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Debating an eBay debut for your brand? If so, it’s easy to see why. With over 159 million users and 19 million sellers plus $10.4 billion in revenue in 2021, eBay holds a world of opportunity for ambitious eCommerce entrepreneurs.
When competing in such an expansive marketplace, it’s vital to stand out and make a memorable impact in your target customer’s world. That’s where your fulfillment setup comes in. With the right approach, your brand can wow its customers and rise to the top as one of eBay’s top performers.
But how do you go about crafting an effective fulfillment strategy? In this post, we’ll dive into eBay’s latest fulfillment service and share some simple tips for huge success on this titan marketplace.
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If you’ve never heard of eBay’s fulfillment service, you’re not alone. Despite being tipped to be a rival to Amazon FBA, the service has flown under the radar.
The fulfillment solution called eBay Fulfillment by Orange Connex is a relatively new service. It launched in the US in July 2019 before expanding services in Germany in 2020 and adding a fulfillment option for the UK in late July 2021, and Australia in February 2022.
This isn’t eBay’s first rodeo in a fulfillment-related project. In 2019, eBay created a fulfillment service called Managed Delivery but shut it down shortly after in 2020. These days eBay acts as a broker with a select few delivery partners, combining their prep and shipping services with eBay’s tech tools.
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Like most prep and shipping providers, eBay Fulfillment by OrangeConnex has rules, processes, and fees you’ll need to get accustomed to for a successful partnership. Let’s explore some essential details:
To get accepted and enrolled in the eBay Fulfillment by OrangeConnex program, some steps you’ll need include:
Once your goods are in eBay’s fulfillment network, you’re ready to start shipping goods. The partner fulfillment company will take responsibility for tasks such as:
eBay will invoice your business according to the fulfillment services you use. Fees for eBay’s fulfillment service consist of 3 parts:
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For many brands, eBay Fulfillment by Orange Connex will be a much-anticipated saving grace. However, the service isn’t perfect. To help decide whether eBay’s fulfillment partnership is right for you, let’s examine some of its pros and cons:
Whether you have a new store or have been selling on the eBay marketplace for years, there are some timeless and strategic moves you can make to improve your results. To get started, let’s break down a few:
Your product selection can make or break your conversion rates on eBay. Therefore, it pays to keep a catalog that meets your target customer’s needs and reflects growing trends. Some steps you can take to uplevel your product portfolio:
Getting your fulfillment processes right plays a huge role in success on eBay. But to ensure you have a profitable system, it’s vital your fulfillment provider is the best fit. So, assess your options against your business’ current growth stage and goals. Some additional pointers on what the ”best” fulfillment service looks like are:
Top tip: Excellent shipping and return options combined with fantastic products can help you achieve the highly coveted and profit-boosting “Top Rated Seller” status.
Your listings are your products’ stage. Ensure they don’t fade into the background by improving key aspects of your listings and splitting testing for continuous improvement. For some pointers, here are steps to take:
A review is so powerful it can determine whether a shopper buys from your brand or your competitor. So, make it a priority to secure reviews from buyers by providing an outstanding product and service, delivering on your promises, and shipping goods promptly.
You can also request an honest review from buyers via the eBay platform, and package inserts encourage buyers to contact you if they have any issues or concerns. Also, appeal negative reviews you can’t resolve with the customer. For example, say you ship the right product and the buyer mistakenly believes they received the wrong item and won’t remove the review, even after you’ve contacted them. You can contact eBay to request they remove the review.
From handling shipping in-house to outsourcing fulfillment services, many options are available to take your eBay fulfillment from good to great. But to maintain customer satisfaction and a healthy bottom line, you must explore what fees your business can handle compared to the service level it requires and use it to guide your fulfillment strategy. Stay updated on your store’s fulfillment requirements as it scales, and be ready to upgrade when needed. Follow these tips and tricks, and it won’t be long before your brand outdoes its competitors and thrives.
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