Rachel Andrea Go

Rachel is the marketing director of MyFBAPrep, and a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies, and has scaled organic acquisition efforts for companies like Deliverr and Skubana.
Amazon
products in boxes next to a mobile phone that shows a product listing and a credit card
Retail Arbitrage: Arbitrary Or a Winning Seller Strategy?

Merchants who sell online constantly need to find creative ways to do business, especially in today’s dynamic environment. With supply chain issues around the world and the booming growth in eCommerce, customer demand for new products at great prices has continued to swell at an often unsustainable pace. For new sellers and established businesses alike,...

By Rachel Andrea Go on March 03, 2022

Fulfillment and Logistics
a delivery truck and a mobile device that says "free delivery" on it
How to Offer Free Shipping While Protecting Your Margins

Free shipping is every online shopper’s dream. It dominates consumers’ decision making when it comes to whether or not to place an order. Shopify found that 75% of shoppers care about free shipping, even more than fast shipping (60%) and flexible shipping (53%). As eCommerce becomes the norm, customers have high expectations regarding their online...

By Rachel Andrea Go on February 24, 2022

Conversions
a missing poster with a shopping cart on it
The Biggest Factors of Cart Abandonment and How to Resolve Them

We’ve all been there: perusing an online shop, adding an item or two (or fifteen) to our cart. Perhaps we’re shocked by our lack of self-control, having placed far more than we needed into the cart. Maybe the taxes were higher than we thought, or unexpected shipping costs jarred us. It’s possible we’ve simply run...

By Rachel Andrea Go on February 22, 2022

Conversions
a jar of cookies that's almost empty and a mobile device that shows a cookie product page that says "Auto Ship"
How To Use Auto-Replenishment As Your Next Subscription Strategy

For many eCommerce professionals, a lot of time and marketing budget is spent on acquiring new customers to increase revenue. Granted, attracting new customers is important for your overall business success, but it’s equally important to convert new customers into repeat business. This channels your marketing efforts and resources into customer retention, which can actually...

By Rachel Andrea Go on February 03, 2022

MyFBAPrep Updates
an upward trending graph
MyFBAPrep Year in Review

2021 was an amazing year for eCommerce, albeit a challenging one for logistics in many instances. MyFBAPrep was fortunate to have grown our team, warehouse network, and merchants significantly each quarter. Below you’ll find some of our top highlights, including what we’re planning next. In 2021, MyFBAPrep… Doubled our warehouse capacity We expanded our warehouse...

By Rachel Andrea Go on January 25, 2022

Fulfillment and Logistics
a screen showing freight and a crane holding the freight
How to Select A Freight Forwarding Partner For eCommerce Success

For eCommerce professionals wanting to scale up, it’s imperative to find ways to build out your business to reach new customers and expand into new territories. One of the most important considerations when moving beyond your current geographical area is finding a partner to support your logistics to ensure your goods make it to other...

By Rachel Andrea Go on January 11, 2022

Amazon
the numbers "2021" surrounded by a wreath
2021 eCommerce Holiday Recap

For many eCommerce professionals, the early days of January bring a welcome break from the hustle and bustle of the holiday season. For weeks, if not months, you and your team have fulfilled orders, managed customer inquiries, and navigated the rocky supply chain of our Covid-19 reality. It probably feels like as good a time...

By Rachel Andrea Go on January 04, 2022

MyFBAPrep Updates [Filled] Partner Marketing Manager

This is a contract role with an estimated time committment of 10-20 hours per week at $20-30/hour. The partner marketing manager will be the primary contact for our marketing partners, and the liaison between external partners, the internal marketing team, and other departments as related to co-marketing initiatives. They will report to the director of...

By Rachel Andrea Go on January 01, 2022

MyFBAPrep Updates
a computer screen showing a mystery person and a my fba prep logo
MyFBAPrep Welcomes Hans Hickler To Our Advisory Board

MyFBAPrep is thrilled to announce that Hans Hickler has joined us as an advisor! With more than 25 years of executive leadership experience with three multinational corporations, Hans advises CEOs across the logistics, security, eCommerce, and retail industries. Before starting his own business in 2012, he was Agility Logistics’ Chief Executive of Asia Pacific, managing...

By Rachel Andrea Go on December 30, 2021

Conversions
an ecommerce website pulling customers using magnets
User-Generated Content: How to Create an eCommerce UGC Strategy For Your Brand

Customer acquisition and conversion rate are important for eCommerce success. An often overlooked tool to boost both of these is user-generated content (UGC), which merchants can encourage and utilize within the buying process. User-generated content is a goldmine of social proof, referral networks, and interesting new use cases for your products. In this article, we’ll...

By Rachel Andrea Go on December 28, 2021

Amazon
boxes in front of a warehouse that says "Amazon"
eCommerce Logistics Chat: MyFBAPrep Joins The Riverbend Happy Hour

MyFBAPrep’s very own Taylor Smits joined the Riverbend Consulting Amazon Seller Happy Hour this month, to talk about all things FBA – from outsourcing, to prep, to all things in between. Check out the recording below! How to stay in stock on FBA Staying in stock is vital for every business, no matter the season....

By Rachel Andrea Go on December 23, 2021

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