Amazon’s introduction of the Retail Ad Service, allowing other retailers to utilize their advertising tools, is a game-changer in eCommerce. This move democratizes access to Amazon’s highly sophisticated ad tech, enabling external retailers to run contextually relevant ads on their websites, powered by Amazon’s proprietary algorithms and machine learning. For Amazon sellers, this development presents...

By Tom Wicky on January 13, 2025

Fulfilled by Amazon (FBA) is an Amazon service that lets third-party sellers use the platform’s own warehousing, fulfillment, and customer service. Through the program, sellers can access two-day shipping and the Prime label for less than the cost of most major carriers. Thanks to these perks, an estimated 94% of Amazon sellers use FBA, but...

By Rachel Andrea Go on January 09, 2025

With Fulfilled by Amazon (FBA), vendors can hand off some of the burden of selling to Amazon, which handles warehousing, fulfillment, and customer service for returns in the program. The platform’s fulfillment services also cost less compared to building infrastructure to meet the two-day delivery requirements for the Prime badge, meaning FBA can increase sales...

By Rachel Andrea Go on January 07, 2025

Fulfilled by Amazon (FBA) is one of the most popular fulfillment networks in the world. In fact, an estimated 94% of Amazon sellers participate in the program (although many use a hybrid model and fulfill their orders outside of FBA). It’s an attractive option, as you gain access to Prime, Amazon takes over customer service...

By Brandy Cross on January 02, 2025

Shapermint creates comfortable, shape-enhancing underclothes that accommodate all body types. The brand has been a champion of women’s confidence and offers a chic line of shapewear that blends comfort with the promise of a polished look. From figure-flattering camisoles to supportive bras and smoothing leggings, Shapermint products promote body positivity and inclusivity. With their popularity...

By Rachel Andrea Go on January 01, 2025

In the FBA program, Amazon handles product sales, customer service, logistics, and returns for participating sellers. While you still want to invest in merchandising, marketing, and product sourcing, FBA is an easy gateway into eCommerce, whether you manufacture your own products or decide to be a reseller. That being said, what are the best Amazon...

By Brandy Cross on December 31, 2024

Fulfilled by Amazon (FBA) is one of the most popular ways to sell on the Amazon platform, with more than 90% of top sellers participating in the program. It lets you leverage Amazon’s warehousing, two-day Prime shipping, and customer service to increase sales. Still, while it’s easy to join FBA, reaping its rewards takes more...

By Rachel Andrea Go on December 26, 2024

How does Amazon FBA work? In eCommerce, efficient fulfillment can make or break your business. Those who want to enter Amazon’s competitive marketplace have two options in that regard: Fulfillment by Amazon (FBA) or Fulfilled by Merchant (FBM). The choice between managing your own logistics or utilizing Amazon’s robust logistics network is critical. FBA pleads...

By Rachel Andrea Go on December 24, 2024

Amazon’s latest updates to its FBA refund policy have left many sellers concerned about their bottom line and operational efficiency. These changes, particularly the shift to reimbursing sellers based on inventory cost rather than sale price, have significant implications for profit margins and inventory management. Let’s break down the key changes and explore how MyFBAPrep...

By Tom Wicky on December 19, 2024

Amazon has officially revamped their Consumables Product Bundling policy, creating significant changes for sellers in categories like grocery, pet supplies, health & beauty, and baby products. With enforcement starting January 1, 2025, sellers must rethink how they create and list product bundles to stay compliant. But while these changes seem daunting, they also present new...

By Tom Wicky on December 18, 2024

For brands selling on Amazon, the rise of unauthorized third-party sellers is a pervasive issue that can wreak havoc on your brand’s reputation, pricing strategy, and overall customer trust. Unauthorized sellers often list your products without your consent, undercut your pricing, provide subpar customer experiences, and dilute your brand identity. Why unauthorized sellers are a...

By Tom Wicky on December 17, 2024

What are 2D Barcodes? 2D barcodes, unlike traditional 1D barcodes, store significantly more data, including product details like ASIN, UPC, EAN, ISBN, or FNSKU, expiration dates, and quantities per box. These codes enable Amazon fulfillment center staff to access all critical shipment details instantly with a single scan. This eliminates the need for manual entry,...

By Tom Wicky on December 16, 2024