Issue 108: How Obagi Unlocked Amazon with MyFBAPrep
Hello, MyFBAPrep Sellers!
In this newsletter we bring you a success story from global skincare brand Obagi, followed by a product launch checklist and guide to keyword research on Amazon.
How Obagi Started Selling on Amazon With the Help of MyFBAPrep
“With Amazon’s strict inbound requirements, we were looking for a partner that could consistently perform in a very detail-oriented manner, which is exactly what we’ve seen from MyFBAPrep.” — Isabel Bolanos, Waldencast Business Strategist
Obagi is an award-winning global skincare brand, known for its medical-grade clinically-proven products that deliver transformative, visible results for all skin concerns, skin types, and skin tones. Obagi uses MyFBAPrep to prep and send their products to Amazon. We spoke with Isabel Bolanos, business strategist of Waldencast, the parent company of Obagi to learn what their experience has been like working with MyFBAPrep to enable Amazon sales.
New Product Launch Checklist: How to Collect Contacts And Sales Before You Go Live
What should it look like when you launch a new product? A summarized checklist includes:
- Target the right channels
- Build your email list
- Generate buzz around your product before and during launch
- Take pre-orders
- Leverage scarcity
- Generate future sales
- Plan your logistics
- Ensure your product is high quality and well packaged
- When launching on Amazon specifically, be sure to:
- Ensure all details on your listing are accurate
- Optimize your product title for high CTR
- Add Instagram-worthy product photos
- Choose the right keywords (more on that in the 2nd article of this newsletter)
- Take advantage of A+ Content
- Include simple language in your product description
- Include a call to action
Get the full details and all the steps on our blog.
Ship with confidence, no matter what channel you’re launching on
Use MyFBAPrep to prep your goods beautifully so every unboxing experience inspires more social proof for your new product launch. We can prep, kit, bundle, and ship all under one contact and contract.
The Seller’s Guide to Amazon Keyword Research
1. Learn your customers’ shopping behaviors
- Need: What problem are your customers trying to solve?
- Want: Why would they want to purchase your product?
- Location: Where are they searching from?
- Language: What type of language do they use when searching for products?
- Budget: How much are they willing to spend?
2. Find keyword combinations using the cluster method
For example:
- “non-stick coaster ceramic”
- “non-slip coaster silicone”
You could also target a particular use case like:
- “non-stick coaster for wine glass”
- “non-stick coaster for cold beverages”
- “non-slip coaster for cold drinks”
3. Use online tools to find additional keyword combinations
- Amazon’s Autocomplete feature
- Research your competitors
- Use keyword research tools
- Run an automated campaign
Find the right keywords for your Amazon listings.
New podcast from Empire Flippers featuring MyFBAPrep Co-Founder Taylor Smits
Expanding into omnichannel sales is a great way to grow your eCommerce business, but it also results in a more complicated supply chain.
That’s why working with a logistics partner who has their finger on the pulse of the industry is so important.
In this podcast, Taylor explains how to optimize your supply chain without hindering growth and expansion. He outlines the common logistics pain points Amazon sellers face, how to ace your inventory forecasting, and how to remove redundancies in your supply chain to boost your bottom line.
Taylor also reveals the best growth opportunities emerging in the eCommerce industry today. According to Taylor, “We’re seeing a halo effect from TikTok shop. For every sale you make on TikTok shop, you can assume two or three increased sales on Amazon, because people go to Amazon to check if the brand is legitimate. Now, you can use your FBA inventory to fulfill TikTok. That’s one more reason to get on TikTok as a seller and get that halo effect.”
Whether you sell on one platform or many, this episode is packed with practical tips to help you streamline your logistics and grow your eCommerce business.
📣 Partner Spotlight: Seller Rocket
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Top Industry News
Understanding How Amazon FBA Fees Work (Forbes)
Many new sellers are still curious about how FBA fees work. Amazon charges for both the storage of your products in their fulfillment centers and the fulfillment of orders, including picking, packing and shipping costs. Understanding FBA’s fee structure can help you identify the best way to lower them for your business, such as reducing your inventory levels to avoid high storage fees or optimizing your packaging to cut fulfillment costs.
Levi Strauss Moves Away From Insourced Logistics Network (Supply Chain Dive)
Levi’s shift follows several other companies who have re-evaluated their fulfillment strategies in a bid to gain greater control over their operations or trim expenses. While a perfect approach to fulfillment doesn’t exist, operational needs, demand swings and shipping disruptions are just a few of the factors businesses are taking into consideration. In Levi’s case, the hybrid fulfillment model aims to give the retailer room to focus on its larger DTC strategy while slashing costs. The company’s distribution model has been top of mind as Levi’s looks to optimize supply chain operations.
eCommerce Leads Levi’s D2C Growth as Online Shoppers Splurge (PYMNTS)
Levi Strauss & Co. is seeing its digital channels drive direct-to-consumer (D2C) growth, with eCommerce customers proving willing to pay full price and to spring for premium products. The news comes as it’s reported that consumers shop online directly with brands or retailers an average of 6.7 days a month. The majority of consumers did so at least once a month, while only 21% did so at least once a week.
10 New Ecommerce Books for Summer 2024 (Practical eCommerce)
With summer in full swing, here’s a selection of recent and forthcoming titles that present fresh takes on economics and finance, AI, startups, marketing strategy, Amazon, and more.
A Last-Mile Delivery Startup Rounds Out Its Management Team With eCommerce Veterans (Digital Commerce 360)
It’s been five months since Seattle startup Pandion raised $41.5 million in cash to take on the likes of Amazon, FedEx, UPS and the U.S. Postal Service in the ecommerce last-mile delivery market. Now, the company is taking on some heavy hitters in the eCommerce world on to its executive management team.
Walmart Is Finally Capitalizing On Amazon And Temu’s China Playbook (Forbes)
When you search for a product on Walmart.com, you’ll likely see a few well-known American brands. But many of the results will be from Chinese manufacturers with inscrutable names. That’s thanks to Walmart’s recent efforts to encourage sellers based in China to sell directly to U.S. customers through its marketplace. It’s a major shift for Walmart, which used to only allow American-based companies to sell on its third-party marketplace (even if those companies were sourcing their goods from China). But due to pressure from Amazon and two fast-growing Chinese e-commerce companies, Temu and Shein, Walmart officially opened up its marketplace to international sellers in 2021.
Until next time,
Rachel Andrea Go
Marketing Director, MyFBAPrep