Want to know Wayfair’s secret to building a $5.6 billion empire?

Email marketing.

With email users expected to reach a whopping 4.59 billion by 2025 and 65% of consumers anticipating they’ll use digital shopping channels more in the future, email marketing is the solution that growing brands have been looking for.

Armed with an effective email marketing strategy and the tools to execute it, reaching your target customer via email is one of the best ways to drive leads and sales sustainably.

Thankfully, email marketing tools have become more sophisticated in helping eCommerce brands grow their followings, engagement, and bottom lines.

In this post, we’ll explore why there’s never been a better time to bet on email marketing. We’ll also share some pro tips on crafting emails that get results, and some must-have email solutions to streamline the process.

Why now is the time to invest in email marketing

With TikTok’s unrivaled organic reach and influencer marketing’s enticing allure, it’s easy to overlook emails as just another marketing trope from the past. But email still reigns supreme in many ways. Let’s dig into why it pays to level up your email marketing today:

More conversions for less

With the right email campaigns and targeting, your brand stands in line for massive payouts. You can generate £42 for every £1 spent on email marketing.

Emails are an excellent way to nudge shoppers towards new products, related items, and exciting offers. As a result, you can also increase metrics like average order value, customer lifetime value, and cart abandonment rate with positive effects on your revenue.

Protect your brand from unexpected events

No matter how much you invest in social media marketing, you never truly own your profiles. In fact, you don’t have to look far for horror stories of social accounts with followers into six figures shutdown overnight.

However, one thing you can own? Your email list. And the best part is, that email marketing helps you to grow and nurture a following, regardless of what happens in the social media world. As your email marketing becomes more mature, you’ll build a solid safety net for your business.

Make your marketing strategies more productive

From PPC ad campaigns to influencer collaborations, email marketing complements nearly every marketing effort you can think of to help you get more out of them.

For example, you can gather email addresses from an influencer collaboration or giveaway, and gather a list of people to contact for future promos until they decide to unsubscribe. This way, you provide your brand with more opportunities to reach shoppers, kick start their buyer’s journey, and close sales.

Secure and sustain your audience’s attention

One of the great things about email marketing is it helps to solve the “out of sight out of mind issue” that plagues many businesses.

Email helps you build rapport and trust by showing up consistently in your subscribers’ inboxes, and offers the ability to cash in on this relationship later on. For example, say you own an acne skincare brand. You could share tips and tricks on how to beat breakouts. Once you offer your acne prevention line as a solution, shoppers will be more receptive to buying because you captured their attention, solved their problems, and earned their trust.

As the sales flood in, you’ll need top-notch fulfillment to keep shoppers happy. Learn how MYFBAPrep makes it easy.   

5 must-haves for a successful email campaign

Crafting productive email newsletters isn’t just about words on a screen and pretty pictures. You need the full package of skills and tools to generate conversions. Let’s look at some of the other factors to consider and optimize for better results:

Relevant content

Whether running a broadcast campaign or nurture sequence, creating engaging emails your audience can’t wait to read is essential. This means researching your target customer’s wants and needs and giving every email a clear value proposition, whether it’s solving problems, answering customer questions, clarifying queries, or making a valuable offer.

Copywriting prowess

Writing captivating email newsletters and campaigns is an acquired skill that takes a lot of time, practice, and split testing to master.

Using designs that resonate with your target customer and testing new templates to keep your email content fresh is also critical. If writing email copy and designs aren’t your strong points, don’t fret. You can enlist the help of an email marketing agency or freelancer.

A healthy email list

Your email list’s health can make or break your email newsletters’ productivity, so it’s vital to maintain excellent list hygiene. Some ways you can keep your email list in tip-top condition include:

• Avoid purchasing email leads
• Running an email acquisition campaign targeting your dream customers
• Cleaning your list periodically of incorrect emails and chronically unresponsive leads

Segmentation and personalization

If email marketing is the sauce, segmentation and personalization are the secret seasonings that bring the campaign recipe together. So, implement both tactics to keep your emails valuable and relevant to readers. Keep in mind that an emails relevancy will depend on things like the actions your audience members have taken, and demographic information such as:

• Age
• Occupation
• Lifestyle
• Customer journey stage
• Past purchases
• Purchase frequency
• Amount of time spent as a customer of your store

 Email sending consistency

An email list’s health decays when you don’t contact leads regularly and consistently. So, set up an email schedule, set time aside to create content, and automate sending to ensure you stay in touch with your audience.

In the same breath, don’t overdo your email output. Keep promo emails at a max of 1 per day to avoid annoying and fatiguing your audience.

5 email marketing tools to skyrocket eCommerce sales

Once you’ve built up a small email list, researched the market, and crafted a comprehensive strategy, your next task is to find an email marketing solution to help you win. To help with your groundwork, here are our top picks for email marketing solutions:

1) Drip

Product highlights: CRM and eCommerce platform integrations, lead capture, design, and automation.

Dubbed the eCommerce revenue engine, Drip is one of the best tools on the market for helping eCommerce stores upgrade their sales with email marketing. Its innovative analytics and design capabilities combined with numerous integrations to CRMs and eCommerce sales platforms, ensure you’ve got all the data needed to craft hard-hitting, personalized campaigns.

Drip’s impressive automation sequence builder, lead capture forms, SMS marketing, and cart recovery also ensure your brand stands out and stays top of mind.

2) Klaviyo

Product highlights: segmentation, split testing, dynamic email content, CRM, and API integrations.

Equipped with pro-level A/B testing, campaign management, email drip, and segmentation capabilities, Klaviyo ensures your campaign is built to win. API and CRM integrations will further support your efforts by feeding in customers and storing data to improve your email resonance with your subscribers.

Take readers on a personalized ride they won’t forget in a hurry with dynamic email content, customizable CTAs, and event-triggered actions. With Klaviyo, you’re never left guessing about an email campaign’s performance. Track results live using an activity dashboard complete with perks like ROI tracking, website visitor monitoring, and click recording to ensure you never miss a beat.

3) Omnisend

Product highlights: Flexible templates, drag and drop email builder, data capturing, and dynamic discount codes.

Omnisend is its name; nimbleness is its game. Boasting features like drag and drop content editor, email template library, dynamic discount codes, and preset saving, Omnisend takes agile email marketing to new levels.

Omnisend allows you to craft shoppable emails with sleek designs so good that customers can’t wait to hit ‘buy’. Seal the deal with expert data capturing utilization on things like your customer’s lifecycle stage, shopping behaviors, and message interaction to help you craft timely email content. If you’re looking for a solution to make your brand more memorable while staying on-brand, Omnisend is just the ticket.

4) Constant Contact

Product highlights: Reporting, huge template library, customer list segmentation.

On a mission to help brands stay in touch with shoppers and drive sales faster, Constant Contact comes jam-packed with features designed to help get more business. From razor-sharp reporting to an extensive template library, you’ll have every you need to know what’s working and adjust campaigns for optimal results.

Constant Contact also allows you to pull customer data from your store and segment it into custom lists to ensure you always reach the right people. If your store needs more than email tools, you’re in luck. Constant Contact also provides a host of conversion-generating tools like survey makers, lead generation landing pages, social media ad management solutions, and much more to upgrade your marketing from all angles.

5) ConvertKit

Product highlights: set and forget campaigns, visual customer path builder, and landing page builder.

Is your store an extension of your personal brand? ConvertKit is a solution you’ll need in your arsenal. Built to help creators own their audience and take control of their earning potential, ConvertKit provides audience-accelerating tools like a landing page builder and opt-in templates.

Speed up your email marketing setup with efficiency with a solution visual automation builder, content hub, and single-time campaign setups with RSS feeds.

Being all about the stats, ConvertKit also provides a useful dashboard to monitor audience actions and sales with the option to integrate your eCommerce tools for more intel on your revenue and audience.

Putting together a winning growth strategy? Get a top-class eCommerce fulfillment process to match. 

Capture shoppers’ attention and pockets with scroll-stopping email content

Email marketing has risen through the ranks to become one of the top ways to communicate with your target audience, develop strong ties, and catapult sales. To get ahead you’ll need a well-crafted plan and the tools to execute it with precision.

Ensure you have shoppers gripped by every word by making your emails an asset to potential customers. Anticipate their needs and use your email copy to meet them and keep content exciting with new layouts and topics. Finally, give your subscribers red carpet treatment with personal touches, appropriate offers, and exclusive deals to ensure they keep their eyes peeled for your emails in their inbox.

Who knows. You could be one email campaign away from a bumper payday.

Ready to “wow” shoppers in your eCommerce business? Partner with MyFBAPrep.