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9 Tips to generate more revenue from your Amazon business

Whether you’re a newbie or veteran Amazon seller, it’s easy to get caught up in trivial matters and overlook important tasks that don’t seem urgent. But this is a mistake — just because something doesn’t seem urgent doesn’t mean it’s not important. Many of the things you might be overlooking are critical drivers for business growth, and impact your Amazon revenue.

We’ve seen successful Amazon sellers take a few key steps, from delegation and outsourcing to collecting UGC and doing in-depth product research. We’ve combined those observations to form nine tips to grow your Amazon revenue.

9 Ways to increase Amazon revenue

1) Delegate what you can

Business owners have a tendency to wear many hats and feel obliged to work on everything. But remember, you are not a machine. Sometimes, it will serve you best to delegate some tasks to other people so you can focus more on your priorities.

Stretching yourself too thin means you don’t focus on what’s truly important in the business, such as generating multiple revenue streams, building your brand, or acquiring and retaining customers.

As you scale your operations, you need to enlist skilled help on different facets of your business like marketing, customer support, and accounting. While it’s not advisable to let go entirely, it’s better if you only oversee things rather than do the heavy lifting yourself.

How to get started:

  1. Make a list of the things that take up the most time.
  2. Separate out the items that are low priority and don’t contribute directly to building your brand or bottom line.
  3. Look at eCommerce services and contractors who can handle those items, and reach out for pricing.

2) Optimize your logistics

A business owner should proactively find ways to streamline their logistics. Some of the common pain points we’ve heard from customers who came to MyFBAPrep for help include slow shipments because suppliers were across the country from their warehouses, running out of warehouse space and manpower during high sales periods, and fulfillment being slow and expensive.

Improving your logistics can do two things for your bottom line: improve your business efficiency so you save more money, and delight your customers and convert more sales.

Working with a nationwide logistics network can help simplify operations through a wide range of services, transparent pricing, and distributed warehouses so you can always accept, prep, and store inventory close to its destination.

Read: What to look for in a third party logistics provider

How to get started:

  1. Look at the processes that take up your time. This could be logistics and fulfillment, product research, repricing your goods, or optimizing listings.
  2. Figure out what you can delegate or outsource (see point above).
  3. Determine which processes are repetitive or unnecessary and cut them.
  4. Examine how you can combine processes to make things more efficient. For example, you may be able to ask your supplier to send inventory directly to your FBA prep center to get items ready for Amazon.

3) Invest in good SEO

Amazon SEO is different from general SEO. Amazon weighs conversions more heavily than things like bounce rate and inbound links.

To appear more frequently in searches, you need to optimize your listings and put in place strong SEO measures. You’re more likely to be discovered if you do keyword research, plug those keywords into your listings, and optimize based on what Amazon’s A10 algorithm looks at.

How to get started:

  1. Learn more about the Amazon A10 algorithm and what factors count toward your rankings.
  2. Evaluate your listings and update them where needed based on what A10 looks at, or delegate someone to do this.

4) Use high-quality photos

Buying online is risky because people can’t see and feel your product. To help you sell more, display excellent product photos that accurately depict the size, color, and texture of your products.

You should include at least eight pictures for variety, shot at different angles. Include close-ups and photos with someone holding the product for scale. Also consider 360-degree images and videos to make your listing more engaging.

How to get started:

  1. Go through your photos and make a list of which need to be updated due to low quality, outdated info (like old brand packaging), or other issues.
  2. Look for a good photographer you can hire to capture product photos, or take them yourself following product photography best practices.

5) Write compelling descriptions

Sometimes, photos are not enough. Shoppers who want more detail will turn to your product descriptions to inform them.

Tell your brand story, highlight your best features, and offer instructions on how to use the item. Tell your customers exactly what they’re getting and why they should buy it.

How to get started:

  1. Research what customers love the most about your products. Look at your reviews and the negative reviews of similar items.
  2. Highlight your product’s advantages over your competitors’, and include the favorite aspects of your buyers.
  3. Optionally, hire a copywriter to update your descriptions and add more flair.

6) Collect testimonials and display reviews

Social proof is a powerful online influence, where buyers cannot see the physical product and have to rely on outside reviews. In fact, 71% of shoppers are more likely to purchase based on social media referrals.

User-generated content like positive reviews and video testimonials contribute heavily to increased sales. When people struggle to make a decision, they tend to look around to see what others are saying. By collecting those reviews, you can capture a larger perspective and convince shoppers on the fence to hit that buy button.

How to get started:

  1. Read Amazon’s review policy and remind yourself what’s allowed (and what’s not) to avoid seller suspension.
  2. If you sell D2C, consider leveraging your email list. Send out an NPS survey and ask everyone who rates your company well to leave a review.
  3. Use a tool to manage your Amazon reviews and monitor for negative reviews.
(Source: SellerLabs)

7) Know your competitors

If you’re having a hard time deciding which SKUs to add to your catalog, look to your competitors for guidance. Check out Amazon’s best sellers to get an idea of what items are popular at the moment.

Run any products you’re considering through software that shows their potential. Look at estimated monthly sales, competitor intel, and fee calculators.

How to get started:

  1. Download a tool like JungleScout or Helium10 to research the competition.
  2. Use free tools like Amazon ASIN to check on ASINs at a glance.
  3. Look at competitors with similar products to check their prices, images, what they highlight in their descriptions and titles, and what their reviews say.

8) Bundle relevant items

With so many vendors trying to sell products similar to yours, it can be challenging to capture your customers’ attention. To grab their focus, consider bundling products to create an irresistible deal.

Craft a new bundled listing to offer something no other seller has, resulting in a unique listing that shows up when people search for the product.

Everyone who clicks on the listing buys from you and you alone, effectively ridding yourself of the competition. You can even charge more since you include a bonus.

How to get started:

  1. Look at which items are commonly purchased together in your catalog and offer them as a bundle with extra savings.
  2. If you don’t have items relevant to one of your best sellers or high potential items, look at your competitors and start sourcing to expand your catalog.
  3. Work with a prep center that can handle bundling products so you don’t have to worry about creating bundles yourself.

9) Continue to test and grow

eCommerce is constantly changing, whether it’s consumer tastes, product improvements, or new marketplace rules.

You need to improve your business constantly if you don’t want to fall behind. A/B test your marketing and ads, learn the latest trends, and level up your eCommerce skills as often as possible.

More importantly, give your team the opportunity to learn, too. Your team should always improve their skills and learn about better ways to carry out their responsibilities. Their improvements will boost the company as a whole. A company that learns together, succeeds together.

How to get started:

  1. Sign up for our newsletter to stay on top of the latest trends in eCommerce logistics.
  2. Subscribe to eCommerce blogs and podcasts to learn continuously about the industry.
  3. Attend summits, trade shows, and other industry events to see what other sellers are doing.

Wrapping up – Increase your Amazon revenue with the 9 tactics above

Increasing your revenue on Amazon is necessary for growth on the platform. The more you sell, the more you can test bundles, collect user-generated content like reviews, and optimize your systems.

As long as you remain diligent with your listings and customer acquisition, you’ll begin to see an upward trend in your business.

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