Channel Diversification: Diving Into DTC and Other Marketplaces
Maintain brand consistency while investing in channel diversification to protect your brand, acquire more customers, and mitigate risks.
Risks of Switching Your eCommerce Logistics Setup
Revamp your eCommerce logistics to boost efficiency and customer satisfaction. Discover key strategies for smooth transitions and more.
10 Ways to Optimize Logistics to Protect Your Brand
When you optimize your logistics, you guard your buyer experience, prevent poor reviews and mishaps, and protect your brand.
10 Critical Questions to Ask Before Choosing Your Fulfillment Partner
Choosing a fulfillment service can be overwhelming. Here are 10 critical questions to ask before deciding.
Amazon 1P vs 3P: Benefits of Each and Why to Move From 1P to 3P
Amazon 1P vs 3P is the battle for eCommerce dominance. We’ll break down the differences and why you should switch from selling 1P to 3P.
MyFBAPrep Blog
For many brands and manufacturers, selling on Amazon is a no-brainer. However, even on a single platform like Amazon, you still have to make choices. Do you sell Amazon 1P or 3P? And what do those decisions mean for your business and its margins? Choosing to handle everything 1P in single, seamless transactions with Amazon.com...
It’s no exaggeration to say mobile devices have become practically an extension of our bodies; they account for just over half of web traffic worldwide today. As further evidence, every third mobile user searches for answers to questions on their device, and 72% are likely to buy from or recommend an eCommerce site that’s mobile-friendly....
Search engine optimization (SEO) is an advertising asset. It’s one of the most coveted acquisition channels, with the power to boost brand visibility and bring thousands more qualified leads to your site — all at a lower price tag than many other marketing strategies. For your DTC store, SEO is paramount. Here’s a crash course...
In online sales, influencer marketing has significantly impacted how brands interact with their target audience, growing into a $21.1 billion industry globally. Amazon has been at the forefront of this revolution, recognizing the immense potential of influencers to drive sales and expand brand visibility. The Amazon Influencer Program in particular marks a pivotal development in...
In this video, Rachel Go chats with Tristan Williams of Envision Horizons about managing marketing, creating content, learning about Amazon and eCommerce platform trends, and more. Transcript below. Tristan’s background Rachel Andrea Go: Thank you, Tristan, for joining me. Can you kind of start with how you got to where you are today, what you...
Initially known for its viral dances and trends, TikTok has opened its doors to the world of eCommerce through TikTok Shop. This platform integrates shopping directly into the app, offering a seamless experience for both sellers and buyers. The app’s immense popularity and engaging content have facilitated the transition from entertainment to a shopping hub....
As eCommerce continues to dominate the retail landscape, a symbiotic relationship between brands and third-party logistics providers (3PLs) is key to success. This partnership extends beyond mere logistics management — it involves a deep understanding of each other’s business models, goals, and a shared vision required to navigate the online selling landscape. Keep reading to...
In the cutthroat world of eCommerce, where lightning-fast fulfillment reigns supreme, Warehouse 72 exemplifies efficiency and first-rate service within the MyFBAPrep network. Strategically situated in Gloucester City, New Jersey, this facility offers innovative logistical solutions and is a trusted retailer partner. Keep reading to discover what makes Warehouse 72 a cut above other storage spaces....
Prime Day is coming fast, and for most Amazon sellers, it’s one of the biggest retail events of the year. Estimates for 2024 place Prime Day during the second week of July, similar to 2023. Normally, sellers prepare by sending more inventory into their fulfillment networks — primarily, FBA. However, recent changes at Amazon (particularly...
This is a guest post from Margin Business. Margin Business has winning Amazon global selling strategies that’ll guide you through global eCommerce translations and localization so you can resonate with various regions easily. The eCommerce industry is growing, with estimates projecting it’ll reach $8 trillion in global sales by 2026. This surge is largely due...
In this video, Rachel Go chats with Brexton Bennett, Head of Business Development at aiCommerce. Brexton shares how he went from teaching to running events in eCommerce, leveraging events as a marketing channel for aiCommerce, channel strategy and the evolving social media scene, and more. Transcript below. Brexton’s background Rachel Andrea Go: Thank you, Brexton,...
In 2023, 19% of global retail sales occurred online, underscoring the critical importance for established brands to embrace an effective eCommerce sales strategy as they make their foray into the digital arena. Transitioning from brick-and-mortar selling to an eCommerce sales strategy is a significant pivot for brands and introduces a virtual marketplace that operates under...
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