Selling on Amazon with FBA is a no-brainer. You get access to Amazon’s vast customer base and their nationwide fulfillment network. While there are detailed guidelines to navigate, such as strict prep regulations and high long-term storage fees, the benefits often outweigh the costs.
In this article, we’ll cover why you should sell on Amazon with FBA, and how to get started.
How does Amazon FBA work?
Amazon FBA’s concept is simple: you sell, then Amazon takes care of the online and shipping transactions.
Basically, Amazon becomes your online platform to sell your products. It works like this:
- You prep and send products to Amazon.
- Amazon stores your products in its warehouses.
- Amazon then packs, ships, and tracks the orders for you.
- You get paid.
- Amazon handles returns and refunds.
Although Amazon charges storage and fulfillment fees, it’s a small price to pay, considering Amazon takes care of everything for you. All you need to do is send your products and keep your inventory up to date.
9 Reasons to sell on Amazon with FBA
1) Access Amazon Prime shipping
Many Amazon shoppers love the Prime fast shipping. When you use FBA for fulfillment, your listings become eligible for Prime shipping, which means your shoppers can get your items lightning fast, for free.
2) Boost SEO rankings
Shoppers don’t have time to dig through multiple listings of the same or similar products. They’re likely to choose one of the first they see, and that depends on your Amazon rankings.
For this reason, it’s vital to optimize your Amazon product listings. Optimizing your title, images, and descriptions based on Amazon’s A10 algorithm will help generate more traffic to your listing and convert shoppers into paying customers. What’s more, Amazon’s algorithm favors FBA sellers.
3) Monitor stock levels
Amazon FBA allows you to track and monitor your stock levels. It also uses a performance dashboard to inform you about the status of your products.
Tip: If you store your items with an FBA prep center, you can monitor your inventory from there as well.
4) Outsource logistics
Selling products via Amazon can be a daunting process when you have to deal with packing and shipping your items. As your sales volume increases, it can be time consuming and exhausting, and expensive if you hire an internal team to handle the process.
By signing up for the Amazon FBA program, you no longer have to deal with these processes. Amazon will take care of the logistics, from picking up the items to stocking and labeling, down to shipping.
5) Save money and reduce overhead
Accommodating orders costs money and time. Envelopes, bubble wrap, and packaging tape are just a few things you have to buy for packing and shipping. Additionally, as you scale, you have to hire, train, and pay a team to handle those tasks for you.
Amazon FBA takes care of packaging, equipment, storage space, and shipping — usually with better rates than the average consumer can get.
6) Improve your customer experience
Customer experience plays a significant role in the success of your online business. Win your buyers over by giving them a stellar customer experience through Amazon FBA. Take advantage of its perks and watch your sales soar.
7) Focus on customer experience, not boxes
Managing your fulfillment is a time-consuming endeavor. Use Amazon FBA to outsource the entire fulfillment process and take advantage of their experience and expertise. This way, you don’t have to worry about boxes and tape, and instead can focus on providing quality products and services to your customers.
8) Faster delivery times
Amazon has many fulfillment centers, so wherever your customers are, they can expect their deliveries to arrive within a short period. Amazon automatically identifies which fulfillment center is closest to a customer upon order.
9) Upgrade your marketing strategy
When you outsource item prep and fulfillment, it frees up time to focus on your marketing strategy. Updating your tactics will improve customer acquisition as you learn more about your audience and A/B test your marketing materials.
Let Amazon FBA take care of the fulfillment process while you optimize growth.
How an FBA prep center simplifies selling on Amazon
As a seller, Amazon provides you a wide range of options to reach buyers globally. Working with Amazon’s fulfillment system can be difficult, but a prep service can remove much of the headache.
Basic FBA prep guidelines
FBA requirements differ based on item category. At the most basic level, your product must be labeled with an FNSKU – not just the type of product, such as a smartphone case, but also each unique design. You’ll need different FNSKU labels for every color or design you produce, with a scannable barcode.
Items that are not packaged securely will need to be placed in a clear plastic bag. If your items have multiple pieces, such as handles and cabinetry, those items need to be packaged together before they’re sent to the fulfillment center. Items sold as a set need to be marked so they aren’t accidentally separated when being picked for orders in the fulfillment center.
After all that, your products need to go to the fulfillment centers, and the inventory quantity updated in the Seller Central database. This doesn’t include issues concerning liquids, footwear, and similar specialty items.
It sounds complicated, and it can be overwhelming at scale. However, without FBA, you miss out on all the Prime members who want to make the most of their annual fee with fast and free delivery.
Use a prep center to ensure compliance and save time
Fortunately, you can outsource all the tedious prep work to an FBA prep center. Because these companies only deal with packaging items for fulfillment by Amazon, they know exactly what to do. They have the right equipment to get the job done, and can process your products for a minimal expense, saving you time, effort, and money.
Use a quality FBA prep center to get your products listed on Amazon without the hassle of navigating the entire system.
For example, MyFBAPrep provides contract-free, transparent pricing, Preptopia tracking technology, 48- to 72-hour turnaround times, and white-glove customer support.
Wrapping up – The Amazon FBA advantage
Amazon’s FBA program empowers businesses of all sizes to get in front of buyers and make speedy deliveries.
Take advantage of FBA to improve customer service, logistics, and fulfillment. Combine it with an FBA prep service to ensure compliance and save time so you can focus on marketing strategies that will push your business forward.