MyFBAPrep Blog

In this video, Autron Co-founder & CTO Julian Timings discusses machine learning in Amazon advertising, the importance of retargeting, balancing inventory and ads in Q4, and much more. Transcript below. Julian’s background Rachel Go: First off, thank you so much, Julian, for coming on to chat with me for the MyFBAPrep interview series. To kick...

The average Amazon return rate can vary greatly depending on the product: While some categories hover around 5% to 15%, others, like clothing, jewelry, and electronics, can see a returns rate as high as 40%. That’s a significant chunk of profits vanishing. High return rates can hurt your seller reputation and even lead to account...

eCommerce is an industry of continuous fluctuation. Beyond dedication and fresh ideas, success hinges on recognizing when your business model needs a fundamental shift. From evolving customer habits to tech leaps and crowded markets, understanding when and how to pivot strategically can mean the difference between stagnation and skyrocketing your business. Keep reading to learn...

The world of eCommerce thrives on the harmonious interplay of creativity and technology. Success in this space hinges on eCommerce retailers’ ability to integrate these seemingly disparate forces seamlessly. This requires a nuanced understanding of both, as well as the fostering of effective collaboration among the creative and technical teams that drive them. Drawing on...

To thrive on the Amazon marketplace, you need to do more than just list products. It demands an eye for optimization and a proactive approach to identifying hidden revenue leaks. Regular FBA audits are your secret weapon for maximizing profits, streamlining operations, and staying ahead of the competition. Keep reading to learn how to conduct...

As every seasoned Amazon seller knows, Q4 is the defining moment of the year. It’s the time when consumer demand surges, and inventory management can make or break your sales performance. But with Amazon’s fulfillment centers often experiencing delays during the holiday rush, even the most prepared sellers can find their products stuck in limbo—unavailable...

In the cutthroat world of online retail (and especially on Amazon), having the right amount of stock is critical. Too much ties up cash flow, while too little frustrates customers and hurts your reputation. This article features insights from experts Lesley Hensell of Riverbend Consulting and Chelsea Cohen of SoStocked to explain why mastering inventory...

In the first quarter of 2024, 61% of paid units on Amazon were sold by third-party sellers, many of whom rely on the Fulfillment by Amazon (FBA) program to reach millions of customers. While it’s the fuel that drives growth for many vendors on the platform, that doesn’t mean it’s the best solution for everyone. James...

Holiday sales are expected to result in a record spend, above the record $966.6 billion set in 2023, according to the National Retail Federation. This means eCommerce businesses stand to boost their holiday sales and profits and potentially smash the previous season. To capitalize on this lucrative opportunity, it’s essential to tighten the screws of...

The holiday season can be a stressful time for all—and that includes your 3PL. Even if you have a long-standing relationship with a logistics provider who delivers quality, reliable service, it’s not unusual for 3PLs to get inundated during the holiday logistics rush. But that shouldn’t affect your business. With holiday retail sales poised to...

In our latest MyFBAPrep interview, learn all about Amazon DSP, dayparting, tips for growing your eCommerce business, consumer spending habits, and much more in our discussion with Nadine Schöpper, Co-founder and Co-CEO of BidX. Check out the recording and transcript below. Transcript below. From business information systems and data analytics to launching a machine-learning Amazon...

Through sentiment analysis, businesses can tap into the emotions and preferences that influence purchasing decisions. This approach involves analyzing customer feedback, reviews, and social media interactions to identify trends and opinions that can inform marketing strategies. Aligning product offerings and messaging with the insights gained enables businesses to meet customer expectations effectively, which leads to...
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