process. This proximity allows quicker transit times, reducing the distance and time between your products and customers.

Pricing your subscription box

Pricing extends beyond covering costs; it has to be worthwhile to your customers while maintaining a healthy profit margin. Consider all expenses: product cost, shipping, packaging, and operational overheads. The price should reflect the perceived value of the box to ensure customers feel they’re getting their money’s worth.

Striking a balance is vital. Look at how much your competition charges and what they offer at similar price points.

Crafting your unique selling proposition

The competitive subscription box market requires a unique selling proposition (USP) to stand out. Your USP could be an impressive product selection, commitment to sustainability, charitable contributions, or an exceptional unboxing experience. This is your chance to tell customers why they should choose you over competitors.

Here are a few potential areas to focus on while crafting your USP:

Unique product selection

It bears repeating: The products inside your box form the core of your offering.

A unique product selection could mean offering items not readily available elsewhere or products that cater to a particular niche. You might curate artisanal products from around the world, or perhaps your box contains rare books that avid readers would love.

Whatever you choose, your product selection should resonate with your target audience and their interests.

Commitment to sustainability

As consumers become increasingly eco-conscious, a commitment to sustainability can be a powerful USP. This can involve using recyclable or compostable packaging, sourcing products from companies with sustainable practices, or offsetting your carbon emissions.

Not only does this attract eco-minded subscribers, but it also positions your brand as socially responsible.

Charitable contributions

Tying your subscription box to a good cause can be a powerful enticement to shoppers. Send a portion of your profits to a charity that aligns with your brand’s values or the interests of your target audience.

For example, partnering with an organization that promotes literacy would be a great fit if you sell children’s books. This adds a feel-good factor to your subscription box and leaves a positive impact.

Exceptional unboxing experience

An exceptional unboxing experience can go a long way toward enriching customer satisfaction and loyalty. This could take the form of personalized notes, attractive packaging, or unexpected freebies.

The goal is to create a memorable experience that makes your subscribers look forward to each delivery.

MyFBAPrep’s professional kitting and bundling services can boost the appeal of your USP. Our careful and precise packaging processes enhance the perceived value of your boxes, giving you a competitive edge.

Packaging, presentation, and shipping

Every box you send in the subscription box business is a chance to make a lasting impression. The packaging and presentation of your box play a critical role in creating an unforgettable unboxing experience that can set your brand’s subscription box apart.

The unboxing experience is the first physical interaction your customers have with your brand, so you need to seize the opportunity to wow them, build excitement, and create an emotional connection. A beautifully designed, well-packaged box can elevate the perceived value of your subscription and make customers feel they’re getting a luxury experience.

But it’s not just about what’s inside the box; how it gets to your customers is equally important.

With customers increasingly looking for environmentally friendly options, it’s also essential to balance aesthetic appeal and sustainability. As such, eco-friendly packaging can significantly enhance your brand image. Consider using recyclable or compostable materials, minimizing waste, or incorporating a sustainability message into your box design.

How your products are arranged inside the box can enrich the unboxing experience as well. MyFBAPrep can provide top-notch help in that regard with our meticulous packing guidelines. Whether you already have a standard packing method or need to create one, we’ll present your products in a consistent and appealing manner.

Shipping process

Once your box is curated and packed to perfection, it must reach your customers swiftly and in pristine condition. Shipping subscription boxes is a complex process, particularly if you deliver internationally.

For starters, choose a reliable shipping carrier. Your customers expect their boxes to arrive on time and in good condition, and the right carrier can help you meet that expectation.

You’ll also need to set up a system to track packages and manage shipping costs. Keeping expenses in check is essential, as they can significantly impact your bottom line.

Global shipping presents additional challenges, from understanding international shipping rates to navigating customs regulations. Plan ahead and have a clear strategy in place to save you time and potential headaches.

Want to optimize your shipping process? Check out MyFBAPrep’s guide to shipping optimization.

Marketing your subscription box

Marketing is the engine that powers your subscription box business. With a well-planned and executed strategy, you can attract and retain subscribers and even turn them into advocates for your brand.

Social media marketing

In today’s digital age, social media is a powerful tool for reaching potential buyers. Platforms like Instagram, Facebook, Twitter, and Pinterest can effectively showcase your subscription box, connect with your audience, and build a loyal following.

Share high-quality images and videos of your box, curate user-generated content, and engage with your followers to build a sense of community.

Email marketing

Email marketing is a tried-and-true method for reaching potential subscribers. You can send emails to share updates, special promotions, sneak peeks into upcoming boxes, or useful content related to your niche. Personalized communications make subscribers feel special and appreciated, leading to higher customer loyalty.

Influencer collaborations

Working with influencers in your niche can expose your subscription box to a larger audience.

Find influencers who align with your brand values and have a following that matches your target audience. They can unbox your product on their platforms to provide their followers with an authentic view of the experience your subscription box offers.

Referral programs

A referral program can transform your existing customers into brand advocates.

Offer them incentives like a discount on their next box for every new subscriber they refer. This motivates them to spread the word about your business and brings in new customers who already have a positive impression of your brand.

SEO and content marketing

Optimize your website for search engines to make it easier for potential customers to find you. Regularly post valuable content related to your niche, such as blog posts, tutorials, or buyer’s guides. This improves your SEO and positions your brand as an authority in your sector.

Positive reviews and word-of-mouth marketing

Never underestimate the power of a satisfied customer. You can encourage positive reviews and word-of-mouth marketing by offering a seamless buyer experience, starting from the initial visit to your website through to order fulfillment.

Happy customers are your best advocates. Encourage them to share their unboxing experiences on social media and review your subscription box online. User-generated content and positive reviews can significantly enhance your brand’s credibility and reach.

Managing returns and exchanges

Returns and exchanges are inherent in eCommerce. While they might seem like setbacks, handling them efficiently and professionally can actually boost customer satisfaction and loyalty; the more pleasant the experience, the more likely people are to make repeat purchases and sing your praises to others. Give this process the attention it deserves to transform an unpleasant experience into potentially lucrative gains.

Craft a clear return policy

Foundational to effective management of returns and exchanges is establishing a transparent and fair policy. Your policy should outline the conditions under which returns or exchanges are allowed, the time frame for acceptance, who covers reverse shipping costs, and how refunds are issued.

A clear return policy sets accurate expectations for your customers and guides your team in handling these situations smoothly.

Process returns and exchanges efficiently

When a customer initiates a return, you should handle it promptly and professionally, ensuring the returned items are appropriately logged, inspected, and restocked or discarded as necessary.

Then, in the case of exchanges, ensure the replacement items are shipped out quickly and correctly. The goal is to limit the time customers have to wait for their issues to be resolved, as a shorter time can significantly enhance their satisfaction and loyalty.

Mitigate the potential stress and confusion of returns by streamlining the process with MyFBAPrep’s well-honed reverse logistics capabilities.

Leverage returns for continuous improvement

Finally, every return or exchange yields valuable feedback that can help you improve your subscription box.

Track the reasons for returns and exchanges and look for patterns. If a particular item is frequently returned, you might reconsider its inclusion in your box. Or, if customers often complain about the box’s condition upon arrival, it may be time to review your packaging or shipping practices.

Managing returns and exchanges effectively can transform them from potential setbacks into opportunities for improvement and increased customer satisfaction.

Review and adjust

Running a successful subscription box business requires regular reviews and adjustments based on customer feedback and market trends. By staying flexible and adaptable, your business will continue to meet customer expectations.

MyFBAPrep’s suite of services can quickly adjust to changes, whether it’s a tweak in packaging or a complete overhaul of the box contents. We’re here to ensure your subscription box business remains a top pick for consumers.

Wrapping up — Start a profitable subscription box business today

Launching a subscription box business involves multiple steps, from finding the right niche and sourcing products to crafting a unique selling proposition and mastering logistics.

Rely on this guide to equip yourself with the knowledge to launch a successful venture. To remove the management of the logistical complexities, consider offloading the task onto MyFBAPrep so you can focus on delivering joy to your subscribers’ doorsteps, one box at a time.

10 Ways to Optimize Logistics to Protect Your Brand

Protecting your brand integrity in the competitive eCommerce marketplace requires more than offering high-quality products and stellar customer service. Logistics is another key component of this concept that retailers often overlook.

A positive delivery experience is paramount to your supply chain brand protection strategy. Nearly 84% of consumers are less likely to repurchase from a brand after a bad delivery experience. This underscores the importance of optimized logistics to preserve your brand’s image and reputation.

Keep reading to learn effective tactics to bolster your brand protection through an optimized supply chain.

1. Prevent negative reviews

Customer reviews yield great power in shaping brand perception. Negative feedback can spread like wildfire on social media platforms and review sites, eroding your brand reputation.

Every aspect of your logistics plays a role in the customer experience and can lead to negative reviews if handled improperly. To prevent negative reviews about your fulfillment processes:

  • Offer quality products: This is a basic but crucial step. Ensure your products are of high quality, function as described, and meet your customers’ expectations.
  • Communicate clearly: Be transparent about your policies, including shipping, returns, and refunds. Misunderstandings often lead to dissatisfaction and negative reviews.
  • Proactively seek feedback: Don’t wait for customers to come to you with their complaints. Send follow-up emails to ask about their experience and address any issues promptly.

While the aim is to avoid negative reviews, remember they also uncover valuable insights. Negative feedback can highlight areas for improvement that you might have overlooked. It’s impossible to eliminate bad reviews, but you can manage them effectively.

Respond to negative remarks promptly and professionally to show you value your consumers’ opinions and are committed to improving their experience.

2. Solidify your unboxing experience

A unique and consistent unboxing experience can be a fruitful tactic for brand recognition and protection. Using attractive, easy-to-open, eco-friendly packaging can significantly enhance your image and customer experience.

A memorable and unified unboxing experience should include the following elements:

  • Branded packaging: Using branded packaging immediately signals to your customer that they’re about to interact with your product. It also creates an association between your brand and the ensuing process. Branded elements could include custom-printed boxes, tissue paper, tape, or even stickers.
  • Quality material: Opt for high-quality packaging materials that protect the product and feel good to the touch. Robust packaging speaks volumes about the importance you place on both your products and customers.
  • Personal touch: Consider including a thank you note or a small freebie in the package. This surprises and delights the customer and builds an emotional connection with your brand.
  • Informational inserts: Including informational inserts about the product, instructions for use, or promotional material for other products adds value to the unboxing experience and encourages repeat purchases.
  • Sustainable packaging: More and more consumers are becoming conscious of the environmental impact of packaging. Opting for eco-friendly, recyclable materials can position your brand as responsible and environmentally friendly and foster a positive image among your buyers.

The unboxing process has given birth to a whole genre of videos on platforms like YouTube, TikTok, and Instagram. A unique, well-crafted opening experience entices customers to share their experiences online, giving your brand free exposure and attracting potential customers.

A unified experience communicates your brand’s values, builds a connection with your customers, and protects your brand. By investing in your unboxing experience, you can distinguish your brand in the crowded eCommerce marketplace and create lasting impressions with your customers.

Learn more about creating a consistent brand experience through multi-channel fulfillment in our comprehensive guide.

3. Ensure seamless FBA inbounds

Fulfillment by Amazon (FBA) can be a game-changer for your eCommerce business, offering storage, packaging, and shipping services that streamline your operations. However, many companies neglect the proper prep of goods for the program.

Any lapse in this process can have severe implications for your brand and bottom line. Non-compliance can result in Amazon charging you penalties, rejecting and returning your shipments, or, worse, suspending your seller account.

You can ensure seamless inbounds by:

  • Understanding Amazon’s requirements: Amazon has strict rules for FBA inbounds, covering everything from labeling and packaging to shipping. Familiarize yourself with these requirements to avoid mistakes that could delay your shipments or lead to penalties.
  • Performing quality control checks: Conduct regular quality control checks to ensure your products meet Amazon’s standards. This includes checking for damage, verifying items are new (unless sold as used), and confirming all product labels and barcodes are accurate and scannable.
  • Partnering with a professional prep service: Consider hiring a professional prep service like MyFBAPrep to ensure your goods are properly prepped according to Amazon’s standards.

At the intersection of automation, compliance, and customer service, MyFBAPrep offers a platform that effectively streamlines the FBA inbound process, reducing human error and ensuring compliance with Amazon’s stringent regulations. Learn more about MyFBAPrep’s services and how we set the stage for smoother, more efficient operations.

4. Optimize inventory management

eCommerce retail success lies not only in selling quality products but also in ensuring those products are available when and where your customers need them.

Optimized inventory management is imperative to guarantee that ready accessibility and is crucial for protecting your brand and promising customer satisfaction.

Some strategies to optimize your inventory management include:

  • Adopt reliable inventory management software: Leveraging the latest technology can significantly enhance your inventory management. Robust software lets you automate tracking, manage reordering, forecast demand, and identify slow-moving items.
  • Use barcodes and scanners: A barcode system allows you to oversee your inventory quickly and efficiently. An item should be scanned every time it enters or leaves your inventory. This ensures accurate tracking and prevents issues like overselling.
  • Regular stock audits: Even with a great inventory management system, regular stock audits are essential to verify the software’s data matches your actual numbers. It also helps identify and resolve any discrepancies and maintains accurate inventory counts.
  • Effective demand forecasting: Understanding your sales trends can help you forecast demand and make informed inventory decisions. Look at past sales data, consider industry trends, and consider any upcoming promotions or sales events.
  • Effective reordering strategy: It’s crucial to strike a balance between holding too much and too little stock. An effective reordering strategy takes into account lead times, minimum order quantities, and safe stock levels.

More than a logistical requirement, fine-tuned inventory management can protect and enhance your brand’s reputation, leading to greater customer satisfaction, positive reviews, and, ultimately, more sales.

5. Develop robust tracking capabilities

Transparency is key to building trust with your customers. Buyers expect more than just a confirmation email after placing an order. They want to know where their package is, when it’ll arrive, and any changes to its shipment status along the way.

Providing this level of visibility is a critical aspect of logistics and requires robust tracking capabilities, which you can build by:

  • Choosing carriers with comprehensive tracking: Not all shipping carriers offer the same level of tracking detail. When selecting a carrier, pick one that provides complete, real-time tracking updates, from pickup to delivery.
  • Integrating tracking into your eCommerce platform: Ensure your eCommerce platform can integrate with your carrier’s tracking systems. That enables you to update customers’ tracking information automatically and allows buyers to follow their orders directly from your website.
  • Leveraging APIs: Many carriers offer tracking APIs you can integrate into your systems so you can oversee shipments more clearly.
  • Automating tracking updates: Use email or SMS notifications to update customers automatically at critical stages of the delivery process, such as when their order is out for delivery or has arrived at its destination.
  • Offering visibility on returns: Clear tracking of return shipments can ease customer anxiety and build trust, which encourages them to buy from you again.

Remember, in the eyes of the customer, the delivery experience is a reflection of your brand. By implementing robust tracking capabilities, you’ll ensure the image is a positive one.

6. Automate solutions

Automation has become a cornerstone of successful eCommerce operations, revolutionizing how retailers manage their businesses. Incorporating automated solutions into your logistics can improve efficiency, reduce human error, save time, and enhance customer satisfaction.

You can implement a variety of automated solutions to improve your business functions, such as:

  • Inventory management software: Automated inventory management systems can track your stock levels in real time, generate purchase orders when stock is low, and analyze sales patterns to forecast future inventory needs.
  • Order management systems (OMS): An automated OMS can streamline your order processing by automatically capturing order data, sending it to your warehouse for fulfillment, and updating inventory levels accordingly.
  • Warehouse management systems (WMS): A WMS can automate various warehouse operations, including picking and packing orders, tracking inventory levels, and managing warehouse space.
  • Shipping software: Automated shipping solutions can generate shipping labels, calculate shipping costs, and provide tracking information to customers automatically.
  • Customer relationship management (CRM): A CRM system can automate many aspects of customer service, including sending order confirmations and updates, responding to frequently asked questions, and managing customer feedback.

Each of these automated solutions can transform your logistics into a more efficient, reliable, and customer-friendly operation.

7. Secure deliveries

A customer’s purchasing journey doesn’t end when they click “Buy Now”; it lasts until the product arrives safely at their doorstep. Ensuring secure delivery of your items is thus vital to customer satisfaction and brand protection.

The following strategies can help you guarantee the safe arrival of your shipments:

  • Partner with reputable couriers: Choose a courier service known for reliable and secure delivery.
  • Track shipments: Always opt for trackable shipping. Not only does it allow customers to follow their package’s progress but it also provides proof of delivery, which is useful in case of disputes.
  • Purchase insurance and liability coverage: For high-value items, consider purchasing additional insurance.
  • Adopt solid packaging: Invest in robust packaging that protects items throughout their journey.
  • Require a signature on delivery: A signature upon delivery provides added security for high-value items. It ensures the package is handed over to the customer or a reliable recipient rather than left unattended.

When you deliver shipments securely and consistently, you fulfill your brand’s promise of quality and reliability. Each successful package arrival enhances your brand’s reputation and builds trust with your customers. Conversely, failed or problematic deliveries can significantly harm your brand.

8. Streamline shipping routes

Optimized shipping routes can lower costs, ensure timely delivery, and satisfy customer expectations. By saving fuel and reducing delivery miles, you also showcase your brand as environmentally responsible, which adds another layer of trust for eco-conscious customers.

Some strategies for streamlining shipping routes include:

  • Advanced route planning: Adopt software solutions that provide advanced route planning. These systems consider traffic patterns, road conditions, and delivery locations to plot the most efficient routes.
  • Consolidate shipments: When possible, consolidate orders going to nearby locations. This saves on fuel and costs as well as cuts the total number of deliveries, in turn decreasing your carbon footprint.
  • Flexible delivery options: Offering options like pickup points or click-and-collect can minimize last-mile delivery issues and make your delivery routes more efficient.
  • Regular route reviews: Review and update your routes consistently to account for changes in customer locations, road conditions, and other variables. This keeps your route optimization strategy up to date and maximizes efficiency.
  • Real-time tracking: Real-time tracking systems allow you to monitor your shipments and adjust routes as necessary, addressing issues in real time and avoiding potential delays.

Customers appreciate a brand that delivers promptly, reliably, and responsibly. By streamlining your shipping routes, you achieve operational efficiency and project an image of a brand that cares about their customers and the environment. This resonates particularly strongly with the increasing number of eco-conscious consumers.

9. Refine your returns and refund process

A clear and straightforward return policy is a safety net for your customers, giving them confidence in their purchase decision. They’re more likely to complete their purchase if they know they can return an item without hassle.

A transparent return policy can significantly decrease buyer anxiety and improve their shopping experience. It can also reduce the volume of customer service queries, as consumers have clear guidance on what to do if they’re unsatisfied with their purchase.

Here are some tips for handling returns efficiently:

  • Simple to understand policy: Keep your return policy simple and jargon-free. Clearly outline what can be returned, under what conditions, and within what time frame.
  • Prominent display: Ensure your return policy is readily accessible from every page on your website. This can include linking to it in the website footer, during checkout, or within your FAQs.
  • Hassle-free returns: Try to make the return process as easy as possible. That may entail providing pre-paid return labels, simple return instructions, or even arranging for the pickup of the returned item.
  • Fast refunds: Timely refunds are critical to keep customers happy. Develop a system that allows for quick processing of returns and issuing of refunds to maintain consumer satisfaction.
  • Exceptional customer service: Train your customer service team to handle return and refund requests empathetically and efficiently. A positive interaction can turn around a potentially negative experience and protect your brand reputation.
  • Analyze return data: Comb through data from your returns to identify common issues and areas in need of improvement. This can lower the number of returns over time, save on costs, and improve both your products and customer experience.

10. Provide exceptional customer service

Customer service acts as the human touch point in your logistics, bridging the gap between supply chain complexities and consumers.

When things go awry, your customer service team should provide timely information, reassurance, and solutions to maintain trust and confidence in your brand. Your team is integral in humanizing your brand and building lasting customer relationships.

To deliver excellent customer service in logistics, adopt the following recommendations:

  • Proactive communication: Don’t wait for your customers to reach out with issues. If there’s a delay or problem, let them know immediately. Send automated alerts and real-time updates to inform customers about their order status.
  • Accessible support channels: Provide multiple ways for buyers to reach your customer service, such as phone, email, live chat, social media, etc. The easier shoppers can connect with you, the more satisfied they’ll be with your service.
  • Prompt response: Speed is critical in customer service. Aim to respond to consumer queries as quickly as possible, whether they have a simple question or a complex problem.
  • Empathy and patience: Sometimes, customers just want to be heard. Train your customer service team to listen patiently, show compassion, and offer genuine assistance.
  • Clear and transparent information: Ensure your customer service team has up-to-date and accurate information about all aspects of your logistical operations.
  • Continuous training: Regularly train your customer service team about new products, logistical updates, and customer service skills.

Even with the best logistical planning and execution, unforeseen issues can still arise. Focus on delivering exceptional customer service to mitigate potential crises and take the opportunity to demonstrate your brand’s commitment to customer satisfaction.

Wrapping up — Safeguard your brand with optimized logistics

Brand protection is a continuous process, especially in the highly competitive eCommerce space. Optimizing logistics is one effective way to safeguard your brand’s reputation and enhance customer satisfaction and loyalty. Follow the advice provided in this article, and you’ll feel more secure in your fulfillment and overall brand security.

If you want to strengthen your supply chain to boost brand protection, MyFBAPrep is here to assist. Request a demo to see how we can tailor our solutions to your needs.

What to Look For From Your Warehouse If You Sell Perishables

Successfully handling and selling perishable goods is a formidable challenge in the eCommerce industry, but it’s also a rewarding opportunity for sellers looking to expand into this market. As the name suggests, perishable goods are items that have a finite shelf life due to their sensitivity to environmental conditions such as temperature, humidity, and time. Failure to store, handle, and transport these items appropriately can result in diminished quality or complete spoilage, rendering them unsuitable for sale or consumption.

A vast array of products fall under the category of perishable goods, extending far beyond the food and beverage sector that often comes to mind first. It also encompasses items such as canned or packaged foods, flowers, pharmaceuticals, healthcare products, and cosmetics.

Each of these products requires specific conditions for optimal preservation, underscoring the importance of tailored and meticulous warehousing solutions. For example, loose products like tea leaves or coffee beans, which are not pre-packaged, present a unique set of needs that differ from their pre-packaged counterparts.

To provide some guidance, this article will explain how to warehouse perishable goods, offering vital insights and advice for eCommerce professionals either already operating in this space or considering venturing into it. We’ll explore key considerations, including warehouse certification, food handling best practices, the role of factory visits and remote assessments, and crucial warehouse features to seek. By the end, you’ll be armed with the essential knowledge to find an appropriate warehouse solution that fits your business.

The need for appropriate warehousing

The perishable goods market represents a substantial component of the global economy. According to a report from MarketsandMarkets, the global cold chain market is expected to reach USD 428.4 billion by 2028. This growth trajectory reflects not only the expanding consumer demand for perishable items but also the complex logistics behind keeping these products fresh and safe.

Warehousing is crucial in the perishable goods supply chain, serving as the critical link between production and delivery to the end consumer. However, it requires specialized knowledge, facilities, and processes, from temperature and humidity controls to unique handling procedures. These elements are mandatory, as cutting corners can result in spoilage, foodborne illnesses, or even legal issues if regulatory requirements aren’t met.

Improper storing can also lead to severe financial losses stemming either directly from spoiled inventory or indirectly from lost consumer trust and damage to the company’s reputation. A single case of foodborne illness linked to a specific product could have a negative ripple effect, causing a significant drop in sales or even leading to expensive legal problems. In the worst-case scenario, these issues can put a company out of business.

The importance of proper warehousing extends beyond preventing losses, though. It’s about ensuring product quality and safety, which are paramount in retaining customer trust and fostering long-term loyalty. Warehouses equipped to handle perishable goods can control and monitor environmental conditions, guarantee rapid turnaround times, and adhere to strict hygiene standards, all of which are necessary to maintain product quality and safety.

Factory visits and remote assessments

Transparency and accountability have become business imperatives, so factory visits and remote assessments serve as indispensable tools in evaluating potential warehouse partners. They’re your opportunity to review facilities, operational practices, and even interact with the team responsible for handling your perishable goods.

During these visits, whether conducted in person or virtually, focus on gauging the warehouse’s ability to ensure the safety and quality of your products. A walkthrough of the premises can reveal valuable insights into cleanliness, organization, and temperature control measures. Give special attention to refrigeration areas, packing stations, and loading docks; all of these are critical areas that can impact the quality of perishable goods.


An impeccably clean warehouse is a non-negotiable condition for maintaining the quality and safety of perishable goods. When examining the premises, look for clear signs of regular cleaning schedules and high standards of sanitation. The warehouse should have well-maintained facilities, clear waste management procedures, and a noticeable absence of dust, debris, or any signs of pests. Ask about their cleaning protocols and frequency and how they adapt these for areas storing different types of perishables.


Well-structured storage layouts and clear marking systems are fundamental for efficient inventory management, particularly for perishable goods, since time is a critical factor. During your visit, take note of how items are stored and organized. Are similar products grouped together? Is there a logical flow to the arrangement of goods that facilitates easy access and minimizes handling time?

Temperature control

Temperature control is a defining factor in the successful storage of perishable goods. Different products require you to maintain specific temperature and humidity ranges to prevent spoilage and protect their integrity. These measures should already be in place and monitored regularly, with automated systems that alert the warehouse team of any deviations. Ask to see these control systems and understand how they function. If possible, review records of past temperature logs to verify their compliance with required conditions.

Pest control measures

Pests like rodents and bugs can leave behind harmful waste, damage packaging, and cause other chaos in your warehouse. A good warehouse partner will have robust pest management procedures in place to prevent an infestation that could ruin stored goods and tarnish your brand reputation. Ask to see evidence of regular, professional pest control, as well as any internal monitoring or measures.

For instance, if you can’t physically see rodent and/or pest control traps — which should be located every 12–15 feet along the perimeter and most certainly by every dock door — you’re in trouble. Look for light coming through dock doors and walls, as this usually indicates areas where rodents and other pests can gain entry. Pest control is a major challenge but also one that responsible and well-equipped warehouses can carefully manage.

Remote assessments

Video technology can provide valuable insights if you’re conducting remote assessments. Request a live video call where the warehouse representative walks you through the facility, showing you their processes in real time. While not as comprehensive as a physical visit, it still provides a sense of the conditions and practices in place.

The importance of certifications

When handling and storing perishable goods, certifications are paramount: They serve as proof of a warehouse’s commitment to maintaining safety and quality standards, providing an essential layer of confidence for both businesses and consumers.

The Food and Drug Administration (FDA) plays a pivotal role in setting and enforcing these standards in the United States. Warehouses that store food or pharmaceutical products are expected to adhere to the organization’s guidelines, which outline stringent measures for product safety and sanitation. They keep perishable goods safe for consumption or use, from the moment they enter the warehouse until they reach the consumer.

Beyond FDA regulations, there are several other industry certifications that ensure the safety and quality of perishable items, including the Safe Quality Food (SQF) Program, which is recognized globally and underlines a warehouse’s commitment to food safety. The British Retail Consortium (BRC) certification is also a globally accepted certification for food safety and quality and is highly regarded in the UK and Europe.

Along with the FDA, the SQF, and the BRC, here are some additional key certifications and programs relevant to the warehousing of perishable goods:

  • ISO 22000: This is an international standard developed by the International Organization for Standardization (ISO). It covers the requirements for a food safety management system and is applicable to any organization in the food industry.
  • Hazard Analysis and Critical Control Points (HACCP): HACCP is a management system that addresses food safety through the analysis and control of biological, chemical, and physical hazards from raw material production, procurement, and handling to manufacturing, distribution, and consumption of the finished product.
  • Global Food Safety Initiative (GFSI): The GFSI is a globally recognized benchmark that sets food safety standards. Warehouses that achieve GFSI certification demonstrate a high level of food safety and quality commitment.
  • International Featured Standards (IFS): IFS requirements are uniform food, product, and service standards. They ensure that certified companies manufacture safe products or provide good service quality to customers.
  • Organic certifications (USDA Organic, EU Organic, etc.): If your perishable products include organic items, you’ll want to ensure the warehouse can maintain organic integrity according to the specific standards.
  • PrimusGFS: This is a GFSI-recognized audit scheme for the certification of produce sector products — from growing operations to minimally processed (fresh-cut) produce products.
  • Cold Chain Management (CCM) Certification: This certifies that a company has the procedures, equipment, and trained personnel to ensure the quality and safety of food products during refrigerated storage and transportation.

This list isn’t exhaustive, and the relevant certifications will depend on the nature of your perishable goods.

Verification of these certifications should form an integral part of your warehouse assessment process. You can check the FDA’s official database for registered facilities or directly ask potential warehouse partners for proof. Certifications are often proudly displayed on a company’s website and marketing materials, as they reflect a commitment to safety and quality.

Reputable certification bodies require ongoing compliance and regular audits to maintain the standards over time. That continuity is essential, as it demonstrates a warehouse’s capability and commitment to sustaining those standards.

Partnering with a certified warehouse can thus positively impact your brand’s reputation and build customer trust and confidence. A merchant whose products are stored and handled in certified warehouses signals to consumers that they prioritize safety and quality.

QA testing and chemical inspections

Quality assurance (QA) testing and chemical inspections are additional measures that greatly affect food safety and quality. They ensure perishable goods stored in warehouses are consistently safe and free from harmful substances, which is of utmost importance both for regulatory compliance and consumer trust.

  • QA testing is a systematic process that checks whether the goods meet specific safety and quality criteria. It typically involves visual inspections for any signs of spoilage or damage, as well as taste tests for food items to ensure flavor and freshness. Certain perishable items may also require laboratory testing for microbiological contaminants like bacteria, yeast, or mold.
  • Chemical inspections involve scrutinizing goods for harmful chemicals that could pose health risks, such as pesticide residues on fruits and vegetables or hazardous chemicals in pharmaceuticals. Trained professionals use specialized equipment to detect even trace amounts of these substances, ensuring the safety of the goods.

These testing and inspection procedures should be a standard part of the warehouse’s operations. While it’s necessary to have robust QA systems in place, it’s equally important that they’re active and consistent. Inconsistency or negligence in QA testing and chemical inspections can lead to serious consequences, ranging from spoiled products and financial losses to health hazards and legal liabilities.

When considering potential warehouse partners, inquire about their QA testing and chemical inspection. Ask questions including:

  • Are these processes conducted regularly?
  • Who performs the tests?
  • What happens if a product fails a test?
  • What are the protocols for handling such incidents?

A warehouse with comprehensive QA testing and chemical inspection procedures shows a commitment to maintaining high safety and quality standards, so you can feel confident they’re a reliable choice for handling your perishable goods.

Different requirements for different types of handling

Along with the vast array of perishable goods — from produce and meats to pharmaceuticals and cosmetics — there’s also a spectrum of handling requirements for them. The food handling process isn’t one-size-fits-all; different goods require different storage conditions, handling procedures, and certifications. As such, a comprehensive understanding of these variations is key to ensuring the quality and safety of your products.

Consider the certification and protocol for direct food handling versus pre-packaged food handling, for instance: Direct food handling refers to dealing with consumables directly, without any protective packaging. This includes products like fresh produce, bulk grains, or meat.

Direct food handling demands strict sanitation procedures because the goods are exposed and can easily be contaminated. Warehouse staff must follow rigorous hygiene practices, and the facilities need to be equipped to maintain specific temperatures and humidity levels to preserve the freshness of the goods.

In contrast, pre-packaged food handling involves items already encased in individual packages, such as a box of crackers or a bag of candy. This procedure requires less rigorous sanitation measures but also has its own set of strict rules: The warehouse must be equipped to handle the packaging materials without damaging them, and the storage conditions need to protect the integrity of both the product and its packaging.

Even within these categories, different products have different needs. For instance, bulk candy repacking requires a temperature-controlled environment and a facility that can handle food-grade packaging. Meanwhile, a box of crackers still needs a controlled environment but may have more flexible temperature allowances.


Pharmaceutical products have stringent handling requirements due to their sensitive nature and the potential health implications of mishandling. They often need to be stored in strict temperature-controlled environments to maintain their efficacy. Moreover, specific pharmaceutical items might require secure storage due to their high value or controlled substance classification. Special certifications, such as the Current Good Manufacturing Practices (CGMP) certification, are clear indicators of a warehouse’s ability to handle these items appropriately.

Health and wellness products

Health and wellness products, like vitamins, supplements, and probiotics, also have unique handling needs. Similar to pharmaceuticals, these products may require controlled temperatures, particularly if they contain live cultures (like many probiotics do). Certifications such as the National Sanitation Foundation’s (NSF) Dietary Supplement and Vitamin Certification or the Natural Products Association (NPA) GMP Certification demonstrate a warehouse’s suitability for dealing with these products.


Although not ingested, cosmetics can still be considered perishable due to their potential to degrade over time or in improper storage conditions. Many cosmetic items need to be kept away from heat and light to maintain their integrity and ensure they remain safe for skin application. Specialty cosmetics that are organic or natural may also require temperature-controlled environments. For these products, warehouses might need certifications like the International Standard Organization ISO 22716 to abide by cosmetic GMPs.

When selecting a warehouse, verify they have experience and certifications specific to the type of handling your goods require. Ask potential partners about their handling protocols for your specific type of product and ensure they have the necessary knowledge, facilities, and certifications.

Perishables handling best practices

Safeguarding the quality and safety of perishable items — be they food products, pharmaceuticals, health and wellness products, or cosmetics — is contingent upon rigorous adherence to best practices in handling these goods. From inventory control to storage conditions and hygiene, every step in the process plays a vital role in ensuring the integrity and value of these items:

  • Strict hygiene: This includes maintaining clean warehouse facilities and equipment as well as ensuring that personnel abide by hygiene protocols. Regular cleaning schedules should be established, protective clothing should be worn, and sanitation guidelines must be followed, preventing any potential contamination.
  • Inventory management: Implementing a system like first-in, first-out (FIFO) helps ensure items with the earliest expiration dates are shipped out first, thereby minimizing the risk of spoilage. Warehouses should also have robust processes in place to manage stock levels effectively and prevent overstocking or shortages.
  • Correct storage environment: This varies depending on the type of product. For instance, many food items and pharmaceuticals require specific temperature and humidity ranges to maintain their quality. Temperature control systems need to be reliable and checked regularly for correct functioning. Meanwhile, certain cosmetics may require protection from light or heat, necessitating special storage conditions.
  • Secure storage: For pharmaceuticals and health and wellness products, security is a significant concern. These high-value items should be stored securely to prevent theft, and controlled substances must be handled according to strict regulations (which we’ll explore in the next section).

Note that each specific product may have additional handling requirements. It’s essential to partner with a warehouse provider who understands these requirements and has the infrastructure, personnel, and procedures in place to meet them.

Features to look for in a warehouse partner

When selecting a warehouse partner for perishable goods, there are several key features you should look for. Candidates who possess these characteristics are equipped to ensure your products are stored and handled safely and efficiently to maintain their integrity for your customers. During your search, keep an eye on:

  • Security: Due to the sensitive and often high-value nature of perishable goods, security is a primary concern. Look for warehouses that have robust security measures in place, such as surveillance cameras, alarm systems, and restricted access areas. These measures protect against theft and unauthorized access, ensuring the safety of your goods.
  • Inventory management: Efficient inventory management is essential to prevent spoilage and ensure a smooth supply chain. Warehouses should employ advanced technologies, such as RFID tagging and automated inventory systems, to track and manage stock levels accurately. These systems should also support FIFO inventory management.
  • Temperature control: As stressed throughout this article, many perishable goods require specific temperature ranges for storage. An efficient temperature control system is, therefore, non-negotiable. Additionally, look for warehouses that can provide different temperature zones for various types of goods.
  • Warehouse network: You want a large nationwide warehousing network to help ensure your perishables don’t have to travel long distances to reach your buyers. This helps to reduce risk of spoilage, especially if you don’t use temperature controlled trucks, and speeds up delivery times.
  • Restricted personnel access: Limiting who can access certain areas or handle certain goods is another critical, though sometimes overlooked feature. This is particularly important for high-value items, controlled substances, or products that require specific handling procedures. Warehouses should have systems in place to manage and monitor personnel access.
  • Industry certifications and rankings: Certifications from organizations like the FDA, CGMP, NSF, and others indicate a warehouse meets industry standards for safety and quality. Moreover, rankings from recognized industry bodies can serve as reliable indicators of the warehouse’s overall performance and reliability.
  • Current registrations: Warehouses should maintain current registrations and inspections with relevant authorities. This shows they adhere to the latest industry regulations and standards, providing an additional layer of assurance for your perishable goods.

Other considerations include documentation, communication practices and platforms, and seeking references from past or current customers. By seeking out these characteristics in a potential warehouse partner, you’ll find one who has the capability and standards required to handle your perishable goods appropriately.

Insights from an industry expert

Drawing on the experiences of industry veterans can provide a more comprehensive understanding of the importance of warehouse selection for perishable goods. A noteworthy perspective comes from Chris Daly, founder and CEO of I Want That! Inc., an eCommerce business that handles a range of perishable goods. While he echoes the significance of selecting a certified provider for 3PL services, he emphasizes that the driving considerations of this choice extend far beyond mere warehousing:

  • Daly asserts the importance of robust security measures, which should encompass uninterrupted monitoring of the facility and personnel background checks. He insists on restricted personnel access to prevent tampering with goods as well. Given that perishable items often have high intrinsic value and can be easily misappropriated, rigorous security is crucial.
  • He also highlights the need for immediate inventory access, recommending technologies such as RFID or other near-field communication methods. This allows for effective tracking and ensures adherence to the FIFO principle, which prevents spoilage of perishable goods.
  • In terms of temperature control, Daly distinguishes between frozen and non-frozen goods. Warehouses must maintain certified sections for frozen goods at or below 32 degrees Fahrenheit, while other items like chocolate bars that could spoil if frozen or melted should be stored at a regulated temperature around 63 degrees Fahrenheit. He notes the value of readily available temperature control logs that merchants can review and monitor. Absence of such transparency, he warns, is a red flag.
  • For industry certifications, he recommends looking for Specialty Food Association recommendations, reviews from Food Logistics (a reputable industry magazine), and certifications from AIB International, which is known for their global food safety standards.
  • Regarding registration, Daly places the FDA at the top of the list. He stresses the need for up-to-date state and local inspections at least annually to ensure compliance with storage regulations.

By integrating these insights from seasoned professionals into your selection process, you’ll be better prepared to choose the right warehouse partner for your perishable goods and push the success of your eCommerce venture.

Wrapping up — Protect your perishables with the right warehouse

Unraveling the complexities of perishable goods warehousing is no small task, and the careful selection of a warehousing partner is highly influential on your eCommerce success.

Warehouses impact product integrity, customer satisfaction, and, ultimately, your business’s bottom line. That makes it important to conduct stringent evaluations through factory visits or remote assessments so you know your partner is reliable. Remember, cleanliness and organization aren’t your only considerations; certifications, security protocols, and temperature control measures form the pillars of a dependable warehouse for perishable goods.

In a market where reputation can make or break your business, entrusting your perishable goods to the right warehouse is a choice that allows no compromise. Your ability to thrive depends on finding a partner with a warehousing solution that understands the unique demands of perishable goods, upholds industry best practices, and aligns with your business needs.

If you’re ready to take the next step in your eCommerce journey, MyFBAPrep can help. As experts in warehousing and logistical solutions, we offer an unrivaled blend of expertise, technology, and client-centric services designed to cater to your specific needs. Don’t leave your perishable goods to chance — get in touch today and learn how we can support you in building a robust, reliable, and efficient warehousing solution for your perishable goods.

A Guide to Importing Perishables: A Coffee Tale

The rich aroma of your morning coffee masks a complex global journey. To reach your cup, those beans have traveled thousands of miles, crossing oceans and continents. How they maintain their freshness throughout this trek lies in the art and science of shipping perishable food.

In this article, we’ll explain how to ship perishable food, using coffee as a guiding example. From understanding the key coffee-growing regions to navigating regulatory hurdles and selecting the most effective ports for import, we’ll walk you through every step of the process.

Along the way, you’ll discover how MyFBAPrep, a comprehensive solution provider for importing and distributing perishable goods, can be your ideal partner in this and other shipping endeavors.

So, sit back and sip your favorite brew as we embark on this caffeinated voyage.

The coffee regions

Coffee is the second most-traded commodity in the world. It grows predominantly near the equator in a regional stretch called the coffee belt, which includes parts of Central and South America, Africa, and Asia.

These regions are blessed with the ideal conditions for coffee cultivation, namely, rich soil, tropical climate, and suitable altitude.

Brazil, Colombia, and Switzerland are the primary coffee exporters to the United States (U.S.). Understanding their regional characteristics is crucial for coffee importers to identify their preferred coffee profile and select the right locations for sourcing.

Brazilian coffee

Known for its large-scale production, Brazilian coffee generates a third of the global coffee supply. Typically harvested in the country’s vast, flat terrain, these beans are popular due to their chocolatey, nutty flavor.

Colombian coffee

Hand-picked in the steep Andean mountains, Colombian coffee is recognized for its smooth, mild taste and bright acidity. This flavor profile is thanks to the country’s perfect balance of warmth and rain.

Swiss coffee

Switzerland has a rich history of coffee consumption and is renowned for its coffee roasting industry, but the country doesn’t actually produce any beans. This is primarily due to its unaccommodating climate (coffee plants thrive in a tropical setting).

However, what Switzerland lacks in coffee production, it makes up for in its mastery of roasting and its impact on the global coffee trade. Swiss coffee companies like Nestlé, for instance, boast significant influence over the market, with their Nespresso and Nescafé brands having gained worldwide recognition.

Additionally, the Swiss Water Process, a chemical-free method of decaffeinating unroasted coffee beans, was invented in Switzerland and is now used around the world.

How to ship perishable food: The coffee import process

Importing coffee is a delicate undertaking that requires great attention to detail at every stage.

In the U.S., three government agencies govern coffee’s journey from foreign farms to American homes:

  1. U.S. Customs and Border Protection (CBP)
  2. Food and Drug Administration (FDA)
  3. United States Department of Agriculture (USDA)

Navigating their requirements is mandatory to ensure smooth imports.

U.S. Customs and Border Protection (CBP)

The CBP regulates the entry of all goods entering U.S. borders. For coffee importers, this begins with CBP Form 3461, which serves as an application for the admission of goods.

After a CBP officer authorizes entry, you must file Form 3461, the entry summary, within 10 working days. This document includes details like the items’ value, order of merchandise, and the duties owed. Work with a licensed customs broker who can facilitate this process.

Food and Drug Administration (FDA)

The FDA oversees the safety of all food products entering the U.S.

Importers must submit a Prior Notice to the FDA before their coffee shipments arrive. This notice details the shipment, including the manufacturer, grower, shipper, and importer. It helps the FDA manage and mitigate any potential risks to food safety.

United States Department of Agriculture (USDA)

The USDA defends U.S. agriculture from pests and diseases.

As part of their mandate, a phytosanitary certificate from the country of origin must accompany all coffee imports. This certificate assures the coffee is free from quarantine pests, has been properly inspected, and complies with the USDA’s regulations.

Importing also requires meticulous attention to documentation. Necessary documents for bringing in perishables include:

  • A bill of lading, which acts as a receipt for the goods shipped
  • A commercial invoice that details the purchase agreement between the buyer and seller
  • A packing list describing the specifics of the shipment
  • Certificate of origin stating where the coffee beans were grown

Strategic port selection

The port you choose for your coffee shipments will significantly impact the efficiency and cost of your supply chain. You need to consider geographical proximity, logistical convenience, cost-effectiveness, and other critical factors to pick the most strategic entry point.

1. Geographical proximity

Choosing a port geographically close to the coffee’s country of origin can reduce transit times, ensuring your beans arrive as fresh as possible.

For example, suppose you import from South American countries like Brazil or Colombia. In that case, southern U.S. ports like the Port of Houston in Texas or the Port of Miami in Florida might be the most efficient due to their proximity.

2. Infrastructure and handling

Not all ports are equal when it comes to infrastructure and handling capabilities. Some have more experience and better-equipped facilities for dealing with perishable goods like coffee.

Look for ones that have temperature-controlled storage,specialized unloading equipment, and experienced personnel to ensure your coffee is handled correctly and preserves its quality.

3. Import volume and traffic

High-volume ports can process shipments faster due to their size and efficiency, but they also may be busier and more prone to delays as a result.

Conversely, smaller ports may provide more personalized service but lack the infrastructure to handle large volumes of goods. Find a balance that best suits your specific needs.

4. Customs efficiency

The efficiency of a port’s customs procedures greatly influences the time it takes for your coffee to reach the market. Ports with streamlined processes can minimize delays and provide a more predictable import process.

5. Cost considerations

Port charges, including handling and storage fees, can vary significantly from one port to another. Lower port charges could make a more distant port economically viable. Conversely, higher fees might offset the advantages of a geographically closer port. Consider these costs and incorporate them into your overall business model.

6. Trade routes and connectivity

Your choice of port will heavily depend on the established trade routes from the coffee’s country of origin. Look at the port’s connectivity to your ultimate destination as well, whether it be a roastery, warehouse, or distribution center. Efficient inland transportation links can reduce transit times and costs.

7. Risk management

Finally, consider diversifying your port selection as a risk management strategy. Relying solely on one port can leave your business vulnerable to disruptions like strikes, weather events, or increased tariffs. Instead, develop alternatives to provide flexibility and ensure business continuity.

Choosing where to import your coffee is more than a matter of convenience; it’s a strategic decision that affects the success of your overall business venture. By taking the time to review your options and evaluate these factors, you can select a port that supports your business objectives and ensures your coffee beans arrive in the best possible condition.

MyFBAprep can help coffee merchants import and distribute their goods anywhere they need to go. Check out our expansive warehouse network!

Storing and packaging coffee for retail

Shipping is only half the battle; once you’ve received your goods, you must tackle the nuances of storing and packaging those precious beans.

Coffee bean storage

Maintaining coffee’s freshness, flavor, and aroma from source to shelf is crucial for its retail success. To store coffee beans appropriately, you must ensure (and strictly maintain):

  • Temperature control: Coffee beans are best stored in a cool, dry place away from direct sunlight. While they don’t require refrigeration, excessive heat can accelerate the degradation of the beans, so your storage facility needs to maintain a stable, cool temperature.
  • Moisture management: Moisture is the enemy of coffee’s freshness. Exposure to moisture can lead to mold growth or cause the beans to deteriorate rapidly. As such, it’s crucial to keep your storage facility dry and free of dampness.
  • Air-tight storage: Coffee beans are also sensitive to air exposure, as oxygen can cause them to oxidize and lose their flavor. Store coffee in airtight containers to prevent this spoilage.

Packaging coffee for retail

Your coffee’s packaging is what makes you stand out from the competition, but style isn’t your only concern. When bagging beans for retail, factor in the following elements as well:

  • Protective packaging: Of foremost consideration is the packaging’s design, which must protect the beans from external elements like light, air, and moisture. Materials such as foil-lined bags with one-way valves are commonly used since they allow carbon dioxide (which the beans emit after roasting) to escape without letting in air.
  • Size: The size of your coffee packaging affects the freshness of your product as well. A smaller size means the product is likely to be consumed faster, which ensures the coffee is enjoyed at peak freshness.
  • Informative labels: In today’s consumer-conscious market, people want to know the particulars of what they’re buying. Shoppers appreciate detailed labels with information about the origin, roast date, flavor profile, and brewing recommendations — all of which boost your brand’s credibility as well.
  • Branding: The packaging is a direct reflection of your brand. A strong design can attract customers and make your product stand out on the shelves. Consider working with a professional designer to create functional and visually appealing packaging.

Wrapping up — Overcome import challenges with MyFBAPrep

Importing coffee can be daunting, but help is readily available.

As a comprehensive logistics provider, MyFBAPrep can be your reliable partner for importing and distributing perishable goods.

We have the expertise to handle every aspect of the process, from managing inventory to ensuring regulatory compliance. Our global warehousing locations allow us to receive inventory directly from your suppliers, whether they’re located in Brazil, Colombia, Switzerland, or anywhere else in the world.

Beyond importing, we offer additional services tailored specifically to coffee sellers, ranging from creating variety packs to adding labels for different flavors and showcasing holiday packaging.

With MyFBAPrep’s robust services, you can avoid the common pitfalls of coffee importing and ensure your goods reach their destination in pristine condition, ready to be enjoyed. So, explore our services and let’s brew success together.

What is Seller Fufilled Prime?

Generating billions of dollars in sales, Amazon has solidified their position as a go-to platform for online shopping worldwide. Central to that success is their Prime program, a membership service offering numerous benefits, including free two-day shipping, streaming media, and more. As of Amazon’s last public report, they had over 200 million Prime members worldwide, illustrating the program’s widespread popularity and reach.

In 2015, Amazon announced a new initiative: Seller Fulfilled Prime (SFP). The program empowers third-party sellers by letting them display the Prime badge on orders fulfilled directly from their own warehouses or through a third-party logistics provider.

The program had been closed to new sellers, but will open for enrollment sometime in 2023. This signals an exciting opportunity for third-party sellers, and anyone interested should closely monitor Amazon’s updates for more information.


This article will serve as your SFP primer, highlighting the program’s benefits, requirements, and considerations for prospective participants.

Understanding Seller Fulfilled Prime (SFP)


SFP is an innovative program Amazon developed to expand third-party sellers’ capabilities on the platform. It bridges the gap between Amazon’s two major selling arms: the third-party Fulfilled by Merchant (FBM) selling option and the Fulfilled by Amazon (FBA) program.

At its core, SFP allows sellers to fulfill their orders directly from their own warehouses or through a third-party logistics provider, rather than sending their inventory to Amazon’s warehouses in the FBA program. Although they handle their order fulfillment, these sellers can still display the coveted Prime badge on their listings and tap into the millions of loyal Amazon Prime customers.

While FBA offers significant benefits — namely, Amazon handling storage, packaging, shipping, customer service, and returns management — sellers have to send their inventory to Amazon’s fulfillment centers to receive these advantages. This can present challenges in terms of warehousing fees, long-term storage restrictions, and the risk of stock becoming lost or damaged.

In contrast, SFP offers sellers more control over their inventory and fulfillment processes. This means they can potentially save on storage fees and better manage their stock levels. However, they’re also fully responsible for maintaining Amazon’s high standards of customer service, shipping speed, and reliability.

SFP brings its own considerable benefits for sellers, with the most noteworthy being the ability to display the Prime badge on their product listings, despite not using FBA. This can significantly increase product visibility to draw in Amazon’s massive base of Prime customers, who are known for their higher-than-average purchase frequency and loyalty. Sellers also enjoy more control over their inventory and fulfillment processes, which can lead to cost savings and more efficient operations.

Program requirements for Seller Fulfilled Prime

The SFP program has specific requirements that sellers must meet to participate. These criteria are designed to ensure Amazon’s high customer service standards are upheld, regardless of whether an order is fulfilled by Amazon or a third-party seller.

General eligibility

To join SFP, sellers must:

  • Already sell on Amazon and have a professional account. This is necessary because the program is built on Amazon’s existing seller platform.
  • Have an established track record of excellent performance, which is measured through Amazon’s Order Defect Rate (ODR). ODR is a key performance metric Amazon uses to assess sellers, and it should be below 1% for the trailing 60 days.
  • Be able to fulfill orders from all states within the country of selling and offer premium shipping options.

Performance metrics and standards

Beyond the initial eligibility criteria, SFP sellers must also continuously maintain a high standard of performance metrics. These include:

  • On-Time Shipment Rate: Greater than or equal to 99% for Prime orders
  • Order Cancellation Rate: Less than 0.5% for Prime orders
  • Valid Tracking Rate: Greater than or equal to 95% for Prime orders

Integration requirements for order management and tracking

Amazon requires SFP sellers to use Buy Shipping Services for at least 99% of their Prime orders. This service provides tracking information for all shipments, which is crucial for maintaining transparency and meeting Amazon’s performance metrics.

Minimum order volume and fulfillment capabilities

To participate in SFP, sellers must demonstrate they can handle a minimum order volume and have adequate fulfillment capabilities. Although Amazon hasn’t explicitly stated a minimum order volume, sellers should assess their capacity to ensure they can meet demand, particularly with the potential increase in sales due to displaying the Prime badge.

Additionally, SFP sellers are required to use Amazon’s approved carriers and meet Amazon’s Prime delivery speed requirements, including two-day delivery.

The SFP fulfillment process

SFP shifts the onus of fulfillment onto the sellers. Therefore, it’s critical for vendors to understand the entire process, from order receipt to shipping, to ensure they can provide the high level of service Amazon Prime customers demand.

Order fulfillment workflow

The order fulfillment process in SFP begins when a customer places an order for a Prime-eligible product. Amazon notifies the seller of the order, and the seller is then responsible for picking, packing, and shipping the product. (This is in contrast to the FBA model, where Amazon takes over after the order is placed.)

SFP sellers bear more responsibility compared to the FBA program. Key tasks include:

  • Inventory management: Sellers must keep track of their inventory levels to ensure they can fulfill all orders. This is crucial, as stockouts can lead to canceled orders and potentially harm performance metrics.
  • Order fulfillment: Sellers must have processes in place for efficient picking, packing, and shipping of products. They must be fast enough to meet Amazon’s delivery speed requirements for Prime orders.
  • Shipping: Sellers are required to use Amazon-approved shipping carriers and must meet the two-day delivery promise for Prime orders.

Sellers who participate in SFP are also responsible for their own customer service. This includes responding to consumer inquiries and handling returns in accordance with Amazon’s return policies. Providing high-quality customer service is critical for maintaining a strong seller reputation and meeting Amazon’s performance metrics.

Key considerations for sellers in SFP

While the SFP program offers significant potential benefits, it also comes with certain challenges that require careful consideration. Before joining, sellers should evaluate whether SFP aligns with their business model and capabilities.

The feasibility for your business

Carefully analyze your business’s capabilities and goals against SFP’s requirements. Can you handle the increased order volume that may result from the Prime badge? Do you have the resources and processes in place to meet Amazon’s high performance standards? Consider conducting a trial run of fulfilling orders in-house to gauge whether SFP is a feasible option for you.

Costs and fees

While SFP can save you on storage fees associated with FBA, there are other costs to consider, including expenses for shipping, returns, and packing materials. Also, remember that, as an SFP seller, you’ll be responsible for customer service, which may require additional resources.

Logistical and operational challenges

SFP sellers face unique logistical and operational challenges. Managing your own inventory, fulfilling orders, ensuring fast and reliable shipping, and handling customer service and returns require time, resources, and efficient processes. Before joining SFP, you should assess whether your business has the capabilities to tackle these responsibilities efficiently.

Maintaining customer satisfaction and performance metrics

It’s no secret that Amazon has high expectations for sellers to keep customers happy. As such, maintaining superb customer satisfaction and meeting Amazon’s performance metrics is crucial for SFP sellers. Poor performance risks losing your Prime eligibility and being suspended from selling on Amazon altogether.

Tips for successful Seller Fulfilled Prime participation

Transitioning to Seller Fulfilled Prime can open up new opportunities for your business on Amazon. However, success in the program requires meticulous planning and efficient execution. Here are some tips to ensure successful participation in the SFP program:

  • Optimize your fulfillment processes: Efficient fulfillment is the backbone of the SFP program. Consider employing strategies such as batch picking, where you pick multiple orders simultaneously, or zone picking, where you pick all items from a particular zone before moving on to the next. Streamlined packing stations, organized inventory, and reliable shipping carriers also contribute to efficient fulfillment.
  • Leverage shipping carriers and tools: Partner with reliable shipping carriers who can meet Amazon’s two-day delivery requirement for Prime orders. You can negotiate rates with multiple carriers to find the best deal. Also, leverage tools like Amazon’s Buy Shipping Services to automate the shipping process and ensure tracking information is readily available for consumers.
  • Monitor and improve performance metrics: Amazon’s performance metrics are more than requirements for the SFP program; they’re also indicators of your business’s health. Regularly monitor these metrics and take proactive steps to improve them. That might involve honing your fulfillment process, refining customer service, or managing your inventory more effectively.
  • Keep up to date on program and policy changes: Amazon is known for frequent changes and updates to their seller programs and policies. Stay informed about any changes to SFP’s requirements, policies, or new features to ensure compliance and take advantage of new opportunities.

Wrapping up — SFP is the lucrative middle ground between FBM and FBA

Seller Fulfilled Prime marks a new era in Amazon’s third-party selling landscape, offering sellers the coveted Prime badge while allowing them to retain control over their inventory and fulfillment processes. However, the program comes with stringent responsibilities and requirements. To participate, sellers must demonstrate excellent performance, manage their own inventory, fulfill orders in a timely manner, and provide top-notch customer service, all while adhering to Amazon’s stringent standards.

Before joining SFP, carefully assess whether your business is equipped to handle the program’s responsibilities and costs. That entails analyzing your fulfillment capabilities, your resources for customer service, and your ability to meet Amazon’s performance metrics consistently. If your business is up to the task, SFP can be a bountiful revenue-generation channel.

Not sure where to begin? Get in touch with MyFBAPrep — we’re skilled at helping our clients navigate every facet of Amazon selling.

Fortifying Your Cargo Against Cybersecurity Threats in 2023

This is a guest post from David L. Buss. David is CEO of DB Schenker North America, a 150-year-old leading global freight forwarder and 3PL provider. He’s responsible for all P&L aspects in the North American region, which comprises over 7,000 employees located throughout 39 forwarding locations and 55 logistics centers.

Over the past few years, cybersecurity has become an increasingly significant concern for businesses across all industries. Organizations whose operations rely heavily on digital systems face graver consequences from cybercrime as technology evolves. This issue is predicted to continue its upward trend well into 2023 and beyond.

Cargo transport businesses in particular have become vulnerable to cyberattacks, because the shipping industry depends on digital systems to track and process cargo. That makes this sector an attractive target for online thieves.

Now more than ever, it’s crucial for businesses to take proactive measures against cyberattacks on their cargo and other transportation systems to safeguard their operations’ integrity.

How cargo system vulnerabilities can lead to cyberattacks

From improved operational efficiency to enhanced security, advancements in technology have brought numerous benefits to the cargo transportation industry.

Unfortunately, it’s also raised the risk of cyberattacks.

Cybercriminals are constantly on the lookout for operational vulnerabilities to exploit. Whether it’s hacking into cargo databases or intercepting communications between cargo ships, there are numerous ways hackers can attack cargo systems, with two of the most common being:

  1. Software vulnerabilities: Attackers take advantage of weak points in the software that manages cargo transportation to access systems and extract sensitive information or disrupt operations. These vulnerabilities are often due to outdated software, unpatched systems, or weak passwords.
  2. Phishing schemes: Phishing involves tricking unsuspecting users into divulging sensitive information, such as login credentials or personal information, by posing as a legitimate website or service. In the cargo transportation industry, these attacks can leak confidential information about shipments or even result in rerouting shipments to different locations.

Due to increasing technological integrations in cargo transportation, companies must be aware of the weak points in their systems and take appropriate measures to defend against cyberattacks.

10 Expert-recommended strategies for protecting cargo from cyber threats

Given the number of connected devices in a business, the growth of data-driven operations, and companies’ reliance on software and networks, cargo system weaknesses constitute a significant concern. The rise of cyber threats has made it essential for companies to adopt practices to secure their cargo.

I’ve outlined 10 expert-recommended strategies to prevent or mitigate cyberattacks and keep your cargo safe.

1. Regularly update software

Like personal computers and mobile devices, cargo systems must have up-to-date software.

Outdated applications, firmware, and operating systems are more vulnerable to cyberattacks. So, it’s essential to implement an automated patching process to ensure updates are applied quickly. Regularly doing so hinders digital thieves from exploiting vulnerabilities in a system.

You should also remove software that’s no longer supported, as it receives no new patches and so is more prone to attacks.

2. Implement strong access controls

Access controls are the mechanisms that limit authorization to sensitive systems, applications, and data. Robust access controls are critical for securing cargo from cyber threats. As such, your business should implement least-privilege strategies, meaning users and accounts only have the minimum required permissions. You can also use multifactor authentication and other advanced tactics to restrict access to the right individuals.

Be mindful of insider threats as well, which are one of the leading causes of cyberattacks. Strong access controls help stop insider threats in their tracks by limiting users’ access to sensitive information. Regularly review and update your access control mechanisms to maintain their efficacy.

3. Conduct risk assessments

Prevention is your strongest defense, so schedule periodic risk assessments internally and with your 3PL fulfillment partners. Risk assessments identify vulnerabilities and provide actionable insights to protect against cyber threats.

Your company should also develop a risk management plan that includes ongoing monitoring of risk factors and the implementation of appropriate countermeasures.

Risk assessments must take into account various scenarios and potential attack vectors. Focus on pinpointing your most critical assets and prioritizing security to avoid emerging threats and tighten your safety practices.

4. Train employees

Educate your employees on how to identify and respond to cyber threats. They should clearly understand their role and responsibility in protecting cargo from digital attackers. Consider introducing a training program that teaches employees about common attacks, how to recognize potential threats, and how to report incidents.

5. Encrypt sensitive data

Encryption is a mandatory strategy to protect sensitive information from online threats. Verify that all sensitive data is encrypted when stored and transmitted. To secure that information, you can adopt industry-standard encryption mechanisms like AES or RSA.

Thanks to encryption, even if an attacker can access your data, they’ll be unable to read it without the appropriate decryption key. As such, you need to manage and store decryption keys securely.

6. Establish incident response plans

An incident response plan details a set of actions to perform during a security breach or cyberattack. It should be explicit and outline the roles and responsibilities of personnel involved in the response, including senior management, IT staff, and external stakeholders such as law enforcement agencies. Test the procedure to ensure it works and covers all bases.

A robust incident response plan should include the following elements:

  • Identification of all assets within the IT infrastructure
  • A procedure for prioritizing incidents based on severity level
  • A clear communication outline that identifies all stakeholders involved and how communication will flow during the incident
  • Secure data backups to restore operations to normal after a successful attack
  • Guidelines for training and preparing employees to detect cyber threats and follow the incident response plan

Proper training of all personnel is essential to ensure the plan’s effectiveness. Run regular drills and training sessions to keep everyone updated on the latest procedures and best practices for handling online incidents.

7. Monitor and audit systems

To identify potential vulnerabilities and cyber threats, regularly monitor and audit your IT systems. This includes logging activities on the network and system, monitoring access attempts to critical systems, and reviewing reports from security software. Continuous monitoring helps detect any unusual activity, such as changes to system files, unauthorized access attempts, and new malware infections.

Auditing system configurations and software changes are vital as well to configure your system and apply up-to-date software patches. It helps isolate system issues, detect security gaps, and provide corrective measures.

8. Employ network segmentation

Network segmentation is the process of dividing more extensive networks into smaller, more secure subnetworks, or segments. Each segment is generally isolated from the others, with its own network device and security protocols. That individual security limits the potential damage of a successful cyberattack since hackers can only access a small portion of the overall system.

Employing network segmentation ensures any unauthorized access to sensitive data can’t spread throughout the entire network. Separating the network also makes it easier to isolate any further compromises and quarantine the impacted systems. This approach simplifies the identification of unusual activities in the network and helps determine how to protect sensitive data.

9. Maintain physical security

While cybersecurity is a significant concern, physical security is equally important in protecting cargo. To guarantee the physical safety of a cargo system, you must store all cargo safely, track access strictly, and secure equipment and the site itself.

You can adopt several measures to maintain physical security, such as:

  • Establishing security policies for cargo storage and movement
  • Employing strict identification procedures for visitors, employees, contractors, and suppliers
  • Setting access controls that restrict entry to authorized personnel only, as well as area redundancy
  • Monitoring the supply chain constantly
  • Reviewing and updating security protocols to account for evolving threats

10. Collaborate with industry partners

Industry-wide partnerships enable cargo operators to swap experiences, best practices, and resources to tackle data security problems in their niche. They can also uncover shared vulnerabilities, develop workable security solutions, and detect slow or emerging attacks.

Your collaborations may entail exchanging visibility on threat intelligence, cooperating on security research projects, and calling for mutual defensive measures. The information transmitted in these partnerships is invaluable for identifying imminent threats and taking appropriate steps to mitigate the impact on your cargo operations.

Wrapping up — Keep your shipments safe by implementing the right security protocols

Maintaining secure cargo requires a multi-faceted approach that includes network segmentation, physical security measures, and strategic industry partnerships. By taking the necessary steps to protect your shipments from cyber threats, you can minimize the risk of data breaches and ensure their safety.

Temperature-controlled logistics and fulfillment: The ins and outs of DTC prep for cold storage items

a box and 2 pints of ice cream

Tackling the intricacies of temperature-controlled logistics can be daunting — so much so that some 3PLs avoid it entirely. However, in industries such as food, beverages, and biopharmaceuticals, mastery of cold storage prep and shipping is a necessity.

We’ll walk you through the basics of these complexities and how to navigate them to ensure your temperature-sensitive goods are handled professionally and efficiently.

The basics of temperature-controlled logistics

A recent Forbes study found that 61% of shippers outsource cold storage and warehousing to some degree. This is primarily due to the significant costs of maintaining temperature-controlled logistics, which includes special equipment and established processes for temperature-sensitive items, such as…

Temperature monitoring

Shelf life and temperature ranges can vary drastically from product to product. They usually fall into two main segments: chilled and frozen goods. However, products can fall anywhere within that range, making it impossible to keep everything at one average temperature. You must establish a process for keeping track of acceptable temperature ranges to reduce waste and regulate temperatures 24/7.

Regulatory compliance

Complying with local, state, and federal safety regulations is crucial for preserving the safety and quality of perishable goods. One such statute is the Food Safety Modernization Act (FSMA), which requires shippers to complete temperature reports and maintain documented sanitary practices.

New regulations are proposed all the time, so be sure to check them regularly to stay updated and in compliance.

Equipment and insulation

The type of storage used has a massive impact on the quality of cold goods. You can choose from various refrigeration equipment like refrigerated containers, blast freezers, cold rooms, or pharmaceutical-grade cold storage.

The goal is to keep temperatures consistent and prevent exposure to outside elements, so do your research to select the right type of unit for your cold goods.

MyFBAPrep utilizes various state-of-the-art temperature control equipment to ensure products are stored at consistent temperatures and free from exposure to external elements.

The art of cold packaging

Packaging cold storage items requires great care, as mishandling can lead to diminished product quality or spoilage.

Cold packaging is the beginning of a product’s life outside of its storage unit. The greatest challenge at this stage is ensuring temperatures stay within an acceptable range and preventing external factors like humidity from ruining the item.

Mishandling at this point can have disastrous results, such as changing a product’s flavor, consistency, or other elements that reduce quality (and potentially hinder you from selling the goods). When it comes to packaging, you need to stay on top of the following factors.


Opt for lightweight, heat-resistant packaging, such as styrofoam boxes, foam planks, insulated liners, or insulated pads. Also, consider water-tight plastic bags that help keep products dry, packing materials that hold items in place, and outer corrugated boxes that offer extra protection. The general rule of thumb is to prepare for a transit time of around 30 hours.


Gel packs and dry ice are the most common refrigerants used in cold shipping. However, dry ice can be difficult and costly to work with because it’s considered a hazardous material. It also can’t be used in airtight packages and must meet various requirements. Wet ice isn’t a recommended alternative because it’s heavy and melts.


How you layer and seal your packages could be the difference between safely transported products and spoiled goods. Ensure your coolants are evenly distributed when putting together your packages so no portion of the shipment is at risk of falling below safe temperatures.

Aside from securing your products, you must account for possible leakage and perspiration. Double-bagging, absorbent pads, or cellulose wadding can help combat those potentialities.

Special requirements

You’ll need to affix appropriate labels to your packages, such as dry ice labels, expiration dates, dietary claims, and “Keep refrigerated” stickers.

If you sell on third-party marketplaces like Amazon, you may also be required to provide information like the shipper’s name and the location where the contents were grown or manufactured.

How to ship cold items

Shipping cold and frozen goods poses substantial challenges. Even with perfect packaging and storage, improper shipping methods can lead to unhappy customers and lost revenue.

So, before you ship your products, you must develop a dependable strategy and solidify certain elements.

1. The right carrier

First and foremost, find a reputable carrier. With an experienced partner, you won’t have to worry about shipping delays, mishandling, or other rookie mistakes while trying to meet tight delivery deadlines.

FedEx, UPS, and USPS are all good options, although FedEx may be the most appealing because of their FedEx Temp-Assure services. If you’re a high-volume seller, you may be able to negotiate with your carrier for special, discounted pricing.

Or, you can take advantage of a 3PL’s connections, like MyFBAPrep: They collaborate with these and other reliable carriers to obtain the best rates for their clients. You’ll also enjoy optimized shipping times so your temperature-sensitive goods reach their destination safely and promptly.

2. Perfect timing

Timing is everything in cold-chain logistics. Some perishable items may be able to last several days in transit, while others will only make it 24 hours. As such, it’s best to pick your carrier’s fastest shipping option that’s still cost-efficient for your business.

You should also send your shipments early in the week so your deliveries aren’t delayed over the weekend. If you’re approved to sell perishable items via Amazon FBA, you’ll have to deliver shipments to your FBA warehouse at least 90 days before the expiration date (Amazon will dispose of anything within 50 days of the “best by” or “sell by” dates).

3. Plan according to temperature

It’s not uncommon to ship food frozen with the expectation that it’ll thaw and be ready to eat by the time it arrives at a consumer’s doorstep.

If this is your strategy, you’ll likely need to employ refrigerated containers (reefers) during transit and strategically plan your shipping routes to minimize the risk of spoilage.

Wrapping up — Run temperature-controlled logistics more smoothly

Navigating the world of temperature-controlled logistics is far from easy. These deliveries are always on a time-crunch, meaning you need tight planning for your packaging, timing, and routes — otherwise, you could end up with ruined goods that cost you revenue and erode your business reputation.

However, you can remove some of the headache of the process with MyFBAPrep’s comprehensive solutions and team of dedicated experts. From regulatory compliance to perfect packaging, we’ve got you covered. Contact us today to transform your logistics process, from cold shipping and beyond.

Published: Nov 18, 2021
Updated: June 12, 2023

What is Amazon Freight and Why to Use It

an amazon truck

Over two-thirds (69%) of online shoppers are less likely to make a return purchase with a retailer if an order fails to arrive within two days of the estimated delivery date.

As an eCommerce seller, navigating the complex shipping landscape can feel daunting. With Amazon Freight, however, the journey becomes much smoother. If you’re seeking to revolutionize your shipping process, this might be the solution for you.

Understanding Amazon Freight

Amazon Freight is an Amazon service that serves as a one-stop shop for managing freight shipments. It offers an integrated platform designed to streamline and simplify the shipping process for businesses through its:

  • A network of carriers: Rather than a solitary shipper, Amazon Freight is an extensive network of partner carriers, both large and small. This network allows Amazon Freight to provide comprehensive coverage so your shipments reach any destination.
  • User-friendly interface: Amazon Freight provides a user-friendly online platform where you can manage all your freight shipments. You can easily schedule shipments, track them in real time, and manage documentation — all from one place.
  • Amazon’s logistical expertise: With decades of experience in managing complex delivery networks, Amazon brings their fine-tuned systems and processes to their freight service, ensuring reliable and efficient service.

The challenges of managing freight shipments

Due to their large size and weight, managing freight shipments can be complex and demanding, especially for eCommerce retailers that often have to handle a high volume of orders.

Below are some of the most common challenges online sellers face with this type of fulfillment.

Variable shipping costs

One of the significant challenges in freight management is the variability of shipping costs.

Factors like fuel prices, demand, supply conditions, and weather can affect your rates. This unpredictability makes it challenging to manage costs and maintain profitability.

Complex logistics

Organizing the logistics of freight shipments warrants its own job role. It involves coordinating with various carriers, handling documentation, and ensuring compliance with regulations.

This complexity can be a significant challenge, especially for smaller retailers that need more resources or expertise to manage logistics effectively.

Timely delivery

Delays can occur for various reasons, from weather conditions to issues at port or customs. These roadblocks can hurt customer satisfaction and harm your business reputation.

Inventory management

Overseeing inventory is crucial to efficient freight management. You need to ensure you have sufficient stock to meet customer demand, but at the same time, you want to keep your capital manageable. Balancing these requirements can be a significant obstacle.

Tracking shipments

Without accurate, real-time tracking, it’s difficult to keep customers informed about the status of their orders. It also inhibits you from managing your inventory and planning for future shipments.

Ensuring product safety

The safety of your products during transit is a major concern for fulfillment in general. Goods can be damaged due to improper handling, accidents, or adverse weather conditions. This, then, results in financial losses and dissatisfied customers.

Compliance with regulations

Freight shipments have to comply with a myriad of regulations, both domestic and international. These rules can be complicated and frequently altered, making compliance a frustrating undertaking.

However, non-compliance can result in penalties and may disrupt your shipments.

Managing returns

When customers return products, you need to handle the reverse logistics, which can be complex and costly. You also need to inspect the returned products and decide whether you can resell them, which is time-consuming.

These points highlight the complexity of managing freight shipments and the need for significant expertise and resources. In this regard, Amazon Freight can be a game-changer. The service can help you avoid issues and streamline your shipping processes by providing a comprehensive solution for managing freight shipments.

The advantages of Amazon Freight

Amazon Freight has revolutionized the freight industry, offering a unique blend of efficiency, reliability, and cost-effectiveness. From small businesses to large corporations, many have found considerable value in adopting this service for their shipping needs.

With its extensive network, competitive pricing, and seamless integration with other Amazon services, there are many advantages that make this option worth considering.

Cost savings

Finding ways to cut costs and boost profit margins is critical as a retailer, and Amazon Freight can help you achieve those goals.

You enjoy discounted shipping rates thanks to Amazon’s extensive network and negotiated deals with multiple carriers. This perk yields considerable savings, making your shipping processes more cost-effective and expanding your bottom line.


Unlike other shipping services that might limit you to a particular set of carriers, Amazon Freight allows you to choose the one that best aligns with your requirements.

Be it price, transit time, or other considerations, you’re in the driver’s seat to select the most suitable shipping solution. That flexibility ensures your shipments arrive on time and at the most cost-effective rate.


Amazon Freight simplifies the organization and management of shipments by providing a unified platform for all your freight shipments.

You simply input your shipment details, and the service handles the rest. This convenience can free up your time so you can focus more on your business.

Real-time tracking

One of the standout features of Amazon Freight is its real-time tracking for all your shipments. This capability keeps you — and, in turn, your customers — up to date on the status of your deliveries, offering peace of mind for all parties.


In addition to savings and convenience, Amazon Freight also brings reliability to your logistical operations. Your shipments are secure throughout the transit process, and, using reliable carriers and strict security protocols, your goods arrive in perfect condition.

Looking for other ways to boost the resilience of your eCommerce logistics? Check out our article on how to build resilient fulfillment operations.

Amazon Freight’s features

To appreciate the full capabilities of Amazon Freight, let’s delve deeper into some of its key features:

  • Competitive rates: Amazon Freight’s competitive rates are one of its most attractive features. Amazon negotiates rates with various carriers to secure lower costs, which they then pass on to users. This perk can result in significant cost savings, especially for businesses that frequently ship large quantities of goods.
  • Customizable options: Amazon Freight provides a range of customizable options for your shipments. You can choose the type of service you need (full truckload or less than truckload), the type of equipment required, and even the transit time. This flexibility allows you to tailor your shipping solution to your specific needs.
  • Simplified documentation: Shipping documentation becomes a breeze with Amazon Freight. The platform allows you to create and manage bills of lading, freight invoices, and other essential documents with ease. This capability reduces the time and effort involved in managing paperwork so you can focus on other aspects of your business.
  • Efficient claims process: In case of any issues with your shipment, Amazon Freight provides a hassle-free claims process that lets you easily submit claims and track their progress. That transparency contributes to the quick and efficient resolution of any problems.

The MyFBAPrep advantage

As an invite-only partner of Amazon Freight, MyFBAPrep gives merchants access to all the benefits of Amazon Freight. That includes detailed tracking, a dedicated account representative, Amazon’s trusted service commitment, and more.

  • Detailed tracking: Amazon Freight provides detailed, end-to-end tracking of your shipments to keep you up-to-date on the status of your goods at all times. This provides peace of mind and enables more strategic planning and management.
  • Dedicated account representative: With MyFBAPrep, you receive support from a dedicated account representative. Your rep will help you navigate the complexities of freight shipping to maximize your Amazon Freight experience.
  • Amazon’s service commitment: Leverage Amazon’s guaranteed exceptional service. With the platform’s robust systems and processes, you can rest assured your shipments are in good hands.

Amazon Freight FAQs

What can you ship?

Amazon Freight supports the transportation of most goods that can be shipped via 53-foot dry van equipment for immediate pickup and delivery.

However, there are certain exceptions, including hazardous materials (HAZMAT), items that need refrigeration, and other prohibited goods.

Where can you ship?

Amazon Freight boasts extensive coverage across thousands of lanes throughout the United States, specifically in regions where Amazon has an established presence.

Whether you need to ship inbound to Amazon, your own facilities, or third-party locations, Amazon Freight ensures reliability and top-notch performance. To better understand the U.S. coverage zones, you can view a map here.

The service also boasts coverage in several European countries, including Germany (excluding the North Sea and Baltic Sea islands), Poland, the Czech Republic, France, Italy, Spain, Belgium, the Netherlands, and Luxembourg. Coverage is also available across the United Kingdom, except for the Scottish Highlands.

How does Amazon Freight choose its carrier network?

Amazon Freight puts every carrier in its network through a rigorous screening process to comply with Amazon’s strict standards. The process encompasses aspects such as insurance, operational authority, and safety.

The service also continually keeps tabs on carriers’ punctuality records. Amazon regularly augments their network with new carriers to provide competitive rates regularly and broaden coverage.

Choosing a fulfillment provider on your own? Check out MyFBAPrep’s list of 10 critical questions to ask before choosing your fulfillment provider

Can you track your shipments with Amazon Freight?

You can use Amazon Freight’s online tools and self-managed transportation system to oversee your shipments as needed.

Trailers come fitted with GPS technology, and, by using the Amazon Relay app, carriers and drivers can offer real-time visibility into the status of your shipments.

Wrapping up — Amazon Freight is a game-changer

Efficient and dependable shipping is vital in the competitive eCommerce environment. With Amazon Freight, you gain a shipping solution that provides significant cost savings, flexibility, convenience, and reliability.

By leveraging Amazon’s logistics expertise and vast network of carriers, you can feel confident your shipments will reach their destination on time and in perfect condition. The user-friendly platform simplifies the shipping process, allowing you to manage all your shipments from one place.

Add on the extensive benefits of MyFBAPrep, and you can further refine your shipping operations. From 24/7 tracking to a dedicated account representative, MyFBAPrep has the tools to help you make the most of the Amazon Freight service.