The Consumer Packaged Goods (CPG) industry thrives on a high-octane mix of rapid sales, tight margins, and constantly moving inventory. Even minor accounting missteps can jeopardize your business’s success. But you can make your CPG accounting practices your secret weapon. Beyond just keeping the books in order, robust accounting can empower informed decisions, maximize profits,...

By Taylor Meeker on August 09, 2024

Disruptions, inflation, and evolving consumer trends have forced CPG companies to become financial ninjas. The goal isn’t just to keep the lights on though; they aim to thrive in a competitive market. This article will equip you with the strategies and insights to weather the economic storm and emerge stronger than before. It’ll explain how...

By Rachel Andrea Go on August 07, 2024

In eCommerce, success often hinges on effectively managing three crucial elements: inventory, marketing, and finance. When well honed, they can propel a business to new heights, while weakness in any one of them can quickly drag it down. A siloed approach, where departments function independently, creates blind spots and missed opportunities; imagine your marketing team...

By Taylor Meeker on August 05, 2024

Searching for a logistics service to support your eCommerce brand is a high-stakes situation. You need a 4PL or 3PL provider with demonstrated expertise in pricing, quality standards, and operational best practices, as well as a deep understanding of the logistics and warehousing industry. The hunt for this ideal partner can sometimes feel like trying...

By Tom Wicky on August 02, 2024

In this video, Rachel Go chats with Gregory Elfrink, director of marketing at Empire Flippers. Rachel and Greg talk about the details of selling your business in the eCommerce space, timelines to expect, multiples he has seen over 8 years of buying and selling businesses, and what to watch out for on both the buyer...

By Rachel Andrea Go on July 31, 2024

User experience (UX) is as important for an eCommerce store as the display and interiors are for a brick-and-mortar shop. It helps visitors browse a website, search for products, place orders, and remain connected without hassle. A critical component of UX design is accessibility, which refers to how well people can reach and use your...

By Brandy Cross on July 30, 2024

This is a guest post from Curt Humrichouser of Seller Rocket. Curt has helped thousands of sellers get products placed in editorial content that helps new customers discover their brand, increase revenue, and improve seller ranking. Seller Rocket is a PR/Affiliate marketing agency that works with 500+ major media outlets to drive external traffic to...

By Guest on July 29, 2024

The Amazon marketplace is a gold mine for brands seeking to amplify their reach and boost sales — and 86% of sellers use the platform’s Fulfillment by Amazon (FBA) program to tap into this massive market. However, mastering the intricacies of listing and fulfilling products can be a hurdle, especially given Amazon’s strict FBA requirements....

By Rachel Andrea Go on July 24, 2024

Whether you’re an eCommerce newbie or a seasoned professional, it’s imperative for business owners to connect with other professionals, experts, and potential partners. These connections and opportunities to network are invaluable for learning more about the industry, seeking or sharing advice, and growing your business. Unfortunately, reaching the right people can be challenging. Social networking...

By Rachel Andrea Go on July 23, 2024

In the first half of 2023, Amazon completed more than 52 million actions to suspend access in the EU alone, 97% of which were found to be correct Amazon seller suspension decisions. No Amazon seller wants to wake up to the harrowing message that their account has been deactivated. Unfortunately, this is a reality for...

By Rachel Andrea Go on July 22, 2024

Product images steal the spotlight on Amazon. Whether on search result pages, sponsored products, ads, or individual item detail pages, images are front and center — and have the power to make or break your chances of landing a sale. With this in mind, we’ve provided the following product photography tips to elevate your product...

By Brandy Cross on July 19, 2024

A task as simple as following benchmarks can reap major rewards, considering you’re twice as likely to hit a business goal you track. However, only about 10% of small to medium-sized businesses with growth targets monitor KPIs for eCommerce in real-time. Whether you want to reach an objective next week or in five years, tracking...

By Rachel Andrea Go on July 18, 2024