Brandy Cross

Brandy Cross is an expert eCommerce writer with decades of experience with brands ranging from startups to Fortune 500s. She started her career with eBay in 2010, and continues to create content to help merchants sell across all marketplaces and sales channels.
Conversions
a responsive website displayed on a tablet, mobile phone, and laptop
Best Practices For Building a Mobile Responsive Website

It’s no exaggeration to say mobile devices have become practically an extension of our bodies; they account for just over half of web traffic worldwide today. As further evidence, every third mobile user searches for answers to questions on their device, and 72% are likely to buy from or recommend an eCommerce site that’s mobile-friendly....

By Brandy Cross on May 15, 2024

Direct to Consumer
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Why Every DTC Store Should Have an SEO Strategy (and How to Do It)

Search engine optimization (SEO) is an advertising asset. It’s one of the most coveted acquisition channels, with the power to boost brand visibility and bring thousands more qualified leads to your site — all at a lower price tag than many other marketing strategies. For your DTC store, SEO is paramount. Here’s a crash course...

By Brandy Cross on May 13, 2024

Amazon
a computer screen that says "Ad" and shows a bullseye and a stack of money
Amazon Advertising Tips: Best Sellers, Ads, and Pushing Slow-Moving Stock

It’s no secret that advertisements enjoy a high status in Amazon’s ecosystem. They can be found at every major touch point of the marketplace and continue to proliferate as more sellers realize how crucial advertising is to support a strong Amazon listing. Amazon sits on a trove of consumer data, earning them the title of...

By Brandy Cross on April 16, 2024

Conversions
AR in eCommerce: How AR Impacts the Future of Online Shopping

AR in eCommerce is rapidly becoming a game changer in the eCommerce industry. With significant investments projected in the coming years, its influence is poised to revolutionize the shopping experience. In fact, AR is expected to grow from $62.7 billion in 2023 to $1,109.7 billion by 2030. As a result, more businesses are embracing this...

By Brandy Cross on March 06, 2024

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