Category: Conversions

Why 2023 Will Be The Year of Influencer Marketing And How to Maximize It

Can you guess how long the average person spends on social media?

145 minutes per day. That’s over a month each year (36.75 days, to be exact!).

With people increasingly glued to their influencer marketing’s meteoric rise was inevitable.

Creator collaborations play a huge role in driving leads and sales for many businesses, especially eCommerce and retail brands. So much so that 80% of shoppers have made a purchase after an influencer recommended the product.

Like social media apps, the influencer marketing world is constantly changing. Therefore to run engaging and profitable campaigns, you’ll need to keep a keen eye on the trends shaping the industry and use them to adjust your strategy.

To help you get a head start, we’ve compiled the hottest trends set to brace 2023 and some expert tips to hit a home run with your influencer marketing strategy.

Let’s dive in.

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To set your brand up for success with creator collaborations, it’s essential to study the road ahead to create a fitting strategy. Let’s run through the most significant influencer marketing trends for 2023:

Customer acquisition costs continue to rise

Thanks to rising costs, you now need to pay more to play and even more to win in ad channels like pay-per-click. This is clearly bad news for eCommerce brands that use such marketing strategies as their bread and butter for customer acquisition.

Luckily, the influencer marketing industry is not only cost-effective but is still growing and is expected to reach $16.4 billion in 2022. Also, the vast size and variety of the influencer marketing industry can fit any budget. These characteristics make influencer marketing an excellent alternative to get more eyeballs on your products and acquire new customers.

Consumer trust in traditional ads will continue to wane

Fatigue and distrust towards traditional ad channels like celebrity endorsement is fast becoming the norm. Why? People value authenticity and trust suggestions from those they like and trust, which happens to be their friends, family, and influencers.

To put this into perspective, 70% of teens place more trust in creators than in TV personalities and celebrities. To succeed in 2023, you’ll need to pick influencers with great reputations and engaged audiences.

eCommerce platforms get involved in influencer marketing action

We aren’t the only ones who noticed the rise of influencer marketing; leading eCommerce solution providers have caught on too. Shopify and Walmart Marketplace have created influencer connection platforms to make finding and working with the right influencer simpler.

So, if the potential workload had you postponing giving influencer marketing a try, there’s never been a better time to get involved.

Learn more about how to leverage Shopify Collabs to boost your marketing.

Video promotion goes viral

With apps like TikTok, Instagram, and YouTube gaining a global reach with innovative video-led content, creators are finding new ways to bring products to life through video. From short and engaging inspirational reels to engaging and informative unboxing videos, the options for developing a strong brand and showcasing offers are plentiful.

60% of millennials are more inclined to take advice from a YouTuber than a traditional media personality. So tap into different video formats and channels to capture your target customer’s attention in 2023.

Social commerce is on the up and up

More shoppers have started to interact with social shopping opportunities, with avenues such as live shopping and social stores gaining ground fast. As a result, social commerce rakes in $89.4 billion each year worldwide. Brands that can blend their social selling initiatives with influencer marketing will fare well in 2023. Put the social selling trend to the test in 2023 with social selling features on your pages or setting up events and stores with influencers.

What are the benefits of influencer marketing for eCommerce brands?

When you’ve seen success with tried and tested marketing options like pay-per-click ads and email marketing, you may wonder whether you really need to give influencer marketing a try. But influencer is in a league of its own and is a worthwhile investment when executed correctly. Here are some benefits you can look forward to:

  • Accelerated sales: Influencer content’s viral potential allows you to turn clicks and likes into sales fast. And with the right strategy, you can produce profitable campaigns time after time.
  • Maximize your ad budget: The diverse range of influencers available means you can split your ad budget among different creators, from micro-influencers to celebrities, allowing your cash to go further. This means more cash left over for other campaigns and projects too.
  • Make your products more discoverable: 86% of shoppers flock to Instagram to find new products. Influencer marketing campaigns can explode your brand’s reach and give you more chances to convert.
  • Unearth new profitable audiences and niches: Influencers cover many niches, industries, and topics. As you work with different influencers, you can find lucrative sub-niches to scale your business.
  • Access more user-generated content (UGC): UGC is huge for winning buyers’ trust and building. Influencer marketing provides the ultimate opportunity to build a portfolio.

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How to dominate the checkout with influencer marketing?

To succeed at influencer marketing, you’ll need a realistic budget, some creativity, and a curious spirit. Once you’ve checked these off your list, it’s time to put together a winning strategy. Let’s cover some steps to take:

Choose your social media channels and influencers wisely

If you want to hit it big with influencer marketing, you must get two things right: your platform options and influencer selections.

Platforms

With 60% of shoppers taking to Instagram to find new products and 500,000 influencers on the platform, Instagram is the go-to platform for creator campaigns.

But don’t stop at Instagram. Research other platforms your target customer spends time on and test them with small campaigns. Double down on the niches, audiences, and stories that work and cull those that don’t resonate. Some social media platforms you can experiment with include:

  • TikTok
  • YouTube
  • Facebook
  • Pinterest
  • Twitter

Influencers

Who you work with will play a huge role in determining whether your influencer campaigns are a hit or miss. Some areas to ensure you and the creator are the right fit are:

  • Brand look and feel
  • Mission and beliefs
  • Audience members

Tell great stories to increase engagement

People learn and connect through stories. So, naturally, the best influencer campaign has a captivating storyline that hooks viewers in and encourages them to learn more. To craft your own scroll-stopping storylines, use your product’s unique value proposition as a guide and expand from there.

For example, say you own a vegan, celiac-friendly snack line. You could share your customers’ stories on how their quality of life has improved by having access to more delicious snacks that won’t harm their health. You could also use any charitable initiatives you’re involved with to share how your products are making a positive impact.

Repurpose influencer and UGC content into ads

Mixing influencer and customer-generated content from your campaigns into a PPC ad is a fantastic way to increase your reach. It also maximizes your influencer content utilization to help you squeeze more conversion out of them. There are many content formats you can request from customers and influencers. For best results, start with:

  • Videos (Short, Reels, and long-form)
  • Testimonials and reviews
  • Photos

Test collaborations with micro-influencers

When it comes to who makes up influencer marketing space, micro-influencers take the top spot, with their market share hitting 91% in 2021 and still growing. So, take this opportunity to find creators that match each of the customer personas you target.

You can also find micro-influencers in niches you’re eager to break into or have products launching in soon. For instance, if you have a fitness brand but hope to break into swimwear, you can find micro-influencers in these niches and test them simultaneously.

Mesh influencer marketing content into your social stores

Social stores are growing in popularity and are the perfect place to house some of your well-crafted influencer content. You can even take things up a notch by working with creators to be the cover of a collection or item in your portfolio and share the news via the influencers page to drive even more eyeballs to your social shop.

Leverage influencer marketing tools

Whether you aim to stay local or want to deliver multi-territory campaigns, there are tools available that help you find and monitor the influencer partners, store contracts and agreements organized, payouts, and more.

Examine what areas you need help with and use tech solutions to fill the gaps. Here are a few to help set up and run your first campaigns:

Make the cash register ring with influencer marketing

In 2023, a new breed of influencer marketing is coming to a screen near you. To ensure your campaigns are relevant and engaging, get up to speed on developing trends now, tweak your tactics, and start testing.

Remember, people flock to social media to engage with their network and find new and interesting things. Keep these reasons at the forefront of your mind when planning campaigns, so they feel authentic and people-centered rather than sales-y.

Finally, involve your target customer in your influencer campaigns to drive reach and engagement and make it easy for potential buyers to take the next step, whether it’s signing up for an email list or buying your products.

Soon you’ll have another profitable marketing strategy you can depend on to scale your business to new heights.

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9 eCommerce trends to expect in 2023

If there’s anything you can expect from the Commerce world, its evolution, improvement, and growth. And 2023 is set to continue this pattern.

By 2023, global retail eCommerce sales could reach $6.169 trillion and make up a 22.3% share of total retail sales, up from $3.351 trillion and 13.8% in 2019.

As shoppers and the global market grow more accustomed to the post-pandemic world, there are notable upcoming changes (some of which have already started!) that’ll impact your online store.

To give you a head start, we’ve pulled together a quick sheet of 2023 eCommerce trends and some action points to implement for more leads, sales, and growth.

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If you’ve never considered trend watching for your eCommerce business, it can seem like a non-essential task. But looks can be deceiving. Let’s zoom in on some ways trend-watching can make your eCommerce brand the top dog:

Swoop in ahead of your competitors

As the saying goes, “the early bird gets the worm.” Trend watching allows you to get a head start on areas your competitors are yet to dominate the growing trend. By the time they catch up, you could be already established in the SERPs, have a fan base, and a glowing review to match.

Uncover profitable initiatives and products to test

Whether it’s a sub-niche you’ve never considered or a new twist on the way eCommerce goods are marketed, keeping a close eye on trends and then implementing them can lead to bigger paydays. You can unearth new customer groups and items to experiment with to freshen up your offers and marketing campaigns.

Drive customer loyalty

One of the best ways to get more customers and keep them coming back is to give them what they’re looking for. The more products you have that resonate with your target customer will have a positive impact on key metrics like customer lifetime value, retention, and even average order value (AOV) when done correctly (more of this later). So, trends act as a cheat sheet on shoppers’ current wants, needs, and preferences.

Ready to level up your eCommerce business? Let MyFBAPrep show you how.

9 Top eCommerce trends to watch in 2023

Now you know how valuable trends can be to your business, it’s time to strategize. Let’s zoom in on some of the most prevalent trends set to hit the eCommerce market in 2023 and some ways you can take advantage of each:

1. Brands wipe their slate clean as sustainability rises

Even back in 2019, sustainability was a priority for 65% of shoppers, and this sentiment is only going to strengthen in 2023.

After wildfires, global warming talks, and rising polluted seas caused fuelled by consumerism and waste, shoppers are taking a long, hard look at how their shopping choices impact the globe.

It’s why Recommerce (the sale of preloved items) has started to gain more ground and could prove to be a popular shopping option in 2023. To maintain consumer confidence going forwards, you’ll need to display support and action toward sustainability projects.

How to make your brand more sustainable in 2023

  • Partner with a charitable cause centered around a sustainability topic, e.g., reforestation or pollution, and start an initiative, e.g., donating a portion of profits from a particular collection.
  • Work with suppliers who care about waste minimization and ethical business practices.

2. Metaverse, Virtual Reality, and Augmented Reality mesh with the real world

Coming off the back of a $478.78 billion valuation in 2020, experts anticipate the metaverse to be worth $800 billion valuation by 2024. The metaverse is also increasing in popularity every year, with 74% of adults now thinking about joining.

Augmented Reality (AR) and Virtual Reality (VR) are tenets of the metaverse, and in 2023 we’ll see retailers and e-tailers ramp up and implement them to enhance the shopping experience. This could look like helping shoppers pick goods more accurately by using their data or tools to help them visualize the product in their lives. Follow suit to capture buyers’ attention.

How to explore the Metaverse VR and AR as an eCommerce business in 2023

  • Experiment with live ads, interactive shopping, and live events centered around your products fuelled by VR or AR. E.g., live in-person dress fitting using VR.
  • Look for opportunities to enhance your website, marketing, and AR and VR. E.g., you could gamify competitions and giveaways with VR and AR.

3. Omnichannel selling takes a more prominent role in the post-pandemic market

Omnichannel eCommerce has exploded in recent years and its shows in the market’s projected growth stats which estimate an $11.01 billion market capitalization by 2023 and $16.9 billion by 2027.

As the world starts to shake off the pandemic shopping habits, shopping in physical stores is set to make a resurgence and join forces with eCommerce for more tailored shopping experiences. For example, shopping models like Buy Online Pickup In-Store (BIPOS) have increased in popularity, and stores allow shoppers to order in-store for home delivery.

To execute this trend, you’ll need to mix eCommerce with in-person shopping experiences.

How to execute a successful omnichannel selling strategy in 2023

  • If you have a retail arm, use it to get more sales buying, offering in-store pickup as a delivery option. Alternatively, if you’re an online-only brand, partner with companies that will allow you to use their space for pickup and drop-off hubs or work with a fulfillment provider with these connections.
  • Work with omnichannel experts to bring your sales channels and marketing platforms into unison, so shoppers get the same message and experience wherever they start and finish their buying journey.
  • Enable mobile and online payment for all orders.

4. Cross-border eCommerce ramps up

Goods from further afield have always sparked shoppers’  interest, providing an exciting, never-ending treasure hunt. In 2023 this trend will reach a new peak.

Cross-border online sales are expected to reach $2.1 trillion in 2023 and account for 38% of eCommerce sales, 16% higher than 2022’s cross-border eCommerce projection.

Making shoppers feel comfortable on your sales and social media platforms, no matter where they’re based will be critical to converting leads and growing your international following. Addressing your fulfillment will also be critical for long-term profitability.

How to nail cross-border eCommerce in 2023

  • Localize your website content.
  • Get a digital wallet to manage multiple currencies and make paying your suppliers fast and easy.
  • Establish relationships with suppliers and manufacturers in countries you get the most overseas sales from.

Top tip: To make this trend sustainable long-term, work with a fulfillment provider that can fulfill goods across multiple sales channels and locations efficiently and affordably. MyFBAPrep can do just that and more.

5. Mobile shopping reaches boiling point

People are glued to their screens more than ever before, with the average person racking up 4.8 hours on their devices daily, one-third of their waking hours!

So it’s no surprise mobile sales, a.k.a. eCommerce sales, topped $359.32 billion in 2021. This figure is set for a meteoric rise and could hit $728.28 billion by 2025.

To maximize this trend, you’ll need to make it easy for shoppers to find and buy the goods they want from the comfort of their mobile phones.

How to win at eCommerce in 2023

  • Optimize sales channels for the small screen, e.g., for mobile and tablets
  • Invest in a mobile app.
  • Make payments on mobile painless e.g., provide a one-click purchase option and multiple options which allow shoppers to store credit card details for future use, e.g., Alipay, Google Pay, and Amazon Pay.
  • Create a mobile-specific community using mobile-only deals, promos, and events.

6. Brands get personal

Ever since brands and marketers learned about the power of personalization, the focus has been on websites to eCommerce brands and shoppers’ detriment. To give you an idea, 75% of shoppers say brands don’t understand their shopping behaviors.

But the tables are about to turn. In 2023, we’ll see brands step their personalization up a notch by focusing on their entire sales and marketing ecosystem.

To ensure no one is left out, you’ll need to find ways to enrich the shopping experiences of every visitor and help shoppers make informed decisions.

How to do personalization right in 2023:

  • Use eCommerce personalization software to study each buyer’s behavior across your entire selling ecosystem. Then provide timely product suggestions, discounts, and promotions (with permission, of course). This includes apps, email, and in-store.
  • Experiment with proximity marketing (selling to your audience based on their location, e.g., buyers that are within a 5km radius of your flagship store or a specific town.

7. Brands do a double take on the subscription model

It’s no secret advertising eCommerce brands has become more expensive, and this growing bill is causing eCommerce brands to reassess how they engage with customers once they enter their ecosystem. Enter subscriptions.

Subscriptions have long been a favorite among shoppers, with the average buyer spending $219 per month on them. But in a market with endless options and a pending recession, it’s easy for your subscription to be forgotten or, worse, canceled. In 2023, you need to find ways to make your subscriptions stand out from the rest, whether it’s by pricing, content, or bundling options.

 How to develop smash-hit subscriptions in 2023

  • Ask your audience what they would like to see in your bundles, study competitors’ bundles, then find ways to outdo them
  • Present multiple tiers to capture your customers’ varying budgets and needs
  • To keep your subscriptions relevant, weak your offers in line with sales data and customer feedback.

8. Social selling goes mainstream

The evolution of social media continues as more brands turn their loyal following and eye-catching snaps into full-blown social shops. Forecasts predict $30.73 billion in sales in 2023, tallying up to 20% of total retail eCommerce sales. This figure is expected to be $2.6 trillion by 2026.

Its clear shopping on the platforms on social media platforms has now become a viable alternative to buying on websites and marketplaces. To win with social stores, you’ll need to position your content and offers in a way that’s native to the platform and make it easy to purchase, preferably in-app.

How to develop a social commerce strategy for 2023

  • Create stores on social stores the social media platforms your target customer uses the most.
  • Use scroll-stopping images and videos
  • Repurpose user-generated content and influencer content into your social store to increase its trust factor.
  • Equip your store with easy payment solutions.

Top tip: If you’re going to sell a trending product that is similar to or can be used with your existing products, create a bundle offer to up the value of your offer, freshen up your products and boost AOV.

 9. Customer expectations grow even further

These days, customers know what they want; transparent pricing, quality goods, fast (preferably free) shipping, and efficient customer support, just to name a few.

So much so that 59% of shoppers care more about customer service post-pandemic, and 95% of online shoppers expect all shipping problems to be fixed while in transit.

To keep your buyers happy in 2023, you’ll need to provide a phenomenal customer experience from start to finish for every order.

How to “wow” shoppers in 2023

  • Create social shops on the platforms your target spends the most time on. Remove redundancies from your buying process to make it seamless.
  • Provide clear information about your delivery times and customer support hours in multiple locations on your website and social media.
  • Work with trustworthy, reliable, and experienced fulfillment providers and manufacturers.

Make 2023 A business year to remember

With a plethora of business-altering trends on their way, 2023 is going to be a big year for eCommerce. The best part is you get to decide whether 2023 will be a hit or a miss based on how you interpret the trends, study the market, and execute your trend and data-led strategies.

So don’t miss out.  Create memorable products that make your brand irreplaceable. Also, use the trend information and tasks we’ve shared to craft killer strategies across marketing, sales, customer service, and operations. Soon your store will be getting noticed, and sales pouring in.

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6 Unique Strategies to Retain Top Talent in eCommerce

This is a guest post from Payro, a short-term loan for businesses specifically to cover payroll on time, even when cash flow is thin. Payro secures funds instantly, so they are available for weekly, biweekly or monthly payroll.

Every business is trying to find that competitive edge that will help them crush the competition, scale, and become more profitable. In this article, we’re going to explore 6 unique strategies to retain top talent in eCommerce, helping your business to hire better and keep the good ones for longer.

Some of it might seem like common sense, but you’d be surprised to discover many companies fail in that regard.

Are you optimizing your employee retention?

Why Retain Hires Rather Than Just Replace Them?

For starters, people are not commodities. Just because you need someone for your position, doesn’t mean you’re going to find a good fit right away, or at all. It’s always easier and more profitable to be good to the staff you have and train them to grow to your expectations, if possible.

Here are the major driving factors for keeping good employees.

Cost

It takes money to search, recruit, hire, and train a good employee. Meanwhile, you’re losing the function of having that good employee in place to make your company money, which is an added cost over time.

Time

Related to cost, your ideal fit may take months (or years) to find. Meanwhile, your other employees may burn out if they’re covering extra hours or workloads because you’re understaffed. The longer your good employees stay with you, the more you reduce this extended talent gap.

Limited Talent Pool

With the advent of remote work becoming the new normal, many talented employees have gone on to hop into higher echelons and take on new positions. This mass exodus of talent from job-seekers often leaves companies scrambling to find a good fit in training and skills for their open positions.

Ripple Down Effect

Your other employees are always watching, learning, and reflecting on your company culture. If you don’t show that you value your employees, they will in turn not value your customers. Additionally, in-house conflict leads to hindered productivity across the board.

How to retain good hires?

If you’re on board with why you should make extra efforts to keep your good employees, here are six strategies you can implement today, on how to achieve that goal.

Start With the Right Hire For Your Team

Competence is something that you want to look for in an employee, but it’s not the only trait that makes someone successful for your company. On paper, you can look at someone’s skills and training, plus their proven success, and imagine that they will be a great fit for what you do.

However, if you step back and look at the bigger picture, this person will also be working collaboratively with your team. That means that no matter how good they are at any given task, if they don’t play well with others, they are not a good fit.

This can be an especially difficult deal breaker when you do find someone that has a rare talent. Your first inclination may be to jump out of your seat and hire them on the spot. Hold that excitement for a moment as you consider this: do you really want to be responsible for training that person to be kind to others, to listen, and to say thank you?

Unless you’re an empty-nester parent or a former kindergarten teacher, it’s likely that you expect people to come to your team as a professional.

Conversely, when you do find someone who has an exceptional interview and epic soft skills who would easily mesh well with your team – do they have the skills to pull off complex tasks? A little on-the-job training is expected for any position, but that’s more about company culture and not the skills demanded every day at work.

Finding the uncommon blend of talent with people skills in an applicant is a rare find, but it’s the ultimate goal in hiring.

A Company Culture of Psychological Safety

In our cutting-edge world of business, the paradigm of how we accomplish anything frequently shifts. Employees who feel like they’re allowed to make mistakes will speak up and voice their opinions, offering unique insight and different perspectives to anyone willing to listen.

Beyond that, they will feel seen and heard. Employees who feel like they’re making an impact at work have a sense of value and importance, making the work more important to them. Tap into this powerful psychological effect by letting your team members know that you’re listening and open to their ideas and feedback.

Value Your Employees

In an ever-growing less personal and digital world in which the metaverse is taking over real life, it’s essential to see your employees as real people. This means honoring their commitments outside of work, which could include a partner, kids, sick relatives they’re taking care of, or anything that’s important to them. As long as they’re a contributing member of the team and able to hit their deadlines with quality work performed, try to remain flexible for them.

Making an employee choose between their family and their job is a sure-fire way to get them to either quit the position or resent being there when they show up to work. You can proactively come up with a model that works for both you and them so that your needs are being met as well.

Be Transparent

Honesty is still the best policy. As companies proudly puff out their chests and brag about numbers while their infrastructure is collapsing, it’s important for your employees to know they’re on the inside along with you. If there’s risk ahead, let them know. If finances are falling, show them the stats and have them brainstorm ways to improve KPIs.

Being clear is always the best option. Set reasonable and clear expectations, while being clear on your feedback about what you like about their performance and what you think can be improved on for next time – with the gentle nudge and encouragement for them to improve.

Aim For Exceptional

Another way to say this is “Lead by Example” as long as the example your setting is for excellence. Whatever your vision is, share that vision until your team can see it too. Let them add to the vision. Always ask yourself and the team, “what more can we do to improve this?”.

Start small and work your way through every offer and touchpoint you have with your customers. Or start big and rethink your mission vision, then trickle that down to affect everyone in the company. Regardless of how you go about it, don’t settle for just “good.” A comfortable job that pays the bills is the death of creativity, and your talented employees will jump ship at the next port.

Ensure They Always Get Paid

Perhaps the most obvious of all of these strategies is to pay your employees. Don’t laugh this one off, because many companies fall on hard times, or quite the opposite. They are expanding so rapidly that they hire a number of new employees. Cash flow can easily become a problem for most businesses at some point.

Not having the cash on hand to make payroll means you will not pay your employees on time. This will shake their foundation and belief in the company being able to provide for them, eroding trust and any vision for a long-term future.

There are options to always make sure your employees get paid. Companies like Payro offer low-cost business loans to cover that narrow gap in timing, which will ensure you’re able to pay all of your employees – on time.

Managing Your Company Cash Flow

The money is coming, it’s just not where you need it to be right at this moment.

It’s a common problem that affects all businesses to varying degrees. Especially small to medium companies and Amazon businesses that can see their sales charts, but are not able to collect on the money they’ve earned until they’re paid by Amazon.

Add to that, there are constant expenses to stock physical products and goods.

The beauty of accessing money for a short time period when you need it is that you can pay invoices without getting fined, and always ensure your employees are paid on time. A company like Payro offers attractive options, like:

  • 48-hour approval and same-day funding once approved
  • Financing up to $500k
  • Rates as low as 1.5%
  • 28 days to pay back the loan

Knowing you have money on demand if and when you need it will also help decrease your own stress levels, so you can retain your joy for your business.

Summary

Nurturing your employees is an essential skill to learn, and goes a long way in recruiting and retaining the top talent in your industry. It’s much less expensive (and more humane) to treat your team right and keep them around for the long haul.

The six strategies to retain them include:

  • Start With the Right Hire For Your Team
  • A Company Culture of Psychological Safety
  • Value Your Employees
  • Be Transparent
  • Aim For Exceptional
  • Ensure They Always Get Paid

If your company is experiencing a temporary cash flow issue, it’s easy to find a company like Payro that can get you a low-cost, same-day business loan, specifically designed to cover payroll, for up to $500k. Making sure your employees are taken care of is the most important way you can put your money where your mouth is and show them you value them.

3 Simple Strategies For Show Stopping eCommerce Product Listings

2.14 billion people shopped online in 2021. That’s 27.6% of the global population who came across a product listing, liked what they saw, and hit “buy”.

Product listings are one of the few areas in your eCommerce funnel that all potential customers will see before spending and play a massive role in influencing what consumers purchase.

In this post, we’ll cover why investing in product listings is always time and money well spent. We’ll also explore what goes into a fantastic product listing and some tips to help you craft winning listings of your own.

You are looking for a way to upgrade your eCommerce business? Start your fulfillment optimization journey with MyFBAPrep. 

Why investing in product listings pays off

With 63% of shopping journeys beginning online, most consumers encounter product listings early in the customer journey. As a result, product listings carry a lot of weight in the buying process, making upgrading product listings enticing. Let’s examine some reasons why you can’t go wrong with making improvements to your product listings:

Show products in the best light

In a world where website visitors decide whether they’re staying or going within 0.05 seconds, first impressions count. A well-crafted listing allows your products to stand out in the sea of competing offers, especially on marketplaces like Amazon, which has 12 million products vying for shoppers’ attention. Put another way; your product listing quality is so critical it can be the difference between whether a shopper takes a chance on your brand or opts for a competitor.

Accelerate sales around the clock

Sometimes the product listing is the first encounter shoppers have with your items, so a rockstar product listing is essential to highlight the pros of buying the item to get more clicks and sales. Product listings act like your 24-7 sales team, pitching your wares, convincing shoppers, and closing deals.

Improve consumer confidence

Unlike shopping in-store, customers can’t experience your products physically. They rely on your images, videos, and descriptions to aid their purchase decisions to make educated guesses on what using your product will be like. But no one likes to be wrong when buying goods, and taking a chance on a brand can be scary (especially for high-priced items) so there can be friction in the online buying journey.

A great product listing addresses this problem by incorporating different elements to put shoppers’ minds at ease by giving shoppers a relevant, well-optimized spot to land on. You can also reduce ad bounce rate, improve time on page, and lower buyer’s remorse. In turn, you can look forward to increased sales velocity, reduced customer returns, and improved store ROI.

Products gaining traction? Stay on shoppers’ radar for the right reasons with MyFBAPrep.

8 Building blocks of a high-quality product listing

Now that we know the value of a killer product listing, the next question is what goes into one? To get up to speed, let’s breakdown the makeup of a top-performing product listing:

1) High-quality images and videos

First up on the list are high-quality images and videos. With shoppers’ lives busier than ever, crisp images and videos are essential to grab their attention and help them get the information quickly. When done correctly, your efforts are bound to pay off. Not only can videos increase conversion rates by up to 80%, but shoppers that watch a video are also 144% more likely to add an item to their cart than consumers that don’t. Also, 50% of shoppers say photos helped them make online buying decisions.

2) Benefit-driven product descriptions

A great product listing answers the question on every shopper’s mind, “what’s in it for me?”. They should highlight your products’ USP and what gives your items a competitive edge to help shoppers understand why your product is the best choice. For example, shoe brand TOMS lets its site visitors know they make their items from sustainable materials, and a portion of the profits goes to charity.

3) User-generated content (UGC)

Candid reviews, honest testimonials, and creative snaps from customers show off the results your products have given your customers. They also provide prospects with ideas on how to use your goods, breed trust, and humanize your brand. Encourage and incentivize your customers to share their experience with your brand and products for easy access to UGC at scale.

4) SEO

SEO is the backbone of every listing that succeeds long-term. Use relevant keywords and optimized placements to attract customers to your products organically. This strategy lowers your required ad spend over time and boosts your ROI. SEO works whether you have listings on a marketplace like Amazon or your website.

5) Great products

Never underestimate the power of a phenomenal product on a listing’s selling potential. Winning products add a spark to listings like no ad or social media post can. To increase your odds of closing sales, your products should:

  • Be made using quality materials
  • Have a differentiating characteristic to separate it from competing items
  • Provide high perceived value

6) A compelling offer

In eCommerce, you’re only as good as your last offer. You should constantly be trialing new ways to give shoppers value for their money and enjoyment in the buying process. So, whether you ask shoppers what they want to see in your store, rejig past successful offers, or test different bundles, make your shopping experience exciting by keeping shoppers guessing about what’s next.

7) Trust boosting assets

A high-quality listing screams “you can count on us.” Using a mix of money-back guarantees, details on freebies, logos for reputable payment options (PayPal, Visa, Stripe), and information on any support services the customer will receive from your business will help to instill trust.

8) Recommendations for similar items

Make your listings more valuable to busy shoppers and boost average order value by adding suggestions for similar or complementary items. You can also highlight new and upcoming offers to gain more interest. Test different placements on the listing to find your optimal spot.

How to craft a show-stopping product listing

If you’re stuck on how to optimize your product listings for better results, don’t fret. Use the following tips to get started, put your work out into the market, reiterate, and before long; you’ll have a listing you can be proud of:

Conduct market research to find winning product listing elements

A great product listing starts with research. Investigate what’s on offer in your space and brainstorm creative spins on them to make your mark. Also, look for what images, messaging, colors, navigation, and layouts resonate with your target online audience. Don’t be afraid to search outside your niche at brands your target shopper frequents for ideas you can spin. This approach will help you build a strong foundation for a high-converting listing.

Implement conversion rate optimization techniques

Split test different page elements from the add-to-cart button color to the text placement to find the best fit for your brand. Also, use heatmaps to understand how shoppers navigate in your store and adjust based on your finding to upgrade listing conversions. You’ll improve user experience and improve conversions by finding optimal combinations. Some tools you can use are:

Upgrade your product description copy and imagery:

Want to have shoppers rushing to buy your items? Then it’s time to revamp your listing copy and visuals. Here are some areas to focus on:

  • Craft a compelling title: Explain your product and how it works succinctly. Don’t forget to include 1-2 keywords towards the beginning of the title. For example, if you sell a utensil sharpener set, your listing title could look something like this:

3PCS Utensil Sharpener Set, Knife Sharpener, Perfect for Kitchen, Cutlery, and Tools.

  • Use bullet points and short sentences: Keep the text snappy and focus on what the product does for the customers.
  • Apply persuasive language techniques: Blend in terms the target customer uses or understands as well as urgency and scarcity-focused words to encourage shoppers to take action sooner.

Top tip: you can use plugins to assist with persuasive triggers like countdown timers and popups indicating how many units are left and what shoppers bought recently.

  • Amp up your visual quality: Lifestyle images, video reels of the product in action, and close-ups are just some of the ways fantastic visuals bring the product to life. Avoid the stock content suppliers provide, making your brand appear amateur.
  • Include essential details: Ensure shoppers don’t have to search for information by clarifying vital information on your listing. For example, you can:
    • Highlight shipping terms
    • Create an FAQ tab
    • Clarify any crucial terms and conditions

 The secret to listings that sell

With growing competition online, up-leveling your product listing quality has never been more critical. Product listings offer an effective way to establish reliability, trust, and authority with your target audience. As the landing page, all shoppers encounter before buying, product listings are essential to the effectiveness of every marketing strategy you launch. So, put your best foot forward. Create scrolling-stopping images and videos, implement SEO best practices, and answer shoppers burning questions. Soon you’ll have product listings that rank well, attracts buyers in droves, and rakes in cash.

The time to get serious about your fulfillment processes is now. Discover how MyFBAPrep can help.

5 eCommerce Marketing Agencies For Scaling Brands

We’ve all been there before.

Growth figures are strong, customers are happy, and it seems like your business can’t get any better. Then you’re blindsided by a problem that threatens to wipe away everything you’ve worked for.

Whether it’s a marketing platform suspension, costly stockouts, or a new sales platform you can’t understand, the outlook isn’t inspiring. Suddenly, all of your attention turns to firefighting. You only have to look at the brands on the other side of the 2 billion out-of-stock messages in 2021 and 66% of surveyed companies anticipating delays from Chinese New Year for recent examples.

Before long, crucial tasks like marketing and sales get tossed by the wayside. But it doesn’t have to be this way. You can keep your marketing on track by outsourcing to an eCommerce marketing agency.

What is an eCommerce marketing agency? And what do they do?

An eCommerce marketing agency is a business designed to help online stores create and execute effective customer acquisition strategies to scale effectively and sustainably. Some of these agencies offer include:

  • eCommerce website audits
  • Pay-per-click advertising
  • Ad optimization
  • SEO
  • Social media advertising
  • Launch marketing
  • Product listing optimization
  • Conversion Rate Optimization (CRO)
  • Checkout optimization
  • User experience optimization

5 Signs you need an eCommerce marketing agency

The right eCommerce marketing agency can help get your brand noticed and unlock new levels of success without doubling your team’s task load. To set the stage up for success, it’s important to know whether partnering with an eCommerce agency is right for your business. Let’s run through some ways to know:

1) The workload seems endless

If your team is swamped with growth-focused tasks like product launches and portfolio development, working with an eCommerce marketing agency can help you get ahead. The agency can handle the marketing tasks to release your time and energy for other essential tasks.

2) Marketing skills don’t match your store’s development

Perhaps your store’s social media pages have gone viral, and it’s challenging to keep up with audience comments. Alternatively, maybe you’ve got multiple PPC ads that need a more trained eye to optimize them. If marketing isn’t your strong point or your store’s marketing needs exceed your skillset, it’s holding your business back. So, it could be time to hand over the reins.

3) Product portfolio growth is outpacing your marketing capacity

Your product portfolio is growing rapidly, and you can’t keep up with the marketing demands for items, it could be a sign to hand over some responsibility to an eCommerce marketing agency. This way, you can scale more products without compromising the work you’ve already put in.

4) Your intuition says it’s to test new marketing styles and channels

So you’ve built a strong social media following and have profitable PPC campaigns. Now you’ve got an inkling that your store could benefit from another type of marketing you don’t specialize in, like influencer marketing, TV ads, and transport commercials, calling in the experts could be a good shout.

5) You’re going cross-border

Thinking about cross-border expansion? Partnering with an agency for your chosen region could be a wise move. Especially if you don’t have an in-depth understanding of the language, culture, marketing rules, and consumers’ expectations in that location. Working with an agency can help you overcome the hurdles to selling profitably and building an audience.

5 Essentials for a successful agency partnership

Whether you’re a new eCommerce brand or established enterprise, there are some vital characteristics and resources to have in place to boost your partnership’s odds of success. Before working together, let’s explore some traits you and your agency partner should have:

1) A healthy budget

Even in business, it can be a little awkward to talk money. But you’ll need a solid budget to ensure you can pass over the most important tasks to the pros. If you’re tempted to cut corners for lower fees, keep in mind the saying “you get what you pay for” and the fact that rookie mistakes can hold back your business.

There are many payment options available if you don’t have all the cash upfront. For example, you can save up profits over time, work out a payment plan with the agency, or negotiate an upfront fee and performance-based commission.

2) Products that sell

It’s vital you have products with strong sales history for your eCommerce marketing to optimize. You can also choose to launch new products but double-check the numbers to ensure they have winning potential. When selling on marketplaces like Amazon and Walmart, tools like Helium 10 and Jungle Scout can help you calculate product ROI more accurately.

 3) Well-rounded expertise

Your chosen agency should not only have expertise in your sales channels, but the social channels you use and the growth stage you’re in. A breadth of knowledge is essential since the best marketing strategies are diversified.

For example, if you use google ads, you can seek out a Google Partner. Extra points if they specialize in your product category or niche. If you operate on a subscription model, the agency you work with should know how to generate conversions for this sales strategy.

4) A track record of success

Set your store up for major wins by working with an agency that has been to battle and won trophies. They should have thoroughly tested strategies, know the pitfalls and roadblocks you may encounter in your next growth stage, and documented ways around them.

5) Management and communication skills

You should be willing to share details necessary for an agency partnership, like access to analytics, sales figures, and marketing channel logins. You should also communicate any changes that may impact your sales or brand, like a public relations faux pau or shift in branding, packaging, or materials used in your items.

In the same light, it’s essential that the agency you pick has an organized way of managing projects, whether its key deliverables are outlined and tracked in a spreadsheet or project management tool. They should also be able to share things like:

  • Current case studies
  • How they monitor progress
  • Strategies they intend to use
  • Profitability of your campaigns

 Got a lackluster fulfillment strategy? Achieve more eCommerce wins with MyFBAPrep. 

5 Awesome eCommerce marketing agencies

One of the easiest ways to secure a profit-driving agency partnership is to choose the right one for your current growth stage and long-term goals. To help your search, we’ve compiled some of the top performing eCommerce marketing agencies on the market:

1) Stryde

Best known for: AI-backed analytics, SEO, CRO, Paid ads, creative

Need help with a few marketing avenues? Stryde has got you covered. Its expansive service list to its experience in 4+ industries allow you to pick solutions for a winning strategy. Stryde’s analytical approach to eCommerce marketing ensures its clients’ brands level up continually. With glowing testimonials and returns on ad spend as high as 6.6, Stryde results speak for themselves.

2) Shopping Signals

Best known for: eCommerce SEO, creative, content marketing

Armed with a knack for content marketing and SEO expertise, Shopping Signals knows how to drive traffic and sales with optimized creatives. Shopping Signals also offers services like CRO and strategy to keep your brand profitable throughout the twists and turns in the eCommerce journey. Plus, you can join Shopping Signals’ growing community of online sellers on Facebook to share tips and ask questions on all things eCommerce.

3) 1Digital Agency

Best known for: SEO, PPC, Social media eCommerce audits, content marketing

1Digital sees eCommerce as an art. Combining skills in PPC, SEO, social media, and more, this agency knows how to get results around the clock. As a client, you can also access eCommerce audits, ongoing support, and consultations to boost your online leads and sales while your business matures. 1Digital is also a partner with brands like Shopify, BigCommerce, CallRail, and Bing and was named of the Top eCommerce agencies by Neil Patel.

4) Trellis

Best known for: Full-scale eCommerce marketing, Data-focused approach

On a mission to simplify eCommerce, Trellis combines data-driven strategies with marketing, design, integrations, and store development to drive conversions for its clients. With skills in B2B and B2C eCommerce marketing, Trellis provides brands with the ultimate flexibility in marketing whichever route they take in business.

This digital agency believes in constant improvement, so you can count on them to tweak your strategy, website, and marketing for more revenue, ROI, and customer satisfaction.

5) WebFX

Best known for: PPC, Amazon, B2B eCommerce, Design, SEO, lead generation

With over $3.2 billion in revenue generated for clients and counting, it’s safe to say WebFX knows how to get cash flowing in eCommerce businesses.

Whether you need help with an Amazon listing, want to launch a B2B eCommerce store, or improve the customer experience on your website, WebFX will make it happen.

Choose WebFX as your eCommerce marketing agency, and you’ll be in great company. Some of its clients include Cleveland Brothers, Bar’s Leaks, and Net Friends.

Usher in a new era with eCommerce marketing

Working with a reputable eCommerce marketing agency is a sure-fire way to improve your store’s conversion rates, customer experiences, and profitability.

It’s essential to vet potential agency partners vigorously, keeping your eyes peeled for those with a stellar track record of success, excellent communication, solid eCommerce experience, and fair rates.

Be prepared to stick through the initial bumps you may encounter as the optimizations get underway, and it won’t be long before your leads and sales take off.

Predicting massive growth? Level up your fulfillment strategy to match.

5 Holiday Trends to Guide Your Q4 eCommerce Strategy

The eCommerce industry is ever-changing. Things move fast and trends come and go. In an industry that’s always evolving, you need to stay on your toes.

Jump on a trend too late and you may have to stand on the shorelines as your competitors (and customers) sail on by. If you want to improve your product sales, you need to stay informed of the seasonal trends throughout the year.

Meet customers where they are by keeping on top of the current and upcoming trends. Let’s look at some of the biggest eCommerce holiday trends to be aware of this Q4.

5 holiday trends to be aware of this Q4

There is a never-ending list of eCommerce strategies you can leverage throughout the year to boost your business. From bundle strategies to free shipping offers and post-purchase surveys, it can be difficult to know which ones to pick up and leverage for your store.

While some strategies can be used day in and day out, others will only be here for a fleeting moment in time. Move too slow and you might miss the next big thing before it’s even happened.

To help you stay ahead of competitors this Q4, here are five of the biggest eCommerce holiday trends to be aware of.

Marketplace sales set to increase due to inflation

All around the world, inflation has been creeping higher and higher. The US inflation rate has reached new heights since the early 1980s. Consumers are being hit by price increases at every angle and their wallets are sure to feel the pinch.

Many shoppers will cope with record-high inflation records by putting a halt on spending. Meanwhile, other shoppers will move toward “thrifty” shopping styles as they try to be more cost-conscious.

Marketplaces such as Amazon make it easy for customers to shop around. They can easily search for a wide range of products to try to get the best deal.

The top three spots for the leading eCommerce sites in the US were all held by marketplaces. In 2021, Amazon recorded 2.45 billion monthly visits as it soared into the top spot. Marketplace competitor, eBay ranked second with over 885 million visits, and Walmart came in third.

As inflation rates rise, it pays to be active on marketplaces. Embrace a marketplace model to give your store a greater chance of getting in front of your customers.

Consumers value marketplaces for convenience and value for money. As a retailer, you too can benefit from listing products on marketplaces. Marketplace selling lets you keep a close eye on competitor pricing strategies. Use a competitor price tracking tool to monitor competitor product price changes and automatically adjust your product prices. By doing this, your products will remain competitively priced during the holiday season and you’ll be the preferred seller for consumers looking to make thrifty online purchases.

Wondering which marketplace is best for you? Check out our guide on Walmart vs. Amazon here.

Party supplies are on the rise

COVID-19 restrictions and safety measures over the past couple of years meant many people missed out on holiday celebrations and in-person events. The holiday season the time to get together with loved ones. We expect to see an increase in party supply purchases as people start planning their holiday gatherings.

An ongoing survey by Numerator highlights that 49% of consumers are planning to get together to celebrate holidays throughout 2022. Christmas, Thanksgiving, and New Year’s Eve are set to be the biggest holidays for gathering with friends and family in Q4.

In their survey, Numerator found that 90% of consumers intend to buy something for their celebrations. So, party supply retailers should look to stock the (virtual) shelves in anticipation of more holiday parties compared to last year.

Don’t forget to invest in your marketing strategy and plan campaigns around party supplies too. Increased awareness will help further boost your sales while consumers are on the hunt for the best party supplies they can find.

Welcoming the live shopping era

Live shopping has been on our radar for the past few years now. In the last 12 months alone, we’ve seen social media giants Meta experiment with live shopping and TikTok trialing live shopping in the UK.

Whether it’s here to stay for the long-term or it’s just a short-term fad, we expect to see more live shopping as we head into the Q4 holiday season. Live shopping is a widely popular sales strategy in China. We assume the Western market is just trying to find its feet in the world of live commerce.

As we move toward the Q4 holiday season, consumers will be overloaded with a paradox of choice. Hosting fun, immersive live shopping events will offer an enticing edge over competitor retailers. Live shopping can positively influence shopping habits through gamification, FOMO (fear of missing out), and other immersive shopping strategies.

Seeing to the needs of sustainable shoppers

Sustainable lifestyles are on the rise as more people commit to doing their part to help the world around them.

With sustainable lifestyles and attitudes comes sustainable shopping habits. Consumers are aware of the impact consumerism has on the environment. They value retailers with sustainable shopping practices and transparent brand values.

But, brand values need to go beyond a sustainability mission statement on your about page. Consumers want to shop with brands that actively live their sustainable values. Research by Amazon found that 62% of consumers actively sought brands with sustainable business practices. They care about the environmental and social impact of the brands they shop with.

For other consumers, Q4 sustainability choices are driven by COVID-19 lifestyle changes and 2022 inflation concerns. The global pandemic caused customers to shop more locally and seasonally, causing many consumers to adopt sustainable shopping habits inadvertently.

Meanwhile, the rising cost of living means customers are looking for new ways to reduce impulsive spending habits. Adopting a more sustainable lifestyle and buying long-standing, durable goods is one way they can ensure they’re getting their money’s worth from their purchases.

Incorporate sustainable practices into your retail model to accommodate sustainable shoppers. Explore sustainable materials for products and packaging. Set up a recycling scheme that makes it easy for customers to return old goods for reuse. Develop a range of sustainable gifts and be loud and proud about your ethical values.

Whatever you do, make sure you walk the walk as well as talk the talk. Consumers will be able to see through dishonest practices.

Rise in research online, purchase offline (ROPO) shopping behavior

The 2020 global pandemic meant online sales surged. Local shopping malls were closed, people stayed home, and online shopping was a convenient solution. But, what does that mean for Q4 of 2022?

Shopping malls are open, brick-and-mortar stores are back in action, and people’s lives are returning to a degree of normalcy. As brick-and-mortar stores reopen, we expect to see a rise in research online, and purchase offline (ROPO) shopping behavior.

Consumers will blend the convenience of shopping online with the experience of in-person shopping. Take click-and-collect, for example. Consumers can shop from the comfort of their homes and then collect their goods in person, rather than having to wait for delivery.

Richard Brassey, Head of Business Partnerships at Barclays Partner Finance, commented on the impact of click-and-collect on the UK retail market:

“A year of uncertainty has accelerated many retail trends and created some new ones. Retailers have had to adapt to ensure they remain competitive, and the service could offer retailers a great opportunity as shoppers may browse more online and purchase additional items when picking up their orders. A win-win for customer and retailer alike.”

Curbside collections

Curbside collections don’t seem to be slowing down. Perceived as being faster and cheaper, click-and-collect is a ROPO shopping tactic many customers will continue to use. Consumers are busy during the holiday season so we suspect many will find comfort in the convenience of ROPO shopping behaviors.

With holiday events and parties on the horizon, many shoppers may want to reduce their exposure to strangers to minimize the passing of germs, infections, and viruses.

Leverage ROPO

So, how can you leverage ROPO strategies for your online store? Lean into the online research element of ROPO by offering information online that helps customers make purchase decisions. From informative product guides to online reviews, and events, you can offer helpful insights to aid purchase decisions. Investing in influencer campaigns, online events, and loyalty schemes also helps build your online visibility and positions you as the go-to retailer.

Holiday seasons tend to go hand-in-hand with gifting seasons. Develop an omnichannel strategy that spans online and offline store experiences for your customers, helping them seamlessly move from online browsing to in-person shopping. You could create online wishlists or reward schemes for shoppers.

Wrapping up — eCommerce holiday trends to incorporate into your Q4 retail strategy

Move too slow and you might miss the next big thing before it’s even happened. If you want your Q4 to be a success, invest in upcoming holiday trends.

Many of this year’s Q4 trends will be influenced by last year’s global pandemic and emerging concerns around inflation.

Therefore, take care when choosing holiday trends to implement. Test performance and don’t be afraid to switch tactics if something isn’t working.

Additionally, data is your friend when testing trends. What works for one retailer may not necessarily work for your brand, so don’t be too hasty. Make sure you do your research, test performance, and tweak strategies as you go along.

Above all else, have fun and embrace the holiday shopping season.

How to Generate And Use Social Proof in Your eCommerce Marketing

Need a way for your eCommerce brand to stand out? Turn your attention to acquiring and sharing social proof. From glowing product reviews to heartfelt customer shoutouts, social proof is one of the most effective ways to get your target customer’s attention, build trust and close more sales.

82% of consumers have purchased, researched, or thought about buying after seeing friends, family, or influencers post about something. To help you take advantage of this underutilized hack, in this post, we’ll dive into what social proof is and what it’s not. We’ll also highlight why getting social proof should be a priority when scaling and share some ways to secure attention-grabbing social proof.

You don’t get a second chance to make a first impression. Place your brand in the right light with MyFBAPrep.  

What is social proof exactly?

Social proof is a term born from the idea social influence impacts the way people behave, swaying their beliefs and breeding conformity. In action, this could look like getting a recommendation from a friend for a coffee brand you’ve never heard of and taking a chance on them by purchasing.

Social proof comes in many shapes and forms, which brands mix and match. Some formats useful for eCommerce marketing include:

  • Reviews
  • Word of mouth referral
  • Video and text testimonials
  • Professional recommendations, e.g., A doctor’s sign off

Each type of social proof will carry different authority levels depending on whether a third party generated it and who your target is. For instance, recommendations from an employee on your website will be met with less enthusiasm than a review from a fellow shopper on a regulated review site. Telling the world about your product’s benefits isn’t social proof and falls more into the broader marketing category.

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3 Reasons why social proof is a must-have for eCommerce brands

Perhaps your products have viral status, and more people are hearing about your brand each day or you may have mature sales and marketing strategies that have sales pouring in. Either way, it can be challenging to see the value of social proof as anything more than an acknowledgment of your hard work. But social proof can help your brand in many ways. Let’s run through a few:

1) Gain new shopper’s trust

Want to know one of the top things social proof generates for your brand?

Confidence.

Knowing a product has been tested and approved by peers reduces the perceived risk factor of buying, making shoppers more open to learning about your brand and completing the checkout process pause-free.

Recommendations and reviews can also reduce buyers’ remorse when shared as part of your post-sale marketing. These are just some of the reasons reviews play a critical role in a product’s success on a marketplace and why platforms like Amazon have had early reviewer programs and now the Vine program.

2) Improve conversions

Reviews don’t just make your brand look good; they make its bank balance, Average Order Value, and Customer Lifetime Value healthier. For example, Social proof can increase conversions by as much as 270%, and higher-priced products can benefit from a jump of up to 380%. Also, shoppers are likely to spend 31% more when a brand has fantastic reviews.

3) Boost brand authority

Social proof from the right people and in the correct quantity can take a brand from an unknown newbie to a rising star. And, if you’re an established player in the eCommerce world, getting shoppers’ approval tells other consumers why you’ve stood the test of time. In other words, the more social proof your brand acquires, its brand authority becomes stronger.

How to generate social proof on autopilot

No matter what audience size you have, you can garner social proof to drive more leads and sales. You’ll need a well-thought-out game plan to acquire different types of social proof. To get started, here are some ways you can gather reviews, shoutouts, recommendations, and more:

Run giveaways and contests

Giveaways aren’t just great ways to build your email list; they’re also a great way to garner social proof. For example, say you have a teeth whitening line, you could create a competition for your customers, offering 6 month’s worth of products for the best:

  • Before and after pics
  • Selfies with and displays of your products
  • Answers on why they love a particular item

Partner with influencers

Social proof produces the best result when you take a blended approach. So break away from the norm and trial different content types to create social proof with influencer marketing:

  • Q&A sessions
  • Diary style/day-in-the-life content
  • Inspirational images and short video clips (e.g., for social media reels)
  • Social media takeovers
  • Meetups for your most loyal followers to meet their favorite content creators
  • Share seals of approval from regulated bodies and industry experts (e.g., FDA, doctors)

Top tip: Not sure how to execute an influencer campaign? Check out brands in different niches with a winning strategy like Showpo, GymShark, and Frank Body.

Incentivize customer content creation from customers

Despite 9 out of 10 consumers reading reviews before making a purchase, on average, just 10% leave reviews. So sometimes, even your loyal customers need a little nudge to get talking. Give shoppers a reason to leave honest reviews by giving perks that they’ll be interested in. For example, you could offer a discount code, unlock a special deal on their next purchase or offer loyalty points.

Are customers complaining about your delivery processes? Discover how MyFBAPrep can help you win them over again. 

5 simple ways to drive conversions with social proof

Now that you know how to create different forms of social proof, the next step is to position them to supercharge conversions. Here are some ways you can fill your sales funnels and pockets with social proof:

1) Embed social proof into your web design

A fantastic way to get social proof in front of your potential customers is to mix it into your web design. Examine other brands’ social proof strategies for inspiration on how to present it in a way that’s native to the sales platform. For example, if you have a website, you could:

  • Have a page dedicated to reviews and testimonials.
  • Add a widget to product description pages to list reviews for the associated product.
  • Place reviews on your landing page and in email designs.

 2) Blend social proof into your social media strategy

Give your reviews, recommendations, and testimonials the shine they deserve by displaying them on your social channels. Test different formats like video, star ratings, and text to find which style resonates the best. Don’t forget to add a call to action for shoppers to buy the item and a link to the product in your bio to increase conversions.

Look through comments sections for shoutouts and impromptu testimonials your fans may leave on product posts and request permission from them too. Also, take note of how shoppers display their social proof for more ideas to trial.

3) Use case studies for wholesale account outreach

Whether it’s a sell-out launch, a 3-month long wait list, or increased profits, sharing case studies from your wholesale and corporate accounts can help you attract more customers.  Zoom in on crucial stats representing the positive changes your brand has brought other businesses and include positive quotes from customers to provide additional context and validity. You can also include snapshots from case studies in your outreach and adverts to up your meeting booking rate and account sign-ups.

 4) Highlight key numbers

There are some instances where tooting your own horn is entirely acceptable, and sharing your store’s most impressive milestones is one of them. So if you’ve secured 0 to $1 million in 60 days, 100,000 customers, 5 years in business, or something similar, it’s time to let the world know. This tactic will uplevel your brand value in consumers’ eyes, inspiring them to start their customer journey. Some other achievements you can share include:

  • Amount of positive reviews
  • Units sold
  • Units remaining

5) Get social media verified

Something about that little blue ticket on a social media profile makes people stop and pay attention. Yet verification is an overlooked way to showcase brand notoriety. So, research which social platforms your ideal shoppers spend the most time on and take action to get your brand verified on them. If you don’t have the time to dedicate to this task, hire a social media marketing agency to help you achieve the respected verified status.

Be the brand shoppers rave about

Gone are the days when shoppers formed their buying habits solely on word of mouth; social proof has gone digital. From online reviews to influencer mentions and expert recommendations, consumers are becoming more comfortable with the online vetting of products and brands.

With the right approach for gathering and distributing social proof, you can get more eyes on your stores, improve your product’s perceived value, and upgrade your brand’s reputation.

So start today. Collect and share notes, pictures, and videos from happy customers and share them with the world. Soon your products will be selling themselves with a trail of satisfied customers in tow.

 Don’t let archaic processes dim your brand’s light. Learn how MyFBAPrep can help you craft an unforgettable shopping experience to match your raving product reviews

5 Email Tools to Master Your eCommerce Newsletters

Want to know Wayfair’s secret to building a $5.6 billion empire?

Email marketing.

With email users expected to reach a whopping 4.59 billion by 2025 and 65% of consumers anticipating they’ll use digital shopping channels more in the future, email marketing is the solution that growing brands have been looking for.

Armed with an effective email marketing strategy and the tools to execute it, reaching your target customer via email is one of the best ways to drive leads and sales sustainably.

Thankfully, email marketing tools have become more sophisticated in helping eCommerce brands grow their followings, engagement, and bottom lines.

In this post, we’ll explore why there’s never been a better time to bet on email marketing. We’ll also share some pro tips on crafting emails that get results, and some must-have email solutions to streamline the process.

Why now is the time to invest in email marketing

With TikTok’s unrivaled organic reach and influencer marketing’s enticing allure, it’s easy to overlook emails as just another marketing trope from the past. But email still reigns supreme in many ways. Let’s dig into why it pays to level up your email marketing today:

More conversions for less

With the right email campaigns and targeting, your brand stands in line for massive payouts. You can generate £42 for every £1 spent on email marketing.

Emails are an excellent way to nudge shoppers towards new products, related items, and exciting offers. As a result, you can also increase metrics like average order value, customer lifetime value, and cart abandonment rate with positive effects on your revenue.

Protect your brand from unexpected events

No matter how much you invest in social media marketing, you never truly own your profiles. In fact, you don’t have to look far for horror stories of social accounts with followers into six figures shutdown overnight.

However, one thing you can own? Your email list. And the best part is, that email marketing helps you to grow and nurture a following, regardless of what happens in the social media world. As your email marketing becomes more mature, you’ll build a solid safety net for your business.

Make your marketing strategies more productive

From PPC ad campaigns to influencer collaborations, email marketing complements nearly every marketing effort you can think of to help you get more out of them.

For example, you can gather email addresses from an influencer collaboration or giveaway, and gather a list of people to contact for future promos until they decide to unsubscribe. This way, you provide your brand with more opportunities to reach shoppers, kick start their buyer’s journey, and close sales.

Secure and sustain your audience’s attention

One of the great things about email marketing is it helps to solve the “out of sight out of mind issue” that plagues many businesses.

Email helps you build rapport and trust by showing up consistently in your subscribers’ inboxes, and offers the ability to cash in on this relationship later on. For example, say you own an acne skincare brand. You could share tips and tricks on how to beat breakouts. Once you offer your acne prevention line as a solution, shoppers will be more receptive to buying because you captured their attention, solved their problems, and earned their trust.

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5 must-haves for a successful email campaign

Crafting productive email newsletters isn’t just about words on a screen and pretty pictures. You need the full package of skills and tools to generate conversions. Let’s look at some of the other factors to consider and optimize for better results:

Relevant content

Whether running a broadcast campaign or nurture sequence, creating engaging emails your audience can’t wait to read is essential. This means researching your target customer’s wants and needs and giving every email a clear value proposition, whether it’s solving problems, answering customer questions, clarifying queries, or making a valuable offer.

Copywriting prowess

Writing captivating email newsletters and campaigns is an acquired skill that takes a lot of time, practice, and split testing to master.

Using designs that resonate with your target customer and testing new templates to keep your email content fresh is also critical. If writing email copy and designs aren’t your strong points, don’t fret. You can enlist the help of an email marketing agency or freelancer.

A healthy email list

Your email list’s health can make or break your email newsletters’ productivity, so it’s vital to maintain excellent list hygiene. Some ways you can keep your email list in tip-top condition include:

  • Avoid purchasing email leads
  • Running an email acquisition campaign targeting your dream customers
  • Cleaning your list periodically of incorrect emails and chronically unresponsive leads

Segmentation and personalization

If email marketing is the sauce, segmentation and personalization are the secret seasonings that bring the campaign recipe together. So, implement both tactics to keep your emails valuable and relevant to readers. Keep in mind that an emails relevancy will depend on things like the actions your audience members have taken, and demographic information such as:

  • Age
  • Occupation
  • Lifestyle
  • Customer journey stage
  • Past purchases
  • Purchase frequency
  • Amount of time spent as a customer of your store

 Email sending consistency

An email list’s health decays when you don’t contact leads regularly and consistently. So, set up an email schedule, set time aside to create content, and automate sending to ensure you stay in touch with your audience.

In the same breath, don’t overdo your email output. Keep promo emails at a max of 1 per day to avoid annoying and fatiguing your audience.

5 email marketing tools to skyrocket eCommerce sales

Once you’ve built up a small email list, researched the market, and crafted a comprehensive strategy, your next task is to find an email marketing solution to help you win. To help with your groundwork, here are our top picks for email marketing solutions:

1) Drip

Product highlights: CRM and eCommerce platform integrations, lead capture, design, and automation.

Dubbed the eCommerce revenue engine, Drip is one of the best tools on the market for helping eCommerce stores upgrade their sales with email marketing. Its innovative analytics and design capabilities combined with numerous integrations to CRMs and eCommerce sales platforms, ensure you’ve got all the data needed to craft hard-hitting, personalized campaigns.

Drip’s impressive automation sequence builder, lead capture forms, SMS marketing, and cart recovery also ensure your brand stands out and stays top of mind.

2) Klaviyo

Product highlights: segmentation, split testing, dynamic email content, CRM, and API integrations.

Equipped with pro-level A/B testing, campaign management, email drip, and segmentation capabilities, Klaviyo ensures your campaign is built to win. API and CRM integrations will further support your efforts by feeding in customers and storing data to improve your email resonance with your subscribers.

Take readers on a personalized ride they won’t forget in a hurry with dynamic email content, customizable CTAs, and event-triggered actions. With Klaviyo, you’re never left guessing about an email campaign’s performance. Track results live using an activity dashboard complete with perks like ROI tracking, website visitor monitoring, and click recording to ensure you never miss a beat.

3) Omnisend

Product highlights: Flexible templates, drag and drop email builder, data capturing, and dynamic discount codes.

Omnisend is its name; nimbleness is its game. Boasting features like drag and drop content editor, email template library, dynamic discount codes, and preset saving, Omnisend takes agile email marketing to new levels.

Omnisend allows you to craft shoppable emails with sleek designs so good that customers can’t wait to hit ‘buy’. Seal the deal with expert data capturing utilization on things like your customer’s lifecycle stage, shopping behaviors, and message interaction to help you craft timely email content. If you’re looking for a solution to make your brand more memorable while staying on-brand, Omnisend is just the ticket.

4) Constant Contact

Product highlights: Reporting, huge template library, customer list segmentation.

On a mission to help brands stay in touch with shoppers and drive sales faster, Constant Contact comes jam-packed with features designed to help get more business. From razor-sharp reporting to an extensive template library, you’ll have every you need to know what’s working and adjust campaigns for optimal results.

Constant Contact also allows you to pull customer data from your store and segment it into custom lists to ensure you always reach the right people. If your store needs more than email tools, you’re in luck. Constant Contact also provides a host of conversion-generating tools like survey makers, lead generation landing pages, social media ad management solutions, and much more to upgrade your marketing from all angles.

5) ConvertKit

Product highlights: set and forget campaigns, visual customer path builder, and landing page builder.

Is your store an extension of your personal brand? ConvertKit is a solution you’ll need in your arsenal. Built to help creators own their audience and take control of their earning potential, ConvertKit provides audience-accelerating tools like a landing page builder and opt-in templates.

Speed up your email marketing setup with efficiency with a solution visual automation builder, content hub, and single-time campaign setups with RSS feeds.

Being all about the stats, ConvertKit also provides a useful dashboard to monitor audience actions and sales with the option to integrate your eCommerce tools for more intel on your revenue and audience.

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Capture shoppers’ attention and pockets with scroll-stopping email content

Email marketing has risen through the ranks to become one of the top ways to communicate with your target audience, develop strong ties, and catapult sales. To get ahead you’ll need a well-crafted plan and the tools to execute it with precision.

Ensure you have shoppers gripped by every word by making your emails an asset to potential customers. Anticipate their needs and use your email copy to meet them and keep content exciting with new layouts and topics. Finally, give your subscribers red carpet treatment with personal touches, appropriate offers, and exclusive deals to ensure they keep their eyes peeled for your emails in their inbox.

Who knows. You could be one email campaign away from a bumper payday.

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4 Stellar Content Agencies For Your eCommerce Business

What do NASA, Kroger, and the BBC all have in common?

Showstopping content marketing strategies.

Using blog posts, videos, and everything in between, these brands have cracked the code on capturing the hearts and wallets of their target audience with show content.

And it’s easy to see why.

Not only are there 5 billion digital users and 4.65 billion social media users globally, but content marketing also generates 3x more leads than outbound marketing strategies and costs 62% less. Yet many brands struggle to create engaging content that generates leads consistently. If this sounds like you, don’t fret. You can team up with an eCommerce content marketing agency.

In this post, we’ll dive into what a content marketing agency is and discuss whether they can help your eCommerce brand get ahead. We’ll also share some top content marketing agencies for eCommerce businesses.

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What is a content marketing agency? And what does it do?

A content marketing agency’s job is to spread the word about a business, increasing your brand’s perceived value, driving engagement, and closing sales.

Content agencies create content at every stage of the buyer’s journey to inch shoppers closer to hitting “buy” with every interaction. Some assets a content marketing agency can create include:

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Benefits of working with an eCommerce content marketing agency

With popular marketing vehicles like pay-per-click advertising and influencer marketing to choose from, it’s easy to question whether content marketing can help grow your eCommerce brand. The answer is a resounding “yes”.

Let’s explore some ways content marketing can help you build a better brand:

Increase your content output

Let’s imagine you decide to start a blog. You’ll need at least 1-2 blog posts per week with relevant keywords. Then you’ll need to mix in other content assets like social media posts, explainer videos, and how-to tutorials to accommodate how people like to consume content.

The time, energy, and skills required to produce these successfully can’t be understated. It also becomes tempting to put off content creation during busy periods, slowing down your momentum. Luckily, when you’re partnered with a content agency, you can ensure that the work gets done no matter what.

Get more eyeballs on your offers

In today’s digital age, hoppers are glued to screens more than ever, 7 hours and 4 minutes per day to be exact. So, attention is currency. This fact provides a huge opportunity to get in front of your target customer, earn their trust through helpful content, and secure more sales.

Build brand authority

Being on multiple platforms with engaging content can educate shoppers on how your product can help them and improve its trustworthiness and authority in your target customer’s eyes. As your brand authority grows, you can become the go-to advisor in your niche, increasing your conversions.

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7 Qualities to look for in an eCommerce content marketing agency

While every eCommerce marketing agency will have its own quirks and specialties, there are some universal characteristics you want to look out for to increase your chances of picking a winning agency. Let’s look at a few:

1) Creativity

Whether you’re promoting products on TikTok, launching new product descriptions, or split-testing web copy, eCommerce content needs to be eye-catching, engaging, and in line with the times.

Finding an agency with a creative eye and knowledge of what’s hot and what’s not is vital to remain competitive. Your content marketing agency should constantly test new asset types, topics, and tactics to keep content fresh and the lead pipeline full.

2) Experience

It takes different skills to create compelling content for a B2B insurance broker or SaaS company than for eCommerce stores. Relevant experience is essential to know what shoppers want to see now and predict what will be appealing in the future. Experience in crafting winning eCommerce content will also allow the agency to create content that appears native to the marketing platform and has the capacity to outdo competitors.

3) Transparency

Transparency is essential for your content agency partnership to flourish.

Your eCommerce content marketing agency should be willing to share crucial project details. This is to help you understand how they’ll execute their duties and determine how to measure success. For example, the agency should reveal:

  • The strategies they will use on your account
  • Past results
  • Campaign performance
  • Fee structure

4) Excellent communication skills

Communication keeps the wheels spinning on a project, whether it’s a short, one-off gig or a long-term, large-scale project. So, look for clear, consistent communication in your initial interactions with a content agency. Also, sift through reviews for information on how they’ve communicated with past clients.

5) Ability to meet deadlines

Consistency is essential to building a successful content marketing strategy. A reliable agency should help you establish a predictable workflow, meet deadlines, and implement tactics to ensure content launches on time. For example, if you need weekly blog posts, they should work and could even help you build a content pool you can pull from if a content asset needs more time to create.

6) Track campaign performance

“What gets tracked, gets measured.” Reputable content marketing agencies will subscribe to this sentiment. The agency you pick should not only track results through custom-picked KPIs. They should also keep you informed on their through clear reporting.

7) SEO-optimization skills

Search Engine Optimization (SEO) plays a critical role in amplifying your content and pushing organic content to your store. Look for an agency that understands the value of SEO and can help you craft and implement a comprehensive SEO strategy in tandem with your content strategy.

4 eCommerce content marketing agencies to watch

Finding a suitable content agency starts with good, old-fashioned research. This vital step can make or break your content marketing success, so make it a priority from the start. To launch your search mission, here are 4 eCommerce content marketing agencies to look into:

1) Common Thread

Best known for: Creatives, Email Marketing, SEO

Common Thread is a full-scale eCommerce marketing agency with an eye for content that grows businesses. From email marketing to SEO, this agency’s expansive skill set and belief in connecting the dots across marketing platforms ensures stores see huge returns.

Never a brand to shy away from giving valuable advice upfront, Common Thread offers a free content audit to set the stage for success with their brand.

 2) Fluid Commerce

Best known for: Content creation, PPC, and Web Design

Fluid Commerce is all about helping you create strong branding and sales across marketing platforms and shopping channels. Using agile content strategies, regular split testing, and web design.

As its name suggests, Fluid Commerce helps brands say “no” to rigid marketing strategies, helping create relevant content that keeps up with the fast-paced, ever-changing eCommerce world. If your site runs on Adobe Commerce (Magneto 2), you’re in luck as Fluid Commerce sites this platform as one of its strong points.

 3) SEO Works

Best known for: SEO, PPC, and Web Design

Dubbed digital growth experts, SEO Works has been helping eCommerce brands get a foot up the rung using top-tier SEO services for over a decade. From content-driven SEO to award-winning PPC campaigns, this agency thrives from using a data-driven approach to drive traffic and sales.

SEO Works has achieved impressive results like a 557% uptick in online revenue on a project and an all-star client list, including brands like Decathlon, Denby, and Lowe alpine.

4) InFlow

Best known for: Full-scale eCommerce Marketing

Blending content marketing, email marketing, CRO, PPC, and Paid Social, Inflow is on a mission to help online stores scale sustainably.

Once signed up, each client gets a custom strategy and help from specialists to get more eyeballs on their products, increase sales, and keep shoppers coming back for more.

InFlow’s multifaceted approach to content marketing is working a treat. They now boast a 97% customer retention rate and 134% increase in Ad revenue as just a few of their wins. So, if you’re looking for a content agency with a solid track record and extensive experience, InFlow could be just what you need.

Win big with eCommerce content marketing

Working with a reputable eCommerce content marketing agency is an effective way to scale up content production, drive engagement and improve your lead generation. So, be on the lookout for the tell-tale signs of a great content agency like experience, communication, results monitoring, and a creative eye.

Be open to trying new ways to market your business with content and allocate funds to sufficiently test strategies. Soon, your business will be on the path to profitable content funnels, bigger paydays, and an ever-growing audience.

Ready to level up your eCommerce business? Learn how MyFBAPrep can help.

5 Awesome eCommerce Advertising Agencies You Should Know About

With online shoppers reaching 2.14 billion in 2021 and eCommerce sales forecast to hit $7.4 trillion by 2025., maximizing sales opportunities should be on every growing brand’s to-do list.

To get a bigger slice of the eCommerce pie, it’s wise to launch engaging pay-per-click (PPC) ads to complement your organic and social media marketing. Nowadays, there are more PPC options available than ever to get the word out about your business. One of the simplest ways to get started is to call in experts from an eCommerce advertising agency.

Before you take the leap, it’s critical to assess whether collaborating with an ad agency makes sense for your business. In this post, we’ll cover the instances when partnering with an eCommerce advertising agency is a good call and some essential traits for a successful run. Plus, we’ll share our top picks for eCommerce ad agencies to slash your research time.

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What is an eCommerce advertising agency? And what do they do?

An eCommerce ad agency specializes in using pay-per-click ads to improve product visibility, engagement, brand awareness, and sales. An agency can craft an effective PPC strategy based on your goals which could entail a blend of PPC ad types from different platforms and sales channels. For example:

  • Google Ads (e.g., Search, Display, and Shopping)
  • Social media ads (e.g., TikTok, Instagram, and Facebook)
  • Online marketplace ads (e.g., Amazon ads and eBay promoted listings)

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5 signs you need an eCommerce advertising agency

It seems everywhere you turn online, there are stories of businesses going from $0-$98K per month or more with PPC ads. Naturally, these inspiring case studies can cause you to examine your PPC campaign’s effectiveness and question whether it’s time to call in reinforcements. But is teaming up with an eCommerce advertising agency right for your business? Here are some ways to know:

1) Too many tasks, too little time

Perhaps your team is swamped with other important tasks like launch prep and product development. Or maybe you want to focus on other business scaling tasks like going cross-border. Handing over time-consuming tasks like PPC management can help you reclaim precious time and grow faster.

2) You’re out of your advertising depths

If advertising isn’t your strong point, or your stores’ PPC needs exceed your skillset, this scenario is holding your business back. So, it could be time to hand over the reins to an ad agency to maximize your Return on Ad Spend and lower your Average Cost of Sales.

3) Product launches are fast approaching

So much goes into a successful product launch and PPC ads play a leading role. If you’re launching multiple products simultaneously, it can be tempting to cut corners in your research or leave campaign builds to the last minute, impacting your result. Joining forces with an ad agency can help you get a head in your launch task list and ensure your products hit the market with a bang.

4) PPC costs are out of control

With rising PPC costs and increasing competition in the online selling market, getting a handle on your ad spend has never been more critical. To give you an idea, Amazon PPC costs stood at $0.71 pre-2020, by Jan 2021 this figure was at $0.88 and $1.20 by June 2021. Without expert knowledge, it’s easy for product advertising to become unprofitable, so a partnership with an ad agency could keep your ad project afloat.

5) You want to expand your PPC horizons

Perhaps you’ve taken your business to the next level with multichannel selling and need to expand your PPC beyond social media channels to marketplace ads. A PPC agency can help you make the jump smoother without compromising your progress.

Must haves for a successful PPC agency partnership

Working with an ad agency is a partnership in every sense of the word. Not only will you need to provide the right access privileges, but you’ll also need a solid store and mindset to match. Some key characteristics to exhibit before you:

Strong financials

Outsourcing marketing to an eCommerce advertising agency can get expensive, so it’s vital your store’s numbers make sense.

This includes having healthy profit margins, strong sales, an upward growth trajectory, and the budget to allocate to testing and scaling campaigns.

A great product

Well-crafted ads can amplify a product but can’t be its saving grace. So your items should already be road tested, with stellar reviews and regular customers to help improve ad engagement, customer trust, and sales.

Realistic expectations

As entrepreneurs, we have a reputation for being dreamers with huge goals we’re hellbent on achieving. While aiming high is great for business, it’s important to understand what your chosen agency can and can’t do for you.

Think of it this way, ad launches and PPC optimization probably can’t help you revive a product that’s been dead for 5+ years, or sell a product with a poor-market fit.

Patience

To hit it big in PPC advertising, patience is critical. In other words, you can’t expect to rake in cash from day 1. Finding the best fit can take time, and you will need to hold the fort in your existing campaigns while searching for an ad agency.

Also, it can take a while to test and find your stride. You must be ready to give the project time to mature and set realistic goals.

Expertise

This next requirement relates to the ad agency you choose. They should have a solid track record in scaling PPC campaigns for eCommerce brands. Extra points if your chosen agency has experience scaling your product type.

Also, look for testimonials and case studies to get actual numbers and insight into their processes.

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5 eCommerce advertising agencies to help you scale

When it comes to eCommerce advertising agencies, no two are the same. So, for best results, you’ve got to choose the right one for your current growth stage and long-term goals.

To help your search, we’ve compiled some of the top performing eCommerce advertising agencies on the market:

Tinuiti

Best known for: Paid search on marketplaces and search engines, Shopping and Feed ads

Tinuiti is a big player in the performance marketing space, with more than $3 billion in digital media under its management and prestigious awards under its belt. Its expert knowledge across search, social media, and marketplaces allow its clients to have their pick in the channels they advertise on and how.

With a data-driven approach and custom-built strategy, Tinuiti optimizes ads for every stage of the customer journey for maximum impact.

Tinuiti also has an expansive portfolio spanning various niches such as beauty, jewelry, technology, consumer packaged goods, food and beverage, and wellness.

MuteSix

Best known for: Full funnel Facebook marketing, Google AdWords, cross-channel campaigns

With nearly 10 years in the eCommerce ad agency sector, MuteSix has built a name for itself as an expert in customer acquisition for direct-to-consumer (DTC) brands. Combining its knack for paid search with award-winning creatives, razor-sharp execution, and top-notch data analytics, MuteSix keeps conversions coming in for its clients.

Alongside Facebook’s advertising expertise, MuteSix has added channels like Amazon, Google, TikTok, Instagram, and YouTube to its repertoire. And something tells us this is just the beginning.

Teikametrics

Best known for: AI-driven Amazon and Walmart Ad Optimization

Recognized for its expertise in Amazon and Walmart advertising, Teikametrics merges its extensive PPC knowledge with AI and innovative technology to drive results for eCommerce brands.

Teikametrics’ holistic, KPI-centered approach to PPC advertising equips it to optimize campaigns piece by piece to maximize returns. So, it’s not surprising that Teikametrics boasts an impressive clientele list across industries. This includes brands like NutriBullet, Clarks, e.l.f., and Splenda.

When Teikametrics isn’t serving its agency clients, you’ll find them educating eCommerce entrepreneurs and ad enthusiasts on how to uplevel their marketplace results with much-anticipated reports, webinars, articles, and more.

ChannelKey

Best known for: Full-scale Amazon advertising

ChannelKey is an ROI-focused and data-driven Amazon ad agency on a mission to help brands drive growth on Amazon and beyond. With more than 15+ years on Amazon, it’s safe to say ChannelKey has seen it all. From the newer ad types like Amazon DSP to changing rules and strict requirements.

ChannelKey uses its deep knowledge of PPC ads to craft innovative growth strategies and creatives that help businesses scale. The result? More than $750 million in sales generated, 150,000 managed SKUs, and 167% client growth compared to the national average.

LoudMouth Media

Best known for: Google ads management and optimization

Named a Top 3% PPC Agency by Google, LoudMouth Media is a multi-award-winning performance marketing agency with a stellar track record.

Specializing in PPC advertising, this Google Premier Partner uses effective digital strategies, ad optimization techniques, and data analysis to drive conversions for its clients.

Their dedication has paid off. 2,559% increase in PPC-generated revenue, 281% year-on-year upshoot in purchases from Facebook Ads, and 927% uptick in online transactions are just a few of their big wins that keeps clients coming back.

Get ahead with top-class PPC

Whether you’re a brick-and-mortar retailer looking for your next big break online, or an up-and-coming eCommerce store hoping to expand your digital territory, now is the time to uplevel your ad strategy.

To know whether joining forces with an eCommerce ad agency is a good idea, it’s critical to understand where your business is and where you want to take it.

But deciding to go ahead with hiring a PPC agency is only half the job. You’ve got to work with an ad agency with a solid track record of success, excellent communication, eCommerce experience, and fair rates. Combine your capital with the right eCommerce advertising agency, and watch your business reach new heights.

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