Issue 128: Balancing Amazon FBA inventory and PPC
Hello, MyFBAPrep Sellers!
Today we’re sharing some top tips for retention with Amazon’s subscribe and save, optimizing your ads against inventory, winning the buy box (now called featured offer), and much more. Let’s dive in.
How to Manage Amazon FBA Inventory and PPC for New Product Launches
Launching a new product on Amazon and unsure how to balance PPC campaigns with how to manage Amazon FBA inventory? This guide breaks it all down for you. You’ll learn how to set up FBA for seamless inventory control while running PPC campaigns that drive sales.
We’ll also share “Amazon Advertising Stats” analysis to help you understand how ad campaigns impact demand and inventory planning.
Discover how to forecast demand, avoid stockouts during high-performing ad campaigns, and manage inventory to prevent overstocking.
Learn how to balance inventory and demand generation
What Is TACoS in Amazon Ads and How Do You Calculate It?
If you sell on Amazon, you’ve probably heard of two crucial metrics: ACoS (advertising cost of sale) and TACoS (total advertising cost of sale). While the former focuses on the direct profitability of ad campaigns, the latter takes a broader approach by measuring advertising spend in relation to total revenue.
Understanding how these two metrics work together can reveal powerful insights for optimizing your marketing strategy and achieving sustainable growth.
In this article, we’ll explore the role of TACoS, its relationship with product margin, and how it complements ACoS. Then, we’ll provide some best practices for leveraging this metric to maximize profitability.
Here’s how to gauge your Amazon ads success.
Amazon’s $190 Billion Engine: The Rise of Third-Party Sellers and What It Means for the Future of Fulfillment
Amazon’s latest earnings call revealed yet another record-breaking milestone, one that didn’t make major headlines but is critical for understanding the future of eCommerce.
Read our founder’s insights on Amazon growth
How to Win the Amazon Featured Offer (Formerly Buy Box): A Complete Guide for Sellers
For Amazon buyers, the Amazon Featured Offer is a nice design element that provides seamless shopping. But for sellers, it’s a golden ticket. Winning it places your product front and center to capture a majority of sales.
However, having the lowest price isn’t enough to secure this coveted feature — Amazon looks at everything from pricing to shipping and seller performance. Master these areas, and the Featured Offer could be yours, unlocking massive growth for your business.
Let’s dive into what the Amazon Featured Offer is, how to obtain it, and the major factors that can boost your chances.
How to win the featured offer placement.
How to Boost Sales and Customer Loyalty With Amazon Subscribe and Save
That display does more than simply track sales — it enhances seller listings and builds credibility, subtly nudging potential buyers to make a purchase. The visual cue taps into a basic buying principle: People are drawn to what others are buying.
Sellers can leverage this update to boost their sales and foster customer loyalty through Amazon’s Subscribe & Save program. We’ll share tips on how to take advantage of the feature and maximize its conversion potential.
Start generating recurring revenue with subscriptions on Amazon.
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Top Industry News
Amazon Steers Third-Party Seller Share To All-Time High (Marketplace Pulse)
Amazon’s third-party sellers accounted for an all-time high of 62% of units sold in Q4 2024, though this is more by Amazon’s design than sellers’ dominance. One-fourth of Amazon’s revenue now comes from seller fees, another record high. History suggests that both numbers will continue to rise as Amazon steadily and purposefully shifts from retailer to infrastructure provider.
Amazon to Automatically Set Seller Handling Capacity Based on Performance Data (eCommerce Bytes)
Amazon is obsessed with showing shoppers accurate delivery estimates. As a result, Amazon changed how sellers’ Order Handling Capacity settings are set. As of February 7, Amazon will automatically set a threshold that is a conservative estimate of the volume capacity sellers can handle based on their average daily orders over the past 30 days.
US Shoppers Face Fees of Up to $50 or More to Get Packages From China (Wired)
US shoppers have reported receiving notices from UPS and DHL stating they owed between $20 to over $50. Some small business owners, meanwhile, say the new fees are forcing them to temporarily halt sending orders to the US completely.
GXO Logistics Reports Big Q4 Gains From eCommerce Customers (FreightWaves)
Contract logistics giant GXO Logistics Inc.’s fourth-quarter revenue increased 25% year over year to $3.25 billion, thanks to strong sales and a major new customer contract, company officials said. The company reported its fourth-quarter and full-year 2024 earnings results after the market closed on Wednesday.
This Week In E-Commerce – ITS Logistics Unveils DropFleet Solution for Supply Chain Efficiency (Yahoo! Finance)
ITS Logistics has announced the launch of DropFleet, a premium trailer pool and drop trailer solution designed to address complex supply chain needs in sectors such as e-commerce, automotive, and retail. This new offering aims to provide cost-effective, dedicated capacity and flexible transportation options by integrating power-only services with ITS Logistics’ trailers, capitalizing on their asset-lite operations.
ECommerce Logistics Startup Pipe17 Lands $15.5M and Hires Its First COO (Geekwire)
Pipe17, a Seattle startup that built a platform to manage e-commerce operations, announced today that it has raised a $15.5 million Series A round and hired its first chief operations officer. New COO Kelly Goetsch was previously chief strategy officer at commercetools, a German company supporting digital commerce that has worldwide operations and raised more than $300 million.
Inside IPO-Bound Shiprocket’s Rise From Logistics Aggregator To Full-Stack Digital Commerce (Ink42)
The ecommerce logistics sector in India is witnessing a boom, given the demand for fast and efficient delivery solutions as businesses race to meet customer expectations. The market is projected to reach $7.8 Bn by 2030 from $4.4 Bn in 2025, reflecting a 12.2% CAGR for the forecast period.
ShipStation Identifies the Top 5 Drivers of Ecommerce in 2025 (eCommerce Bytes)
A new report says the growth rate of ecommerce is slowing as it matures, while consumer expectations for seamless delivery and returns are higher than ever. ShipStation’s parent company Auctane and research firm Retail Economics surveyed 8,000 consumers and 400 large ecommerce businesses in November for its 2025 Ecommerce Delivery Benchmark Report.
AI Agents for eCommerce Startup, Founded by Google and DeepMind Alums, Raises $10M Seed (TechCrunch)
Dubai-based Qeen.ai (stylized as qeen.ai) is working to make this a reality in the Middle East and beyond. The startup has raised $10 million to scale its platform, which provides autonomous AI agents for e-commerce businesses.
Until next time,
Rachel Andrea Go
Marketing Director, MyFBAPrep