Issue 105: Growing on and off Amazon and protecting your brand
Hello, MyFBAPrep Sellers!
In our latest interview series, Will Haire of BellaVix explains why it’s so vital to grow across different channels for a defensible business. We also talk about Amazon Brand Protection and how you can ensure your brand is well-guarded, followed by Amazon aggregator fulfillment strategies.
Amazon and off-Amazon Growth Levers:
A Chat With Will Haire of BellaVix
In this video, Rachel Go chats with Will Haire, CEO and founder of BellaVix. Will shares what drove him to start BellaVix, how they retain clients, reasons to be excited about Walmart Marketplace, growth levers on Amazon, and why merchants shouldn’t forget to look off Amazon as well.
▶️ Watch the full interview here
Amazon Brand Protection: How to Protect Your Brand on Amazon
One of the most effective ways to prevent attacks on your brands is to monitor it proactively. Regular check-ins allow you to identify counterfeiters and unauthorized sellers quickly and take action to remove them from the marketplace before they cause harm.
Amazon’s Brand dashboard is a robust business monitoring tool for this purpose. It provides real-time data on your product listings, including information on customer reviews, sales, and traffic. Look for irregularities or suspicious behaviors among them to spot potential scammers.
Additionally, many third-party monitoring software options can track your listings across multiple marketplaces, including Amazon, and provide alerts when unauthorized sellers or counterfeit products are detected.
Some popular options in this category are Brandlox, BrandShield, and Red Points.
You can take steps yourself to identify counterfeiters and unauthorized sellers, such as:
- Regularly search for your brand name on Amazon and other marketplaces.
- Comb through customer reviews.
- Monitor mentions of your brand on social media and other online platforms.
Even checking your impact dashboard regularly can help you gain a better impression of what’s going on. The sooner you’re aware your products are at risk, the sooner you can take action or increase investment in anti-counterfeiting strategies.
Learn more about brand registry and other protection programs.
Keep up with booming sales on any channel
Establish your brand and provide a 5-star delivery experience across any sales platform.
Work with MyFBAPrep to ensure your stores stay stocked and products flow seamlessly into FBA or anywhere else you sell whenever you need to replenish.
How to Build A Winning Amazon Aggregator Fulfillment Strategy
If you find yourself struggling to manage your Amazon brand aggregator’s fulfillment, the solution is simple: Team up with a reliable, experienced, and affordable prep and fulfillment provider. Here’s how we can help you get ahead in the Amazon brand aggregator niche.
Agile fulfillment no matter your business size
With MyFBAPrep, you can tap into multiple locations based on current market demand to enjoy maximum agility and boost your fulfillment’s profitability.
MyFBAPrep processed $1 billion in GMV across four million units for our customers in 2023, so we can tap into those 3PLs. With MyFBAPrep’s extensive client base and business network, we also secure economies of scale that bring game-changing deals to our merchants.
Simplify fulfillment to reclaim time
Another benefit we provide merchants is warehouse consolidation into one easy-to-control network. We’ll streamline your process down to a single invoice and dashboard, making it quick and painless to manage fulfillment while saving time and resources.
For instance, if you decide to maintain multiple 3PL partnerships, we can absorb and manage them within the MyFBAPrep ecosystem. You’ll also have the option to branch out to the big 3PL players to build a new, profitable supply chain.
Capitalize on our Amazon knowledge to gain a competitive edge
MyFBAPrep stays up to date on Amazon’s ever-changing rules and platform product requirements, from pallet type specifications to shipping box size limits and IPI score regulations.
We’ll keep your brands aligned with Amazon’s terms of service to prevent unnecessary headaches. Meanwhile, our processes and knowledge allow us to ship items into FBA quickly, maximizing selling time and avoiding stockouts.
High-quality fulfillment without breaking the bank
MyFBAPrep is on a mission to provide high-quality fulfillment services without eroding profit margins. Specifically, we quote prep and fulfillment services based on only three factors:
- How many cartons do you intend to send in per month? For example, for inspection, counting, or dock-to-stock?
- What is the quantity of product you want to store in our warehouses?
- How many cartons do you want us to send per month? For instance, outbound to Amazon and omnichannel fulfillment?
Spot growth opportunities with high-tech fulfillment
At MyFBAPrep, we understand the success of a supply chain relies heavily on the tools that operate it. That’s why we offer our trademarked solution, Preptopia®.
This solution takes the pressure off your team to reach growth targets for every brand within your aggregator. It provides that information for each one on a single, easy-to-read dashboard.
Learn Amazon aggregators’ top logistics challenges and how to overcome them.
Top Industry News
U.S. E-Commerce Logistics Market Report Shows Strong Q1 Performance (Supply & Demand Chain Executive)
Parcel Monitor releases its USA E-Commerce Logistics Market Report. The report offers comprehensive benchmarks and trends for carriers and retailers operating within the United States. In 2023, the U.S. saw a notable improvement in delivery metrics as follows:
- Issue ratio decreased by 3.6% year-over-year (YoY) to 6.4%
- On-time delivery ratio remained relatively stable at 98
- First-attempt delivery success rate improved by 12.2% YoY to 97%
- Average domestic transit times decreased by 24% YoY to 2.56 days
LoadUp Launches Logistics Division for eCommerce Furniture Retailers (PYMNTS)
On-demand junk removal company LoadUp has launched a division dedicated to helping eCommerce furniture retailers generate additional revenue from each customer interaction, including in traditional areas of loss in return logistics. Like LoadUp itself, the company’s new Refurn division leverages technology to help it accomplish its mission.
Cargojet Enters Charter Deal for Chinese eCommerce (FreightWaves)
Cargojet, best known for operating a domestic overnight airfreight network in Canada for Amazon and DHL Express, said Monday it has begun providing scheduled charter service for Great Vision HK Express to support growing e-commerce orders from China. The agreement reflects the degree to which e-commerce platforms in China — Shein, Temu, Alibaba, JD.com — have become the primary driver of growth in the air cargo industry in the past two years.
eCosmetics CMO Bridges the Trust Gap for Online Beauty Shoppers (PYMNTS)
As beauty brands look for ways to gain digital shoppers without being able to offer in-store product trials, eCosmetics is seeing sampling prove vital to winning over new customers. Alex Irvin, founder and chief marketing officer at the online retailer, which sells beauty and personal care products, explained in an interview with PYMNTS how brands have been getting generous with their sampling to acquire new shoppers digitally.
AI Helps US Foods Drive Toward $1.5 Billion in Digital Sales (Digital Commerce 360)
US Foods sees its digital commerce strategy playing a key role in the company’s plan to grow its market share beyond the current 10% level. It forecasts its share will become $430 billion in the next few years. Central to US Foods’ ecommerce strategy is digital innovation. That includes the use of artificial intelligence to improve the customer experience, the company told stock analysts at its annual Investor Day presentation earlier this week.
Walmart Expects E-Commerce Profits Within Two Years (Transport Topics)
Walmart has said it’s working to drive costs out of its e-commerce business while increasing orders. The e-commerce business has been among the drivers of growth for the company and rose about 22% in sales during the latest quarter.
Alibaba.com Launches Cross-Border Trade Service With Fixed Prices, Guaranteed Delivery (PYMNTS)
Alibaba.com has launched a new service in which it does more of the legwork involved in cross-border trade. For products sourced through Alibaba Guaranteed, which was officially launched Thursday (June 6), the global B2B eCommerce platform fulfills the orders itself and handles finance. Alibaba Guaranteed offers products at fixed prices, with shipping fees included; dispatches goods within 72 hours; and guarantees delivery by the expected date.
Until next time,
Rachel Andrea Go
Marketing Director, MyFBAPrep