Guest
Through sentiment analysis, businesses can tap into the emotions and preferences that influence purchasing decisions. This approach involves analyzing customer feedback, reviews, and social media interactions to identify trends and opinions that can inform marketing strategies. Aligning product offerings and messaging with the insights gained enables businesses to meet customer expectations effectively, which leads to...
In the competitive world of Amazon, driving visibility and engagement for your products is the key to success. With video becoming increasingly dominant in overall marketing strategies, sellers who leverage this feature are more likely to stand out. One of the most powerful tools to achieve this is Amazon Sponsored Brand video ads. They empower...
Will it sell? This is the question every business owner asks themselves whenever they think of a new product idea. With a local market research though, they can take the guesswork out of the equation. There are many types of market research, and you may need more than one to craft an effective marketing strategy...
Achieving a reasonable average cost of sales (ACoS) on Amazon requires strategic precision in the marketplace. You need to balance your advertising spend with your sales to drive profitability. By utilizing detailed keyword targeting and optimizing product listings, you can transform your campaigns into highly efficient engines of growth. Your brand won’t simply get by...
Alibaba, the leading Chinese eCommerce platform, offers an extensive array of manufacturers and suppliers. It’s become an attractive platform for global sellers (especially those on Amazon) to source products and earn money with their private labels. Although it’s not a straightforward process, many Amazon brands enjoy healthy profit margins buying from Alibaba and then selling...
This is a guest post from Curt Humrichouser of Seller Rocket. Curt has helped thousands of sellers get products placed in editorial content that helps new customers discover their brand, increase revenue, and improve seller ranking. Seller Rocket is a PR/Affiliate marketing agency that works with 500+ major media outlets to drive external traffic to...
This is a guest post from Jimi Patel. Jimi is a co-founder and CEO at eStore Factory, an Amazon SPN-certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your...
This is a guest post from Zignify. With millions of active sellers on Amazon, standing out can be tough. It takes smart product sourcing for Amazon, solid planning, and nonstop tweaking to thrive on the marketplace. Sourcing winning products on Amazon can make the difference between a successful business and one that struggles to gain...
This is a guest post from Kate Parish. Kate is the CMO at Onilab, a web development agency. Being a top executive in a company specializing in eCommerce, she spends a lot of time researching new approaches to UX/UI design, Magento PWA development, and headless commerce. Kate also strives to keep up with the latest...
This is a guest post from Claude Rivera. Claude is a channel manager at CyberStockroom, where she specializes in empowering businesses to overcome the challenges of inventory management through innovative software solutions. With a focus on the needs of companies that manage field inventory, Claude and her team offer a robust SaaS platform designed to...
This is a guest post from Daniel Prevost of Port Side Logistics. Daniel is a freight broker as well as a minister who’s passionate about serving people and helping them discover their value. Port Side Logistics is a veteran-owned freight brokerage focused on building long-term relationships where they provide a high level of personalized service...