Blog > Direct to Consumer > Check out the checkouts: Top 20 Shopify Alternatives for B2B and DTC eCommerce

Check out the checkouts: Top 20 Shopify Alternatives for B2B and DTC eCommerce

a laptop displaying a storefront with ecommerce platforms on the screen

Boasting more than 4.1 million live stores and more than $590 billion generated on the platform since its inception, Shopify is one of the best eCommerce solutions on the market.

So, it’s not surprising that setting up a successful Shopify store is a dream for many. But what happens when you outgrow the platform or want to expand beyond Shopify?  From online marketplaces to website builders, there’s a growing list of eCommerce platforms you can tap into to shape your eCommerce dreams. To help you make an informed decision, we’ll break down some of the best options in this article.

Website Builders and Checkout Platforms

1. Wix

Top Features:

  • Storefront builder: Wix offers mobile-optimized sites you can customize to your liking to create a memorable customer experience from the storefront to the checkout.
  • Wix SEO Wiz: Lay a solid foundation for your SEO efforts with Wix’s advanced SEO tool that helps you create a personalized and well-rounded SEO strategy.
  • Logo maker: Don’t have a logo? As a Wix user, you can use the Wix Logo Maker to craft professional logos to brand your store easily. This tool also comes with a library to get shoppers inspired.
  • Vector Art Media Gallery: Choose from thousands of hand-crafted illustrations from icons to typography and more.
  • Members’ Area: Build a community around your products with Wix’s Members area, which allows your audience to create profiles and engage with one another.

Pricing:

eCommerce businesses can pick from Business Basic ($17 per month), Business Unlimited ($25 per month), and Business VIP ($35 per month).

Best for:

Newbie sellers, stores with small portfolios, and businesses with minimal design skills.

2. BigCommerce

Top Features:

  • Customizable themes and headless commerce setup: Set the right tone for your store by selecting one of BigCommerce’s many themes and tailoring it to fit your brand personality.
  • Expansive data storage limits: Got a large portfolio? No problem! BigCommerce offers unlimited file storage with some plans and has a large bandwidth to manage high-traffic volumes.
  • One-page checkout process: Tap into the power of optimized checkouts with BigCommerce’s simplified order processing system. This feature reduces friction in the buying process, like lengthy forms, to skyrocket conversions.
  • Product variants: From color swatches to different sizes, BigCommerce allows you to show display different product options visually to capture more sales.
  • Coupon features: BigCommerce allows users to offer customer favorites like discount codes and vouchers to improve sales.
  • Bulk pricing: Whether you want to offer a bundle or kit. BigCommerce makes the process simple. The Bulk Pricing feature allows you to encourage shoppers to buy larger quantities of goods by offering bulk discounts.

Pricing:

The Standard Plan is $29.95 per month, the Plus Plan costs $79.95, and Pro Plan comes in at $299.95 per month.

Best for:

Fast-scaling brands and enterprise-level brands.

3. Ecwid

Top Features:

  • Embeddable storefront: Already got a website? Make the most out of it by adding online store shopping features to it using Ecwid.
  • Subscriptions: Ecwid equips users to leverage recurring subscriptions and billing to increase their revenue, boost customer satisfaction, and scale on autopilot.
  • Centralized controls: Manage every aspect of your store from one simple dashboard.
  • No transaction fees: Unlike other eCommerce platforms, Ecwid doesn’t charge transaction fees, meaning more money in users’ pockets.
  • Multiple store language options: Localization is huge for cross-border selling, which is what makes Ecwid’s multilingual catalog feature so special. Increase your store’s resonance by tweaking languages to fit the audience.

Pricing:

Ecwid offers a forever-free plan.

Billed annually, the costs for Ecwid are; $14.08 per month for the Venture plan, $29.08 per month for the Business plan, and $82.05 per month for the Unlimited plan.

Monthly billing is also available.

Best for:

Businesses looking to start selling quickly, multichannel businesses.

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4. BigCartel

Top Features:

  • Payment processor integrations: BigCartel allows you to make transactions via Stripe or PayPal. You’ll only be liable for the fees this platform charges as BigCartel doesn’t add payment processing charges.
  • Easy to use setup: Simple interface, easy-to-understand navigations, and stylish themes make it very easy to set up and start selling fast
  • Business insights: paid plans offer inventory tracking and Google Analytics integrations to help you understand your sales and make informed decisions.

Pricing:

Big Cartel offers a (Gold) free plan, a $9.99 per month Platinum plan hosting up to 50 products, and a Diamond plan hosting up to 500 products.

No listing fees apply to the latter two plans.

Best for:

Beginner online sellers, independent creatives, and solopreneurs.

5. Adobe Commerce, formerly Magento

Top Features:

  • Onsite optimization made easy: Adobe Commerce offers a suite of drag-and-drop tools that create content that’s intuitive to use, personalized assets for specific customer segments, and update content assets fast.
  • Product recommendations: Using a drag-and-drop builder and AI-backed tools, users can create groups of product recommendations to display in key touchpoints to drive conversions
  • Inventory management solutions: Understand your business stock needs and customer buying behavior with real-time stock data so you can distribute stock to the right locations on time.
  • Flexible fulfillment options: Whether you need to ship to a customer’s home or office or arrange a store pickup, you can handle the entire process on the platform with real-time inventory data and sourcing algorithms that accelerate fulfillment.

Pricing:

At present, Adobe Commerce offers two plans; Commerce Pro and Managed Services.

Get in touch to secure pricing.

Best for:

Medium-sized to enterprise-level eCommerce and multichannel businesses.

6. Weebly

Weebly is a web hosting and website builder which specializes in helping businesses create online stores, blogs, and websites stress-free.

Top Features:

  • Design customizable themes: With Weebly’s comprehensive theme library users have countless sources of inspiration and guidance on how to style their store.
  • Powerful free plan: Weebly allows you to create a website that turns heads without footing the bill.
  • Easy website creator: Weebly’s drag-and-drop builder makes putting together websites easy.
  • Integrated marketing and analytics: Store owners can monitor the metric on their offers and inventory and guide their strategy. You can also integrate marketing solutions.

Pricing:

Weebly’s basic plan is free. When billed annually, the Connect plan is $10 per month,  the Pro plan is $12 per month, and the Business plan is $25 per month.

Best for:

eCommerce businesses looking for simple software to get started on.

7. PinnacleCart

Top Features:

  • Customizable designs: PinnacleCart’s open-source nature means users can adjust, add, and remove code to create a unique store. Users can also tap into the page builder tool to craft tailored pages.
  • Professional templates: BigCommerce doesn’t leave you to fend for yourself when it comes to design and layout. Pick from 100’s of templates to get set up fast.
  • Store analytics: PinnacleCart’s dashboard allows you to visualize traffic and sales information to make informed decisions.
  • Growth-boosting solutions: From mobile-ready designs and advanced analytics to DIY and done-for-you marketing solutions, PinnacleCart has proprietary tools that help shop owners grow.

Pricing:

Choose from a free plan, Standard plan $79.95 per month, Advanced $199.95 per month, and Enterprise plan, which has customized pricing

Best for:

Growth-focused eCommerce businesses.

8. Volusion

Top Features:

  • Comprehensive customer support: Combining resources and on-hand customer service agents, Volusion helps users get set up and poised for success in eCommerce.
  • Fraud defense solution: To protect stores from eCommerce cybercrime, Volusion offers a ground-breaking solution called Fraud Score which analyzes credit cards based on email risk, IP address, banking information, and customer information.
  • Extensive features dashboard: Run reports, check your CRM, track orders, study inventory levels, and more, all in one place.
  • Security measures: Volusion also implements security measures like SSL certificates to encrypt stored data and tighten up defenses.
  • Marketing tool suite: Whether you prefer to sell via SEO or want to experiment with affiliate marketing, Volusion has got you covered. Pick from their customized marketing tools and get started.

Pricing:

Volusion is $35 per month for the Personal Plan, $79 per month for the Professional plan, and $299 per month for the Business plan. Save 10% by paying annually.

Best for:

Data-focused eCommerce businesses

9. Zyro

Top Features:

  • No-code website builder: Zyro is a no-code website builder backed by AI solutions that give users a competitive edge. Don’t have a coding background? You can still create customized storefront websites with Zyro’s drag-and-drop website builders and themes. If you like to code, Zyro also allows you to add custom code and edit their CSS.
  • AI-backed eCommerce solutions: Tap into Zyro’s AI Image Scaler, Business Name Generator, Slogan Generator, AI Writer, Logo Maker, and more to take your business content assets from good to great.
  • Large payments network: Zyro facilitates 70+ payment providers, including point of sale, Cash On Demand, and intermediaries like PayPal.
  • Omnichannel fulfillment options: Whether your customers prefer to Buy Online Pickup Instore (BIPOS) or want their order shipped to their home by a specific shipping carrier, Zyro’s expansive fulfillment features can help.
  • Multichannel selling and marketing solutions: Sell on marketplaces like eBay and Amazon, advertise on ad channels like Facebook and Google, engage in social selling, take up blogging and recover abandoned carts on Zyr’s Business and Advanced plans.

Pricing:

$11.99 per month for the Website plan and $14.99 for the Business plan.

Best for:

Marketing enthusiasts and omnichannel brands.

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10.OpenCart

Top Features:

  • Flexible eCommerce store management systems: OpenCart has built a solid reputation as a simple yet powerful (and free!) open-source platform to craft enticing stores.
  • Unlimited products, manufacturers, and categories: Whether you sell digital products or physical goods, OpenCart can host your goods. You can also upload endless products and manufacturers
  • eCommerce tool marketplace: Use OpenCart’s growing list of payment gateways (20+), plugins, themes, and integrations to set your store apart.
  • Multilingual platform: Choose from 40 different languages on OpenCart’s latest version to give shoppers an “at home” feeling.
  • Multistore option: Run different stores from one dashboard. You can even select different themes, names, designs, and pricing for each.
  • Marketing suite: Use tools like discount codes, affiliate systems, and analytics to execute effective, data-driven campaigns.

Pricing:

It’s free!

Best for:

Businesses with web design experience and large product portfolios

11. Squarespace

Top Features:

  • Powerful, rich tools: From award-winning templates to font galleries, Squarespace offers a comprehensive tool stack to help craft your online store.
  • Highly customizable designs: Combine features like mobile-optimized layouts, adjustable text backgrounds, and block layering features to create an aesthetically pleasing store that drives conversions.
  • 24/7 live customer support: SquareSpace takes customer care seriously. So much so its round-the-clock customer service has won awards and raving customer reviews.
  • Powerful marketing solutions: Broaching SEO, analytics, and much more Squarespace’s solutions ensure users understand how their marketing initiatives are performing to make guide their decision-making.
  • Extensive integration: Whether you want to link your CRM or email marketing software, there’s a chance SquareSpace has integration for it as they continue to add to their extensive list.

Pricing:

It’s $23 per month for the personal plan, $33 per month for the Business plan, $36 per month for the Commerce Basic plan, and $65 per month for the Commerce Advanced plan. Save 30% by paying annually.

Best for:

Design-centric businesses with small collections.

12. WooCommerce

Top Features:

  • Flexible infrastructure: WooCommerce’s headless commerce build means designing and adjusting store setup is quick and easy.
  • Large payment options: Access a large selection of payment options, including credit card payments, bank transfers, cash on delivery, check, and over 140 territory-specific payment gateways.
  • Streamlined backend operations: Access an intuitive Inventory and order management dashboard, along with live freight costs and automated tax calculations. WooCommerce also offers a mobile app so users can process orders on the go.
  • Cross-border selling features: Use multilingual content and pricing in different currencies to set your store up for international success
  • Inclusive product allowances: Whether you sell digital or physical products, you can use WooCommerce to drive sales
  • Jetpack integration for enhanced security: You have the option to implement Jetpack to secure your website, verify customer logins, and prevent cyberattacks.

Pricing:

WooCommerce is free to use. However, you’ll pay for add on like domains and premium tools.

Best for:

WordPress users seeking eCommerce solutions.

13. Square

Top Features:

  • Conversion boost payment tech stack: Businesses big and small can tap into a wide selection of payment solutions to close sales, including digital and plastic gift cards, invoicing, cashless payments, card detail storage, digital wallet payments, and Google Pay and Apple Pay.
  • Transparent, uncomplicated transaction pricing: You can look forward to standardized transaction fees across cards, seasons, and channels.
  • Payment and fraud protections: Fight against cyber attacks with Square’s comprehensive defenses encompassing encrypted payments, security monitoring, multi-factor authentication from accounts, and more.
  • Fast pay-outs: Square allows you to transfer payments to your bank account after one business day for free or pay a small fee to get instant transfers,

Pricing:

The point-of-sale option has zero monthly fees, order processing charges are 2.6% of the sale price + 10 ¢. Per tap, swipe, or dip.

Buy Now Pay Later options cost 2.6% of the transaction price + 10 ¢ in-person and 6% + 30 ¢ online.

Best for:

Retailers with an online presence.

14. Lightspeed

Top Features:

  • Unlimited, 24/7 customer service: Lightspeed has a reputation for providing excellent customer service. Alongside the on-hand support, as a Lightspeed customer, you’ll get one-to-one onboarding, webinars, and training to help grow your business.
  • Integrated payments: Choose a range of payment options to serve your customers and business’s needs, including cash, mobile, and omnichannel payments.
  • Customer engagement and conversion rate optimization tools: Manage relationships, boost sales and drive with customer management tools like status allocation,s (e.g., VIP, employee), omnichannel gift cards, CRM tools, customer account creation feature,  Customer Lifetime Value calculations, and customer sales history.
  • Omnichannel selling tools: Ensure your sales channels operate in sync with one inventory system for all platforms, integrated reporting, branding features, centralized customer data management, and social selling opportunities.
  • Manage your store on the go: With Lightspeed’s cloud-backed solution, mobile inventory management feature, simplified employee training platform, and mobile POS, you can show customers your wares and move till to them.

Pricing:

For its eCommerce solution, Lightspeed offers a free plan, its Venture plan for $14.08 per month, and its Business plan for $29.08 per month and $82.50 per month.

Best for:

Omnichannel sellers.

B2B eCommerce platforms

15. NuORDER

Top Features:

  • Product showcasing tools: Amp up your online visual merchandising with product collections, online catalogs, and virtual showrooms on par with the best B2C eCommerce stores.
  • Appointment setting features: Use NuORDER’s those all-important meetings and close more accounts. For example, the custom list creator helps shoppers visualize their purchases and adjust their collections accordingly. You can also create reports and track sales performance.
  • Proposal generator and line sheet templates: Make it easy for B2B shoppers to say “yes” to the sale with sleek proposals and customizable line sheets.
  • Order management: Users can create, edit, copy, and ship orders all from the NuORDER platform. You can also access the platform offline.

Pricing:

Prices start from $600 per month. Contact NuORDER for a quote.

Best for:

Medium to large B2B eCommerce stores.

16. Pepperi

Top Features:

  • All-inclusive B2B eCommerce solution: Pepperi has everything you need to get a profitable wholesale store running, including a website-building application, integrated payment solutions, custom reporting, and accurate insights.
  • Sales-driving tools: This platform is designed to help users upgrade sale acquisition, average order value, and increase margins. Pick from Salesforce integrations, mobile order-taking apps, and mobile CRM to product bundling promotion features along with personalized cross-sell and up-sell tools.
  • Omnichannel trade promotion: makes it easy for field reps and sales reps to close deals across channels and territories.
  • Integration with back-office tools: Link Pepperi with cloud or on-premise ERP and back-office systems to empower field agents and sales reps with the data and tools they need. Users can also access the tools and platform offline across all devices. You can also expand Pepperi’s third-party solutions to cover tasks like shipment tracking, payments, and business intelligence.

Pricing:

Contact Pepperi to get a customized quote.

Best for:

Medium to enterprise-sized wholesale businesses.

17. CS-Cart

Top Features:

  • Complete eCommerce website builder solution: Crafted with data-backed decision-making and user experience flexibility as its foundation, store owners can take advantage of its tool stack to drive significant results.
  • MVP Marketplace creator: Want to start an eCommerce marketplace? CS-Cart will give you the necessary tools and platform to make your goal a reality with a minimum viable product. For instance, users can access a mobile app, 500 (and counting) marketplace features, simplified vendor onboarding, a shopping cart, and no code user interface.
  • Headless eCommerce platform: For brands that want to level up their eCommerce brand, CS-Cart offers a flexible platform to design and host their store. You can also onboard CS-Cart’s open-source shopping cart software and mobile app software
  • Enterprise marketplace platform: CS-Cart empowers large brands eager to create a marketplace with their scalable, high-capacity enterprise marketplace solution. You can also upload unlimited products and sellers to drive growth.
  • Custom marketplace: Work with CS-Cart to craft a tailored marketplace, minus the stressful code and platform build, which they’ll take care of.

Pricing:

CS-Cart’s code option is $75 per month, Pro $125 per month, and Advanced for $235 per month when billed annually.

Best for:

Businesses setting up a marketplace.

Online marketplaces

18. Etsy

Top Features:

  • Affordable prices and a simple fee structure: Upload listings for as little as $0.20 and no additional monthly fees. Transactions incur a 6.5%. Sellers can also access bonus listing and advertising credits when subscribed to the Plus plan. The offsite ad fee is also fair at 15%, as you only pay when you make a sale from the ad.
  • Handmade product requirement: When you’re a creative, handmade business competing against the big conglomerates with endless factory-made products can be tough. But not on Etsy; you have to make the goods yourself to sell on the platform. Plus, you can sell physical or digital items.
  • Powerful business tools: Etsy’s tools equip users to operate, market, and scale their store from anywhere, including a customizable web address, store design features, Etsy ads, various payments, the Etsy Sellers App, social promotion tools, and store analytics.
  • Shipping discounts: Thanks to Etsy’s partnerships with reputable shipping companies, sellers can print and use discounted shipping labels.

Pricing:

The free standard plan, only pay per listing ($0.20). The Plus plan is $10 per month.

Best for:

Hand-craft businesses and creatives.

19. Amazon

Top Features:

  • Amazon FBA: The world-renowned FBA service enables sellers to tap into a network of warehouses and fulfillment centers around the globe. This benefit makes allows brands fulfillment hands-free and scale faster.
  • Brand protection: Amazon takes intellectual property (IP) seriously and has many initiatives to fight fake goods and fraud, including the Counterfeiting Crime Unit. Trademarked brands can apply for the Brand registry program. Once onboarded, they will access tools like Transparency barcodes, an IP violation reporting tool, an automated IP protection tool, and a self-service brand protection solution, Project Zero.
  • Global selling network: Selling in one territory but want to take your business global? Amazon allows you to store goods in one territory and ship to multiple countries under its Global selling network for a more affordable rate.
  • Multichannel fulfillment (MCF): For brands that sell on multiple sites, MCF helps streamline fulfillment by using Amazon’s fulfillment services to ship goods.
  • New seller incentives: Access discounted services and tools as a newbie to the platform to make your resources stretch a little further and increase your odds of success.
  • Amazon ads: Use Amazon’s extensive ad network to launch and scale your products and brand.

Pricing:

Amazon’s Individual Plan costs $0.99 per listing plus a referral fee the Professional plan costs $39.99 per month plus a referral fee. Sellers can also incur shipping and storage fees if they use the FBA service.

Best for:

Brands wanting to eliminate fulfillment and scale worldwide.

20. Walmart

Top Features:

  • No monthly or set-up fees: Instead, you’ll pay a commission fee depending on the product you sell, which ranges between 6% – 20%
  • High-volume marketplace: Leverage Walmart’s 120 million per month site visitors to get your brand noticed.
  • Business scaling tools: Learn how to sell effectively and grow your reach and sales with Walmart’s advertising tool suite, including Sponsored Search ads, catalog management, and brand management solutions.
  • Walmart Fulfillment Services (WFS): If managing fulfillment isn’t your strong point or you need the time to scale, look to WFS to store, ship, and facilitate returns
  • A simplified application and onboarding process: Get up and running and learn the ropes quickly with Walmart’s streamlined onboarding process and learning resources.

Pricing:

No monthly fees. Pay a referral fee on each sale, depending on the item.

Best for:

Established brands and multichannel sellers.

Supercharge your growth with powerful eCommerce platforms

And there you have it! 20 alternatives to Shopify. Whatever solution you opt for next, it’s important to determine fit before you partner up. List each of the business goals and needs, then compare each eCommerce platform’s features and benefits to decide which is the best fit. Test small and adjust your approach based on the data, and you, too, can add multiple stores to your eCommerce empire. Good luck!

Want a tried and tested way to increase your fulfillment strategy’s efficiency? Speak with a MyFBAPrep expert