Influencer marketing has changed the way businesses and consumers look at advertising. The advent and exponential rise of social media over the past two decades has opened new opportunities and completely reshaped direct-to-consumer (DTC) advertising. While mass promotion is still an option, social media and, in particular, influencer marketing trends allow you to reach the...

By Rachel Andrea Go on March 20, 2024

Amazon is one of the largest marketplaces in the world. With a presence on five continents and dedicated websites for 20 countries, Amazon is potentially the most global marketplace. For sellers, that opens a wealth of opportunities to grow in markets that are otherwise inaccessible, especially with the advent of FBA and Amazon warehousing products....

By Tom Wicky on March 18, 2024

This is a guest post from Viably. Recently, Amazon announced that they would no longer underwrite seller loans, an option that’s been in place for more than a decade. Yet seasoned Amazon sellers understand that running a successful business on the marketplace requires significant financial support. To maintain smooth operations, keep inventory stocked and well...

By Guest on March 15, 2024

In this video, Rachel Go chats with Yoni Mazor, co-founder and chief growth officer of Getida. Yoni shares his founder story, common areas Amazon sellers should look for reimbursements, the role of education in Getida’s growth, their recent rebrand, and more. Transcript below. Yoni’s background Rachel Andrea Go: Thank you so much, Yoni, for joining...

By Rachel Andrea Go on March 13, 2024

The eCommerce industry is rapidly adapting to new technologies, market and economic shifts, and the reactions of big players like Amazon. Adapting to those changes is critical for online businesses, whether you work in sales, shipping and logistics, marketing, or any other aspect of the sector. Understanding what to expect will help you keep up...

By Rachel Andrea Go on March 11, 2024

This is a guest post from Stallion Express. Staying ahead of the competition requires eCommerce businesses to improve and optimize their logistics continuously. The fulfillment process is a crucial element that can significantly impact the efficiency, accuracy, and success of your online shopping journey. However, due to its complexity, many brands are seeking ways to...

By Guest on March 08, 2024

AR in eCommerce is rapidly becoming a game changer in the eCommerce industry. With significant investments projected in the coming years, its influence is poised to revolutionize the shopping experience. In fact, AR is expected to grow from $62.7 billion in 2023 to $1,109.7 billion by 2030. As a result, more businesses are embracing this...

By Brandy Cross on March 06, 2024

This is a guest post from Fluid Truck. Scaling your eCommerce business requires more than simply finding new customers; you have to be able to hold onto those you acquire by going above and beyond their expectations. For delivery-driven businesses, that means building a fleet that can expand with the business.  Rising to meet demand...

By Guest on March 04, 2024

In 2021, more than 600,000 U.S. Amazon sellers participated in the platform’s FBA program. With the surge of businesses leveraging the Amazon marketplace, it’s more crucial than ever to differentiate your brand and offerings, and that includes your FBA efforts. Countless products vie for a customer’s attention, giving rise to a new emphasis on packaging...

By Taylor Meeker on March 01, 2024

In this video, Rachel chats with Chelsea Cohen, co-founder and CEO of SoStocked. They discuss the creation of her company and its eventual acquisition by Carbon6, Amazon’s changing inventory fees, how merchants can optimize their operations for higher margins, and more. Transcript below. Chelsea’s background Rachel Andrea Go: Welcome, Chelsea, and thanks for joining today....

By Rachel Andrea Go on February 28, 2024

Coral Springs, Fl.  (Feb. 27, 2024) – MyFBAPrep, a leading eCommerce warehouse and fulfillment network, today announced it was named to Inc. Magazine’s 2024 “Inc. 5000 Regionals: Southeast List” for the second consecutive year. Landing in the No. 24 spot, the South Florida-based company attributes its 711% two-year revenue growth to its recent warehouse network...

By Courtney Dennis on February 27, 2024

This is a guest post from Carla Bauto Deña, a writer who lends her voice to companies like AMZ Advisers, which empowers small and medium-sized enterprises through innovative solutions. AMZ Advisers is a full-service eCommerce consultancy focused on creating growth opportunities for brands, manufacturers, and private labels across the globe since 2014. Amazon FBA shipping...

By Guest on February 26, 2024