To get a bigger slice of the eCommerce pie, it’s wise to launch engaging pay-per-click (PPC) ads to complement your organic and social media marketing. Nowadays, there are more PPC options available than ever to get the word out about your business. One of the simplest ways to get started is to call in experts from an eCommerce advertising agency.
Before you take the leap, it’s critical to assess whether collaborating with an ad agency makes sense for your business. In this post, we’ll cover the instances when partnering with an eCommerce advertising agency is a good call and some essential traits for a successful run. Plus, we’ll share our top picks for eCommerce ad agencies to slash your research time.
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An eCommerce ad agency specializes in using pay-per-click ads to improve product visibility, engagement, brand awareness, and sales. An agency can craft an effective PPC strategy based on your goals which could entail a blend of PPC ad types from different platforms and sales channels. For example:
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It seems everywhere you turn online, there are stories of businesses going from $0-$98K per month or more with PPC ads. Naturally, these inspiring case studies can cause you to examine your PPC campaign’s effectiveness and question whether it’s time to call in reinforcements. But is teaming up with an eCommerce advertising agency right for your business? Here are some ways to know:
Perhaps your team is swamped with other important tasks like launch prep and product development. Or maybe you want to focus on other business scaling tasks like going cross-border. Handing over time-consuming tasks like PPC management can help you reclaim precious time and grow faster.
If advertising isn’t your strong point, or your stores’ PPC needs exceed your skillset, this scenario is holding your business back. So, it could be time to hand over the reins to an ad agency to maximize your Return on Ad Spend and lower your Average Cost of Sales.
So much goes into a successful product launch and PPC ads play a leading role. If you’re launching multiple products simultaneously, it can be tempting to cut corners in your research or leave campaign builds to the last minute, impacting your result. Joining forces with an ad agency can help you get a head in your launch task list and ensure your products hit the market with a bang.
With rising PPC costs and increasing competition in the online selling market, getting a handle on your ad spend has never been more critical. To give you an idea, Amazon PPC costs stood at $0.71 pre-2020, by Jan 2021 this figure was at $0.88 and $1.20 by June 2021. Without expert knowledge, it’s easy for product advertising to become unprofitable, so a partnership with an ad agency could keep your ad project afloat.
Perhaps you’ve taken your business to the next level with multichannel selling and need to expand your PPC beyond social media channels to marketplace ads. A PPC agency can help you make the jump smoother without compromising your progress.
Working with an ad agency is a partnership in every sense of the word. Not only will you need to provide the right access privileges, but you’ll also need a solid store and mindset to match. Some key characteristics to exhibit before you:
Outsourcing marketing to an eCommerce advertising agency can get expensive, so it’s vital your store’s numbers make sense.
This includes having healthy profit margins, strong sales, an upward growth trajectory, and the budget to allocate to testing and scaling campaigns.
Well-crafted ads can amplify a product but can’t be its saving grace. So your items should already be road tested, with stellar reviews and regular customers to help improve ad engagement, customer trust, and sales.
As entrepreneurs, we have a reputation for being dreamers with huge goals we’re hellbent on achieving. While aiming high is great for business, it’s important to understand what your chosen agency can and can’t do for you.
Think of it this way, ad launches and PPC optimization probably can’t help you revive a product that’s been dead for 5+ years, or sell a product with a poor-market fit.
To hit it big in PPC advertising, patience is critical. In other words, you can’t expect to rake in cash from day 1. Finding the best fit can take time, and you will need to hold the fort in your existing campaigns while searching for an ad agency.
Also, it can take a while to test and find your stride. You must be ready to give the project time to mature and set realistic goals.
This next requirement relates to the ad agency you choose. They should have a solid track record in scaling PPC campaigns for eCommerce brands. Extra points if your chosen agency has experience scaling your product type.
Also, look for testimonials and case studies to get actual numbers and insight into their processes.
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When it comes to eCommerce advertising agencies, no two are the same. So, for best results, you’ve got to choose the right one for your current growth stage and long-term goals.
To help your search, we’ve compiled some of the top performing eCommerce advertising agencies on the market:
Best known for: Paid search on marketplaces and search engines, Shopping and Feed ads
Tinuiti is a big player in the performance marketing space, with more than $3 billion in digital media under its management and prestigious awards under its belt. Its expert knowledge across search, social media, and marketplaces allow its clients to have their pick in the channels they advertise on and how.
With a data-driven approach and custom-built strategy, Tinuiti optimizes ads for every stage of the customer journey for maximum impact.
Tinuiti also has an expansive portfolio spanning various niches such as beauty, jewelry, technology, consumer packaged goods, food and beverage, and wellness.
Best known for: Full funnel Facebook marketing, Google AdWords, cross-channel campaigns
With nearly 10 years in the eCommerce ad agency sector, MuteSix has built a name for itself as an expert in customer acquisition for direct-to-consumer (DTC) brands. Combining its knack for paid search with award-winning creatives, razor-sharp execution, and top-notch data analytics, MuteSix keeps conversions coming in for its clients.
Alongside Facebook’s advertising expertise, MuteSix has added channels like Amazon, Google, TikTok, Instagram, and YouTube to its repertoire. And something tells us this is just the beginning.
Best known for: AI-driven Amazon and Walmart Ad Optimization
Recognized for its expertise in Amazon and Walmart advertising, Teikametrics merges its extensive PPC knowledge with AI and innovative technology to drive results for eCommerce brands.
Teikametrics’ holistic, KPI-centered approach to PPC advertising equips it to optimize campaigns piece by piece to maximize returns. So, it’s not surprising that Teikametrics boasts an impressive clientele list across industries. This includes brands like NutriBullet, Clarks, e.l.f., and Splenda.
When Teikametrics isn’t serving its agency clients, you’ll find them educating eCommerce entrepreneurs and ad enthusiasts on how to uplevel their marketplace results with much-anticipated reports, webinars, articles, and more.
Best known for: Full-scale Amazon advertising
ChannelKey is an ROI-focused and data-driven Amazon ad agency on a mission to help brands drive growth on Amazon and beyond. With more than 15+ years on Amazon, it’s safe to say ChannelKey has seen it all. From the newer ad types like Amazon DSP to changing rules and strict requirements.
ChannelKey uses its deep knowledge of PPC ads to craft innovative growth strategies and creatives that help businesses scale. The result? More than $750 million in sales generated, 150,000 managed SKUs, and 167% client growth compared to the national average.
Best known for: Google ads management and optimization
Named a Top 3% PPC Agency by Google, LoudMouth Media is a multi-award-winning performance marketing agency with a stellar track record.
Specializing in PPC advertising, this Google Premier Partner uses effective digital strategies, ad optimization techniques, and data analysis to drive conversions for its clients.
Their dedication has paid off. 2,559% increase in PPC-generated revenue, 281% year-on-year upshoot in purchases from Facebook Ads, and 927% uptick in online transactions are just a few of their big wins that keeps clients coming back.
Whether you’re a brick-and-mortar retailer looking for your next big break online, or an up-and-coming eCommerce store hoping to expand your digital territory, now is the time to uplevel your ad strategy.
To know whether joining forces with an eCommerce ad agency is a good idea, it’s critical to understand where your business is and where you want to take it.
But deciding to go ahead with hiring a PPC agency is only half the job. You’ve got to work with an ad agency with a solid track record of success, excellent communication, eCommerce experience, and fair rates. Combine your capital with the right eCommerce advertising agency, and watch your business reach new heights.
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