Shapermint creates comfortable, shape-enhancing underclothes that accommodate all body types. The brand has been a champion of women’s confidence and offers a chic line of shapewear that blends comfort with the promise of a polished look. From figure-flattering camisoles to supportive bras and smoothing leggings, Shapermint products promote body positivity and inclusivity.

With their popularity skyrocketing globally, Shapermint had to live up to their brand promise while efficiently delivering their empowering garments to every corner of the world. That’s when MyFBAPrep stepped in. Our logistical experts took on the task of managing over two million units destined for international markets to ensure Shapermint could help women look and feel their best without hassle.

Shapermint + MyFBAPrep

Shapermint has enjoyed skyrocketing growth this past year thanks to their smart community-building, body-positive branding, and close attention to customer feedback. We have seen that growth first-hand as we prepped more than 3 million units to enable more than $50M in sales on their Amazon channel alone.

At a glance:

• 3M units prepped
• $50M+ sales on Amazon
• MyFBAPrep customer for 5+ years

Entering new marketplaces to meet soaring global demand

As Shapermint extended their global presence, the logistical demands of shipping to an international market grew exponentially as well. The need for a more capable fulfillment partner became apparent when previous providers struggled to keep up with the rapidly changing requirements of Shapermint’s diverse SKU catalog.

They needed help with:

• Robust node coverage: The brand required a logistical network that could efficiently manage and distribute their products across emerging markets.
• Dynamic SKU management: The frequent updates and changes to Shapermint’s SKU catalog demanded a flexible process that could quickly adjust to new requirements without disrupting the supply chain.
• Rapid turnaround times: Maintaining speed was necessary, especially since the complexity of operations increased with their market expansion. Failure to pivot processes swiftly could significantly impact market responsiveness.

This intricate operation demanded a logistical partner that could handle their scale. Shapermint also needed a provider that could accommodate the intricate needs of their growing international customer base.

Streamlining logistical operations for Shapermint’s expansion

Our team at MyFBAPrep tailored logistical solutions to support Shapermint’s rapid growth and successful entry into international markets, aligning closely with their operational needs and strategic objectives.

Comprehensive node network for global reach

Shapermint leveraged MyFBAPrep’s extensive network of prep and fulfillment centers across four strategic locations. The network allowed the company to access new and emerging markets, in particular facilitating their launch into the Amazon Canada marketplace.

The broad coverage ensured Shapermint could meet customer demands across the U.S., UK, Canada, and Italy, with the flexibility to expand further.

Dynamic SKU and inventory management

MyFBAPrep introduced an adaptive logistics model to handle an average of 130,000 to 150,000 units monthly and 1,775 different SKUs. This system was designed to accommodate frequent changes in Shapermint’s product offerings — from camisoles and bras to leggings and skincare products.

Customized workflows and a sophisticated warehouse management system also allowed for agile process adjustments. That created a seamless flow despite the dynamic nature of the company’s product range.

Accelerated processing and delivery

To uphold Shapermint’s commitment to rapid delivery, MyFBAPrep optimized their operations to maintain a consistent turnaround time of one to two weeks. We achieved that efficiency even amid high volumes thanks to our experts, who implemented advanced sorting and packaging techniques and strategic inventory staging that minimized handling times.

Scalability and flexibility in operations

As Shapermint’s sales volumes increased — with a significant rise in carton forwarding units from 249,934 in 2022 to 2,414,320 in 2023 — MyFBAPrep scaled their operations accordingly. That flexibility in handling large-scale prep and forwarding logistics was critical in managing seasonal peaks and special promotions, which were vital to Shapermint’s marketing strategy.

Enhanced replenishment and stock management

MyFBAPrep utilized Amazon’s small parcel delivery (SPD) option to rapidly replenish items at risk of going out of stock. As a result, Shapermint’s popular products could maintain continuous availability. That, in turn, enhanced customer satisfaction and minimized lost sales opportunities due to stock shortages.

Shapermint’s journey to market growth and operational milestones

The collaboration between Shapermint and MyFBAPrep led to impressive growth and smoother operations as the undergarment brand expanded into new markets.

One of the biggest wins was their successful launch on Amazon Canada: What started as handling 2,000 to 3,000 units every week grew to 10,000 units by 2024. Moreover, the number of units processed through carton forwarding skyrocketed by an impressive 866%. MyFBAPrep proved more than capable of accommodating the increased demand and supported a seamless, massive scale-up.

Our team also maintained a steadily fast pace of shipping orders out within one to two weeks, no matter how busy the schedule became. That speed was crucial, especially whenever Shapermint experienced a spike in orders.

Additionally, MyFBAPrep’s smart stocking strategies ensured Shapermint’s bestsellers were always available. The company was then able to prevent lost sales and kept buyers happy with quick shipping methods to refill stock before anything could run out.

Wrapping up — Experience the MyFBAPrep advantage firsthand and enjoy headache-free logistics

At MyFBAPrep, we don’t just handle your logistics; we get to know your business and help you plan for success. For Shapermint, that meant figuring out how to manage a large number of new products and deliver them to customers in various countries quickly. We ensured they kept up with growing demand while staying ahead of the competition.

MyFBAPrep can simplify operations and keep costs down as you scale your eCommerce business. We adapt our services as your goals change, so you always have the support you need. Whether you’re entering new markets or need to stay on top of busy times, we’re ready to provide assistance.

Ready to elevate your logistics and extend your reach? Connect with MyFBAPrep today to explore how our tailored services can drive your business forward. With a team of former Amazon and eCommerce employees, we know the ins and outs of the industry, so our solutions align with your current and future needs.