Selling on Amazon with the help of FBA is a no-brainer. You get access to Amazon’s vast customer base and their nationwide fulfillment network. However, there are some nuances to navigate, such as strict prep regulations and high long-term storage fees.
In this article, we’ll cover why you should consider selling on Amazon with FBA, and how to get it done.
How does Amazon FBA work?
Amazon FBA’s concept is simple—you sell, then Amazon takes care of the online and shipping transactions.
Basically, Amazon becomes your online platform where you can sell your products. It works like this:
- You prep and send products to Amazon.
- Amazon will store your products in its warehouses.
- Amazon then packs, ships, and tracks the orders for you.
- You get paid.
- Amazon handles returns and refunds.
Amazon charges the storage and fulfillment fees, and if you think about it, it’s worth it considering that Amazon takes care of everything for you. All you need to do is send your products and stay updated with your inventory.
4 Reasons to sell on Amazon with FBA
1) Access Amazon prime shipping
Many Amazon shoppers love the Amazon Prime fast shipping. When you use FBA to fulfill, your listings become eligible for Prime shipping, which means your shoppers can get your items lightning fast, for free.
2) Improve SEO rankings
Shoppers don’t have time to dig through multiple listings of the same or similar products. They’re likely to choose one of the first they see, and that depends on your Amazon rankings.
For this reason, it’s vital to optimize your Amazon product listings. Optimizing your title, images, and descriptions based on Amazon’s A10 algorithm will help you get more traffic to your listing and convert shoppers into paying customers. And, Amazon’s algorithm favors FBA sellers.
3) Monitor stock levels
Using FBA allows you to track and monitor your stock levels. Amazon FBA allows sellers to monitor your stock and uses a performance dashboard to inform you about the status of your products.
Tip: If you use an FBA prep center to store your items, you can also monitor your inventory from there.
4) Outsource logistics
Selling products via Amazon can be a daunting process when you have to deal with packing and shipping your items. As your sales volume increases, it can get time-consuming and exhausting, or expensive if you hire an internal team to handle the process.
By signing in for the Amazon FBA program, you no longer have to deal with all these processes. Amazon will take care of the logistics – from getting the items to stocking to labeling down to shipping.
5) Save money and reduce overhead
Accommodating orders, packing, and shipping costs money and time. Envelopes, bubble wrap, and packaging tape are just a few things that you have to buy for packing and shipping. Additionally, as you scale, you have to hire, train, and pay a team to handle those things for you.
Amazon FBA takes care of packaging, equipment, storage space, and shipping — usually with better rates than the average consumer can get.
6) Improve your customer experience
Customer experience plays a significant role in the success of your online business. Win your customers over by giving them a stellar customer experience through Amazon FBA. Use it to your business’s advantage and watch your sales soar.
7) Stop thinking about boxes
Managing your fulfillment is a time-consuming process. Use Amazon FBA to outsource the entire fulfillment process and to take advantage of their experience and expertise. This way, you don’t have to worry about boxes and tape, and can focus on providing quality products and services to your customers.
8) Speed up delivery time
Amazon has a lot of fulfillment centers, which means that wherever your customers are, they can rely on Amazon’s delivery service to arrive within just a short period. Amazon automatically identifies which fulfillment center is closest to a customer upon order.
9) Level-up your marketing materials
When you outsource item prep and fulfillment, it frees up your time to focus on updating your marketing strategies. This will help improve customer acquisition, learn more about your audience, and A/B test your marketing materials.
Let Amazon FBA take care of the fulfillment process while you optimize growth.
How an FBA prep center makes selling on Amazon easier
As a seller, Amazon provides you with a wide range of options for reaching an entire world of buyers. However, working with Amazon’s fulfillment system can be difficult.
Some FBA prep guidelines
The FBA requirements differ based on the category of an item. To start off with the basics, your product must be labeled with an FNSKU – not just the type of product, such as a smartphone case, but each different and unique design. You’ll need different FNSKU labels for each color or design that you produce, with a scannable barcode.
Items that are not packaged securely will need to be placed in a clear plastic bag. If your items have multiple pieces, such as handles and cabinets for vanity, those items need to be packaged together before they’re sent to the fulfillment center. Items sold as a set need to be marked so they aren’t accidentally separated when being picked for orders in the fulfillment center.
After all that, your products need to go to the fulfillment centers, and the inventory quantity updated in the Seller Central database. This doesn’t include issues faced with liquids, footwear, and similar specialty items.
It sounds complicated, and it can be overwhelming at scale. However, without FBA, you miss out on all the Prime members who want to make the most of their annual fee with fast and free Prime delivery.
Using a prep center to ensure compliance and save time
Fortunately, you can outsource all the prep work to an FBA prep center. Because these companies only deal with packaging items for fulfillment by Amazon, they know exactly what to do, have the right equipment to get the job done, and can process your products for a minimal expense, saving you time, effort and money.
Use a quality FBA prep center to get your products listed on Amazon without the hassle of figuring out the entire system in the process.
For example, MyFBAPrep provides contract-free transparent pricing, Preptopia tracking technology, 48 to 72 hour turnaround times, and white-glove support.
Wrapping up – Use Amazon FBA to your advantage
Amazon’s FBA program empowers businesses of all sizes to get in front of buyers and deliver at lightning fast speeds.
Take advantage of FBA to improve customer service, logistics, and fulfillment. And use an FBA prep service to ensure compliance and save time, so you can focus on marketing strategies that will push your business forward.