Issue 109: How to Sell Internationally With Amazon and Grow with AI
Hello, MyFBAPrep Sellers!
Today we’re sharing how to sell globally with Amazon, tips for using AI to help you grow, and our latest interview on process outsourcing and optimization.
In this video, Rachel Go chats with Yoni Kozminski, CEO & co-founder of Escala and MultiplyMii. Yoni shares his advice for hiring internationally, outsourcing various roles, and optimizing your eCommerce business processes to set yourself up for future and continuing success.
New Product Launch Checklist: How to Collect Contacts And Sales Before You Go Live
Amazon’s international marketplaces enable independent sellers to list and sell their products to millions of buyers worldwide. This is a lucrative opportunity to expand your market reach significantly by reaching not only those in the vicinity of your physical businesses but even beyond them.
The idea of selling globally can feel intimidating though, especially for smaller or new businesses. However, while there are a few more stages involved in managing sales across borders than in local sales, Amazon has made the process more efficient. This blog will take you through all the necessary procedures to begin selling on Amazon’s international marketplaces so you know exactly how to grow a thriving company abroad.
Learn how Amazon international selling works and steps to get started.
Get global FBA prep and logistics with MyFBAPrep
No matter what country you source and sell in, MyFBAPrep’s global network of prep and fulfillment centers can ensure seamless and uniform quality control with full visibility from your home base.
How to Use AI for eCommerce to Grow Your Business
The role for AI for eCommerce has dramatically transformed in recent years. From product recommendations to virtual try-ons, it’s overhauling shopping behavior in the following ways:
- Personalized product recommendations
- Visual search
- Virtual try-on
- Behavior tracking
- Sentiment analysis
- Fraud prevention
- Inventory management
- Advertising and marketing
- Operational efficiency
Learn about Amazon’s AI evolution and how you can utilize AI to grow.
📣 Partner Spotlight: AMZ Advisers
Unlock Your Brand’s Potential with The Accelerator Program!
Whether you’re launching your brand on Amazon, integrating Amazon into your new company’s strategy, or seeking a fresh start after previous challenges, AMZ Advisers is prepared to support you every step of the way.
Top Industry News
TikTok Takes on Amazon: “Deals For You Days” To Launch One Week Before Prime Day (Inc)
TikTok announced the sale immediately after Amazon revealed the date of its next Prime Day sales, beginning July 16. The social media site’s sale will include “trending fashion and beauty products, backyard entertainment essentials and decor, and summer reading bestsellers,” according to the release — which sounds a lot like a list of things you’d find on sale at Amazon.
Shopify is Betting on its Shop Cash Rewards to Grow App Sales (Modern Retail)
Add Shopify to the growing list of platforms looking to host big sales events to compete with Amazon’s Prime Day, with its Shop Cash rewards proving to be a unique new acquisition tool. This June, Shopify hosted its first-ever Shop Week on its Shop app. It was the largest sales event on the app to date, generating over $1 million spent in Shop Cash, the rewards program it rolled out one year ago.
Amazon Takes a New Brick-and-Mortar Approach with a Stake in Neiman Marcus (Engadget)
Amazon changed the face of retail over the last 20 years but has failed miserably to make inroads in the luxury goods market. Now, it’s trying something new. The online retailer has purchased a small stake in retailer Neiman Marcus and will reportedly provide data and logistics to Neiman and its new owner, Saks Fifth Avenue. Amazon is a minority investor in the deal, which is still subject to regulatory approval.
State of Logistics 2024: Third-party logistics (3PL) (Logistics Management)
Third-party logistics (3PLs) operators are facing multiple challenges, most notably the worldwide economy, exchange rates, and overall higher costs. Rising transport and fuel costs, the tight labor market and associated costs related to retaining and hiring experienced personnel, as well as escalating price competition, all continue to put pressure on the world’s 3PL providers.
Amazon’s Asian Rival Shein Wants to be Supply Chain Giant, But Some Fear Chinese Cyber Spying Inside Global Trade Links (CNBC)
Shein’s rapid rise has led Amazon to deepen its own ties within China. CNBC recently learned that Amazon plans to launch a new section on its site dedicated to low-priced fashion and lifestyle items that will allow Chinese sellers to ship directly to U.S. consumers. In December, Amazon announced a new “innovation center” in Shenzhen, a popular technology and manufacturing hub, and it also slashed the fees it charges merchants selling clothing priced below $20.
Top 5 E-Commerce Marketplaces in 2024 (Marketplace Pulse)
Amazon, Walmart, and TikTok Shop are the three top marketplaces for U.S. brands. However, if Temu and TikTok achieve their goals this year, they will overtake Walmart in the marketplace ranking.
Amazon is the largest marketplace in the U.S., selling three times more than the rest combined. According to eMarketer and Marketplace Pulse projections, it will achieve $325 billion in sales this year. That’s sales by third-party sellers only and doesn’t include sales by Amazon as a retailer.
Amazon Surveys Sellers on ‘Fulfillment by Merchant’ Solutions (eCommmerce Bytes)
Amazon is surveying sellers who fulfill their own orders (as opposed to using Amazon fulfillment) to gather feedback on its Fulfillment by Merchant (FBM) solutions as well as programs such as Seller Fulfilled Prime and Climate Pledge Friendly. The survey measured how satisfied sellers were with such things as understanding Amazon fees and monitoring of return shipping costs.
Until next time,
Rachel Andrea Go
Marketing Director, MyFBAPrep