Many online sellers choose to perfect a particular sales channel, essentially putting all their eCommerce eggs in one basket.

The real secret to success, however, lies in multi-channel selling; rather than relying on one, amplify your brand presence across multiple sales channels to achieve optimal results for your business.

You’ll reach a wider variety of customers and increase sales, all while strengthening your brand resilience.

Multi-channel selling can be time-consuming, but it doesn’t have to be if done right.

Leverage eCommerce listing tools to streamline multi-channel sales and turn diversification into your online store’s superpower.

What is a listing tool?

Multi-channel listing tools act as the middleman between you and your sales channels.

Instead of having to update product listings across each individual marketplace or sales platform manually, you only need to update the listing tool. The tool will then automatically push the product listing updates to the relevant sales channels.

Simply set up your product data, connect your marketplaces and sales channels, and you can then manage all of your listings in one location.

Sellers have a variety of listing tools to choose from. Knowing which one is right for your business depends on your specific needs, including how big your business is, the channels you need it to cover, and what your forecasted growth looks like.

At the bare minimum, you want a listing tool that will:

• Reduce inventory management time and resources
• Enable bulk image upload
• Allow you to enter product descriptions
• Streamline workflows with automation
• Provide accurate and consistent cross-channel product information
• Automate product stock updates
• Optimize order management processes

The appropriate eCommerce listing tool will make your life easier. Before choosing one though, do your research and weigh the pros and cons.

Benefits of listing tools

On the positive side, integrating your sales channels with a multi-channel listing tool can save significant time for your eCommerce business.

The days of juggling several channels will be behind you, replaced with far more efficient product management processes.

The benefits of using a listing tool include:

• Increased efficiency – Reduce the amount of time it takes to manage inventory and product listings by updating listings across multiple marketplaces
• Improved accuracy – Use automation features to increase product accuracy, ensuring product listings reflect real-time data (e.g., availability)
• Minimized human error – Automate product update tasks and streamline the product management process to minimize the risk of human error
• Scalable – Streamline product management to free up resources, time, and money that can then be reinvested into growth
• Optimized customer experience – Enrich product listing descriptions and features so product information is clear for customers

Watch brand Vincero, for example, used Skubana’s multi-channel listing tool to streamline their sales channels and manage multiple warehouses.

In turn, they doubled sales within the first year and improved their order fulfillment.

Using a multi-channel sales tool also made them less reliant on Amazon, thus increasing the resiliency of their business.

Disadvantages of listing tools

No tool is perfect. While listing tools can smooth out your business operations, they require more technical know-how than a simple installation to incorporate into your processes.

Some things to be mindful of before choosing a listing tool include:

• Complex setup – Listing tools can be complex to set up and may require the support of a technical team to ensure everything is connected and operating as expected
• Requires training – To get the most out of your listing tool and ensure they’re used without any hiccups, you may need to invest in training
• Efficiency relies on integrations – Keep a close eye on your integrations and routinely keep them updated to prevent issues within your listing tool

When it’s appropriate to use an eCommerce listing tool

If you only sell your products on one marketplace, you probably don’t need an eCommerce listing tool. With that said, you could still benefit from using a channel-specific listing tool. For instance, an Amazon-specific listing tool can make it easier to list products, fulfill orders, and manage inventory.

Broadly speaking, brands that operate across multiple platforms will benefit the most from employing an eCommerce listing tool.

So, if you have products on your own website and a combination of Amazon, eBay, Walmart, Etsy, or any other sales channels, it might be time for you to invest in an eCommerce listing tool.

Whether you’re a one-person retailer trying to juggle multiple sales channels, or you’re part of an eCommerce team whose time and energy are being sapped by managing hundreds of listings, a multi-channel listing tool may be just what you need. You can update all of your listings in one location while keeping on top of inventory and maintaining high product listing standards.

Listing tools for every business size

Small eCommerce businesses may not need an all-encompassing listing tool.

Conversely, cheaper, more simplistic listing tools may not be advanced enough to meet the needs of large-scale retailers selling thousands of products across multiple platforms.

To help you find the right eCommerce listing tool for your brand, we’ve compiled this list of the best listing tools for sellers of every size.

Auctiva

Auctiva helps multi-channel sellers save time and sell more across multiple channels with their centralized seller toolkit.

Whether you already operate across several marketplaces, or you’re looking to expand into new channels, Auctiva can set you up with a centralized sales system.

The membership level you select determines which sales channels you can use with Auctiva:

• Startup – eBay listing tools only
• Standard – eBay, Amazon, and Facebook Marketplace
• Professional and Enterprise – eBay, Amazon, Facebook Marketplace, and any marketplaces available through MoreCommerce

One of Auctiva’s unique features is that it integrates with MoreCommerce. Members on the Professional or Enterprise plan gain access to MoreCommerce’s multi-channel sales capabilities without having to buy a separate MoreCommerce subscription fee.

The scaled membership levels mean eCommerce sellers of varying sizes can benefit from using Auctiva and, as their business grows, so can their Auctiva plan.

CedCommerce

CedCommerce helps small and medium-sized sellers increase their brand visibility across some of the largest eCommerce marketplaces.

Brands operating on eCommerce platforms such as Magento, Shopify, BigCommerce, WooCommerce, Prestashop, and OpenCart can expand their reach into global online marketplaces with CedCommerce. By integrating their existing online store with the tool, retailers are able to leverage the benefits of multi-channel sales.

One thing we love about CedCommerce is that it isn’t restricted to U.S. marketplaces. Sellers who connect their shop with CedCommerce have the opportunity to sell on a global scale. The tool supports marketplaces like Facebook Marketplace, Amazon, eBay, Walmart, Fruugo, Lazada, Groupon, and Cdiscount, to name a few

ChannelAdvisor

ChannelAdvisor is one of the latest multi-channel listing tools available. If you’re looking for a listing tool that can do it all, ChannelAdvisor may be just the tool for you.

Offering an intuitive set of enterprise-level tools and integrations, ChannelAdvisor works best for large retail businesses. ChannelAdvisor’s customer list includes famous names such as KitchenAid and Asics, which speaks to the size of the brands they’re able to support.

Sellers using this tool can streamline their eCommerce operations, expand to new channels, and grow their sales. ChannelAdvisor helps brands reach consumers across hundreds of global sales channels, including marketplaces, retailer networks, marketing channels, and your own website.

Some of the channels ChannelAdvisor covers include Aldi, Amazon, Curated by Anthropologie, Bed Bath & Beyond, Best Buy, Facebook, Fruugo, Lowes, Maisons Du Monde, and Pinterest.

Ecomdash

With ecomdash, you can manage your website and marketplaces from one platform. It also features a website builder, making it a great platform for newly started online retailers.

You can process orders, manage product listings, and keep an eye on all your online sales channels through ecomdash. Starting at $20 per month, it’s a reasonably priced listing tool that even the newest online store owners can get on board with easily.

The marketplace and sales channel integrations currently available for ecomdash are:

• Amazon
• eBay
• Shopify, Shopify Plus, and Shopify POS
• WooCommerce
• Walmart
• Etsy
• BigCommerce
• Fulfillment by Amazon (FBA)
• Google and Google Shopping
• Bonanza
• Magento

The online sale channels options for ecomdash are more limited than with other listing tools. However, the available choices are perfect for retailers who are just getting started with multi-channel selling.

Expandly

Expandly touts itself as a cost-effective way to sell through multiple sales channels. With that said, pricing starts at $175 per month, so it isn’t the cheapest listing tool on the market.

As an all-in-one eCommerce solution, Expandly helps retailers connect, manage, and automate their listing, inventory, orders, shipping, and accounting processes.

The current marketplace integrations available on Expandly are Amazon, eBay, Etsy, and Wish. They also offer shopping cart integrations for over 25 popular cart tools including Shopify, WooCommerce, and OpenCart.

GeekSeller

GeekSeller offers easy and affordable multi-channel selling for any large-scale retailer that wants to customize and expand their online store.

With GeekSeller, you can automate product listings, quantities, and order management, as well as manage repricing and analytics.

GeekSeller prides itself on having official partnerships with its supported marketplaces. As a retailer, this means you benefit from priority support. They were also one of the first official Walmart API partners — an accolade that further highlights the strong direct relationships the tool has with its partners.

GeekSeller supports Walmart multi-channel selling across the U.S., Canada, and Mexico. The tool also integrates with a number of popular marketplaces and sales channels, including Walmart Drop Ship Vendor (DSV), MercadoLibre, Amazon, Wayfair, and eBay.

GoDataFeed

GoDataFeed helps online retailers expand brand and product visibility by syndicating their product listings to over 100 search engines, marketplaces, and shopping carts.

Trusted by over 2,000 retailers, GoDataFeed makes it easy to connect your online store to other sales channels. Their technology helps retailers increase their product performance instead of their ad spend. As well as listing products on multiple sales channels, retailers can also optimize product descriptions and values to improve product performance.

Along with optimizing product performance, GoDataFeed helps users identify and resolve any integration or compliance errors so their product listings go live without any complications.

Popular integrations include Amazon, Facebook, Walmart, and even Snapchat, helping get your brand listed in even more places.

inkFrog

inkFrog provides Amazon and eBay sellers with powerful listing tools to customize the company’s optimized listing templates that accelerate store performance.

Originally created to streamline eBay store management, inkFrog now allows users to expand their eBay business into Amazon with cross-channel listings. Using your eBay listings as a template, you can easily adapt product listings for Amazon and publish your products on both channels.

If you’re an eBay seller looking to streamline product management, optimize listings, and expand your store’s reach into Amazon, inkFrog would be a valuable listing tool for you.

Kyozou

Retailers in search of an advanced eCommerce listing tool that’s simple to use may find Kyozou a top choice.

Offering end-to-end inventory management, Kyozou helps online sellers list their products across multiple sales channels while also streamlining day-to-day store operations. You can stock multiple warehouses, easily manage inventory, enable multi-channel listing, simplify the order process, and manage shipping — all on one platform.

Kyozou connects with popular marketplaces like eBay, Amazon, Walmart, and Etsy. They also provide integrations with specialist marketplaces such as eBay Motors for car sellers, Reverb for musical instrument sellers, and Newegg, which originally started as a computer and electronics sales platform.

Linnworks

Linnworks has helped many retailers grow their businesses by scaling up multi-channel selling capabilities. With Linnworks, you can use their centralized platform to manage all of your sales channels as well as access immediate insights to gain visibility over real-time business performance.

Linnworks is the ideal eCommerce listing tool for retailers that want to grow their business strategically by automating multi-channel selling and analyzing opportunities for optimization.

Sales channels included in Linnworks include Amazon, BigCommerce, eBay, Magenta, Shopify, and Walmart.

Listing Mirror

Listing Mirror allows online retailers to replicate their product listings across multiple sales channels, helping them reach even more customers.

As well as connecting with the top eCommerce platforms, Listing Mirror actively adds new marketplaces, partners, features, and core updates every day. These frequent updates and improvements give users powerful features that adapt to the ever-changing eCommerce landscape.

Features available through Listing Mirror include:

• Listing creation and management
• Bulk listings
• Automatic listing imports
• Inventory syncing
• Product kitting and bundling
• Variation management
• Listing data backup maintenance
• Multi-warehousing
• Purchase order management
• Order routing and splitting
• Reporting capabilities

Due to its versatility, Listing Mirror can be complex to set up, but it’s a robust eCommerce listing tool once all the integrations are up and running.

Listing Mirror integrates with most of the leading eCommerce marketplaces and delivery platforms on the market, including Walmart, Etsy, Wish, Reverb, TopHatter, and Overstock.

MoreCommerce

Built for small and medium-sized brands, MoreCommerce helps retailers sell their products across various marketplaces and sales channels.

As well as selling on popular marketplaces, MoreCommerce users can also sell their products on four exclusive marketplaces: Open Sky, Dot & Bo, 11Main, and Gemafina.

Multi-channel selling is easy with MoreCommerce allowing you to import your products, adjust pricing, and list your products on up to 14 major marketplaces.

Cin7 Orderhive

Cin7 Orderhive is a comprehensive inventory management tool that offers multi-channel eCommerce listings, order fulfillment, shipping, stock management, and product pricing adjustments.

This tool helps both startups and enterprises automate their eCommerce workflow for seamless multi-channel sales.

Marketplace integrations available through Cin7 Orderhive include Amazon, eBay, Walmart, Etsy, Jet, Storenvy, and Flipkart. Premium users can also list their products on the Houzz marketplace.

With capabilities expanding beyond product listings, Cin7 Orderhive is a powerful tool for retailers wanting a solution that streamlines and automates tasks across their eCommerce operations.

Sellbrite

Owned by GoDaddy, Sellbrite makes it easy for online retailers to list and sell their products on popular marketplaces. As with the other eCommerce listing tools, Sellbrite users can list their products on Amazon, eBay, Etsy, Walmart, Google Shopping, Sears, and Newegg.

One of the main attractions of Sellbrite is they now offer a free model for small retailers. Up-and-coming eCommerce brands selling fewer than 30 products a month can use Sellbrite for free.

Sellbrite also offers a powerful marketplace management tool for Shopify stores. So, whether you’re looking to expand your reach into new sales channels or optimize your sales on Shopify, Sellbrite has you covered.

SellerActive

SellerActive is a multi-channel listing tool that helps eCommerce businesses build a centralized product catalog, bulk upload listings to multiple channels, and incorporate automated repricing technology to implement pricing rules.

SellerActive’s suite of tools is geared towards medium-sized eCommerce stores selling physical products on more than one online marketplace. The marketplaces supported by SellerActive include the usual suspects of eBay, Amazon, Newegg, and Walmart marketplace.

It’s worth noting that Cart recently acquired SellerActive, which may lead to new features and upgrades within the SellerActive platform.

Sellercloud

Sellercloud is a multi-channel eCommerce listing tool designed to support both small and large retailers.

Dedicated to helping retailers exceed their year-over-year growth targets, Sellercloud holds a number of commendable badges, including the “eBay Gold Solutions Provider” badge and the “G2 Highest User Adoption” badge for Spring 2022.

The tool integrates with over 45 sales channels so online retailers can reach even more customers across the internet. Despite connecting with so many sales channels, Sellercloud’s interface is easy to use, and the included data insights mean you can make informed business decisions.

Sellware

Sellware is a comprehensive eCommerce listing tool enabling sellers to list their products on eBay, Amazon, Google, and other popular marketplaces and stores with ease.

The Sellware team is attentive, making sure users can easily set up their stores for multi-channel sales. Sellware has been carefully designed to automate the repetitive tasks of selling online, synchronize seller inventory, and manage various product listings.

You can even use Sellware to manage orders and dive into cross-channel analytics and reporting. The webstore integration gives you the option of managing inventory and orders in your preferred web store or through the Sellware system. Whichever you choose, Sellware will ensure the details are updated across all your channels.

With so many functions to support your business, Sellware is best suited for medium to large brands or small retailers on a mission to scale their business.

Skubana

Skubana seamlessly integrates all your products, fulfillment centers, and sales channels into one platform.

Its platform is designed to allow retailers of all shapes and sizes to optimize and grow their brand. Whether you sell direct to consumer (DTC), wholesale, through marketplaces, at pop-ups, or in a brick-and-mortar store, you can use Skubana to streamline your eCommerce operations.

Integrating with leading eCommerce partners, marketplaces, and 3PLs, Skubana makes it easy to list your products on multiple sales channels, manage inventory, and stay on top of orders.

With Skubana, you can even track supplier data such as pricing, minimum order quantities, and product lead time. Its intuitive features organize and improve the sales operation of any eCommerce business.

Solid Commerce

Solid Commerce enables online retailers to manage their inventory across major marketplaces, online stores, and shopping cart providers.

The company asserts anyone who sells on multiple online marketplaces will benefit most from using their eCommerce listing tool. By streamlining, centralizing, and automating business operations, Solid Commerce empowers brands of varying sizes to succeed in multi-channel selling.

Solid Commerce isn’t limited to stores that hold physical stock: Its dropshipping solution means brands can easily manage multiple dropshippers and automatically update dropshipper inventory levels, purchase orders, and shipping information.

The marketplaces Solid Commerce supports include Amazon, eBay, Walmart, Etsy, The Home Depot, Back Market, Overstock, and more. Covering such a large number of marketplaces means Solid Commerce users can reach even more customers online.

QuickBooks (formerly Tradegecko)

While QuickBooks is usually associated with accounting, the company also offers inventory management.

In 2020, QuickBooks acquired Tradegecko, an omnichannel eCommerce solutions provider. This merger allowed QuickBooks to offer a wider range of inventory and order management services. Users of QuickBooks’s inventory manager can sync product listings across Amazon, Etsy, and Shopify, to name just a few of the supported marketplaces.

By combining inventory management with bookkeeping and accounting services, QuickBooks reduces the number of tools you need to run your business. This further streamlines your eCommerce operations.

Zentail

While it may be last on our list, Zentail is leading the industry with its AI-powered listing tool, SMART Types.

SMART Types is a unique tool that maps product listings across multiple sales channels in a matter of minutes, not hours. SMART Types will also automatically categorize and attribute your products for you. This intelligent automation tool makes it even simpler for online merchants to scale their business.

Zentail also connects with Amazon’s multi-channel fulfillment program so you can use FBA inventory to fulfill non-Amazon orders.

The tool empowers retailers to think bigger than Amazon, stating they can turn Amazon businesses into defensible brands. Geared towards Amazon sellers, Zentail helps Amazon retailers break into multi-channel selling so they can grow their reach, sales, and revenue.

Wrapping up — Grow your store with an eCommerce listing tool

Whether you currently sell on one platform or 10, your store can benefit from implementing an eCommerce listing tool.

Look at any listing tool’s website and you’ll find lots of real-life case studies to show the growth possibilities with multi-channel sales. Using an eCommerce listing tool will streamline business operations as you scale your brand and sell on more eCommerce channels.

No matter the size of your business, an eCommerce listing tool can be a lucrative way to grow and expand. With so many tools to choose from, you’re bound to find one that supports your store’s needs.