Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Conversions
a jar of cookies that's almost empty and a mobile device that shows a cookie product page that says "Auto Ship"
How To Use Auto-Replenishment As Your Next Subscription Strategy

For many eCommerce professionals, a lot of time and marketing budget is spent on acquiring new customers to increase revenue. Granted, attracting new customers is important for your overall business success, but it’s equally important to convert new customers into repeat business. This channels your marketing efforts and resources into customer retention, which can actually...

By Rachel Andrea Go on February 03, 2022

MyFBAPrep Updates
an upward trending graph
MyFBAPrep Year in Review

2021 was an amazing year for eCommerce, albeit a challenging one for logistics in many instances. MyFBAPrep was fortunate to have grown our team, warehouse network, and merchants significantly each quarter. Below you’ll find some of our top highlights, including what we’re planning next. In 2021, MyFBAPrep… Doubled our warehouse capacity We expanded our warehouse...

By Rachel Andrea Go on January 25, 2022

Fulfillment and Logistics
a screen showing freight and a crane holding the freight
How to Select A Freight Forwarding Partner For eCommerce Success

For eCommerce professionals wanting to scale up, it’s imperative to find ways to build out your business to reach new customers and expand into new territories. One of the most important considerations when moving beyond your current geographical area is finding a partner to support your logistics to ensure your goods make it to other...

By Rachel Andrea Go on January 11, 2022

Amazon
the numbers "2021" surrounded by a wreath
2021 eCommerce Holiday Recap

For many eCommerce professionals, the early days of January bring a welcome break from the hustle and bustle of the holiday season. For weeks, if not months, you and your team have fulfilled orders, managed customer inquiries, and navigated the rocky supply chain of our Covid-19 reality. It probably feels like as good a time...

By Rachel Andrea Go on January 04, 2022

MyFBAPrep Updates Open role: Business Development Representative

Our mission: MyFBAPrep is the largest Amazon prep and e-commerce fulfillment network in the United States. We are on a mission to flatten the supply chain learning curve in eCommerce. As the entire world is going more and more online, we are changing how sellers, brands and companies look at e-commerce from a fulfillment perspective....

By Rachel Andrea Go on January 01, 2022

MyFBAPrep Updates Open role: Software Application Engineer

We are looking for a strong engineer to lead integration efforts, including API, EDI and other methods of data transfer. The ideal candidate will have familiarity with the warehousing and logistics space and a passion for building best-in-class, user-friendly software. The Preptopia® platform is built on a robust API that enables connectivity and scalability for...

By Rachel Andrea Go on January 01, 2022

MyFBAPrep Updates [Filled] Partner Marketing Manager

This is a contract role with an estimated time committment of 10-20 hours per week at $20-30/hour. The partner marketing manager will be the primary contact for our marketing partners, and the liaison between external partners, the internal marketing team, and other departments as related to co-marketing initiatives. They will report to the director of...

By Rachel Andrea Go on January 01, 2022

MyFBAPrep Updates
a computer screen showing a mystery person and a my fba prep logo
MyFBAPrep Welcomes Hans Hickler To Our Advisory Board

MyFBAPrep is thrilled to announce that Hans Hickler has joined us as an advisor! With more than 25 years of executive leadership experience with three multinational corporations, Hans advises CEOs across the logistics, security, eCommerce, and retail industries. Before starting his own business in 2012, he was Agility Logistics’ Chief Executive of Asia Pacific, managing...

By Rachel Andrea Go on December 30, 2021

Conversions
an ecommerce website pulling customers using magnets
User-Generated Content: How to Create an eCommerce UGC Strategy For Your Brand

Customer acquisition and conversion rate are important for eCommerce success. An often overlooked tool to boost both of these is user-generated content (UGC), which merchants can encourage and utilize within the buying process. User-generated content is a goldmine of social proof, referral networks, and interesting new use cases for your products. In this article, we’ll...

By Rachel Andrea Go on December 28, 2021

Amazon
boxes in front of a warehouse that says "Amazon"
eCommerce Logistics Chat: MyFBAPrep Joins The Riverbend Happy Hour

MyFBAPrep’s very own Taylor Smits joined the Riverbend Consulting Amazon Seller Happy Hour this month, to talk about all things FBA – from outsourcing, to prep, to all things in between. Check out the recording below! How to stay in stock on FBA Staying in stock is vital for every business, no matter the season....

By Rachel Andrea Go on December 23, 2021

Amazon
a book on amazon displayed on a mobile phone next to a stack of books
How to Start Selling Books on Amazon

It’s hard to remember a time when Amazon was just a bookseller. But in 1994, when Bezos hatched his idea for an online store, books were nothing short of a godsend.  Books not only promised high demand and low costs, but a large variety of titles to choose from. Sure enough, within just two months...

By Rachel Andrea Go on December 16, 2021

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