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This is a guest post from Jimi Patel. Jimi is a co-founder and CEO at eStore Factory, an Amazon SPN-certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business including how to sell internationally on Amazon.
Amazon’s international marketplaces enable independent sellers to list and sell their products to millions of buyers worldwide. This is a lucrative opportunity to expand your market reach significantly by reaching not only those in the vicinity of your physical businesses but even beyond them.
The idea of selling globally can feel intimidating though, especially for smaller or new businesses. However, while there are a few more stages involved in managing sales across borders than in local sales, Amazon has made the process more efficient. This blog will take you through all the necessary procedures to begin selling on Amazon’s international marketplaces so you know exactly how to grow a thriving company abroad.
Amazon has markets in the following countries:
As an Amazon vendor, you can list your products on the following sites.
Amazon offers a comprehensive Global Selling Guide for both new and seasoned sellers wanting to grow their companies internationally. This guide covers the prerequisites for opening an account on all of the major Amazon markets worldwide, providing in-depth details about:
It also contains strategic recommendations for market expansion like:
With Amazon’s effective fulfillment network, customers can find practically anything they need and have it shipped right to their home. Although Amazon sells some of their own products, such as the Kindle and Echo, independent sellers list the majority of the offerings featured on the platform. These suppliers can be divided into two groups: first-party sellers and third-party sellers.
First-party sellers are vendors who sell goods in bulk directly to the marketplace. Amazon then offers these products to customers. Larger companies that have the capacity to supply items in bulk usually adopt this setup.
Conversely, third-party sellers operate independently, using Amazon merely as a marketplace to reach a global audience. They have two main selling methods:
First, decide which products you want to sell. Analyze the level of competition and consumer demand in different categories, like Electronics or Home & Kitchen, and determine which markets are best suited to your products. Avoid highly competitive niches and make sure the items you choose meet the particular needs of each market. For example, it would be inappropriate to offer alcohol-related products in Kuwait or other nations where alcohol consumption is restricted. It’s critical to conduct in-depth research on customer preferences and local laws in the markets you plan to target.
After selecting your goods and target markets, sign up to sell on Amazon’s international marketplaces. It may be necessary for you to create distinct accounts for locations such as North America and Europe. To translate and list your products in multiple marketplaces, use tools such as Amazon’s Build International Listings (BIL). For additional security, make sure your listings adhere to local laws, and consider registering your brand with Amazon’s Brand Registry.
When expanding internationally, adapt your product listings to the local language and culture of each marketplace. Use professional Amazon listing translation services to ensure your listings are accurate and culturally appropriate. Additionally, pay attention to cultural nuances like local holidays, customs, and preferences, as these can influence how your product is perceived.
Select either FBM or FBM for managing your orders. Each method has its own advantages and disadvantages, so your choice will come down to your unique business circumstances.
By using FBA, sellers ship their products to Amazon’s fulfillment centers and let the marketplace handle customer service, shipping, packaging, and storage. This method is particularly effective for ensuring on-time delivery in global markets. However, there are certain considerations to take into account when shipping internationally:
Through FBM, you’re in charge of product transportation, packaging, and storage. While this option gives you more control over the delivery process, it has particular challenges for international sales:
Other considerations when choosing a fulfillment strategy include:
Learn your import and export duties. This includes carefully filling out customs declarations, allocating the correct Harmonized System (HS) codes, and being aware of the import duties, GST, and VAT for the nations you’re targeting. In addition, be mindful of factors such as adhering to country-specific labeling and packaging regulations, handling forbidden or restricted goods, and using trade agreements to cut expenses.
In terms of customer service, Amazon manages it for sellers who participate in FBA. If you handle fulfillment in-house, though, you must provide top-notch customer service by providing free return shipping or a local return address. Keep a close eye on your customer satisfaction levels by checking reviews and feedback, and follow Amazon’s guidelines to avoid service disruptions.
If all of these sound too overwhelming, consider contracting with a logistics company for assistance.
When you expand your Amazon business overseas, you unlock powerful advantages like:
Growing your company to sell on Amazon’s overseas marketplaces is a fantastic way to boost sales and reach a larger pool of prospective buyers. You can break into this international eCommerce segment by setting up your seller account, making use of Amazon’s tools, and choosing products based on market demand and compliance. Careful planning and continuous management are essential to the success of an international venture to guarantee your items satisfy the demands and preferences of each target market. Done right, selling globally on Amazon can open new business opportunities and increase profitability for your company.
Ready to take your Amazon business global? eStore Factory can serve as your trusted Amazon management agency and handle the challenges of global sales on your behalf. Our team of Amazon experts specializes in managing compliance, expanding your presence into international markets, and optimizing listings. Seize your chance to broaden your entrepreneurial horizons today.