As the market continues to change rapidly, headless commerce is becoming a must for brands who want to remain competitive, attractive to customers, and scale their revenue. But the term “headless commerce” isn’t well known outside the programming and coding spaces, yet it plays a huge role in the eCommerce world’s shakeup today.
In this post, we’ll clarify headless commerce and how it operates. We’ll also cover some benefits you can look forward to when you go headless and some pointers for success on your journey.
While the name conjures up images from scary movies, rest assured, headless commerce is a bonafide tech term.
Headless commerce consists of an eCommerce solution where the front end, dubbed the “head” is separate from the backend. For instance, under a headless commerce setup, the customer-facing shopping interface is split up from the background tools and operating systems.
You can distinguish headless commerce from traditional commerce by looking at the characteristics. Traditional commerce adopts a rigid structure where the front and backend combine with coding and programming. It requires input from an IT team to make the slightest adjustment to your website interface or user experience.
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A great example of headless commerce in action are solutions like Shopify and BigCommerce, which have set the stage for headless commerce for growing brands.
How headless commerce works is you upload and edit a theme or template with photos, text, layouts, and other customization features on the front end. The distinctive trait is that you won’t have to touch backend features like dashboards, order management, shipping tools, stock counting functions, and SEO management tools.
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Perhaps your store runs on a custom-built program requiring developer input for updates, or you sell on an online marketplace and want to branch out to your own site. Either way, headless could be your next best action. Let’s examine some ways going headless can help your business reach new heights:
As you go along on your eCommerce journey, it’s important to find ways to increase your odds of success and lighten your team’s administrative burden. That’s where going headless can be beneficial. It can help create more room to focus on growth-related tasks. But you’ll need a well-rounded plan to be triumphant in headless commerce. Let’s dive into the steps you should take to secure impressive results:
To ensure investment in going headless is the best route for your brand, it’s vital to assess your business goals and needs. To put this into perspective, here are 3 eCommerce business scenarios to consider:
eCommerce platforms come in different shapes and sizes. Therefore, it’s essential to research each solution’s features and benefits before setting up shop. As a guide, some traits to look for in your chosen online selling platform include being able to:
Your team’s skillset and willingness to adopt headless commerce will significantly impact the results you achieve going headless. It’s vital you sell the benefits of going headless to your core and executive team and utilize their skills in your new headless commerce store to breed confidence and a sense of mission. To conduct the switch effectively, observe each team member’s skill set and update their roles according, e.g., For example:
While up-leveling business processes and systems are part and parcel of scaling an eCommerce business, you’ll want to avoid being blindsided by a deluge of work. So, take note of how much commitment the project will require to come to fruition, such as:
Once you have this information, outline the steps you’ll need to take to move to headless commerce successfully and how much each will cost. Then create a timeline adding in buffers for unexpected charges and events.
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In recent years headless commerce has caused a stir in the online selling world. But the question remains: To go headless or not to go headless? The answer is, that it depends. Your company goals, team workload, budget, and willingness to embrace change will determine whether going headless is the best option for your store. Outsource to experts wherever possible so you can focus on scaling. Soon the project will have paid for itself, and you’ll be operating an online store that runs like clockwork, delights shoppers, and boosts conversions.
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