Channel Diversification: Diving Into DTC and Other Marketplaces
Maintain brand consistency while investing in channel diversification to protect your brand, acquire more customers, and mitigate risks.
Risks of Switching Your eCommerce Logistics Setup
Revamp your eCommerce logistics to boost efficiency and customer satisfaction. Discover key strategies for smooth transitions and more.
10 Ways to Optimize Logistics to Protect Your Brand
When you optimize your logistics, you guard your buyer experience, prevent poor reviews and mishaps, and protect your brand.
10 Critical Questions to Ask Before Choosing Your Fulfillment Partner
Choosing a fulfillment service can be overwhelming. Here are 10 critical questions to ask before deciding.
Amazon 1P vs 3P: Benefits of Each and Why to Move From 1P to 3P
Amazon 1P vs 3P is the battle for eCommerce dominance. We’ll break down the differences and why you should switch from selling 1P to 3P.
MyFBAPrep Blog
This is a contract role with an estimated time committment of 10-20 hours per week at $20-30/hour. The partner marketing manager will be the primary contact for our marketing partners, and the liaison between external partners, the internal marketing team, and other departments as related to co-marketing initiatives. They will report to the director of...
MyFBAPrep is thrilled to announce that Hans Hickler has joined us as an advisor! With more than 25 years of executive leadership experience with three multinational corporations, Hans advises CEOs across the logistics, security, eCommerce, and retail industries. Before starting his own business in 2012, he was Agility Logistics’ Chief Executive of Asia Pacific, managing...
Customer acquisition and conversion rate are important for eCommerce success. An often overlooked tool to boost both of these is user-generated content (UGC), which merchants can encourage and utilize within the buying process. User-generated content is a goldmine of social proof, referral networks, and interesting new use cases for your products. In this article, we’ll...
MyFBAPrep’s very own Taylor Smits joined the Riverbend Consulting Amazon Seller Happy Hour this month, to talk about all things FBA – from outsourcing, to prep, to all things in between. Check out the recording below! How to stay in stock on FBA Staying in stock is vital for every business, no matter the season....
It’s hard to remember a time when Amazon was just a bookseller. But in 1994, when Bezos hatched his idea for an online store, books were nothing short of a godsend. Books not only promised high demand and low costs, but a large variety of titles to choose from. Sure enough, within just two months...
This is a guest post from Hammad Nafees, Content & Outreach Specialist of ZonGuru. ZonGuru is an all-in-one Amazon toolkit that helps private label sellers with product research, niche evaluation, competition analysis, listing optimization, inventory tracking, customer review acquisition, and running day-to-day operations of their Amazon business. Their tools provide data from across 10 Amazon marketplaces,...
This is a guest post from Channel Key, a full-service channel management marketplace consulting agency that has helped generate nearly $500M in Amazon sales for brands worldwide. Complete 360-degree services include marketplace strategies, content development, marketing and advertising, catalog management, marketplace and fulfillment setup, and ongoing consulting. Call it the retail rivalry of the century....
Our smartphones have become our lifeline. We use them to order groceries, keep in touch with loved ones, take photos, write notes, learn new languages, shop online … With the average person spending at least three hours a day on their mobile phone, it makes sense to take advantage of this usage for your DTC...
Your inventory levels are fully stocked, your marketing campaigns are flying out, and you have a constant stream of people visiting your website. It sounds like a recipe for success, right? Not necessarily. You’ve forgotten one crucial element: shopping cart abandonment. Over 88% of online shopping orders are abandoned. If you neglect abandoned shopping carts,...
It’s a familiar scene: You’re in the grocery store when you spot some free samples. You immediately make a beeline for the sample stall, curious to see what’s on offer. The next thing you know, you’ve filled your cart with the trial product. Research shows that offering free samples can immediately boost sales. It can...
This is a guest post from the Linnworks team. Takeaways from Linn Academy 2021 Keynote with Linnworks CEO Callum Campbell We’re living in the middle of the effortless economy, and convenience is king. The retailers who come out on top are the ones who understand their customers (including how they discover and buy products) and...
Rewarding customers for their loyalty is a smart way to increase customer lifetime value for your eCommerce brand. Customer lifetime value (CLV) is the total worth of a particular customer over the entire period of their relationship with your brand. The idea behind CLV is simple: the better your customer retention, the greater your profits...
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